Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development. 

She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs. 

Resources Mentioned in this Episode:

Felicia's LinkedIn profile

Hayvn website

Connect with Kerrie at Impact Growth Partners: [email protected]

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

Follow Us on YouTube

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more.

Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service

Get on your email address to learn more about the quarterly revenue challenge.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.

Resources Mentioned in this Episode:

The video version of this episode on YouTube

Get on your email address to learn more about the challenge.

Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space?

Or do you get it but you just think it’s got to be too much work to make it worth it?

Have you launched a mail program half-heartedly and had lukewarm results?

In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program. 

Resources Mentioned in this Episode:

Get on your email address to learn more about the challenge.

Deadline: May 12!! Register for the May Mail Money Maker Challenge

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Welcome to another episode of the Everything Coworking Podcast! Today, I’m joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing.

Want to join Tracy’s FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass

What We Discuss:

• The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively.

• Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers.

• Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed.

• Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement.

Resources Mentioned in this Episode:

Tracy’s Free, live masterclass (week of 4/15 and 4/22)

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Brandon Houston, founder of the Collingwood Foundry shares his entrepreneurial journey from running a web development agency to pioneering a coworking space that has grown into a central hub of community and innovation in Collingwood, Ontario.

Key topics include:

• The power of starting small and building a connection and reputation with the local community.

• The evolution of Collingwood Foundry into a space that members don’t just work in, but genuinely love and support.

• The challenges and triumphs of bringing coworking to a smaller town and the vision for expanding the Foundry's influence.

• An exploration of culture-setting and hospitality in coworking, with creative initiatives like the use of the Donut plugin to foster member interactions.

Resources Mentioned in this Episode:

Brandon's LinkedIn profile

Collingwood Foundry website

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

In the latest episode of Everything Coworking, we’re unpacking a truth bomb about the entrepreneurial life, especially in our world of coworking. Taking a page from Brooke Castillo, we’re exploring the idea that our journeys are a healthy mix of wins and challenges – yes, it's a 50/50 split of highs and lows.

I’m diving into why expecting a smooth sail can throw us off course and how those inevitable tough times actually shore up our resilience and push our growth. It’s all about embracing every bit of the ride, knowing that each twist and turn is shaping us and our coworking ventures.

If this conversation hits home for you, do me a favor – drop by Apple Podcasts and share your thoughts with a review. It helps spread the word and gets more folks in on our coworking convos.

Tune in and let's get real about the ebb and flow that keeps us on our toes and makes this whole journey worthwhile.

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

This episode explores how we might apply some examples of hospitality to elements of hospitality offered at a coworking space.

Episode Highlights:

• Introduction to Hospitality in Coworking: We kick things off by exploring why hospitality is just as crucial in our coworking spaces as it is in the hotel industry. It's about creating experiences that stick and spaces where people feel truly welcomed.

• A Personal Tale of Hotel Hospitality: I share my own story of incredible service during a hotel stay - from the effortless help with finding the best local sandwiches to sorting out ski rentals and even snagging a ride to the airport. It was service with a smile, but more importantly, it was personal and responsive.

• Drawing Parallels: How do these moments of thoughtful hospitality translate to the coworking world? We dive deep into the similarities between the services provided by hotels and those we can offer in coworking spaces. It’s all about elevating the member experience.

• Lessons for Coworking Spaces: Learn how we can apply these hotel hospitality hacks to make our coworking spaces more responsive, personable, and ultimately, more successful. From communication tools to staff training and creating personalized member experiences, we cover it all.

Resources Mentioned in this Episode:

Interview with Grant Barnhill, CEO of Shift Workspaces

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School 

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

Are you leveraging the full potential of digital ads for your coworking space? Dive into our latest episode where we decode the mysteries of Google vs. Facebook ads, tailored specifically for coworking entrepreneurs. Discover which platform aligns best with your marketing goals, whether you're targeting active searchers or building brand awareness. Plus, get insider tips on using the Facebook Ads Library to spy on competitors’ strategies!

🔑 What You'll Learn:

• The unique advantages of Google and Facebook ads for coworking spaces

• How to capitalize on user intent to tailor your ad strategy

• Practical tips and case studies on crafting winning ad campaigns

Perfect for coworking space owners ready to elevate their digital marketing game. Tune in now and turn those ad dollars into memberships!

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

John Egan Director of Operations at Lucid Private Offices, shares:

• His approach to hiring, including specific questions he asks

• How he screens for “joy” in his hiring process

• How his career as a Camp Director and an Insurance Advisor prepared him for his role at Lucid Private Offices

Resources Mentioned in this Episode:

John's LinkedIn profile

Lucid Private Offices website

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about:

• The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign.

• Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert.

• Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed.

• Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates.

• A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance.

• Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS).

• Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms.

Episode Resources:

• 13 Tips for Creating Better Landing Pages

• Hotjar - Understand how users behave on your site

Everything Coworking Featured Resources:

Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

The Everything Coworking Academy

Follow Us on YouTube