Brand Builders Group's Jeremy Weber reveals compelling research about the impact of personal branding on business growth and provides a practical framework for building authority without getting distracted from your core business. He shares how to strategically position yourself as an expert while maintaining focus on your primary revenue streams.

• Focus on building your personal brand as an extension of your business, not a separate entity
• Start with one-to-one work before scaling to one-to-many and then many-to-one
• Create content that teaches subsets of your proven process to attract ideal clients
• Niche down to become known as the expert in one specific area before expanding

Jeremy Weber is a founding member and senior strategist at Brand Builders Group.

Over his 17+ year career, he has founded, sold and helped to grow multiple companies. His work as a personal brand strategist has supported New York Times bestselling authors, viral TED speakers, celebrity influencers, a Shark Tank investor, and 7+ figure entrepreneurs across many industries.

As a founding member and senior leader within Brand Builders Group, he’s supported the launch and growth of one of the fastest growing personal brand strategy firms in the world. His work has spanned leading a team of 25+ strategists, overseeing the platform supporting 700+ personal brands, and managing the company’s global partner network. As a thought leader in the industry, he has spoken to audiences of 15,000+ and sat on the advisory board of global companies.

In his current role, Jeremy is blending his technical and entrepreneurial expertise to support the expansion of the company’s book launch service offerings. Through a track record of selling hundreds of thousands of books and 15+ Wall Street Journal and New York Times bestsellers, we are helping our clients make a big positive impact on this world.

• [00:00] Welcome to the show!
• [05:33] Meet Jeremy Weber
• [06:17] Having A Personal Brand
• [19:59] Reputation Formula
• [30:08] Content and Positioning
• [46:09] Having A Clear Audience
• [53:05] Connect with Jeremy
• [55:40] Outro

"The number one reason that people fail is they're trying to do too many things for too many people... We have the saying diluted focus equals diluted results." - Jeremy Weber

"If you're not focused enough on what you want to be great at, you're not seeing things that most people aren't even seeing." - Jeremy Weber

"If you care about what you do and you're good at it, you're solving real problems for people that need a solution and their lives are better as a result of working with you." - Jeremy Weber

Find Jeremy Weber online

Check out The Influential Personal Brand podcast

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Author and speaker Terry Weaver challenges conventional hustle culture wisdom and shares a more sustainable approach to building a successful business. He discusses why true success means defining it on your own terms and building intentional rest into your business model.

• Success looks different for everyone - define it based on the life you actually want
• Build intentional seasons of rest into your business model
• Focus on creating genuine value and relationships instead of just moving money around
• Take at least one week off per quarter to truly disengage from work

Terry Weaver is a speaker, author, event producer, podcaster, and ideapreneur whose passion is to see others live life alive; whether through helping others see their dreams become reality, traveling around the world challenging students to change the world, leading teams of people to do more together than they could alone, or hanging out with Mickey Mouse.

With a background in the music business, Terry has helped creatives navigate the journey from the garage to the biggest stages in the world. Whether it’s getting to the stage of Grammys®, helping entrepreneurs with a six-figure product launch, or leading conversations with key thought leaders his mission is always the same to help leaders take what they are doing to the next level. 

• [00:00] Welcome to the show!
• [06:02] Meet Terry Weaver
• [15:33] Balancing AI In Your Business
• [21:58] Utilizing Riverside
• [23:29] Idea Generation
• [36:54] The Unhealthy Hustle
• [44:08] The Season For Hustle
• [55:22] Connect with Terry
• [56:08] Outro

"Hustle's a season. Even through several of the things when a lot of people thought Gary Vaynerchuk was trying to convince us to be all hustle... there has to be balance." - Terry Weaver

"When you know what you really care about, you also know who you care about helping. And when you start to know who you care about helping, you start to ask yourself, how can what I know help answer the question that's keeping them up all night?" - Terry Weaver

"When I've been the most effective, I followed my rule of taking a week off, around a week off every quarter." - Terry Weaver

Find out what type of entrepreneur you are. Take the short quiz.

Find Terry Weaver online

Follow Terry Weaver on Instagram | Facebook | Twitter

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Kolbe Certified Business Consultant Eryn Morgan breaks down how understanding your natural work style can help you build the perfect team and finally delegate those tasks you hate. She shares practical strategies for finding the right help, even on a tight budget, and explains why some tasks that drive you crazy might be someone else's dream job.

• Your perfect hire doesn't need to be a unicorn who does everything - start by delegating one task you hate
• Use the "brilliance list" exercise to identify tasks you should keep versus delegate
• There are people who genuinely love doing the tasks you hate - you just need to find them

Eryn Morgan is a Kolbe Certified™ Business Consultant who helps creative agency owners, designers, and other "accidental" entrepreneurs build strong teams. She understands the challenges of having a creative mindset and helps her clients use their natural strengths to their advantage. Eryn guides her clients to:

• Clarify their vision and identify their ideal team structure
• Understand their own strengths and how they can best be supported
• Find and hire ideal team members who complement their existing team

Eryn has helped numerous clients build high-performing teams that allow them to focus on what they do best.

• [00:00] Welcome to the Show!
• [05:39] Meet Eryn Morgan
• [07:28] EOS and Kolbe
• [11:56] Personality Differences in a Team
• [17:59] A Bridge Personality
• [22:17] Optimizing Based on Strengths
• [29:37] Full Time Hiring Alternatives
• [32:47] The Brilliance List
• [35:15] 20 Dollar an Hour Tasks
• [43:19] Proposals Based on Personalities
• [49:10] Connect with Eryn
• [51:50] Outro

"The world is full of amazing people who love things that we don't love. And when we start to look big picture, we can start with passing off the $20 task and feel a little better about it when that person's eyes light up when we hand it over." - Eryn 

"Don't ever do $20 an hour tasks... find something that's like one hour a week, that if you could free up that one hour, and then you use that brand new hour that you just won back over the next four weeks or eight weeks to work on your business." - Ryan

"Your perfect hire doesn't need to be a unicorn who does everything - start by delegating one task you hate and build from there." - Eryn 

Find Eryn Morgan online

Connect with Eryn Morgan on LinkedIn

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In this year-end reflection, Ryan shares honest thoughts about the challenges facing video production businesses in 2024 and the importance of community in entrepreneurship. He opens up about his own revenue struggles while staying optimistic about opportunities in 2025, especially for those willing to adapt to changing client needs and new technologies.

• The video production landscape is changing rapidly with AI - focus on being adaptable and learning new tools while maintaining what makes your work uniquely valuable
• Community and accountability are crucial for business growth - find people who will both support and challenge you
• Done is better than perfect - having accountability helps you actually complete projects rather than aiming for perfection

• [00:00] Welcome to the show!
• [03:36] 10xFILMMAKER
• [04:48] Reflection Over The Years
• [11:58] Keeping Up With The Changes
• [14:32] Importance Of Community
• [21:40] How To Get Plugged In
• [29:19] Outro

"There is still a need for storytelling. There's still a need for professional video. There's still a need for you in this work, but the things that maybe you became really great at aren't as needed as much." - Ryan Koral

 "When I think about running a business, one of the best things that I did from the very beginning was I plugged myself into a community. I didn't want to do this alone." - Ryan Koral

 "If you don't have any accountability, holy cow get some... You'll be able to do more. And it might not be perfect, but it'll be done." - Ryan Koral

Find out more about 10xFILMMAKER  

Find out more about the Mastermind

Join the Grow Your Video Business Facebook Group 

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Positioning strategist Mischa Zvegintzov shares how video business owners can leverage podcast guesting to reach new audiences and generate revenue without complex marketing funnels. He reveals his simple pitch template and seven key benefits of podcast guesting that create both immediate and long-term business opportunities.

• You don't need fancy materials to start podcast guesting - just an email address and your stories
• Focus on building relationships and providing value rather than direct sales
• Use podcast appearances to create ongoing content and build thought leadership
• Look for collaboration opportunities with hosts beyond just reaching their audience

Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as Chief Influence Officer of The Influence Army and host of the top 1.5% podcast the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour?

• [00:00] Welcome to the show!
• [03:10] Meet Mischa Zvegintzov
• [11:37] Benefits of a Podcast Tour
• [20:30] Repurposing Interviews For Social
• [25:50] Preparing For a Podcast
• [35:27] Connect with Mischa
• [36:10] Outro

"The best is the enemy of more than good enough. So I'm constantly like, just do it, press forward, take the action, test and try, learn." - Mischa

"Most people, when they decide that they want to guest speak on podcasts, they start thinking, I need to have my bio, I need to have headshots...It's like, no, you don't. All you need is an email address." - Mischa

"Don't wait because you have something that can be helpful for others. What you're doing is you're showing up and you're bringing that value and you're helping somebody along the way." - Ryan 

Free Guide: Launch A Successful and Profitable Podcast Tour

Connect with Mischa Zvegintzov on LinkedIn

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Positioning strategist Delia Monk shares practical strategies for transforming video portfolios into client-converting websites. She reveals common mistakes creatives make with their web copy and provides actionable tips for showcasing work in a way that resonates with potential clients.

• Your videos need compelling copy above them to give viewers a reason to click play
• Use client testimonials and results to build credibility and overcome sales resistance
• Focus copy on the client ("you") rather than yourself ("I/we")
• Include clear pricing information or frameworks to encourage contact form submissions

Delia Monk helps online business owners who want to sell out their online programs, services, and digital products using the power of conversion copywriting. If she was cool enough to have a street name, hers would be The Story-Seller because she’s mastered the art of non-sleazy sales through the power of storytelling and personality-fueled writing. But alas, most people just call her Delia.

In This Episode

• [00:00] Welcome to the show!
• [03:21] Meet Delia Monk
• [03:47] Handling Videos On Your Website
• [08:46] Taking Advantage of Testimonials
• [15:31] Building Trust and Credibility
• [19:05] Sending a Survey
• [21:22] Having Contact Forms Filled
• [28:49] Connect with Delia
• [30:15] Outro

"The more creative you are and the more talented you are, the more you think you don't need to write about it. And I am really sorry to be the bearer of bad news, but it doesn't work like that." - Delia Monk

"If you're not confident in talking about the results that you can get and showcasing the kind of clients that you work with, how can potential clients be confident in you?" - Delia 

"Copy is so much easier than you think it is when you can just get out of your head and just think about the person you're writing to." - Delia 

Find Delia Monk online

Follow Delia Monk on Instagram

Grab the secret 3-step plan to writing a website that shines and sells

Find out more about the Studio Sherpas Mastermind

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Brandi Mowles shares her journey from bankruptcy to building a 7-figure business by moving away from hourly rates to strategic packaging of services. She provides practical insights on pricing psychology, creating valuable packages, and adding consulting services to increase revenue while better serving clients.

• Moving from hourly to package pricing allows you to charge based on value rather than time
• Niching down helps streamline your business and makes it easier to create effective packages
• Adding consulting services can help you leverage your expertise and create recurring revenue
• When people pay for your expertise, they're more likely to implement and value your advice

Brandi Mowles, founder of Conversions For Clients™ and Strategist Society™ is a wife, mom, taco snob, podcast host, and online marketing expert. She transformed her family's life by building a 7-figure business in just two years, giving them more choices and freedom than she could have ever imagined. 

Now she’s obsessed with helping freelancers achieve success on their own terms while living a life they could have only dreamed about. Brandi lives in Georgia with her husband and two kids. They live for morning Peloton rides, taco Tuesdays, spontaneous vacations, and Fridays off.

• [00:00] Welcome to the show!
• [06:08] Meet Brandi Mowles
• [08:19] Social Media Management
• [12:35] How To Price Yourself
• [18:32] Hourly Verses Packages
• [24:52] Creating Packages
• [34:26] Consulting
• [47:17] Connect with Brandi
• [48:57] Outro

"What you find so simple and so easy that comes naturally to you, does not come naturally to other people." - Brandi

"When you niche down, it's not just so people love to work with specialty... people want to work with people who specialize, cause it makes them feel special." - Brandi 

"Our best clients, our best projects have been the ones where clients have gone through a workshop... They're invested here and they're gonna appreciate it more because we've paid for this." - Ryan

How to Have a $100k Year with Only 5 Clients Per Month

Find Brandi Mowles Instagram

Serve Scale Soar podcast

 Find out about the Studio Sherpas Mastermind

Get my framework inside the Video Blueprint Method

  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

Video production expert Zephan Moses Blaxburg shares his journey from running a traditional studio to creating a more efficient and profitable business model through remote editing and strategic partnerships. He discusses practical strategies for scaling a video production business while maintaining work-life balance.

• Building strong referral partnerships with photographers, IT companies, and web designers can lead to consistent high-value projects
• Effective delegation of editing work can free up time and increase productivity
• Creating detailed standard operating procedures is crucial for successful remote team management

Zephan Moses Blaxberg is a live streamer, video content creator and best-selling author. He founded his video production company, ZMB Media in 2014 and grew it to a multi-six-figure business as a one man band. Having worked with Fortune-500 company executives to celebrities, NBA stars and even the White House, Zephan has extensive knowledge in building a video production business from scratch and growing it to thrive. 

More recently, a pivot to live streaming has allowed him to offer a unique service to the market reducing his editing time and increasing his ability to sell services for higher prices. In his spare time, you'll find Zephan as the admin of a 13,000 member Facebook group of videographers worldwide and releasing tutorials about live streaming on his YouTube channel.

• [00:00] Welcome to the show!
• [05:39] Meet Zephan
• [06:24] Zephan's Journey to Videography
• [07:48] What Does "Story" Mean?
• [14:14] Studios and Video Editors
• [23:48] Training a Video Editor
• [29:55] Explain Your Why
• [33:50] Riverside
• [35:09] Referral Partners
• [40:34] Content Creation
• [43:53] Connect with Zephan
• [46:12] Outro

"When you get that space, you're going to find ways to fill it. So you're going to make excuses to buy more stuff. And when you don't always need it." - Zephan

"Other times it's because they don't necessarily see the value in what you're giving to them... once they see that value, the sky's the limit." - Zephan

"If you're stuck, frustrated, if things aren't going, you know how you desire them to go, it's like you have the option, you have the opportunity and are you going to take it?" - Ryan

Videographers Pricing Calculator

Follow Zephan Moses Blaxberg on Instagram | Facebook | YouTube

Find out more about the Studio Sherpas Mastermind

 Join the Grow Your Video Business Facebook Group  

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Check out the full show notes

In this episode, brand designer and strategist Jacob Cass shares his expertise on how video business owners can leverage strategic branding to stand out in a crowded market. Jacob discusses the importance of brand clarity, positioning, and the value of investing in professional branding services to attract ideal clients and boost business success.

• Understanding your brand's core value, target audience, and market position is crucial for business growth
• A well-defined brand strategy can boost confidence and make marketing efforts more effective
• Investing in professional branding services can lead to long-term business success and higher-quality clients

Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community. Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses. Jacob co-hosts the JUST Branding Podcast which helps designers & entrepreneurs grow brands.  

For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs, which has allowed him to build a large and loyal following, including his JUST Creative website which has been viewed over 70 million times. Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series. He also coaches creatives in his coaching community, Exponential Creatives, either 1:1 or in a group mastermind setting. Yahoo! recently declared him as the “Best Brand Coach”. Jacob also runs the membership community Exponential Creatives which helps creatives grow exponentially.

Jacob is a digital nomad and travels the world now isolated in Sydney with his family of five, while running JUST Creative. He has visited 88 countries thus far with travel guides on most of them available at his travel blog, JUST Globetrotting.

• [00:00] Welcome to the show!
• [06:28] Meet Jacob Cass
• [10:11] Brand Identity
• [12:36] Branding Through Your Value
• [20:52] Positioning
• [28:46] Framing of Your Brand
• [39:13] Getting Yourself Established
• [41:05] Connect with Jacob
• [42:46] Outro

"Brand runs deep. It really does. It's a deep rabbit hole. And the more you learn, the more you realize you don't know." - Jacob Cass

"You have to understand what you specialize in, what work you want to be doing. If you're early in your career, you can create mock projects to put in your portfolio to show and communicate what you do." - Jacob Cass

"If you don't have testimonials and then make sure that if you're getting testimonies, you're getting the right kind of testimonies, not just ones where people are just like, "Ryan's awesome or Jacob. He's he's great. He's just, you know, fun to work with.' It's like, OK, that that stuff is nice. But did I help you get any results? Did you have any transformation?" - Ryan Koral

Find Jacob Cass online

Listen to the JUST Creative podcast

Download the (free) Branding Briefcase branding & design resources

Check out the Branding Briefcase Newsletter

Follow Jacob Cass on Instagram | Facebook | Twitter | YouTube | Pinterest

Connect with Jacob Cass on LinkedIn

Find out more about the Studio Sherpas Mastermind  

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this episode, Jason Duncan shares his journey from school teacher to successful entrepreneur and business coach. He discusses the crucial differences between owning a job and owning a business, and provides actionable strategies for video business owners to create more freedom and build true business value.

• The three tiers of entrepreneurial evolution: owner-operator, owner-manager, and owner-investor
• The importance of basic delegation as the first step towards business freedom
• Why consistency outperforms intensity in business growth and personal development
• How to shift focus from revenue to building a valuable business asset

The Real Jason Duncan transforms overwhelmed entrepreneurs into liberated business owners. Creator of the XOS™ Method and best-selling author of "Exit Without Exiting," Jason builds "vacation-proof" businesses that thrive without constant owner involvement.

Through his Exiter Club and coaching programs, Jason guides founders from trapped owner-operators to strategic owner-investors. Clients often halve their work hours while significantly increasing business value.

A 2-time TEDx speaker and podcast host featured in Inc. and Entrepreneur magazines, Jason empowers business owners to scale effectively, implement robust systems, and master delegation.

Based in Nashville, Jason enjoys adventures with his high school sweetheart—a lifestyle his methods made possible. He inspires entrepreneurs to achieve financial success and personal freedom, preparing for a profitable exit while living their ideal life now.

• [00:00] Welcome to the show!
• [06:07] Meet The Real Jason Duncan
• [11:32] Exit Without Exiting
• [14:50] Creating a Job or a Business
• [17:13] 3 Tiers of Entrepreneurial Evolution
• [23:41] The XOS System
• [28:52] Enjoying Creative Work
• [33:15] Consistency & Authenticity
• [41:20] Where Your Focus Is
• [42:48] Connect with Jason
• [44:04] Outro

"There are no billionaire owner-operators. They just don't exist." - Jason Duncan

"Consistency outperforms intensity every day of the week. It's not the intense force of the water that carves the canyon. It's the consistent force of the water over time that carves the canyon." - Jason Duncan

"If a job is less than a $100 an hour job, you need to hire somebody else to do that job." - Jason Duncan

"Our sole role as an architect of the business is to set the vision, communicate the vision and build the asset." - Jason Duncan

Find Jason Duncan online

Follow Jason Duncan on Instagram | YouTube

Find out more about 10xFILMMAKER  

Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this episode, Adam Rosen shares his expertise on effective cold email strategies for video business owners. He breaks down the key components of a successful outreach campaign, including proper email infrastructure, personalization techniques, and the importance of patience. Adam also reveals a clever approach to offering mini video audits that can significantly boost response rates and lead to more qualified prospects.

• Set up separate domains for cold email outreach to protect your main business email reputation
• Structure your initial email with a clear purpose, problem you solve, solution, social proof, and call-to-action
• Offer a personalized video audit as a lead magnet to increase engagement and qualify prospects
• Aim for 1 positive reply per 1000 emails sent, and remember that patience combined with persistence is key to success

Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, helping companies get sales through cold email, and thenomadcloud.com (200k subscribers), supporting entrepreneurs who want to explore the world.

• [00:00] Welcome to the show!
• [06:14] Meet Adam Rosen
• [06:39] Cold Email Outreach
• [13:05] Where to Start
• [18:08] Best Practices
• [21:25] Email Framework
• [22:24] Avoiding The Spam Folder
• [27:50] Getting Set Up
• [34:54] Connect with Adam
• [36:29] Outro

"If you move the industry forward, then you did something good with your startup." - Adam Rosen

"The biggest mistake people make is not about email copy. It's not even about getting quality lists. It starts at the front, which is the foundation." - Adam Rosen

"Patience is a virtue as long as we are growing step by step by step trying to get to where our goals are and we're working hard to get there and doing the right things along the way." - Adam Rosen

Find Adam Rosen online

Follow Adam Rosen on Instagram

Find out more about 10xFILMMAKER  

Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes