Kelly Sinclair is the President and CEO of KS&Co., a company dedicated to supporting entrepreneurs and small businesses in building their brands and increasing their visibility. With a strong background in public relations, Kelly has successfully worked with major organizations such as BP and National Public Relations, helping them navigate crisis communications and shift public perceptions. An advocate for relationship building and personalized strategies, she also hosts the Entrepreneur School podcast, providing education and inspiration for ambitious individuals. Her personal journey, marked by a transformative career shift after a family tragedy, highlights her commitment to balancing professional success with personal fulfillment.

Are you struggling to make your brand stand out in a crowded marketplace? Do you feel like your business is stuck in a cycle of mediocrity, unable to break through and connect with the right audience? How can entrepreneurs effectively engage with their audience to create meaningful and successful connections?

Kelly Sinclair shares her journey from working in high-stakes corporate communications to becoming an advocate for entrepreneurs seeking to build strong brands. She emphasizes the importance of understanding audience perceptions and engaging with them to foster trust and authenticity. Kelly’s experience highlights the shift from traditional marketing to more personalized, audience-driven strategies, showcasing her journey from consultancy work to creating scalable online courses. Her approach is a blend of media relations, public engagement, and innovative marketing strategies, aimed at helping businesses achieve visibility and growth.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kelly Sinclair, President and CEO of KS&Co., about building brand visibility and authentic connections. Kelly shares valuable insights into successful branding strategies that focus on understanding and engaging with your audience. She offers actionable advice for entrepreneurs on leveraging relationships to grow their brands and emphasizes the importance of visibility and customized marketing strategies for achieving long-term business success.

Ben LeDonni is the Founder of BNP Engage, a B2B-focused marketing agency specializing in content strategy and marketing automation, and the CMO of BNP Media, a company driving industries forward with authentic content, unique communities, and powerful connections. Known for his concept of “engineering-led marketing,” he is passionate about leveraging technology to enhance marketing efficacy. Ben’s expertise includes aligning growth marketing strategies with custom web design and development to boost brand awareness, conversions, and revenue.

In today's fast-paced digital landscape, technological advancements are reshaping not only our daily lives, but also the very fabric of business marketing. Companies must adapt to the rapid pace of engineering innovations and emerging technology trends to remain competitive and relevant. How can companies stay ahead of the curve and use these changes to their advantage?

Ben LeDonni, a marketing guru, shares his journey from starting a digital marketing agency to being strategically acquired, highlighting how technology has always been a catalyst for marketing evolution. He stresses the importance of understanding your client's needs through strategic planning and how he guided his agency through significant industry shifts. Ben introduces the “engineering-led marketing” philosophy, sharing intriguing insights about hiring the right team, prioritizing strategy, and adapting marketing teams to leverage new tools.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben LeDonni, Founder of BNP Engage, about engineering-led marketing and agency growth. Ben shares an overview of BNP Engage and what it does, the evolution of its services, and the results of its integration with BNP Media.

Aytekin Tank is the Founder and CEO of Jotform, an online form-builder company that empowers users to easily create custom online forms. Under his leadership, Jotform has grown into a global SaaS powerhouse with over 25 million users. In addition to his business expertise, Aytekin is a bestselling author of Automate Your Busywork, a book that offers insights into productivity and automation strategies. He advocates for no-code solutions, enabling anyone to create functional forms and workflows.

In today’s fast-paced world of technology, streamlining processes is not a choice, but a necessity. Have you ever felt overwhelmed with mundane tasks, leaving little room for creativity and growth? How do successful entrepreneurs maintain focus on innovation while juggling day-to-day operational tasks?

Aytekin Tank, a SaaS expert, reveals his strategy for scaling his business while remaining bootstrapped. He takes us through the evolution of Jotform's user-centric philosophy and how it shaped the simplicity and power of its online form builder. Aytekin dives into the significance of a freemium model, the intricacies of balancing the roles of founder and CEO, and why listening to user feedback is a game-changer for product development.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Aytekin Tank, Founder and CEO of Jotform, about leveraging automation to enhance business efficiency. Aytekin discusses how Jotform makes form creation effortless for anyone, how user feedback impacts product development, the strategic advantage of offering a free tier for a SaaS product, and how Jotform maintains a productive culture with hundreds of employees.

Matt Crowell is the Founder and CEO of GetintheLoop, a mobile marketing SaaS platform designed to help businesses engage modern consumers and drive revenue. A former professional hockey player, Matt transitioned into the tech world with a vision to empower local businesses through effective digital tools. Under his leadership, GetintheLoop has grown into a top-rated iOS and Android app in Canada. He has led the company through various phases, including bootstrapping, partnerships, and franchising. Matt's entrepreneurial spirit and commitment to hard work have been instrumental in GetintheLoop's rise to prominence.

How can small businesses stay afloat in the rapidly shifting landscape of digital marketing? In a world where big brands dominate online advertising, is there a way for local shops to cut through the noise? What if there was a platform designed specifically for these underdogs to engage with modern consumers effectively?

Matt Crowell tackled these issues head-on by founding GetintheLoop, a mobile marketing SaaS platform that empowers small businesses to engage with modern consumers. Matt shares how he initially pitched his idea to golf courses, leveraging text message deals to attract customers during slow periods. This approach eventually evolved into a comprehensive platform, helping businesses by automating their marketing efforts, particularly through AI-driven social media strategies. By eliminating the need for businesses to manually engage in marketing, GetintheLoop allows them to maximize focus on growth and operations.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Matt Crowell, Founder and CEO of GetintheLoop, to deep dive into the challenges and triumphs of transitioning from a niche market concept to a widely adopted SaaS platform. Matt shares how he built a robust franchise network, handled investor relations, and continuously innovated his product to meet the changing needs of small businesses. Through compelling stories like partnering with radio stations and empowering micro farms, this episode offers valuable insights into entrepreneurship, scalability, and the power of localized marketing.

Joey Goone is the President of Utopia Experience, a nationwide audiovisual production company specializing in creating immersive and personalized event experiences. With a background in finance and a passion for entrepreneurship, Joey transitioned to leading the company originally founded by his late mother. Under his leadership, Utopia Experience has grown into a full-scale event production business, serving clients coast to coast. Joey is also a board member of EO St. Louis.

Crafting unforgettable experiences is both an art and a science. But what truly sets apart those who leave a lasting impact is their ability to blend technical expertise with genuine human connection. How do you turn events into heart-centered experiences that inspire, engage, and transform?

According to Joey Goone, it starts with compassion and intention. He highlights that creating meaningful moments requires not only technical precision, but also the ability to see and meet the emotional needs of others. Whether it's integrating cutting-edge audiovisual technology or infusing personal touches that make attendees feel seen, Joey believes every detail contributes to an immersive experience. This approach stems from values instilled by his late mother, who inspired him to lead with empathy and authenticity — a philosophy that continues to drive his company’s success and legacy.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Joey Goone, President of Utopia Experience, to discuss how he builds heart-centered experiences through events. Joey shares the pivotal lessons he learned from his entrepreneurial journey, including the importance of compassion and the power of persistence. He also gives advice on leveraging relationship-building strategies to create meaningful connections.

Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media.

In the competitive landscape of legal services, the ability to convert leads into clients is often the tipping point that determines success. While innovative marketing strategies are essential, few firms recognize that the cornerstone of client acquisition lies in fundamental practices — like simply answering calls. But what happens when hundreds of law firms miss out on countless opportunities by overlooking this fundamental step? How can someone change this persistent issue within the industry?

Travis Hoechlin, a marketing expert, unravels the challenges many law firms face when converting marketing efforts into tangible results. Drawing from his experience as a seasoned marketer for legal services, he shares a wealth of knowledge, including the critical importance of picking up phone calls, leveraging live chat features, and the necessity of providing custom solutions that fit the unique needs of individual law firms. His approach is straightforward and customer-centric, ensuring that every dollar spent on marketing counts toward growing the client's business.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Travis Hoechlin, CEO of RizeUp Media, about scaling legal firms through efficient marketing. Travis discusses how RizeUp Media customizes its services for law firms, the pivotal milestones in establishing and scaling it, effective recruitment and onboarding process for a high-performing sales team, and the timeless value of answering phone calls.

Jeff Krauss is Co-founder of FanRoom Live and the President of IE Group. Leveraging his start as a local promoter, he scaled his company to serve an impressive client list, including Saturday Night Live and the LA Dodgers. Through his genuine approach, Jeff emphasizes the importance of relationships in business success. He co-created the innovative FanRoom Live platform with Cedric the Entertainer, bringing fans and A-listers together in the digital space. Jeff is committed to weaving charitable initiatives into his work, ensuring every event also benefits worthwhile causes.

Imagine having the ability to orchestrate unforgettable experiences for A-list celebrities and prestigious brands. What does it take to make it big in the event production industry, working with names like Saturday Night Live and the LA Dodgers?

Jeff secured Saturday Night Live as a client through an introduction from Chris Rock's personal assistant. This initial opportunity allowed Jeff to prove his event-planning expertise, eventually winning over SNL, even with their tendency for last-minute arrangements. Likewise, Jeff has worked with the LA Dodgers on charity events featuring celebrities like George Lopez and Brett Young. These events not only provided entertainment, but also raised substantial funds for children’s hospitals, showcasing Jeff's talent for merging philanthropy with high-profile events.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Jeff Krauss, Co-founder of FanRoom Live and the President of IE Group. Jeff delves into the meticulous planning required behind the scenes, from securing desirable venues to coordinating with celebrities and their agents. He also shares heartwarming stories from FanRoom Live, a digital platform that allows fans to interact with celebrities while supporting charitable causes.

Chad Hason is the CEO, Co-founder, and brand strategist of Agency Atlas, a Calgary-based company specializing in brand storytelling and innovative marketing solutions across various industries. Under his leadership, Agency Atlas has earned a reputation for delivering strategic and creative marketing campaigns, significantly impacting their clients' brand visibility and engagement. Chad's journey in brand strategy has seen him navigate diverse sectors, from cannabis to energy, bringing his expertise in storytelling to the forefront of marketing.

Are you curious about how innovative marketing agencies tackle challenging projects under tight deadlines? Imagine transforming a mundane brand into something extraordinary within just 72 hours. How do they achieve this feat — and what strategies do they employ?

Chad Hason of Agency Atlas demonstrates how his team rebranded S&P Global within an astonishingly short time frame. Chad’s approach involves meticulous understanding of brand documentation and utilizing his team’s creative prowess to develop ideas that resonate deeply with the client’s objectives. Their success with S&P Global not only solidified their reputation, but also led to a lasting partnership — illustrating the importance of an in-depth, tailored strategy in marketing.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Chad Hason, Co-founder and CEO of Agency Atlas, to showcase the essence of their company’s philosophy of blending creativity with strategy to deliver compelling storytelling for various industries, including cannabis and energy. Chad discusses the importance of having a unique and well-considered strategy, the pitfalls of skipping this critical step, and how his team’s collaborative environment fosters innovation. By focusing on both talent and genuine investment in client success, Agency Atlas ensures that every project exceeds expectations.

Erik Rubadeau is the CEO and Founder of Yeeboo Digital, a digital agency specializing in helping nonprofit organizations leverage technology to achieve their missions. He is a seasoned leader in the digital agency space with over 20 years of experience. With a hands-on approach and an eye for the intersection of technology and strategy, Erik has been instrumental in streamlining operations for impactful entities such as Habitat for Humanity Canada and Save the Children. He is passionate about streamlining operations and enhancing technology use within the nonprofit sector to help organizations achieve greater impact. 

What is it like to navigate the turbulent waters of the digital world as a nonprofit organization? How can you harness technology effectively when resources are stretched to the limit? These are the pressing questions many nonprofit leaders face, and the answers may lie in tapping into digital expertise and strategic innovation.

Erik Rubadeau, a nonprofit technology expert, brings his rich experience from outside the tech world into the heart of digital innovation for nonprofits. He tells the story of transitioning from a forest firefighter to a tech enthusiast, then accidental agency owner, and now to a leading advocate for digital efficacy within the nonprofit sector. By taking leaps of faith and continuously learning, Erik has created an agency that not only sets up powerful technology infrastructure for nonprofits, but also ensures they maximize their fundraising and operational potential. Sharing practical tips and success stories, he demonstrates the transformative power of technology in amplifying the mission of nonprofits.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Erik Rubadeau, CEO and Founder of Yeeboo Digital, about leveraging digital tools for nonprofit success. Erik talks about Yeeboo Digital and how it helps nonprofits leverage technology, the unexpected catalyst that led to its launch, the evolution of its service offerings, and how it identifies and fixes pain points for nonprofits.

Dave Taylor is the Co-founder and Strategic Digital Marketer at In Front Marketing, a Calgary-based agency specializing in data-driven marketing solutions. Over the past decade, he has grown the agency to serve more than 500 clients annually, including prominent names like the Calgary Flames and Backyard Meats. With a focus on delivering measurable results, Dave ensures clients grasp the performance and ROI of their campaigns, driving significant increases in engagement and conversion rates. Under his leadership, In Front Marketing prioritizes transparency and communication, offering a full range of services, including SEO, digital advertising, and social media management.

What does it take to transition from working a corporate job to starting a thriving agency from scratch? How does one navigate the treacherous waters of entrepreneurship and carve out a niche in the competitive digital marketing space? Can a commitment to data-driven strategies and robust client relationships make all the difference?

Dave Taylor of In Front Marketing reveals how he tackled these questions throughout his journey. Starting in a spare bedroom, Dave's agency has grown significantly by emphasizing the importance of data in digital campaigns. His early experiences at Yellow Pages and other corporate roles taught him what not to do, which he leveraged to build trust with clients by showcasing the direct impact of their campaigns. Dave's collaboration with the Calgary Flames and other organizations highlights his agency's success in providing clear, actionable insights that enhance marketing strategies and boost ROI.

In today’s episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dave Taylor, Co-founder and Strategic Digital Marketer of In Front Marketing, about the evolution and success of the agency. Dave highlights the importance of data in digital marketing, the strategic steps involved in scaling an agency, and the value of fostering strong client relationships. He shares how his agency began in a small spare bedroom and evolved into a significant player in the digital marketing sphere, emphasizing a collaborative approach and community involvement.

Mike Maddock is the Founder of Flourish Advisory Boards, hyper-curated virtual peer advisory forums for CEOs and business leaders who are focused on professional and personal growth. He is a serial entrepreneur, international public speaker, expert in innovation, and best-selling author. Mike has served over 25% of the Fortune 500 companies, helping them envision and create new growth avenues. As the Founder of Maddock Douglas, a globally recognized innovation consulting firm, he has also assisted in developing and launching new products, services, and business models for over 25% of the Fortune 100 companies.

What does it take for a company to embrace innovation and break through business plateaus? In the face of stagnation and resistance to change, how can leaders cultivate an environment that encourages fresh ideas and growth?

According to Mike Maddock, a seasoned entrepreneur and best-selling author, the answer lies in the diversity of perspectives within a team. He highlights that successful companies embrace their customers' pain points and seek to innovate around what people hate about their industry. Mike also explains the importance of avoiding the "expertise trap," where internal knowledge can blind leaders to new possibilities — as well as the critical role of reframing a business' purpose, asking not just, "What do we sell?" but also, "What business do we have the right to be in?"

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Maddock, Founder of Flourish Advisory Boards, to discuss the key factors that drive innovation and help companies break through plateaus. They explore how to assemble effective teams with diverse roles, tackle the fear of risk in established companies, and embrace market gaps for new growth. Mike also shares the personal story of how his wife's strength and love influenced his perspective.