School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources. 

•         The impact of online reviews on consumers’ purchasing decisions: evidence from an eye-tracking study
•         The Jaguar rebrand is already the most divisive of 2024
•         Jaguar ad – Copy Nothing
•         Meet Daisy, the granbot designed to combat scams

Got more questions for Charlie and the team? You can ask them via the following:

•         Email: [email protected]
•         Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts.

•         You’ll be rail-ly surprised by who is the UK’s most consistent brand
•         GWR Adventures with the Famous Five – The Start of the Adventure
•         Instagram makes teen’s accounts private as pressure mounts on the app to protect children

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: [email protected]

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth

In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around? 

•           The price and payoff of precise personalisation
•       Does brand build culture, or is it the other way around?

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: [email protected]

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.

• How to follow up with an NPS survey
• Google's surprising U-turn on third-party cookies on Chrome
• What Google's decision to keep third party cookies on Chrome means for advertisers
• Rudy Willingham's latest art projects inspired by Simone Biles

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: [email protected]

·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi

In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.

•           Out of home is a growing driver of ROI in media mix
•         Design Systems vs. Style Guides
•          Design Systems 101
•          AAMI shows support for ‘athletes in the making’ in new campaign via Ogilvy

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: [email protected]

·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.

•         Telstra launches 26 stop motion ads starring Aussie wildlife

•         Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out

•         6 actionable tips for social media managers using ChatGPT

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: [email protected]

Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp

In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth. 

• Electronics Hub – The Average Screen Time and Usage by Country
• Apple – Crush! | iPad Pro
• imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide 

Got more questions for Charlie and the team? You can ask them via the following:

•          Email: [email protected]
•         Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.

• The Drum - For fakes' sake, let's talk about 'real ads'
• The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them
• LinkedIn - Cadbury Mini Eggs 

Got more questions for Charlie and the team? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com 

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land. 

• AdNews - Advertising street furniture in Sydney moved in favour of pedestrians
• MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing
• SMC216 – Is your post-tour process up to scratch?
• SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing
• SMC178 – How to market your school’s arts events
• SMC187 – How to execute the perfect conversion event
• SMC209 – How to grow marketing’s influence within your school
• John Le Cras – Why so much advertising is a waste of money
• Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook news

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: [email protected]

·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.

• SMPerth - Local SEO: 7 Tips for 2024
• CustomerGauge: Net Promoter Rookie Mistakes to Avoid
• Malvern College - This is Malvern College 
• Malvern College - Meet all our Role Models 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: [email protected]

·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall

In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.

·       AdNews – The 10 most valuable Australian brands 2024

·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September

·       Department of Education – “Grow like only a teacher can”

·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”

·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”

·       Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: [email protected]

·        Survey: imageseven.typeform.com