Sam Moses is the Founder and CEO of Sockrates Custom Socks, a Florida-based company that specializes in producing high-quality custom socks with the fastest turnaround time in the industry. With over 4,000 clients, including Google, Netflix, and Disney, Sockrates has become the go-to for businesses looking for fashionable, personalized footwear as corporate gifts. Bringing extensive experience in the manufacturing sector, Sam's ingenuity is demonstrated in Sockrates' unique and efficient production model. He is committed to creating products that people will actually wear and appreciate, solidifying his brand's reputation for both quality and creativity.

Company gifts can sometimes be underwhelming. In a market saturated with branded promotional products, how does one set themselves apart and deliver quality and speed in such a niche field?

Marketing expert Sam Moses dives into the magic behind the brand that revolutionized corporate gifting with socks. He discusses the initial challenges of entering the market, the process of creating a stand-out product, and how Sockrates Custom Socks managed to achieve a seven-day turnaround time, defying industry norms. He emphasizes the importance of design, sharing stories of how the carefully crafted products led to sustained brand visibility and genuine customer appreciation.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Sam Moses, Founder and CEO of Sockrates Custom Socks, to discuss his journey of turning everyday items into memorable corporate gifts. Sam shares the Sockrates journey, weaving a lesson on ingenuity and customer-focused product development.

JP Holecka is the Founder and CEO of Power Shifter Digital, a digital product and service design studio that creates simple and easy-to-use mobile apps, web apps, and websites. He is a digital innovation expert with over 30 years of experience in the industry. As the founder of Power Shifter Digital, JP has successfully guided major brands such as Energizer, Deloitte, Lululemon, and TELUS through the digital landscape. Known for his commitment to enhancing work environments and agency culture, he also co-founded the Trove group of agencies. JP is an expert in creating user-centered digital products and is an advocate for safe creative spaces where ideas prevail.

Are you tired of traditional brand-centric approaches that fail to resonate with your audience? Do you wonder how a deep understanding of customer experiences can revolutionize product design and service delivery? Is there a way to turn digital presence into a robust consumer journey that goes beyond aesthetics?

Serial entrepreneur JP Holecka takes a deep dive into Power Shifter Digital's transformation journey over the past 15 years, helping household names redefine their online strategies. He highlights the importance of prioritizing user-centered design and research to create digital products that look great while offering exceptional experiences to customers. He shares how they helped Zion, a direct-to-consumer brand, pivot from a conventional branding approach to one that emphasized customer journey and experience, ultimately positioning them for success in a highly competitive market.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz and guest JP Holecka discuss the fascinating intersection of innovation and entrepreneurship. JP shares how his frustration with the status quo in marketing agencies led to the formation of Power Shifter Digital — an agency that values creativity and collaboration while maintaining an intense focus on improving customer experiences through technology and design.

Swish Goswami is the CEO and Co-founder of Surf, a platform that aims to ethically capture consumer data and monetize audiences. Under his leadership, Surf has pivoted from social media analytics to focusing on zero-party data through a unique rewards system. He has raised over $9 million, executed two acquisitions, and created partnerships with giants like Amazon Prime Gaming and Netflix. Swish also hosts Track Limits, a leading Formula One podcast, and chairs a charity accelerating youth entrepreneurship in Canada.

Have you ever considered how businesses gather their consumer data, or what methods are out there that ensure this process is both ethical and rewarding? Imagine clicking a few buttons and entering to win prizes while simultaneously providing companies with valuable insights. Does this sound too good to be true?

Swish Goswami dives into his innovative approach to solving the precarious balance between consumer privacy and data collection. He shares the inception of Surf and its transformation from a social media analytics tool to a data collection powerhouse through giveaways and consumer rewards. Swish reveals the mechanics behind Surf's platform, discussing how integrations and strategic engagement lead to successful campaigns and satisfied customers.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Swish Goswami about building a platform that rewards consumer engagement. Listeners can gain insights into the critical shift from reliance on social media APIs to the strategic acquisition of zero-party data. They explore the power of giveaways to gather data and reward consumers, as well as the importance of running promotions in a way that resonates with and respects the audience.

Felix Velarde is the Founder and CEO of The 2Y3X Programme, a marketing firm designed to help agencies triple in size in two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise.

Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through The 2Y3X Programme. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams.

As an agency owner, have you wondered why you've hit obstacles you can't seem to surpass? What does it take to push through those barriers?

Felix Velarde, the Founder of The 2Y3X Programme, faced similar frustrations during his career as an agency founder and CEO. His quest for solutions led him to develop a two-year program designed to triple an agency's revenue while preparing it for maximum sale value. Felix discusses how agencies must undergo significant changes at specific revenue points and why investing in experienced talent is crucial to breaking through growth plateaus. He also highlights the importance of professionalizing functions and establishing proper workflows as agencies aim toward attracting larger clients.

In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Felix Velarde discusses how his experiences scaling agencies and mastering growth transitions led him to found The 2Y3X Programme. He shares insights into the predictable phases that agencies go through, outlines the key transformations required at each stage, and the critical organizational shifts that need to be implemented.

Yoni Mazor is the Chief Growth Officer at Getida, a company dedicated to maximizing profits for sellers through effective FBA reimbursements. With a wealth of knowledge in navigating Amazon's complex reimbursement processes, Yoni and his team at Getida employ a data-driven approach to identify and rectify inventory and financial discrepancies for Amazon sellers. Before co-founding Getida, Yoni launched and grew an Amazon FBA venture to $20 million in annual revenue, highlighting his profound grasp of the e-commerce sector. Yoni's blend of military intelligence expertise from the IDF and entrepreneurial accomplishments affords him a unique outlook on growth, strategy, and resilience in the competitive world of e-commerce.

Navigating the intricate landscape of e-commerce, especially on platforms like Amazon, often leaves sellers grappling with financial and inventory discrepancies. These errors can significantly erode profits, yet identifying and recovering these funds is daunting and complex. How can businesses ensure they are not leaving money on the table due to these oversights?

Yoni Mazor, Co-founder and Chief Growth Officer of Getida, shares his expert strategies for addressing these common e-commerce challenges. By employing a "no success, no fee" pricing model, Getida ensures clients only pay for the service when they successfully recover discrepancies. Yoni emphasizes advanced discrepancy analytics to identify financial inconsistencies and the importance of having a dedicated team manage the recovery process, ensuring that clients can focus on their core business activities without the hassle of financial micromanagement.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yoni Mazor, Chief Growth Officer at Getida, about maximizing Amazon FBA reimbursements through innovative discrepancy analytics and client-centered service structures. They also discuss cutting-edge tools for Amazon sellers, compelling customer follow-up tools, and strategies for building long-term client relationships. These insights are invaluable for any e-commerce business looking to optimize operations and safeguard revenues.

Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama's presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He's also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology.

In the competitive world of online fundraising and political campaigns, staying ahead of the curve and maintaining a healthy organizational culture are crucial. Many organizations struggle with staff burnout, ineffective marketing strategies, and the relentless pace of technological change. Addressing these challenges requires both a deep understanding of the industry and a willingness to innovate. 

Mike Nellis, fundraising and AI expert, is pioneering the space with his focus on authenticity and culture. By studying the successes of the Obama campaign, Mike recognized early on the power of personal connections and authenticity in online fundraising. He took this learning and started Authentic, where he emphasized nurturing a positive work environment and avoiding the pitfalls he experienced at other workplaces. Moreover, Mike embraced the future by founding Quiller.ai, which leverages AI to streamline fundraising efforts and combat burnout. 

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Nellis, Founder of Authentic and Quiller.ai, to discuss the intersection of AI and online fundraising. The two touch on utilizing email marketing tactics to elevate campaign strategies, the value of developing solid systems and processes for business efficiency, Mike's journey from Obama's campaign to founding a leading marketing agency, and the cultural shift toward a four-day workweek.

David Tile is the Founder and CEO of Article-Writing Co., a rapidly expanding content creation agency in North America. He has a proven track record of transforming businesses by providing top-quality content that significantly improves their SEO ranking, enhances websites with compelling and industry-relevant blogs and website copy, and drives successful email campaigns.

David's expertise extends beyond content creation to transforming emerging entrepreneurs and C-suite executives into thought leaders. Before establishing Article-Writing Co., David served as the Chair of Marketing & Engagement of Sunnybrook Next Generation and as a research analyst at Northstar Research Partners.

In the present digital era, where AI is taking the world by storm, running a successful content creation agency is challenging. So, what growth strategies can you learn from someone who's successfully grown his agency during this time?

Despite the competition, David Tile, a content marketing and SEO expert, has found a way to grow his agency by leveraging the strategy of acquisitions. By acquiring other companies, businesses can expand their offerings and reach new markets, all while gaining access to new talent and resources. David shares his journey of scaling a content creation agency through acquisition to serve as the ultimate solution for busy executives to build their brand online through high-quality content that significantly improves their SEO ranking.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes David Tile, Founder and CEO of Article-Writing Co., to discuss how he grew his agency. David discusses the genesis of Article-Writing Co., its hiring process, SEO and content marketing strategies for growing a business, and growth through acquisition.

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies.

In today's rapidly changing business world, innovation is the cornerstone for staying ahead of the competition. However, an overabundance of ideas can make it challenging for brands to determine which ones will be the most effective.

Market researcher Ian Ash suggests that entrepreneurs can leverage the power of data analytics to make informed decisions about which innovative ideas to pursue. He shares his journey developing a SaaS product that offers a solution for global brands looking to unlock their next route to business growth. Ian explains how the service helps entrepreneurs test new products, services, communication, features, and designs cost-effectively and cleverly, making it a valuable tool for companies of all sizes.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Dig Insights and Creator of Upsiide, Ian Ash. They discuss Dig Insights and the genesis of the Upsiide platform, its use cases, and its survey on brand stances on social issues, with insights on political leanings and consumer preferences.

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets.

Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario.

The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant challenges.

Jan Kestle, an expert in utilizing statistics and mathematics to help solve business problems, says it's no longer enough to make decisions based on intuition or guesswork. By leveraging data-driven insights, businesses can better comprehend their customers, enhance marketing endeavors and foster growth. Nevertheless, to truly harness the power of data, it is paramount to collaborate with professionals who can help make sense of the information. These experts specialize in developing data-driven strategies that deliver tangible results for businesses.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the President of Environics Analytics, Jan Kestle. They discuss her professional background in data and statistics, the genesis of Environics Analytics, and how to use data, statistics, and software to better understand customer segments, improve marketing efforts, and solve business problems.

Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets. 

As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries.

Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how to execute it properly.

According to Amanda Dorenberg, a technology and media executive, OOH advertising allows brands to reach a large audience and create a lasting impression through various mediums such as billboards, digital screens, transit advertising, and street furniture. She highlights that it is versatile and practical, providing an interactive experience that engages passersby and can target specific demographics like commuters, tourists, or shoppers. Knowing that many companies don't know how to do it, she shares her journey of running an organization to help brands effectively utilize OOH advertising.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), Amanda Dorenberg. They discuss COMMB's ideal clients, OOH advertising and its benefits, their new data science platform, and her hemorrhagic stroke experience and lessons learned.

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.

In an age where data is abundant, the challenge lies in harnessing its true power to drive business growth. How can organizations transform raw data into actionable insights that propel them forward? This pivotal question lies at the heart of today's data-driven business landscape.

According to Luke Komiskey, a seasoned expert in data analytics, the answer lies in skillfully navigating the complexities of data. He highlights the importance of not just collecting data but analyzing and utilizing it effectively to make informed decisions. By weaving stories out of numbers, Luke illustrates how data can lead to more efficient processes, informed decision-making, and significant business growth. His approach demonstrates the transformational impact of data analytics across various industries, from healthcare to education, underscoring its role as a cornerstone of modern business success.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Luke Komiskey, Founder and CEO of DataDrive, to delve into the role of data in driving business success. They explore how DataDrive's analytics solutions aid organizations in a variety of industries, Luke's personal journey from global traveler to data analytics leader, and the impact of remote work culture on modern business operations.