The Beginner Photography Podcast

Raymond Hatfield

The Beginner Photography Podcast is a free weekly podcast hosted by professional photographer Raymond Hatfield who interviews world class photographers of all genres who share what they wish they knew when they got started so you can grow your creative photography skills faster! The podcast is brought to you by CloudSpot.io, the client gallery system that is always #EmpoweringPhotographers

  • 31 minutes 59 seconds
    473: The Photo Critique Blueprint: Learn What Professional Photographers Look For

    In this episode of The Beginner Photography Podcast, we explore the invaluable skill of critiquing your own photos to elevate your art. By understanding what your images are trying to convey and asking targeted questions like "Where does my eye go?" and "How is the visual weight and composition?", you can discern the strengths and areas for improvement in your work. Drawing parallels with Jerry Seinfeld's method of refining jokes, I highlight how revisiting and refining initial ideas can lead to profound outcomes.

    The Big Ideas:

    • Embrace Critique for Growth: Critiquing your work helps pinpoint strengths and weaknesses, accelerating your growth as a photographer.
    • Seek the Good Moments: Focusing on capturing compelling moments enhances your ability to tell powerful stories through your images.
    • Analyze Composition Thoughtfully: Assess where the eye is drawn in your photos and adjust the visual balance to improve overall impact.
    • Know Your Artistic Voice: Understanding what you love about photography guides your style and helps you communicate more effectively through your images.

    Photography Action Plan:

    • Practice Shooting in Manual Mode: Set aside 15 minutes daily to use your camera in manual mode. This will help you understand light, shutter speed, aperture, and ISO settings better. Aim to capture five varied photos during this practice session, like a portrait, a landscape, and a close-up to challenge your settings adjustment skills.
    • Critique Your Own Photos Using the Four Key Questions: After each photo session, pick out at least three photos and critique them based on, Is there a good moment here? Where does my eye go? How is the visual weight and composition? Is the subject clear? This method sharpens your photographic eye and helps quicken your learning curve by identifying common missteps and success patterns.
    • Watch a Video Walkthrough on Photo Critiquing: Visit https://beginnerphotopod.com/313 to view a break down photo critiquing in easy-to-follow steps. Focus on applying one new technique from the video during your next photo shoot session.
    • Create a Portfolio of Your Work: Select 10 of your best images from your critiques and compile them into a digital portfolio. This portfolio will serve as a practical reference for your progress and helps you visualize your improvements, strengths, and weaknesses.
    • Share Your Photos for External Feedback: Join photography groups online or engage friends and family to get their opinions on your work. Asking specific questions about your photos, such as "How does this composition make you feel?" or "What story do you think this photo tells?" can provide insightful feedback and fresh perspectives.


    Resources:
    Free Photo critique breakdown video - https://beginnerphotopod.com/313 

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    16 May 2024, 8:00 am
  • 55 minutes 29 seconds
    472: Christopher Gilbert - Mastering the Tools That Transform Your Photography: From Aspect Ratios to Apertures

    In this episode of the Beginner Photography Podcast, I chat with nature photographer Christopher Gilbert to dive deep into the importance of matching your gear with your unique photographic style. Christopher switched from medium format to APS-C, not because of sensor size, but to find a system that complements his creative vision. Through our conversation, you’ll learn that the technical aspects, like crop factors and lens focal lengths, should enhance your storytelling, not hinder it. I’ll share why mastering the settings that suit your needs can transform your shoots, guiding you to choose tools that truly embody your artistic expression. This is a journey to making every click of the shutter count!

    The Big Ideas:

    • Embrace Simplicity: Your best photos can emerge from using simpler, more intuitive gear. Less complexity allows more focus on capturing moments.
    • Focus on What Matters: Prioritize your vision and expression over technical perfection. Focus on how the photo feels, not just how it looks.
    • Experiment Freely: Allow yourself to make mistakes and learn from them. Each error teaches you something valuable about your own style.
    • Seek Tools That Fit You: Choose gear that complements your way of seeing the world. Your comfort with your tools translates into better photography.


    Photography Action Plan:

    • Experiment with Different Lenses: Rent or borrow lenses in various focal lengths to explore how they transform the perspective and composition of your photos. Take the same subject and photograph it with different lenses to clearly see the difference each lens makes to the image.
    • Dial in Camera Settings: Start using aperture priority mode to gain better control over depth of field and understand how it affects your photos. Practice shooting in different lighting conditions to learn how ISO and shutter speed interact with aperture.
    • Focus on Composition: Concentrate on incorporating the rule of thirds into your shots to create more balanced and engaging compositions. Try out leading lines, framing, and the use of negative space to add more depth and interest to your photographs.
    • Explore Post-Processing: Download a reputable photo editing software and familiarize yourself with basic adjustments like exposure, contrast, and color correction. Watch online tutorials specific to your software to efficiently learn various editing techniques that can enhance your images.

    Resources:
    Follow Chris on Instagram - https://www.instagram.com/fujifilm.christopher

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    14 May 2024, 8:00 am
  • 1 hour 11 minutes
    471: Wedding Day BTS - Shoot a Wedding With Me

    In this episode of the Beginner Photography Podcast, I'll take you behind the scenes, sharing my personal pre-wedding rituals for energy and focus, overcoming equipment issues in challenging venues, and orchestrating the perfect shots despite unpredictable weather as we we dive into the dynamic and unpredictable nature of wedding photography. From capturing the dress and intimate moments during prep, to the emotional vows and lively group shots—I break down my strategies for creating those timeless wedding images. Embrace the tips, witness real-time problem-solving, and refine your skills to tell a wedding's story beautifully. 

    The Big Ideas:

    • Routine is Key: Your mental energy is precious - a consistent pre-wedding routine helps you focus and stay sharp for the big day.
    • Tackling Emergencies: Be adaptable; you can overcome unexpected challenges, like equipment malfunctions or weather changes, with calm problem-solving.
    • The Art of Detail: You'll learn the subtle art of photographing wedding details – rings, dresses, and flowers – that tell a richer story.
    • Capturing the Moment: Find strategies for photographing genuine moments, ensuring every emotion is beautifully immortalized in your pictures.


    Photography Action Plan:

    • Prepare Your Gear: Check your camera, lenses, flashes, batteries, and memory cards the night before to ensure everything is in working order. Have backups ready. Pack your gear neatly, create a checklist, and mark items off as you pack to avoid forgetting essential equipment.
    • Plan Your Shots: Study and understand the wedding day timeline to know when key moments will occur and where you need to be for the best shots. Create a shot list with the couple beforehand, including must-have photos and desired poses, to work efficiently and not miss critical moments.
    • Master Lighting Techniques: Practice using your flash in different environments so you're prepared for varying lighting conditions on wedding days. Learn to bounce flash off ceilings or walls to create a more natural light look in your photos when direct flash is too harsh.
    • Capture the Details: Don't overlook photographing the small details like rings, floral arrangements, and place settings as they contribute to the story of the day. Be meticulous in arranging these elements and use macro lenses if necessary to capture intricate details and textures.
    • Direct with Confidence: Develop clear, concise directions to guide groups and individuals during posed shots – having a few go-to poses can help you start strong. Encourage natural interactions between subjects for more candid and relaxed photographs, such as asking them to talk about a memory or share a joke.


    Resources:

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    9 May 2024, 8:00 am
  • 47 minutes 54 seconds
    470: Annemie Tonken: Avoid the Overwhelm in Photography by Creating Systems

    In today's episode of the podcast, I chat with family photographer and host of the This Cant Be That Hard podcast, Annemie Tonken about developing essential systems in your photography business to ensure efficiency, client satisfaction, and growth. Learn how strategic planning can transform your operational approach for the better.

    The Big Ideas:

    • Embrace Systemization: Treat your photography business like a well-oiled machine. You'll save time and avoid stress.
    • Audit Your Processes: Regularly checking your current processes teaches you where improvements can be made for smoother operations.
    • Focus on Fulfillment: Perfect your fulfillment system first; this ensures your client’s last interaction with you is memorable and professional.
    • Use Tools Wisely: Leveraging tools like CRMs can drastically improve your workflow and client management.


    Photography Action Plan:

    • Audit Your Current Workflow: Review each step in your current process from handling initial client inquiries to final delivery of photos. Identify any bottlenecks or repetitive tasks that slow you down. Document your findings in a simple spreadsheet or flowchart. This will give you a clear visual representation of where you can begin implementing improvements.
    • Set Up Basic Systems for Marketing, Sales, and Fulfillment: Implement a CRM tool to manage client communications and keep track of sales leads. This step is crucial for maintaining organized client interactions. Create a checklist for each project phase. This ensures that nothing is missed and each client receives consistent, high-quality service.
    • Automate Repetitive Tasks: Identify tasks that are repetitive and time-consuming, such as appointment scheduling, email responses, or social media posts. Find tools that can help automate these processes. Start small, perhaps with automating appointment confirmations or thank-you emails, and gradually expand as you become comfortable with the technology.
    • Focus on Client Experience: Map out your ideal client journey from first contact to post-delivery follow-up. Think about how you want your clients to feel at each stage. Solicit feedback from recent clients to understand what they loved about working with you and areas where you might improve the experience.
    • Educate Yourself Continuously: Enroll in online courses or workshops that focus not only on photography techniques but also on business practices specific to photography. Seek out resources that offer practical advice on systematizing your business, such as free video lessons or worksheets that help you develop efficient workflows.


    Resources:

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    7 May 2024, 8:00 am
  • 1 hour 19 minutes
    469: Dan Milnor - Breaking Free: Why Ditching Social Media Could Be The Best Creative Move For Your Photography

    In today's episode of the podcast, I chat with Dan Milnor, an acclaimed documentary photographer who shares transformative insights on creativity, industry challenges, and the true impact of social media on your work.

    The Big Ideas:

    • Seek Inspiration, Not Imitation: Embrace the storytelling and influence behind another artist's work rather than copying style or gear.
    • The Value of Authentic Engagement: Understand social media's shallow interactions and focus on building a genuine audience.
    • Embracing a Multifaceted Identity: Delve into various creative outlets to enrich your photography and personal brand.
    • Isolation for Innovation: Discover how stepping away from the crowd can enhance your unique voice and creativity.

    Photography Action Plan:

    • Explore Outside Influences: Visit the websites of conceptual artists or photographers you admire at least a few times per year. Jot down what elements of their work inspire you the most. Incorporate what resonates with you into your photography, be it their storytelling approach or their thematic focus, to craft a richer narrative in your images.
    • Prioritize Care with Equipment: Familiarize yourself with the functionalities of your current equipment, such as the exposure compensation dial, to enhance your shooting efficiency without the need to upgrade immediately.
    •  Engage in Long-Term Projects: Select a subject matter that sparks your curiosity and devote time to a long-term photographic project. This commitment often leads to deeper insights and more substantive work. Resist the industrial pressure to multitask on numerous short-term endeavors and instead focus on developing a solid body of work that reflects your dedication and skill.
    •  Rethink Social Media Engagement: Create a portfolio website showcasing your unique photographic work to establish a professional online presence that's independent of social media validation. Begin reducing your reliance on social media platforms by actively seeking genuine engagement with your audience through direct channels like newsletters or local exhibitions.
    • Embrace a Multifaceted Approach to Photography: Invest time in developing additional skills that complement your photography, such as writing or video, which can enhance your storytelling capabilities and marketability. Explore your other interests and hobbies alongside photography. These pursuits can provide fresh perspectives and inspirations, enriching the creative content of your photographic work.


    Resources:

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    2 May 2024, 8:00 am
  • 1 hour 3 seconds
    468: How to Write a Photography Business Plan

    Download your Free Photography Business Plan Template - https://beginnerphotopod.com/bp

    in todays episode of the podcast I'll walk you through how to write a photography business plan to help transform your hobby into profit by targeting the right market with effective strategies.

    The Big Ideas:

    • Embrace Business Identity Mastery: Recognize and refine your unique photography style to attract your ideal clients and build a brand that stands out.
    • Analyze to Capitalize: Understand your market like the back of your hand; demographics and needs analysis can set you up for capturing the right audiences.
    • Strategic Offer Structuring: Learn how to create tiered pricing and bundle packages to maximize value perception and revenue.
    • Financial Planning Proficiency: Plan your photography business finances to manage irregular incomes and maximize profitability with a clear, structured approach.

    Photography Action Plan:

    1. Draft Your Photography Business Plan: Start by outlining your business goals, target market, and services you’ll offer. This roadmap will guide all your business decisions and strategies. Break your plan into manageable sections like market analysis, operational strategy, and financial goals. Tackle one section at a time to avoid feeling overwhelmed.
    2. Conduct Market Analysis: Research potential clients and understand their preferences and behaviors. This knowledge will help you tailor your marketing efforts and service offerings. Identify your competitors and analyze what they are doing well and where they lack. Use this information to differentiate yourself and fill gaps in the market.
    3. Develop Your Product and Service Offerings: Create packages that cater to different customer segments. Consider offering basic, premium, and deluxe packages that meet varied needs and budgets. Consider unique add-ons or bundled services that enhance value such as quick turnaround times or special editing services to make your offerings more attractive.
    4. Set Up Effective Client Management Processes: Invest in a reliable client relationship management system. This tool will help you keep track of inquiries, bookings, and follow-ups, ensuring you never miss a potential job. Establish a clear communication channel with clients. Regular updates and responsiveness will build trust and improve client satisfaction.
    5. Establish Financial Goals and Structures: Calculate your initial setup costs, ongoing expenses, and desired income. Use these figures to set pricing that covers your costs and meets your financial goals. Choose the right business structure to optimize tax benefits and limit liability. Consult a tax professional to decide whether a sole proprietorship, LLC, or another entity best suits your needs.

    Resources:
    Download your fr

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    1 May 2024, 8:00 am
  • 39 minutes 54 seconds
    467: Sabrina Gebherdt - 5 Mistakes All New Photographers Make and How to Avoid Them

    In today's episode of the podcast, I chat with Family, Newborn, and Maternity photographer Sabrina Gebhardt, about the importance of personal growth in photography amidst the trials of starting and maintaining a business.

    The Big Ideas:

    • Embrace Your Own Journey: Avoid comparing your progress with others; focus on your unique path and growth.
    • Invest in Learning: Prioritize education to build a strong foundation and gradually enhance your skills.
    • Balance is Key: Find harmony between your passion for photography and life commitments to prevent burnout.
    • Practice with Purpose: Set attainable goals and projects that challenge your creativity and technique.

    Photography Action Plan:

    • Set Achievable Photography Goals: Decide on a simple, attainable goal you can achieve this week, such as mastering one new camera setting or taking a photo that captures an emotion. Write down this goal and the steps you need to accomplish it; keep it visible for daily motivation.
    • Engage in Daily Practice: Choose a subject or theme each day and capture it using different angles and perspectives. Remember, experience is your greatest teacher. The more you shoot, the faster you’ll bridge the creative gap.
    •  Limit Social Media Influence: Allocate specific times for viewing social media to avoid constant comparison that might hinder your creativity. Use this saved time to focus more on your personal development in photography.
    • Invest in Your Education: Pick a tutorial or course on an aspect of photography you’re unfamiliar with, such as lighting or composition. Consistently applying new knowledge will not only build your skills but also boost your confidence behind the lens.
    •  Initiate a Personal Project: Start a 365-day photo project, giving yourself permission to bend the rules, such as taking multiple photos in one day or not adhering to consecutive daily posts. This project is meant to fuel your growth and enjoyment in photography, not add pressure, so keep it fun and flexible.

    Resources:

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    25 April 2024, 8:00 am
  • 49 minutes 18 seconds
    466: Cris Duncan - The Flash Formula: How Umbrellas Can Transform Your Images

    In today's episode of the podcast, I chat with portrait photographer Cris Duncan about mastering light with an umbrella for your flash and creating dimension in your photographs to transform your photographic techniques and storytelling.

    The Big Ideas

    • Embrace Manual Mode with Flash: Unlock the true potential of your creativity by understanding how aperture and shutter speed interact with flash, enhancing your artistic expression.
    • Practice Leads to Instinct: With regular implementation, you'll develop an instinctual grasp of lighting, leading to faster setups and more confident shooting.
    • Light Shapes Stories: Learn to control light to sculpt the narrative of your photos, using hierarchy and contrast to direct the viewer's attention where you want it most.
    • Modifiers are Game-changers: Discover affordable tools like umbrellas that soften light, adding depth and nuance to your portraits, and elevate the professional quality of your work.

    Photography Action Plan:

    • Practice Shutter Speed Variations with Flash: Take your camera and flash unit, set the camera to manual mode, and experiment with various shutter speeds. Observe how changing the shutter speed affects the areas of your photo not illuminated by the flash. Aim to shoot in both bright and dimly lit conditions to see how ambient light interacts with the flash at different shutter speeds, remembering that flash exposure remains constant.
    • Master Lighting Placement: Position your light source at a 45-degree angle from your subject to create appealing shadow and depth, enhancing the three-dimensionality of your portraits. Use a reflector to bounce light onto the shadow side of the subject, experimenting with reflector distance and angle to manipulate shadow density and contrast.
    • Utilize Umbrellas for Soft Lighting: Incorporate a bounce or translucent umbrella into your setup to diffuse and soften the light. Begin by pointing a bounce umbrella towards your subject and adjusting the spread of light accordingly. For larger groups, opt for a bigger umbrella to ensure even light distribution across all individuals, and try using translucent umbrellas for a wider light spread when necessary.
    • Control Contrast with Off-Camera Flash: Detach your flash from the camera and place it off to the side to create more dynamic lighting with visible shadows, which contribute to the form and texture in your photos. Test shooting outdoors with off-camera flash to balance the daylight and flash exposure, giving you more control over the contrast and mood of your images.
    •  Learn and Apply Light Hierarchy: Begin by crafting a lighting plan that assigns priority to different elements of your scene, such as main subject illumination, background, and accent lighting, based on your creative objectives. As you arrange your setup, constantly check through your viewfinder to ensure th

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    23 April 2024, 8:00 am
  • 47 minutes 44 seconds
    465: Jason Matias - Braving the Change: Fine Art Photography in the Digital Age

    In Today's Episode of the podcast, you'll discover how embracing isolation and self-reflection can profoundly impact your photography. Fine art photographer Jason Matias shares insights on NFTs offering a new perspective on art in the digital age.

    The Big Ideas:

    • Embrace Isolation for Growth - You'll learn the value of solitude for self-reflection and personal development in your photography journey.
    • Leveraging NFTs for Art - Discover the potential of NFTs in expanding your art market and creating new avenues for connecting with buyers.
    • Creating Context in Fine Art - Understand the significance of storytelling and context to elevate your photographic art beyond mere images.
    • Overcoming Creative Constraints - Find inspiration in limitations and hone your craft by focusing on creating the perfect shot.

    Photography Action Plan:

    • Master Your Camera: Research your camera's settings and functionalities to understand its full potential. Practice using different camera modes and settings to get a feel for what works best in various shooting conditions.
    • Explore Fine Art Photography: Study different styles of photography to discover what resonates with you and inspires your creativity. Experiment with storytelling elements in your photography, focusing on context and creativity to elevate your images to the level of fine art.
    • Embrace Digital Photography Trends: Learn about NFTs and their role in the art market to understand how they can potentially benefit your photography career. Consider how you can brand yourself and market your work effectively in the digital space, including social media and NFT platforms.
    • Leverage Constraints for Creativity: Challenge yourself to capture images with intention, focusing on quality over quantity. Experiment with limiting yourself to taking only one perfect shot to hone your skills and creativity.
    • Build Your Portfolio and Network: Compile a portfolio of your best work across different genres to showcase your versatility and artistic vision. Engage with other photographers, artists, and potential clients to expand your network and gain valuable insights and opportunities.

    Resources:
    Follow Jason on Instagram - https://www.instagram.com/realjasonmatias/
    Visit Jason's Website - https://www.jasonmatias.com/

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    18 April 2024, 8:00 am
  • 50 minutes 49 seconds
    464: Michael Freeman - Art Over Auto: Why Your Creative Vision Matters in Photography

    In today's episode of the podcast, I chat with renowned photographer and author Michael Freeman about embracing the artistic journey of photography, where you'll learn to cultivate your creative eye and appreciate the process over the technical.

    The Big Ideas:

    • Continuous Learning: Embrace lifelong learning to elevate your art. Studying others' works is as crucial as mastering your camera.
    • Creative Experimentation: Forget strict rules. Prioritize creativity to make photos that stand out and reflect your unique perspective.
    • The Power of Surprise: Strive for images with unexpected elements. Predictability is the enemy of interesting photography.
    • Intentionality Wins: Plan your shots with intention, but also leave room for spontaneity. It’s about the story you want to tell.

    Photography Action Plan:

    • Immerse Yourself in the World of Photography: Visit local art galleries or explore online photography exhibitions to discover different styles and techniques.Regularly study the work of various renowned photographers to learn from their compositions and subject matter choices.
    • Practice Intentional Shooting: Before taking your next photo, spend extra time pre-planning the shot, considering aspects like lighting, angle, and composition. After each photoshoot, review your images and note what worked and what didn't, then adjust your approach for next time.
    • Challenge the Rules of Composition: Experiment with breaking conventions such as the rule of thirds; place your subject off-center and see how it affects the impact of your photo. Create a series of photos with unconventional framing or perspective to explore new creative possibilities.
    • Experiment with Black and White Photography: Convert a selection of your images to black and white to see how it changes the mood and focus on textures and contrasts. Practice shooting with the intention of black and white output to hone your attention to light, shadow, and compositional elements.
    • Connect with the Photography Community: Join the BPP group to exchange feedback, share your work, and learn from peers. Attend photography workshops or talks in your area to network, pick up new skills, and stay inspired by what others are doing.

    Resources:

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    16 April 2024, 8:00 am
  • 53 minutes 8 seconds
    463: Abby Grace - Crafting Purposeful Branding Image: Intention Over Aesthetics

    In Today's Episode of the podcast I chat with Branding Photographer Abby Grace, and you'll discover how to infuse your photography with genuine storytelling, service, and strategy that will transform your brand photography from generic to truly compelling.

    The Big Ideas:

    • Embrace the Power of Visual Storytelling: Elevate your brand photographs from mere snapshots to narrative-rich visuals that connect deeply with your audience.
    • Service Over Shots: Begin your photography journey by serving others, and the quality of your portfolio will naturally follow.
    • Strategic Planning Pays Off: Thorough preparation and research before shoots ensure that your photos align with your client’s branding goals.
    • Learn from Experience: Pursue opportunities to work alongside a mentor and capture real-time events to refine your anticipation and execution in photography.

    Photography Action Plan

    • Engage with Clients Before the Shoot: Schedule a consultation call to understand your client's brand, their vision, and the message they want to communicate through the images. Prepare a detailed questionnaire for your clients to fill out, capturing essential information about their brand identity, target audience, and the feelings they want to evoke with their photography.
    • Craft a Strategic Shot List: Research your client's industry and competitors to identify visual gaps and opportunities for their brand photography to stand out. Curate a shot list that includes diverse scenes, from close-ups of the client's work process to wider shots that encompass their work environment, ensuring variety and depth in your portfolio.
    • Master Your Camera’s Manual Settings: Take time to practice with your camera, experimenting with different ISO, aperture, and shutter speed settings to see how they affect the outcome of your photos. Challenge yourself to shoot in manual mode during your next few sessions to build your confidence in adjusting settings on the fly and understanding the lighting conditions.
    • Conduct a Beta Client Session: Identify potential beta clients in your network who might benefit from your services and approach them with a tailored pitch offering a session that aligns with your portfolio goals. Execute the session with the same professionalism and dedication as a paid shoot, ensuring valuable experience and quality images that reflect both your skill and your client’s brand.
    • Analyze and Reflect Post-Shoot: Review the images from your session with a critical eye, assessing whether each photo aligns with the client's brand story and goals. Select the strongest images to show your client and gather feedback on what worked and what could be improved, using this information to refine your process for future sessions.

    Resources:

    Transform your Love for Photography into Profit for FREE with CloudSpot Studio.
    And get my Wedding and Portrait Contract and Questionnaires, at no cost!
    Sign up now at http://deliverphotos.com/

    Grab your free 52 Lightroom Presets at
    http://freephotographypresets.com/

    Connect with the Beginner Photography Podcast!


    Thanks for listening & keep shooting!

    11 April 2024, 8:00 am
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