Smart Pizza Marketing Podcast

Bruce Irving

Smart Pizza Marketing | Incredible pizza entrepreneurs share how they started and grow their business

  • 8 minutes 33 seconds
    589: The #1 Reason Your Staff Doesn’t Listen (And How to Fix It Immediately)

    Are you constantly repeating yourself to your team? Frustrated that no one seems to retain what you teach? In this episode, Bruce from Smart Pizza Marketing breaks down the real reason why employees don’t follow through—and the mindset shift that will change everything for your pizza shop (or any business). Inspired by a conversation with Andy from Andy’s Pizza, this short but powerful episode is packed with insights on leadership, training, and how to truly build a team that delivers.

    💥 Sponsored by Cheese Hog – the best cheese shredding machine in the game. Learn more at cheesehogmachine.com

    9 December 2025, 8:57 pm
  • 23 minutes 20 seconds
    588: Pizza Shop Search Update, Lessons from Andy’s Pizza & Why I Launched PizzaShopListings.com

    In this solo episode, I share what I’ve learned after visiting over 10 pizza shops, why I walked away from two potential deals, how Andy’s Pizza is scaling without investors, and why I created PizzaShopListings.com — a new resource to buy and sell pizza shops. Plus, what I’m planning for 2026 and why simplicity is key in my next pizza business.


    https://www.PizzaShopListings.com

    https://www.youtube.com/@SlicePlatform


    3 December 2025, 6:51 pm
  • 13 minutes 49 seconds
    588: How to Check the Health of Your Pizza Shop in 10 Minutes

    Most pizza shops don’t fail because the pizza’s bad — they fail because the owner has no idea what’s really going on. In this episode, I’ll show you how to check the health of your pizza shop in under 10 minutes using just four numbers: sales, food cost, labor, and repeat customers. No fancy software. No spreadsheets. Just a simple weekly habit that’ll keep your shop profitable and your stress low.


    14 November 2025, 10:41 am
  • 13 minutes 35 seconds
    587: How to Grow by 50 Orders a Day: Menu, In-Store, and TikTok Strategy Explained

    In this episode of the Smart Pizza Marketing Podcast, Bruce tackles 10 powerful questions from listeners that every pizzeria owner should hear. From low-budget marketing advice to the launch of a new Pizza Shop Marketplace, Bruce shares practical, no-BS insights to help you grow your business. Whether you're trying to add 50 daily orders, stop relying on brokers, or finally make TikTok work for your shop, this episode has it all.

    17 October 2025, 5:12 pm
  • 22 minutes 20 seconds
    586: Answering Your Pizza Shop Questions

    The Pizza Weekly: https://www.instagram.com/thepizzaweekly/

    10 October 2025, 10:00 am
  • 14 minutes 37 seconds
    586: The Chaos Killing Your Sales: What I Saw Inside This Pizzeria

    In this solo episode, Bruce from Smart Pizza Marketing shares what he learned during a recent visit to a struggling Florida pizzeria. From lacking basic checklists to chaotic kitchens, Bruce uncovers the root problems and offers actionable strategies every pizza shop owner should hear before trying to grow. He also talks about exciting tools like Boostly, Stanislaus Tomatoes, and Meta Ray-Ban smart glasses for training. If you're a pizza operator trying to stabilize or scale, this is a must-listen.


    24 September 2025, 5:16 pm
  • 39 minutes 2 seconds
    585: How to Actually Grow Your Pizza Shop Using Text Marketing, SEO, and AI

    Boostly: https://www.boostly.com/


    In this episode, I’m hanging with Shane from Boostly. We’re talkin’ real strategies for text marketing, SEO, and AI that actually help you get more customers in the door — without spending all day glued to your phone or computer.

    This isn’t some sponsor fluff. Yeah, Boostly sponsors the show, but I only work with companies I’d use myself. This episode is packed with solid info that’ll help you grow your shop, track your results, and stop wasting time on marketing that doesn’t move the needle.

    29 August 2025, 9:45 am
  • 9 minutes 15 seconds
    584: How to Run a Profitable Pizza Shop You Actually Love Working In

    Are you overwhelmed running your pizzeria with a bloated menu and inconsistent results? In this episode of Smart Pizza Marketing, Bruce breaks down how simplicity and focus can lead to massive success. Learn from Raising Cane’s founder Todd Graves, a pizza shop model that sells out daily, and actionable tips to streamline your business and enjoy it again.

    Shoutouts to our sponsors:
    🧀 Cheese Hog Machine
    🍯 Mike’s Hot Honey


    27 August 2025, 10:00 am
  • 11 minutes 4 seconds
    583: Don’t Let the Haters Win: How Pizza Shops Should Handle Online Trolls

    In this solo episode, Bruce from Smart Pizza Marketing shares an unfiltered take on dealing with online trolls, bad reviews, and the emotional toll of building a business in public. From one-star Yelp reviews to nasty YouTube comments, Bruce breaks down why most haters haven't built anything themselves—and how pizza shop owners (and all business owners) can use that knowledge to stay motivated. Plus, hear why text message marketing might be your business's best-kept secret.

    🚨 Sponsored by Boostly – Real text message marketing for real business results.
    👉 Visit Boostly.com and tell them Smart Pizza Marketing sent you.

    15 August 2025, 1:00 pm
  • 14 minutes 28 seconds
    581: Why Most Pizza Shops Struggle with Profitability — And What the Profitable Ones All Do Differently

    Sponsor: Cheese Hog Machine


    In this solo episode, Bruce breaks down powerful insights from a recent visit to Blue Square Pizza and reflects on social media strategy, profitability, and what it really takes to run a successful pizza shop in 2025. Whether you're a current shop owner or dreaming of opening one, this episode delivers the no-fluff reality of building a lean, profitable business.


    25 July 2025, 10:00 am
  • 57 minutes 29 seconds
    580: The #1 Marketing Mistake Killing Pizza Shops in 2025 (And What to Do Instead)

    Discover what’s working (and what’s not) in restaurant marketing for 2025 with Bruce Irving of Smart Pizza Marketing. In this exclusive interview with Donald Burns, Bruce reveals the state of marketing today, underrated tactics that still work, myths around platforms like Instagram, and why culture, not checklists, is the hidden edge in restaurants.

    Whether you’re opening your first shop or scaling locations, this episode is a must-watch for restaurant owners who want real-world strategies and behind-the-scenes insight into what makes top-performing pizzerias tick.


    Restaurant Success Summit: https://www.donaldburns.net/


    🔗 Follow Bruce at Smart Pizza Marketing and check out Donald’s Restaurant Success Summit (details below).

    🧠 Packed with insights on:
    • TikTok strategy
    • Content creation on a budget
    • Retention metrics
    • Culture-building
    • Restaurant systems vs. people problems
    • When to simplify your menu (and why)

    18 July 2025, 10:27 am
  • More Episodes? Get the App