Positioning strategist Mischa Zvegintzov shares how video business owners can leverage podcast guesting to reach new audiences and generate revenue without complex marketing funnels. He reveals his simple pitch template and seven key benefits of podcast guesting that create both immediate and long-term business opportunities.

• You don't need fancy materials to start podcast guesting - just an email address and your stories
• Focus on building relationships and providing value rather than direct sales
• Use podcast appearances to create ongoing content and build thought leadership
• Look for collaboration opportunities with hosts beyond just reaching their audience

Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as Chief Influence Officer of The Influence Army and host of the top 1.5% podcast the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour?

• [00:00] Welcome to the show!
• [03:10] Meet Mischa Zvegintzov
• [11:37] Benefits of a Podcast Tour
• [20:30] Repurposing Interviews For Social
• [25:50] Preparing For a Podcast
• [35:27] Connect with Mischa
• [36:10] Outro

"The best is the enemy of more than good enough. So I'm constantly like, just do it, press forward, take the action, test and try, learn." - Mischa

"Most people, when they decide that they want to guest speak on podcasts, they start thinking, I need to have my bio, I need to have headshots...It's like, no, you don't. All you need is an email address." - Mischa

"Don't wait because you have something that can be helpful for others. What you're doing is you're showing up and you're bringing that value and you're helping somebody along the way." - Ryan 

Free Guide: Launch A Successful and Profitable Podcast Tour

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Positioning strategist Delia Monk shares practical strategies for transforming video portfolios into client-converting websites. She reveals common mistakes creatives make with their web copy and provides actionable tips for showcasing work in a way that resonates with potential clients.

• Your videos need compelling copy above them to give viewers a reason to click play
• Use client testimonials and results to build credibility and overcome sales resistance
• Focus copy on the client ("you") rather than yourself ("I/we")
• Include clear pricing information or frameworks to encourage contact form submissions

Delia Monk helps online business owners who want to sell out their online programs, services, and digital products using the power of conversion copywriting. If she was cool enough to have a street name, hers would be The Story-Seller because she’s mastered the art of non-sleazy sales through the power of storytelling and personality-fueled writing. But alas, most people just call her Delia.

In This Episode

• [00:00] Welcome to the show!
• [03:21] Meet Delia Monk
• [03:47] Handling Videos On Your Website
• [08:46] Taking Advantage of Testimonials
• [15:31] Building Trust and Credibility
• [19:05] Sending a Survey
• [21:22] Having Contact Forms Filled
• [28:49] Connect with Delia
• [30:15] Outro

"The more creative you are and the more talented you are, the more you think you don't need to write about it. And I am really sorry to be the bearer of bad news, but it doesn't work like that." - Delia Monk

"If you're not confident in talking about the results that you can get and showcasing the kind of clients that you work with, how can potential clients be confident in you?" - Delia 

"Copy is so much easier than you think it is when you can just get out of your head and just think about the person you're writing to." - Delia 

Find Delia Monk online

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FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

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Brandi Mowles shares her journey from bankruptcy to building a 7-figure business by moving away from hourly rates to strategic packaging of services. She provides practical insights on pricing psychology, creating valuable packages, and adding consulting services to increase revenue while better serving clients.

• Moving from hourly to package pricing allows you to charge based on value rather than time
• Niching down helps streamline your business and makes it easier to create effective packages
• Adding consulting services can help you leverage your expertise and create recurring revenue
• When people pay for your expertise, they're more likely to implement and value your advice

Brandi Mowles, founder of Conversions For Clients™ and Strategist Society™ is a wife, mom, taco snob, podcast host, and online marketing expert. She transformed her family's life by building a 7-figure business in just two years, giving them more choices and freedom than she could have ever imagined. 

Now she’s obsessed with helping freelancers achieve success on their own terms while living a life they could have only dreamed about. Brandi lives in Georgia with her husband and two kids. They live for morning Peloton rides, taco Tuesdays, spontaneous vacations, and Fridays off.

• [00:00] Welcome to the show!
• [06:08] Meet Brandi Mowles
• [08:19] Social Media Management
• [12:35] How To Price Yourself
• [18:32] Hourly Verses Packages
• [24:52] Creating Packages
• [34:26] Consulting
• [47:17] Connect with Brandi
• [48:57] Outro

"What you find so simple and so easy that comes naturally to you, does not come naturally to other people." - Brandi

"When you niche down, it's not just so people love to work with specialty... people want to work with people who specialize, cause it makes them feel special." - Brandi 

"Our best clients, our best projects have been the ones where clients have gone through a workshop... They're invested here and they're gonna appreciate it more because we've paid for this." - Ryan

How to Have a $100k Year with Only 5 Clients Per Month

Find Brandi Mowles Instagram

Serve Scale Soar podcast

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Get my framework inside the Video Blueprint Method

  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

Video production expert Zephan Moses Blaxburg shares his journey from running a traditional studio to creating a more efficient and profitable business model through remote editing and strategic partnerships. He discusses practical strategies for scaling a video production business while maintaining work-life balance.

• Building strong referral partnerships with photographers, IT companies, and web designers can lead to consistent high-value projects
• Effective delegation of editing work can free up time and increase productivity
• Creating detailed standard operating procedures is crucial for successful remote team management

Zephan Moses Blaxberg is a live streamer, video content creator and best-selling author. He founded his video production company, ZMB Media in 2014 and grew it to a multi-six-figure business as a one man band. Having worked with Fortune-500 company executives to celebrities, NBA stars and even the White House, Zephan has extensive knowledge in building a video production business from scratch and growing it to thrive. 

More recently, a pivot to live streaming has allowed him to offer a unique service to the market reducing his editing time and increasing his ability to sell services for higher prices. In his spare time, you'll find Zephan as the admin of a 13,000 member Facebook group of videographers worldwide and releasing tutorials about live streaming on his YouTube channel.

• [00:00] Welcome to the show!
• [05:39] Meet Zephan
• [06:24] Zephan's Journey to Videography
• [07:48] What Does "Story" Mean?
• [14:14] Studios and Video Editors
• [23:48] Training a Video Editor
• [29:55] Explain Your Why
• [33:50] Riverside
• [35:09] Referral Partners
• [40:34] Content Creation
• [43:53] Connect with Zephan
• [46:12] Outro

"When you get that space, you're going to find ways to fill it. So you're going to make excuses to buy more stuff. And when you don't always need it." - Zephan

"Other times it's because they don't necessarily see the value in what you're giving to them... once they see that value, the sky's the limit." - Zephan

"If you're stuck, frustrated, if things aren't going, you know how you desire them to go, it's like you have the option, you have the opportunity and are you going to take it?" - Ryan

Videographers Pricing Calculator

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Check out the full show notes

In this episode, brand designer and strategist Jacob Cass shares his expertise on how video business owners can leverage strategic branding to stand out in a crowded market. Jacob discusses the importance of brand clarity, positioning, and the value of investing in professional branding services to attract ideal clients and boost business success.

• Understanding your brand's core value, target audience, and market position is crucial for business growth
• A well-defined brand strategy can boost confidence and make marketing efforts more effective
• Investing in professional branding services can lead to long-term business success and higher-quality clients

Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community. Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses. Jacob co-hosts the JUST Branding Podcast which helps designers & entrepreneurs grow brands.  

For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs, which has allowed him to build a large and loyal following, including his JUST Creative website which has been viewed over 70 million times. Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series. He also coaches creatives in his coaching community, Exponential Creatives, either 1:1 or in a group mastermind setting. Yahoo! recently declared him as the “Best Brand Coach”. Jacob also runs the membership community Exponential Creatives which helps creatives grow exponentially.

Jacob is a digital nomad and travels the world now isolated in Sydney with his family of five, while running JUST Creative. He has visited 88 countries thus far with travel guides on most of them available at his travel blog, JUST Globetrotting.

• [00:00] Welcome to the show!
• [06:28] Meet Jacob Cass
• [10:11] Brand Identity
• [12:36] Branding Through Your Value
• [20:52] Positioning
• [28:46] Framing of Your Brand
• [39:13] Getting Yourself Established
• [41:05] Connect with Jacob
• [42:46] Outro

"Brand runs deep. It really does. It's a deep rabbit hole. And the more you learn, the more you realize you don't know." - Jacob Cass

"You have to understand what you specialize in, what work you want to be doing. If you're early in your career, you can create mock projects to put in your portfolio to show and communicate what you do." - Jacob Cass

"If you don't have testimonials and then make sure that if you're getting testimonies, you're getting the right kind of testimonies, not just ones where people are just like, "Ryan's awesome or Jacob. He's he's great. He's just, you know, fun to work with.' It's like, OK, that that stuff is nice. But did I help you get any results? Did you have any transformation?" - Ryan Koral

Find Jacob Cass online

Listen to the JUST Creative podcast

Download the (free) Branding Briefcase branding & design resources

Check out the Branding Briefcase Newsletter

Follow Jacob Cass on Instagram | Facebook | Twitter | YouTube | Pinterest

Connect with Jacob Cass on LinkedIn

Find out more about the Studio Sherpas Mastermind  

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this episode, Jason Duncan shares his journey from school teacher to successful entrepreneur and business coach. He discusses the crucial differences between owning a job and owning a business, and provides actionable strategies for video business owners to create more freedom and build true business value.

• The three tiers of entrepreneurial evolution: owner-operator, owner-manager, and owner-investor
• The importance of basic delegation as the first step towards business freedom
• Why consistency outperforms intensity in business growth and personal development
• How to shift focus from revenue to building a valuable business asset

The Real Jason Duncan transforms overwhelmed entrepreneurs into liberated business owners. Creator of the XOS™ Method and best-selling author of "Exit Without Exiting," Jason builds "vacation-proof" businesses that thrive without constant owner involvement.

Through his Exiter Club and coaching programs, Jason guides founders from trapped owner-operators to strategic owner-investors. Clients often halve their work hours while significantly increasing business value.

A 2-time TEDx speaker and podcast host featured in Inc. and Entrepreneur magazines, Jason empowers business owners to scale effectively, implement robust systems, and master delegation.

Based in Nashville, Jason enjoys adventures with his high school sweetheart—a lifestyle his methods made possible. He inspires entrepreneurs to achieve financial success and personal freedom, preparing for a profitable exit while living their ideal life now.

• [00:00] Welcome to the show!
• [06:07] Meet The Real Jason Duncan
• [11:32] Exit Without Exiting
• [14:50] Creating a Job or a Business
• [17:13] 3 Tiers of Entrepreneurial Evolution
• [23:41] The XOS System
• [28:52] Enjoying Creative Work
• [33:15] Consistency & Authenticity
• [41:20] Where Your Focus Is
• [42:48] Connect with Jason
• [44:04] Outro

"There are no billionaire owner-operators. They just don't exist." - Jason Duncan

"Consistency outperforms intensity every day of the week. It's not the intense force of the water that carves the canyon. It's the consistent force of the water over time that carves the canyon." - Jason Duncan

"If a job is less than a $100 an hour job, you need to hire somebody else to do that job." - Jason Duncan

"Our sole role as an architect of the business is to set the vision, communicate the vision and build the asset." - Jason Duncan

Find Jason Duncan online

Follow Jason Duncan on Instagram | YouTube

Find out more about 10xFILMMAKER  

Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this episode, Adam Rosen shares his expertise on effective cold email strategies for video business owners. He breaks down the key components of a successful outreach campaign, including proper email infrastructure, personalization techniques, and the importance of patience. Adam also reveals a clever approach to offering mini video audits that can significantly boost response rates and lead to more qualified prospects.

• Set up separate domains for cold email outreach to protect your main business email reputation
• Structure your initial email with a clear purpose, problem you solve, solution, social proof, and call-to-action
• Offer a personalized video audit as a lead magnet to increase engagement and qualify prospects
• Aim for 1 positive reply per 1000 emails sent, and remember that patience combined with persistence is key to success

Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, helping companies get sales through cold email, and thenomadcloud.com (200k subscribers), supporting entrepreneurs who want to explore the world.

• [00:00] Welcome to the show!
• [06:14] Meet Adam Rosen
• [06:39] Cold Email Outreach
• [13:05] Where to Start
• [18:08] Best Practices
• [21:25] Email Framework
• [22:24] Avoiding The Spam Folder
• [27:50] Getting Set Up
• [34:54] Connect with Adam
• [36:29] Outro

"If you move the industry forward, then you did something good with your startup." - Adam Rosen

"The biggest mistake people make is not about email copy. It's not even about getting quality lists. It starts at the front, which is the foundation." - Adam Rosen

"Patience is a virtue as long as we are growing step by step by step trying to get to where our goals are and we're working hard to get there and doing the right things along the way." - Adam Rosen

Find Adam Rosen online

Follow Adam Rosen on Instagram

Find out more about 10xFILMMAKER  

Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this game-changing episode, sales expert Matt Easton reveals how video business owners can transform their approach to landing clients and growing their business. Matt shares powerful strategies for having meaningful conversations that convert, including how to lead with valuable insights about your client's business rather than just pitching your services. You'll walk away with actionable techniques to confidently reach out to potential clients and close more deals without feeling sleazy.

• Learn how to shift your mindset from being a creative to a business owner who solves real problems for clients
• Discover the power of asking "Does it make sense?" instead of yes/no questions to smoothly move deals forward

• Master the art of the "power email" to summarize client needs and set clear next steps

• Gain confidence in reaching out to potential clients by using the simple yet effective "raise your hand" technique

Matt Easton is a catalyst for success in sales, business, and life. Having created sales coaching systems that have revolutionized the way people achieve business results. Through his businesses, universities, and YouTube channels, Matt helps people get better in minutes, where normally they had struggled for years.

Sales is hard. Matt Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Skip the guesswork, trial-and-error, and never-ending cycle of trying to figure everything out yourself. And instead, grow your sales with a proven step-by-step system for closing the deal. (not hopes and prayers).

• [00:00] Welcome to the show!
• [08:20] Meet Matt Easton
• [08:26] Easton University Sales Coaching
• [14:30] Getting Leads Through Sales
• [15:42] Asking The Right Questions
• [20:07] Answering the ROI Question
• [28:56] Next Step Obsessed
• [30:43] Power Emails
• [35:37] Proactive Search For Clients
• [52:06] Connect with Matt
• [54:01] Outro

"Everything that is worth something, getting a new client, getting a first date, getting married, getting a promotion, getting a loan for your business, everything in life that matters has this in common: When you slow down in the beginning, you will speed up the result in the end." - Matt Easton

"You're not in the creative business. You're not in the video production business. You're in the awareness business. You're in the omnipresence business. You're in the driving businesses forward business." - Matt Easton

"If you are truly in business, your business methodology should not need you to be friends with anybody. Amateurs make friends with people. Amateurs ask their friends if they have any work. Professionals are able to have one-sided conversations, and that conversation is about the gosh darn client." - Matt Easton

"You guys are in the business of helping the world grow, okay? So that should be something you're very proud of. And that should motivate you to get out of bed." - Matt Easton

Find Matt Easton online

Follow Matt Easton on Instagram | TikTok | YouTube

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Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

In this solo episode, Ryan Koral shares encouragement and insights for video business owners facing challenges in the current industry landscape. He emphasizes the importance of community, adaptability, and maintaining an abundance mindset. Ryan also discusses the value of investing in yourself through coaching and mastermind groups to grow your business.

• Building a community of fellow video professionals is crucial for growth and support
• Be open to experimenting with new strategies if old methods aren't working
• Focus on providing value and authenticity in your video work
• Consider investing in coaching or mastermind groups to accelerate your business growth

• [00:00] Welcome to the show!
• [05:52] Be Open To New Things
• [10:59] Having a Community
• [12:42] Handling Competition and Fear
• [17:02] 10xFILMMAKER Community
• [20:00] Mastermind
• [24:33] Outro

"Most of us get into this work because we love it so much. Uh, some of us feel called into this work."

"Living open handedly, I think has been like one of the most freeing and satisfying things that I've done."

"People who pay pay attention. So when there's money on the line, you're, you're more likely to do the thing."

"I'm a firm believer that if you feel called to this work, uh, it is your responsibility to figure out how to keep doing it and how to do it well and how to create predictability and how to be profitable."

Find out more about 10xFILMMAKER  

Find out more about the Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this episode of the show, negotiation expert John Lowry reveals how mastering the art of negotiation can transform your video production business. He shares practical strategies for managing yourself in negotiations, creating win-win scenarios, and ensuring client satisfaction beyond just delivering a great product. John's insights and real-world examples demonstrate how effective negotiation skills can lead to better deals, stronger client relationships, and significant business growth.

• Negotiation is a fundamental skill used daily in video production, from client interactions to problem-solving on set

• Effective negotiation involves managing yourself, balancing competitiveness with cooperation, and being clear about your intentions

• Look beyond monetary terms in negotiations; consider how clients can help you achieve broader business goals

• Client satisfaction depends on three key factors: the product, the process, and how you manage people throughout the project

John Lowry is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation has been successfully implemented by thousands of professionals across the United States. He is the author of Negotiation Made Simple, a top selling business book on Amazon published by HarperCollins. He is also a sought after conference and corporate event speaker having served organizations such as UPS, Pinnacle Financial Partners, HCA, LexisNexis, Colliers, American Excess Insurance Exchange, American Legal Connections, and the American Society of Civil Engineers. 

John serves as co-founder and principal of Thrivence, a management consulting firm based in Nashville, TN. In addition to guiding the firm, John counsels clients on strategy, revenue growth, leadership development, and conflict management. He also serves as president of The Lowry Group, LLC (“TLG”). At TLG, he provides negotiation training and coaching for governmental entities, major insurance companies, law firms, health care organizations, and other businesses. John is regularly engaged as settlement counsel by parties in litigation and has successfully negotiated the resolution of hundreds of lawsuits over the past decade.

• [00:00] Welcome to the show!
• [07:36] Meet John Lowry
• [08:17] Negotiation
• [14:28] Negotiation Made Simple Book
• [15:04] Manage Yourself
• [17:00] Competitive and Cooperative
• [18:10] Be Willing to Forgive
• [18:39] Be Crystal Clear
• [19:47] Negotiation In Action Examples
• [40:23] Satisfaction
• [45:14] Connect with John
• [46:31] Outro

"The most important thing that you can learn how to manage is yourself." - John Lowry

"If you manage the process really well and you treat the people really well, it's amazing to me how many times people will forgive a glitch in the product." - John Lowry

"I want the good people to win in this world and so I'm excited to come alongside them and help them figure out how to win whatever that looks like." - John Lowry

 Find John Lowry online

Negotiation Made Simple. by John Lowry

Listen to the Negotiation Made Simple podcast

Follow John Lowry on Facebook

Find out more about the Mastermind

Join the Grow Your Video Business Facebook Group 

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Check out the full show notes

In this episode of the show, Legendary Art Center professor and business coach Errol Gerson shares his wisdom from 50+ years of teaching and mentoring creatives. He reveals powerful strategies for overcoming imposter syndrome, standing out in a crowded market, and achieving success through mindset shifts and gratitude practices. Errol's inspiring stories and practical advice will motivate video business owners to embrace their role as storytellers and take their careers to new heights.

• Change your perspective: "If you change the way you look at things, the things you look at will change."
• Success is a choice, not chance: Create opportunities by putting yourself out there and standing out from the crowd.

• Embrace gratitude daily: Developing a "gratitude attitude" can transform your outlook and lead to greater success.

• Reframe your identity: You're not just a videographer, you're a storyteller - this mindset shift can open new doors and opportunities.

Errol was born and raised in South Africa and left in 1966 to study at USC majoring in Accounting undergrad and Finance and Management at the MBA level, also at USC. He worked in public accounting for 6 years before founding his own accounting and Business mgmt firm for over 20 years. Since then he has practiced as a strategic financial and management consultant and has taught entrepreneurship for 49 years at the Art Center College of Design.

He is now doing online (Zoom, etc.) financial consulting with businesses across the globe, and he counsel and coach group of 10-15 businesses to teach and answer specific questions about income tax (if in the U.S.) or strategic financial planning and decision making, break-even analysis, and setting specific sales goals that reach break-even.

• [00:00] Welcome to the show!
• [04:01] Meet Errol Gerson
• [05:19] Journey to Teaching Business
• [07:28] Understand Your Audience
• [09:44] Changing Your Perspective
• [10:43] Getting Yourself Out There
• [19:42] An Eighth of an Inch
• [30:53] Believing In Yourself
• [40:29] Seek First to Understand
• [46:40] Connect with Errol
• [47:51] Outro

 "If you change the way you look at things, the things you look at will change." - Errol Gerson

"Success is not chance, it's choice." - Errol Gerson

"Smile: Small Movement that Improves your Life Every day." - Errol Gerson

"Your clients change lives. They're storytellers and storytellers are gifted people." - Errol Gerson

"If it doesn't challenge you, it won't change you." - Errol Gerson

Find Errol Gerson online

Connect with Errol Gerson on LinkedIn

Find out more about the Mastermind

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes