Freelance Jumpstart Podcast

Nathan Allotey

You want a successful business, and you are willing to do whatever you can to make sure that happens. There’s a difference between running a business and running a successful business, but where do you begin? There are so many questions, what should you charge for your services? How do you get clients to value your work? How do you market your services? What information should be on your website? These questions and others are answered on a weekly podcast for those looking to jumpstart their business and get results. If you are an entrepreneur, freelancer or creative looking to use marketing to grow your business, then this show is for you.

  • 14 minutes 19 seconds
    Surviving COVID-19 ('Rona)

    One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus. 

    Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your symptoms.

    *Please note I am not a medical professional and I am not providing any medical advice. If you are feeling ill please seek healthcare*

    12 January 2021, 5:12 pm
  • 20 minutes 10 seconds
    096: How to Charge 300% - 800% More

    Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.

    How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client.

    In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.

    7 October 2020, 5:51 pm
  • 16 minutes 4 seconds
    095: How to Charge a Million Dollars

    Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.

    Sites Mentioned:

    26 September 2020, 6:03 pm
  • 32 minutes 40 seconds
    094: Creating Customer Profiles

    If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.

    Resources Mentioned in this Episode

    15 September 2020, 11:08 am
  • 14 minutes 25 seconds
    093: Position Yourself As A Brand Strategist

    BOOKS

    TIMESTAMPS 

    • 00:00 - Introduction
    • 00:46 - What is Strategy?
    • 02:45 - Overcome Imposter Syndrome
    • 03:56 - Teach Everything You Know
    • 05:19 - Write Case Studies
    • 07:08 - Change Your Target Market
    • 09:25 - Don't Offer Strategy First
    • 11:32 - Branding Book Recommendations
    • 12:55 - Conclusion
    8 September 2020, 1:00 pm
  • 14 minutes 56 seconds
    092: Selling Strategy

    Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?

    In this episode we walk through some of the deliverables you can offer the client once the strategy session is complete:

    • Roadmap
    • Brand Attributes
    • Brand Voice
    • Prioritizing Goals
    • Customer Profiles

    Want to sell strategy to your clients? Learn the CORE Discovery process
     

    7 July 2020, 6:54 am
  • 25 minutes 8 seconds
    091: Do Black Lives Matter?

    The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending. 

    Great websites and resources: 

    • https://blackswho.design/
    • https://peopleofcolorintech.com/
    • https://www.diversifytech.co/
    • https://www.blackgirlscode.com/
    • https://blkcreatives.com/
    • https://blacklivesmatters.carrd.co/
    9 June 2020, 12:13 am
  • 1 hour 4 minutes
    90: Get Paid to Think with Melinda Livsey

    Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels.

    Melinda will help you get paid to think. Follow her:

    12 May 2020, 1:00 pm
  • 8 minutes
    089: How to Stand Out as a Designer

    With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.

    There are 3 things you can do today to stand out as a designer:

    • 01:28 = Understanding the Creative Process
    • 02:48 = Choose a Complimentary Service
    • 04:42 = Partner with Other Creatives
    29 April 2020, 1:06 pm
  • 16 minutes 5 seconds
    088: What is Strategy?

    Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.

    I read an article on strategy which had a huge impact on how I think about strategy: http://bit.ly/wtf-strategy

    24 April 2020, 4:00 pm
  • 15 minutes 58 seconds
    087: The Amazingly Terrible Commercial
    I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.
    14 April 2020, 4:14 pm
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