The SaaS Revolution Show

The SaaS Revolution Show

The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.

  • 29 minutes 52 seconds
    How AI is changing SaaS funding with Ventech’s Audrey Soussan
    In this episode of The SaaS Revolution Show, Alex Theuma speaks with Audrey Soussan, General Partner at Ventech, about how the early-stage SaaS landscape is evolving and what founders need to understand if they’re looking to raise. Audrey shares insights from 15+ years investing across Europe, including: - Why AI is no longer a vertical but an expected layer in every SaaS product. - The difference between truly “AI-native” startups and mature SaaS companies adapting their stack. - What VCs like Ventech look for now at seed and Series A. - How founders should think about tech debt, market shifts, and timing. - Lessons from the InSided journey, from bootstrapping to acquisition by Gainsight. - How Ventech supports founders beyond capital, what collaborative board work looks like, and the importance of community. Audrey also discusses competitive dealmaking in AI, why expertise and unique datasets matter, and practical advice for founders raising in the current environment, and how to pitch if you’re not building a pure-play AI product. Guest links: Linked - https://www.linkedin.com/in/audrey-soussan-0309b818/ Website - https://www.ventechvc.com/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    20 November 2025, 12:00 am
  • 32 minutes 11 seconds
    From NASA to nine-figure ARR: Adam Markowitz on building Drata, trust and timing in SaaS
    The journey from aerospace engineering at NASA to serial entrepreneur isn’t a well-trodden path but it’s one that’s worked for Adam Markowitz. In this episode of The SaaS Revolution Show, Alex Theuma talks with the Drata Co-founder and CEO about the journey from NASA, to edtech, to Drata and how lessons at each stage led him to the next. From finding product-market fit and executing at speed, to building a culture of trust and timing the market just right, Adam shares the learnings behind Drata’s rapid rise from $0-100M ARR in four years. Listen to learn: - How NASA inspired Adam’s founder mindset and approach to problem-solving - The “lightning in a bottle” moment that catapulted Drata’s product-market fit - How strategy, execution, and timing team became Drata’s competitive advantage - Why a partner-led GTM strategy helped Drata scale faster - How AI is transforming compliance and customer expectations in SaaS Guest links: LinkedIn - https://www.linkedin.com/in/markowitzadam/ Website - https://drata.com/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    13 November 2025, 12:00 am
  • 21 minutes 3 seconds
    Building AI-enabled products: Lessons from Tines Co-founder Tom Kinsella
    This is a special episode from the Centre Stage at SaaStock Europe 2025. Áine Mulloy, Account Manager for Startups at AWS, sits down with Thomas Kinsella, Co-founder and CCO of Tines, to discuss what it really takes to build AI-enabled products. From navigating trade-offs to rethinking workflows, and the tactics that truly work when scaling in the AI era. In this episode: - How Tines approaches AI product development and automation - The biggest trade-offs when embedding AI into existing workflows - Why user experience and trust still matter more than hype - Lessons on scaling AI responsibly and iteratively - What’s next for AI-enabled SaaS tools Guest links: LinkedIn - https://www.linkedin.com/in/thomas-kinsella Website - https://www.tines.com/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    6 November 2025, 12:00 am
  • 20 minutes 6 seconds
    Inside ElevenLabs GTM: Speed, culture, and growth
    In this episode of The SaaS Revolution Show, recorded live at SaaStock Europe, Jonathan Chemouny (GTM Europe, ElevenLabs) and Alex Theuma (Founder & CEO, SaaStock) take you behind the scenes of one of the world’s fastest-growing AI startups. You’ll hear how ElevenLabs builds go-to-market like a startup within a startup: - Why moving fast is their key differentiator - Their mindset and approach to experimentation and pipeline growth - How removing “distractions” like job titles fosters team alignment - Why assembling a high-performing team begins with the hiring process - What’s working in their current GTM motion and how they use their own tech to drive it - Jonathan’s personal AI stack and what’s next for ElevenLabs’ GTM engine 🔗 Guest Links: LinkedIn – https://www.linkedin.com/in/chemouny Website – https://elevenlabs.io/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    30 October 2025, 2:22 pm
  • 12 minutes 26 seconds
    Vibe code vs no-code: Softr’s vision for the future of app building
    This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era. Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS. Alex and Mariam discuss how Softr’s journey to over 1 million non-technical builders, the debate around vibe-coded apps, how AI is transforming no-code, and what it really takes to build a product that lasts. - The difference between vibe code and no-code platforms - How AI and no-code together are changing how teams build software - Softr’s organic growth story: 1M builders, zero sales team - Why solving fundamental problems still wins - The hardest challenge for SaaS founders today: distribution Guest links: LinkedIn - https://www.linkedin.com/in/mariamhakobyan/ Website - https://www.softr.io/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    23 October 2025, 12:00 am
  • 21 minutes 9 seconds
    Voice AI that delivers: Synthflow AI’s Hakob Astabatsyan on solving the last mile problem
    Live from SaaStock Europe 2025, Alex Theuma speaks with Hakob Astabatsyan, Co-founder and CEO of Synthflow AI. Hakob shares how Synthflow grew 15x revenue in its first year and how it now powers millions of business calls every month. He explains what it takes to move beyond AI hype and solve the “last-mile problem”, delivering real, measurable value through end-to-end automation and RPA 2.0 (voice + task completion). They also discuss Synthflow’s US-first GTM strategy and the rise of forward deployed engineers. Listen to learn: - How Synthflow AI scaled from 0→15x in a year. - What the “last mile” really means in AI. - The role of forward deployed engineers in customer success. - How RPA 2.0 makes AI agents truly useful. - Hakob’s AI stack. - Why voice AI has crossed the cusp, and what comes next.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    17 October 2025, 8:23 am
  • 35 minutes 6 seconds
    From Outreach to Paid: Manny Medina on AI agents, SaaS monetisation, and building for the future
    SaaStock Founder and CEO Alex Theuma speaks with Manny Medina, Co-founder and CEO of Paid (and former Founder and CEO of Outreach), about how AI is reshaping SaaS monetisation and the future of work. Manny shares his journey from scaling Outreach to $250M ARR to launching Paid, an AI-native platform built to help SaaS businesses move beyond seat-based pricing models. He explains why legacy systems are holding founders back, how to stay truly customer-obsessed, and why over half of every org chart could soon be filled by AI agents. Tune in to hear more about:: - Building a new monetisation stack for the AI era. - Why “seat-based pricing” is becoming obsolete. - The importance of in-person customer relationships. - Avoiding operational debt as you scale from startup to $100M+ ARR. Guest links: LinkedIn - https://www.linkedin.com/in/medinism/ Website - https://paid.ai/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    9 October 2025, 12:00 am
  • 30 minutes 36 seconds
    Nikola Mrkšić, PolyAI: Enterprise AI sales, pricing, & millions in ROI
    Nikola Mrkšić, Co-founder and CEO of PolyAI, joins Alex Theuma on the SaaS Revolution Show to reveal how voice AI agents are driving millions in revenue for its enterprise customers. Nikola shares his journey from competing in math olympiads to building a leading global AI company. They discuss the evolution of AI, its role in social mobility, the impact on customer service, effective enterprise sales and AI pricing strategies, and more. This episode covers: - Nikola's background and how it shaped his approach to AI. - Why AI has the potential to transform customer service even further. - Why building a successful company requires delighting customers and improving products. - The challenges and opportunities that come from rapid AI development. - Sales strategies that align with enterprise customers. - The challenges of outcome-based pricing and why it’s powerful. - How AI voice agents can deliver significant ROI for businesses. - The future of PolyAI focuses on scaling impact and improving customer experience. - A look ahead to Nikola’s upcoming keynote at SaaStock Europe. Guest links: LinkedIn: https://www.linkedin.com/in/nikola-mrksic/ Website: https://poly.ai/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    2 October 2025, 1:49 pm
  • 50 minutes 8 seconds
    Fireflies.ai's path to $1B valuation: How being "too early" to AI paid off
    Most AI companies launched after ChatGPT went viral in 2022. Fireflies.ai started in 2016 - years before the AI revolution began. This week, Co-founder and CEO Krish Ramineni shares how he built a unicorn AI company with 80% organic growth. Krish and Alex discuss: - How being "too early" to AI became their biggest competitive advantage. - Why they chose a PLG motion when sales-led was still the norm. - Building AI products before LLMs existed and the products they can return to now the technology has caught up. - Scaling to unicorn status with 80% organic growth and creating viral loops. - The future beyond note-taking: AI teammates that attend meetings for you. - How Krish manages his time while working seven days a week. - Advice for founders navigating the AI bubble. Guest links: LinkedIn - https://www.linkedin.com/in/krishramineni/ Website - https://fireflies.ai/ References: SaaStock YouTube - https://www.youtube.com/@SaaStock       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    25 September 2025, 7:38 am
  • 29 minutes 46 seconds
    Moving from a lifestyle business to a growth business with the CEO of Ticket Tailor
    This week, we revisit one of our most popular episodes from 2023. Alex Theuma is joined by Jonny White, founder & CEO at Ticket Tailor, who discusses their move from a lifestyle business to a growth business. Jonny shares: - Why he chose to bootstrap Ticket Tailor - The anti-climatic reality of getting acquired (and why he bought Ticket Tailor back!) - How they got from $2K MRR to over $5M in revenue - Why they moved from a lifestyle business to a growth business - How working with a coach helped propel the business - How they deliver on being a "business for good" - The importance of keeping a lean mindset and strategically building out the team Guest links: LinkedIn - https://www.linkedin.com/in/jonnywhite1/ Website - https://www.tickettailor.com/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    18 September 2025, 12:00 am
  • 33 minutes 15 seconds
    Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevity
    Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS. Colin shares: - How Customer.io scaled to 7,800+ customers worldwide. - Why AI is no longer optional for SaaS companies, and how Customer.io has adapted. - The challenges and opportunities of building SaaS in the AI era. - Why growth, resilience, and adaptability are key for long-term success. - His personal experience with AI tools and how they use AI internally at Customer.io Guest links: LinkedIn - https://www.linkedin.com/in/colinnederkoorn/ Website - https://customer.io/       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)
    11 September 2025, 12:00 am
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