Welcome back to the Cat & Cloud podcast! This week we have all three owners back on the mic to take a wide look at how your personal goals can help guide your business, and how you are still a person with focus and desires outside of what you’re building. Listen to this weeks full episode to hear about our latest product launch, and their thoughts on setting personal and career goals that support each other. Want to give our new Instant Coffee a try? https://catandcloud.com/products/swift-coffee-6-pack Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! The case study series continues! This week on the pod Chris and Charles are covering another episode of the Acquired podcast, this time about the Blue Bottle Acquisition. Listen to this weeks full episode to hear about our relationship to Blue Bottle and some of the dichotomies between their beginnings and that of Starbucks. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultz’s interview with the Acquired podcast. Listen to this weeks full episode to hear their take on the Starbucks anthology, and how they relate to Schultz’s story and complex experience opening and scaling the coffee company we know today! Listen to the full Acquired episode here: https://podcasts.apple.com/us/podcast/starbucks-with-howard-schultz/id1050462261?i=1000657758174 Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Learning From Others - Insights from industry history by Cat & Cloud

Welcome back to the Cat & Cloud Podcast! This week Chris, Jared and Charles are sitting down to take the timeline of Cat & Cloud to Z. A couple weeks ago we started this process, sharing how a camping trip early on in the development of Trubaca helped make the cafes we love now a reality. This week the guys are walking us through how our Abbott Square came to be, and all the decisions that went in to making the call to expand! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are sitting down at the mic to talk through what it would look like to perfectly mix your business with your personal passions. Is it enough to enjoy your job, or do people seek things that feel like a part of who they are? How do you optimize your resources to try and escape the financial trap that will eventually burn you out? Listen to this week's full episode to hear their thoughts and get a sneak peek at their ultimate passion-driven vision board. Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

We just turned 8 years old! September 30th marked the 8th year since the Portola Cafe first opened it’s doors. In honor of Cat & Cloud making it one more rotation around the sun, the guys are sitting down this week to piece together the fullest version of our history! Have you ever wondered when Cat & Cloud (Trubaca) was first conceptualized? If you’ve been hanging out with us through this journey, we think it’s about time to tell you how all this happened. Listen to this weeks full episode to hear the guys recap how a camping trip may have helped them take the leap that became the Cat & Cloud we know now! Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

The Cat & Cloud podcast is back and we’re bringing y’all some big news! If y’all have been following us a while then you’ve at least heard of the Best Friend’s Club and if you haven’t, this is the perfect episode for you. This week on the pod, Chris, Jared, and Charles are walking us through the history of the BFC, how it started, how it continues to grow, and finally introducing the Best Friends Blend! To continue expanding the reach of the BFC, we have decided to introduce the Best Friends Blend as our newest espresso offering. This blend will always include one of our BFC coffees, allowing us to vastly increase the amount of BFC coffee sold in our cafes—which means more money goes directly back into the lives of our producers. Give it a try! https://catandcloud.com/products/the-best-friends-blend 00:00 Best Friends Club 01:53 How it Started (unofficial) 06:18 How it Started (official) 11:44 It’s About Supporting a Community 15:14 Expanding the Club 17:35 It’s About Connection 31:56 Some of the Issues 35:52 The Best Friends Blend Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Welcome back to the Cat & Cloud Podcast! This week Chris, Chuck, and Jared are sitting down to discuss how we find the drive and inspiration to operate a mission-driven company, and how we pass that passion on to our teams. A mission is just an idea unless your leadership sets the example, bringing it to life on the floor every day. Listen to this week's full episode to hear the guys discuss how we’ve created a common language, gauges for success, and how to find the drive in yourself every day to make an impact. 00:00 What is the focus of your work 08:42 How do you communicate and share your mission 14:21 Giving ourselves feedback 26:28 Finding solutions 29:23 Our mission outside of the cafes 34:00 Opportunities in the everyday things 40:31 Common language 44:45 What metrics do you use to gauge success 50:55 Connecting the ideas with the work 55:48 To compete or not to compete 1:00:46 You have to want it 1:08:46 Having an impact impact without a title 01:12:33 Sharing what you know Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

Shorty, but a goodie. This week Jared and Chris Discuss what it takes to make an idea come to life. How it's truly something anyone can to, because its not about the steps you need to take, but rather the conviction to the idea. There are tools out there for any obstacle you face, but theres only one person that can bring your ideas to life. You. –––––––––––––––––– Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/Cat & Cloud: catandcloud.com/Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!

This week Chris asks Jared about a recent trip he went on to southern Californian, and what sort of coffee experiences he had while he was outside of out little coffee bubble that is Santa Cruz. Chuck asked some practical questions about Espresso extraction and what coffees might be best as espresso. Also he asks Chris and Jared what each of their idea espresso might be like. It’s a conversation that all swirls around what is possible when a cafe operates with intention, and how it can be an impactful place for the community it serves. 01:31 Jared in LA 08:29 A cool spot in SLO 11:18 Extraction Facts 18:50 Roast level and espresso 20:42 What coffees do we want to try as espresso 24:07 The intention shows 27:08 Jared's dream eXpresso 30:30 Chris' Dream eXpresso Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week! Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!