American Business with Muraly Srinarayanathas Western corporations looking to increase their global presence often find that their traditional marketing methods fail when they attempt to build their brands in areas with distinctly non-Western cultures. In Between Borders, Beyond Boundaries: Strategies for Authentic Business Engagement in an Interconnected World, author and global strategist Muraly Srinarayanathas offers his insights to North American companies that want to expand into foreign markets and to companies that seek to enter North American business markets. "Third culture kids are children born in a different country than their parents were." Muraly's tips about Chinese American culture to become more culturally competent: If you can afford it, immerse yourself in different cultures, not only in Western-brand hotels but also in restaurants locally. When you're in a country follow the local sports e.g. Cricket or any other sport. Between borders beyond boundaries. About doing business in Asia and North America. Links mentioned in this episode are: LinkedIn: https://www.linkedin.com/in/muralys/ Website: Muralys.comhttps://muralys.com/ Want to avoid the most common mistakes when working internationally? Read this article. IAmerican Business Culture on Culture Matters More stories and culture can be found here. Culture Matters The Culture Matters Podcast on International Business & Management Podcast Build your Cultural Competence, listen to interesting stories, learn about the cultural pitfalls and how to avoid them, and get the Global perspective here at the Culture Matters podcast on International Business. We help you understand Cultural Diversity better by interviewing real people with real experiences. Every episode there is an interview with a prominent guest, who will tell his or her story and share international experiences. Helping you develop your cultural competence. Welcome to this culture podcast and management podcast. To Subscribe to this Management Podcast, Click here. The Culture Matters Culture Podcast. Available on iTunes and Stitcher Radio Click here to get the podcast on Spotify Talk to your Amazon Alexa and listen to the Podcast Listen directly on Amazon If you have a minute, please leave me an honest rating and review on iTunes by clicking here. It will help the visibility and the ranking of this culture podcast on iTunes immensely! A BIG THANK YOU! Enjoy this FREE culture podcast! Music: Song title - Bensound.com More Ways of Listening: Get a Taste of How Chris Presents, Watch his TEDx Talk     Name Email Address Phone Number Message 12 + 12 = Send Call Direct: +32476524957   European Office (Paris) Whatsapp: +32476524957   The Americas (USA; Atlanta, GA; también en Español):  +1 678 301 8369 Book Chris Smit as a Speaker If you're looking for an Engaging, Exciting, and Interactive speaker on the subject of Intercultural Management & Awareness you came to the right place. Chris has spoken at hundreds of events and to thousands of people on the subject of Cultural Diversity & Cultural Competence. This is What Others Say About Chris: “Very Interactive and Engaging” “In little time he knew how to get the audience inspired and connected to his story” “His ability to make large groups of participants quickly ...