Sam Kelly is the Managing Partner and owner of Hello Social - one of Sydney’s top integrated marketing agencies.

Recognised as Campaign Magazine’s Social Media and Influencer Marketing Agency of the Year in both 2022 and 2023, Hello Social has set the standard in the industry.

In this episode, we explore Sam’s journey and what makes his agency stand out. I’ll share key lessons from my own experience with rebranding and refining messaging. We’ll also tap into insights from business icons like Richard Branson and Elon Musk, examine how memes are shaping today’s digital landscape, and discuss the strategies that drive a strong social media presence. Sam and I dive into the crucial elements of launching a brand, when is the right time to enter the market, the founder’s role, and the powerful influence of psychology in marketing success.

If you’re serious about taking your brand and social media game to the next level, this episode is packed with real insights and practical advice you can’t afford to miss. 

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Stella Petrou Concha is the Founder and CEO of Reo Group, a leading national talent and executive recruitment agency.

Stella is a powerhouse in the recruitment agency world and she's also the author of Stone Heart Light Heart: The Intelligence of Self Mastery. Her self-mastery frameworks are embraced by global giants like Google, TikTok, and Meta. She also shares her expertise as a guest lecturer at leading universities, including UNSW, Macquarie, and UTS.

We spoke about Stella's journey, the demands of a CEO, how to stand out in a competitive job market, the importance of embracing failure, the role of employers in supporting mental health and productivity, her approach to self-mastery, and her plans for the future.

Purchase Stella's book here: https://www.amazon.com.au/Stone-Heart-Light-Intelligence-Mastery/dp/1922357189

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Diogo Ferreira is at the helm of Tuga Pastries, a family-run business that has brought the rich culinary traditions of Portugal to life right here in Australia. With an impressive 14,000 pastries rolling out each week, Tuga Pastries has become an icon in Sydney mainly due to their legendary Portuguese tart—widely regarded as the best in the city.

In this episode, we explore Portugal’s rich cultural roots and how they’ve shaped Diogo’s journey and approach to business. He takes us through his family’s migration to Australia, the humble beginnings of their bakery, and the challenges of scaling up while staying true to their standards of quality. Diogo opens up about the relentless work hours it took to gain momentum, the cultural significance behind Tuga’s unique creations, and how the balance of tradition and innovation has been the key to their success.

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Dan Bova, co-founder of The Yard Gym, leads a franchise network of over 50 locations in Australia, with ambitious plans to expand to 200 sites worldwide by 2025.

In our conversation, we explored Dan’s journey and early life, his move into gym franchising, the founding of The Yard, and what sets it apart. We also delved into its innovative business model and curriculum, the intricacies of franchising, his strategies for growth, and his bold vision for the future of The Yard.

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It was a massive year on The Mentor. We had some brilliant guests sharing incredible business insight. Who stood out to you, and who should we bring on next?

Here are some highlights of the standout episodes of 2024.

00:00-12:59 (Radek Sali)

13:01- 25:15 (Eight Sleep)

25:16 - 30:44 (Lia Georgantis)

30:46- 40:37 (Nick Palumbo)

40:40- 50:01 (Jenny Child)

Listen to the full podcast via the links below.

1. #431 Radek Sali
2. #466 Eight Sleep
3. #441 Tim Duggan
4. #451 Lia Georgantis
5. #433 Jenny Child

Follow Mark Bouris on Instagram, LinkedIn, Twitter & YouTube.  

You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.

Follow Mark Bouris on Instagram, LinkedIn, Twitter & YouTube.  

You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.

Hosted on Acast. See acast.com/privacy for more information.

It’s been a massive year on The Mentor. We’ve had some brilliant guests sharing incredible business insight. Who stood out to you, and who should we bring on next?

Here are some highlights of the standout episodes of the year.

00:00-10:57 (Lewi Brown)

10:59-16:24 (Jess Sepel)

16:27 - 24:26(Tim Duggan)

24:29- 33:50 (Deanne Stewart)

33:53- 44:57 (Amanda Price)

Listen to the full podcast via the links below.

1. #447 Lewi Brown
2. #429 Jess Sepel
3. #441 Tim Duggan
4. #458 Deanne Stewart
5. #438 Amanda Price

Follow Mark Bouris on Instagram, LinkedIn, Twitter & YouTube.  

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Helen Baker is the visionary founder of Xolvit, a groundbreaking crowdsourcing app designed to foster student innovation by helping companies tackle pressing social issues. Xolvit's mission is to bridge the gap between socially responsible organisations and the next generation of the workforce.

In our conversation, we delved into Helen's inspiring journey, from her upbringing with her adoptive parents in rural Australia to her personal experiences with racism. We explored her impressive corporate career, the challenges she aims to address with Xolvit, and the meaningful work her company is doing. Helen also shared her insights on how businesses should approach employment and diversity, her exciting plans for the future, and much more.

To learn more about their Xolvit, check out their website here: https://www.xolvit.io/

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Matt Jones is a creative strategist and entrepreneur who co-founded Four Pillars Gin in 2013, transforming it into a multi-award-winning global brand.

We had a fascinating conversation about his early career in politics and brand strategy before venturing into the gin business, how he made Four Pillars stand out in a fiercely competitive market, the essence of building a great brand, how they got it so right at Four Pillars, his new book, and what’s next on the horizon. Don’t miss this one if you’re looking to leverage your brand to its fullest potential.

Purchase Matt's new book Lessons from Gin: Business the Four Pillars Way here: https://www.amazon.com.au/Lessons-Gin-Business-Four-Pillars/dp/1394268378

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Liquid & Larder is the brainchild of two lifelong mates who’ve turned their passion for hospitality into one of Sydney’s most celebrated groups. With four standout venues—Bistecca, The Gidley, The Rover, and Alfie’s—Warren and Jimmy have created something special. Warren leads the charge on quality and culture, while Jimmy drives growth as CFO, and together, they’ve built a reputation for execution that matches their authenticity. From The Gidley Burger being crowned the best in Australia and 9th globally, to their steakhouse ranked 24th in the world, these guys have proven they don’t just dream big—they deliver. We unpack their story, their friendship that started in high school, how they’re shaking up Sydney’s dining scene and what's next.

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Many people driving with Uber or delivering with Uber Eats have innovative business ideas they’re eager to launch or grow. In recognition of this entrepreneurial spirit, Uber partnered with Inspiring Rare Birds to develop the Business Booster Program, designed to help those earning with Uber or Uber Eats achieve their business goals.

The 2024 program saw over 4,500 applicants, and I was lucky enough to sit down with three remarkable participants to discuss their experiences with Uber or Uber Eats and how the Business Booster Program has supported their journeys to date. 

Nicholas Brbot (Cat Harness), Simon Pemberton (Workr.co), and Suraya O’Brien (Flow Rider).

Our conversations delved into their journeys, small business development, as well as the challenges and rewards of entrepreneurship.

For more information on Uber's Business Booster program with Rare Birds click here: https://www.uber.com/au/en/u/business-booster/

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What makes many of Australia’s most iconic brands stand out is their exceptional branding.

The creative process of branding demands relentless effort, strategic vision, and brilliant minds.

Hans Hulsbosch is a name synonymous with branding in this country. A renowned designer and branding expert, Hans has been at the helm of projects for some of Australia’s biggest names—Qantas, Woolworths, and Virgin Australia—turning their brand strategies into benchmarks for the industry. As the founder of Hulsbosch Design, he’s been instrumental in shaping the way Australians experience these household names.His son, Jaid Hulsbosch, with over 20 years of global experience, joined the family agency after working in businesses around Europe. Now as Director, Jaid oversees strategy, business development, and culture, driving Hulsbosch’s continued success and creative edge.

Together, this father-son duo has propelled Hulsbosch into Australia’s gold standard of branding. Their portfolio includes standout work for organisations like Tennis Australia, Liquorland, Football Australia, Rebel, SBS World, Channel 7, Taronga Zoo, and QMS—just to name a few. Tune in as Hans shares how he crafted the messages of these iconic brands, dives into the creative process behind them, explores the unique father-son dynamic at Hulsbosch Designs, Jaid reveals what the best brands get right, and much more.

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