Subscribe to Behind The Pursuit: From Bourbon to Brand

I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.

We hit on:

• The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
• Simplifying product terminology can help consumers understand offerings better.
• The new packaging aims to stand out on shelves and attract attention.
• Managing product volumes with continually changing target dates.
• Future product strategies include diversifying proof offerings.
• More future developments coming in 2025.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

• The Art of Bourbon Hunting Etiquette
• Concerns for the Future of Bourbon
• Cardinal Sins of Bourbon Hunting
• Building Relationships with Liquor Stores
• Distillery Release Strategies
• Building Relationships in Bourbon Hunting
• Hacking in Bourbon Releases
• The Changing Landscape of Bourbon Hunting
• Support this podcast on Patreon

Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025.

Show Notes:

• Year-End Reflections
• Podcast Highlights
• New Studio Excitement
• Pursuit Spirits Vision
• Anticipating PursuitPalooza
• Distillery Visits and Experiences
• Looking Ahead to 2025
• Membership and Engagement Plans
• Whiskeys of the Year
• Closing Thoughts and Cheers
• 
  
• Support this podcast on Patreon

• The Story of Hard Truth Distilling
• The Sweet Mash Technique
• Visitor Experience and Brand Growth
• Diversifying the Product Portfolio
• Navigating Market Confusion in Whiskey Branding
• The Origin of the Hard Truth Name
• Balancing Tradition and Innovation
• The Importance of Authenticity in Whiskey
• Challenges of Distribution and Market Penetration
• The Role of the Master Distiller
• Future Trends and Market Positioning in Whiskey
• Support this podcast on Patreon

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers!

DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

• Bardstown Bourbon Company and Brindiamo Group launch an exclusive barrel leasing program
• Whiskey House and Whiskey Capital partner to provide non-dilutive, barrel-backed financing solutions for whiskey brands
• Jim Beam launches the Beam Private Barrel Club
• The FTC sues Southern Glazer’s for alleged anticompetitive pricing practices
• Balance Distilling Company resurrects the historic Mammoth Cave Bourbon brand
• Nordic Bourbon Company introduces direct-to-consumer shipping for American whiskey in Europe
• Fred Minnick hosts a top-tier whiskey and music event during Super Bowl week
• The TTB officially recognizes the American Single Malt Whiskey category
• Old Forester 117 Series Warehouse I
• Hidden Barn Series One Slow Fade
• Pendleton 1910 Bourbon
• Oakley Spirits 20-Year Bourbon
• High West & Casa Noble Partnership
• Town Branch Single Malt Archive Series
• Old Fitzgerald Fall 2024 Release
• Woodford Reserve Batch Proof
• Chattanooga Whiskey Vault Series Return
• Penelope Bourbon Havana
• Van Winkle Whiskey Collection 2024
• Support this podcast on Patreon

• 00:00-Introduction to Bourbon Pursuit and AMA
• 06:26-The Evolution of Bourbon Ingredients
• 12:30-The Impact of GMO and Organic Practices
• 17:40-The Role of NDAs in the Bourbon Industry
• 28:18-Developing Sensory Skills in Tasting Bourbon
• 33:36-Whiskey and Memory: The Art of Tasting
• 37:47-The Future of Distilling: Growth and Expansion
• 42:56-Jiu-Jitsu Journey: Health and Personal Growth
• 46:59-Market Trends: The Bourbon Boom and Its Sustainability
• 54:30-Navigating Regulations: The Challenges of Distribution
• Support this podcast on Patreon