Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we delve into things like CEO mindset, sales and marketing optimization, and systems and processes for seamless scaling.Hosted by Rick Mulready, Online Business Coach to 6 & 7-figure course creators and coaches, and Ads Expert, this podcast also celebrates the diversity and inclusivity of the online business world.Enjoy a mix of actionable solo episodes, interviews with online experts, coaching case studies, and more to elevate your business.You’ll get weekly insights on values-driven business, team building, ads mastery, productivity, scaling courses and memberships, evergreen funnels, podcasting, YouTube growth, and more.Hit "Subscribe" and let's gooooo!
I break down why cost per result matters more than cost per click when budgeting for Facebook ads, especially for course creators like you.
You'll learn how to figure out what cost per acquisition your business can handle to hit your profit and revenue goals, and share a few tweaks to optimize your funnels and ad copy for better performance in your next launch.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
Sam, the founder and lead copywriter at Nomad Copy Agency, is back to discuss the essential role of copywriting in business, emphasizing how strategic ad copy can enhance your sales pages and emails, helping you connect with your audience effectively while you focus on other aspects of your life.
Watch the ‘Before We Hit Record’ episode and get to know Samantha Burmeister.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Samantha’s Links:
Timestamps:
0:00 Copy Comes Before Design
9:15 Travel, Writing, and Cultural Sensitivity
21:51 Optimizing Sales and Email Strategies
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
Samantha Burmeister, founder of Nomad Copy Agency, talk about her life as a digital nomad and how she successfully combines extensive travel with running a thriving copywriting business. Hear about her journey from a corporate job to becoming her own boss and setting up shop in scenic spots like Bali.
Watch Why Copywriting Trumps Website Design with Samantha Burmeister (releases May 15th)!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Learn the 7 biggest FB Ad mistakes course creators make that burn through $$$ and kill results!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Samantha’s Links:
Timestamps:
0:00 Digital Nomad Lifestyle in Bali
15:36 Career Transition and Online Entrepreneurship Journey
23:09 Journey to Nomad Copy Business
30:53 Ad Copy and Funnel Sales
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
iPhone users now get charged 30% extra for boosting posts!! Learn a smart alternative ads setup to boosting that you can do inside of Facebook Ad Manager. (You're going to want to watch this tutorial on my YouTube channel.)
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
I welcome back TaVona, a business strategist and master certified life coach, to talk about minimalist marketing and the Oprah effect.
Watch the ‘Before We Hit Record’ episode and get to know TaVona Denise.
TaVona shares how leveraging the Oprah effect through guest appearances on other platforms can enhance your reach, shorten the sales cycle, and attract clients. We also discuss the value of working smarter, not harder, and how to leverage collaborations to boost your brand.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
TaVona’s Links:
Timestamps:
0:00 Entrepreneurial Strategies and Personal Connections
4:43 The Power of the Oprah Effect
13:09 Maximizing Marketing Efficiency Through Collaboration
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
I get to know TaVona Boggs, a Master Certified Life Coach and Business Strategist.
Watch the guest expert episode with TaVona Denise (releases May 8th): Use Minimalist Marketing & The Oprah Effect To Grow Your Business
We discuss her journey from physical therapy to life coaching and eventually moving to Mexico. TaVona shares insights on going through business challenges, the perks of running a business while living abroad, and the cultural nuances of dating in a foreign country.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
TaVona’s Links:
Timestamps:
0:00 Transition From Physical Therapist to Coach
13:04 Life Coach Transition Through Pandemic
20:44 Expats' Life and Business Strategies
32:41 Living Abroad and Language Learning
41:16 Changing Hosts and Exciting Interviews
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
In this episode, discover the Facebook ad creatives that are yielding impressive results for my clients. Learn how to select the best content from your organic Instagram posts and leverage it effectively in your Facebook ad campaigns. Plus, I share the second-best performing format that might just change your advertising strategy.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
In this episode, Tracie Patterson is back to share insights on increasing sales for online business owners who prefer not to be in the spotlight.
Watch the ‘Before We Hit Record’ episode with Tracie Patterson.
Tracie Patterson, an offer and sales coach, emphasizes the importance of aligning sales strategies with personal preferences and boundaries. By focusing on building trust and rapport through various mediums, such as video, audio, or live interactions, Tracie provides actionable steps for entrepreneurs to authentically connect with their audience and grow their businesses without compromising their authenticity.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Tracie’s Links:
Timestamps:
0:00 Online Sales for Introverted Business Owners
10:44 Debunking Marketing Jargon and Sales Tactics
17:44 Finding Joy in Authentic Business Growth
26:51 Finding Business Authenticity Through Hope
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
In this episode of "Before We Hit Record," we are joined by Tracie Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.
Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracie Patterson (releases May 1st)
Tracie, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Tracie's Links:
Timestamps:
0:00 Before We Hit Record Podcast Introduction
11:13 Corporate Dropouts Transforming Work Culture
21:01 Understanding Neurodivergence and Entrepreneurship
31:46 Episode outro
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e. how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business.
Listen to the ‘before we hit record’ episode with John Mendez.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Links mentioned in this episode:
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
John's Links:
Timestamps:
0:00 Mastering ChatGPT for Online Courses
11:04 Optimizing ChatGPT Usage and Expectations
17:50 Maximizing Chat GPT for Launch Success
27:46 Using AI to Improve Course Structure
Take Control Of Your Ad Results Without The Monthly Retainer Fee
Click here to get 28 days of one-on-one FB Ads training from me with unlimited support.
So you can successfully run ads campaigns with lower lead costs and higher revenue.
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
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