- 39 minutes 6 secondsGenerating Referrals Without Even Asking With Stacey Brown Randall
Generating business referrals is important in any business to promote its products and services, but how do we get referrals effectively? In this episode, host Jen Du Plessis interviews entrepreneur and award-winning author Stacey Brown Randall about referral marketing. Stacey's programs help small business owners and solopreneurs take control of their referrals, their client experience, and their business. Today, she tackles the different types of referrals and shares some tips on how we could connect to business prospects better.
12 December 2019, 8:00 am - 41 minutes 22 secondsDiversifying Your Business Through Non-Owner Occupied Properties With Jeffrey Tesch
The non-owner occupied properties are a huge market across the United States. It provides investors the power to acquire a property and rehab it back to livable standards. Jen Du Plessis interviews Jeffrey Tesch, the CEO of RCN Capital, about this great niche. RCN Capital is a company that does small commercial loans to fund the purchase and rehab of this type of residential and commercial properties. Covering the basics, Jeffrey starts by talking about who fits this market and who does not in relation to the mortgage lender. He taps into the best way for loan officers to transition and bring this product up and shares the reasons why people should take advantage of this market space in the coming 2020. Offering help to those who want to dive into non-owner occupied properties, Jeffrey also talks about the services RCN Capital have to offer and more.
5 December 2019, 8:00 am - 12 minutes 51 secondsJen's Jots — What's Going on with the Podcast?
In this episode, I want to share some updates about the podcast — what's been going on with all the changes these last few months, and what you can expect going forward into 2020. Earlier this year, I decided to change the name of the podcast to Stop Talking, Take Action, Get Results!, but I've decided to go back to Mortgage Lending Mastery. I explain some of the things that brought about these changes, and why I've decided to go back to Mortgage Lending Mastery, just in time to celebrate my 5th year doing this podcast!
Thanks to you, dear listeners, this podcast is in the top 1% of iTunes Worldwide now! Thank you for all your support and reviews and for paying it forward through the years. Another important change to look out for in 2020 is the new podcast that I will be launching — Success to Significance. I share a little more about what inspired it, how it relates to my new book, and why I decided to pursue this path of being significant to people in the mortgage and lending space. Tune in to find out more!
Mentioned in This Episode:
Stop Talking. Take Action. Get Results. Mortgage Lending Mastery with Jen Du Plessis, on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
28 November 2019, 3:42 pm - 43 minutes 45 secondsHow to Organically Get Business through Facebook
In this episode, I get to sit down with Larry Bettag, the Vice-President of Cherry Creek Mortgage, which he joined in 2000. Larry leads the regional practice and is also in charge of a branch where he has a team. He is an author and speaker, and in this episode, he joins me to share his strategies for getting business (not just building his brand, but through Facebook organically).
How much time do most of us spend on Facebook without actually generating any business? According to Larry, probably too much — he only spends 15 minutes a day on Facebook! Larry explains his unique approach — how he creates a huge sphere of influence that he leverages as a business building platform. He shares his strategy, which includes posting every day, liking your own posts, and commenting on other people's posts, and some of the topics to avoid talking about on Facebook. Larry also has some insights into the Facebook algorithm trends to pay attention to in 2020, and how you can progress from merely building a brand on Facebook to actually generating business. Tune in to find out more.
Mentioned in This Episode:
Stop Talking. Take Action. Get Results. Mortgage Lending Mastery with Jen Du Plessis, on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
Call Larry Bettag — 630 417 7172
Larry Bettag on Facebook and LinkedIn
Mortgage Lending Mastery Podcast Episode "Jen's Jots — Short Term Gain vs Long Term Pain"
21 November 2019, 3:39 pm - 50 minutes 14 secondsGenerating Leads with Google
In this episode, I get to sit down with Michael McAllister, the CEO and Founder of Empower Funnels, a company that helps mortgage loan officers generate leads through an automated system. Michael started as a mortgage loan officer and had his fair share of challenges and successes. Eventually, he realized that he had a special talent for converting internet leads, and decided to reverse engineer the process of getting leads to establish his current business and serve the needs of loan officers who are struggling to get leads.
Michael explains more about his unique system of lead generation and how he uses it to create a constant, reliable, predictable stream of prequalified, highly-targeted and highly-motivated leads without chasing referral sources. He shares why coming from a place of service and adopting a servant mindset is so powerful, and how you can harness the power of videos to make a greater impact with your leads. He also reveals how people can get more activity with search engine optimization, why he prefers Google over Facebook ads for lead generation, and breaks down the value of your database in generating leads. Tune in to find out more.
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
The 10X Rule, by Grant Cardone
The Game Changer - Vol. 4: Inspirational Stories That Changed Lives by Iman Aghay et al.
14 November 2019, 3:01 pm - 36 minutes 19 secondsHarnessing Social Media to Increase Revenue
In this episode, I get to sit down with Tiffany Toombs, an international speaker and leading expert on rewiring the unconscious mind for success and tapping into your personal potential. She is also the host of the Take the Leap! Podcast, and author of Stop Being a Selfish Bitch, a comprehensive guide to living your best life through radical self-love.
Tiffany explains how she helps her clients create major breakthroughs in their lives to get limiting beliefs out of the way and be successful and the importance of intention as the #1 thing that people need to move forward in their lives. We discuss the difference between your 'why' and your intention, how to create a better, different reality with the words you use, and why creating sticky habits can help you create the change you want to see in your life. If you're getting stuck in self-sabotage, Tiffany has just the tips and strategies to help you get out of it, so tune in to find out more about how you can get into a better headspace to create a better life and business in the coming year.
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
Tiffany Toombs, Blue Lotus Mind
Stop Being a Selfish Bitch, by Tiffany Toombs
7 November 2019, 4:24 pm - 29 minutes 42 secondsHarnessing Social Media to Increase Revenue
In this episode, I get to sit down with Brad Friedman, the Founder and President of The Friedman Group based in Denver, Colorado. Brad describes himself as a recovering attorney who now works with people to enhance their online presence while helping them take advantage of the power of social media. He is also the best-selling author of The Small Business Owner's Guide to Inbound Marketing, and Brad Friedman on Digital Marketing: Doing Social Media Right, When You Don't Have the Time and Don't Want to Get in Trouble, and host of The Digital Slice Podcast.
As a highly-rated digital marketing guru, Brad works with both the corporate side to help them get clarity and understanding around compliance on social media and with individuals to build up their brand online. He reveals some of the trends he has observed in this space, as well as how he specifically helps people leverage social media to generate revenue — it's about finding your target market, niching down and having a focused approach. We also discuss the importance of human-to-human engagement, and how to get people to engage once you're on the right platform speaking to your target audience. Tune in to find out more!
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
Brad Friedman on LinkedIn, Twitter, Facebook
31 October 2019, 4:11 pm - 40 minutes 16 secondsThe Mindset of Getting from One Level to the Next
In this episode, I get to sit down with Korinne Le Page, a speaker and coach at Thrive Coaching & Training. Korinne is originally from Guernsey and has a background in finance and travel, but eventually became an entrepreneur in 1999. Since then she has specialized in working with entrepreneurs who are struggling to get to the next level and changing their mindset to break through the barriers they've built for themselves.
There is a certain amount of security in doing what's familiar to us, and what's often blocking us is the fear of doing something different. Korinne shares her specific tactics around changing your mindset and moving outside your comfort zone. She reveals how she helps her clients uncover the things that are holding them back, and why it is so important for what we do to be in alignment with our passion. Korinne also helps her clients figure to figure out their passion and 'why' — she gives her top tips for this, and explains why being your authentic self will attract the kind of people you need in your life. Tune in to find out more!
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
"Find Your Entrepreneurial Flow," by Women Speakers Association (Facebook Live)
Guernsey Literary and Potato Peel Pie Society
The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, by Gay Hendricks
Coaching for Performance, by Sir John Whitmore
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek
24 October 2019, 4:19 pm - 11 minutes 20 secondsJen's Jots - Short Term Gain vs Long Term Pain
In this episode, I want to share some thoughts on a topic that is particularly relevant when things are going really well. This is something that affects the lending business, but can be applicable to all business owners as well. So, what's happening in the mortgage space right now is that the interest rates are extremely low. Lot of businesses in this space are doing really well because of the market, but this is something that I like to call the short-term gain, and without the right steps, it could turn into long-term pain.
It is easy to get distracted and lose track of the basics when when the economy is doing well and the market is hot, because you are seeing the short-term gains. However, to avoid the long-term pain, you must remember to stay on track and be consistent. Always be marketing yourself and creating your brand awareness so that you stay in front of your audience and top of mind. It boils down to priority management. Don't forget the basics when you are busy because that will cause a lot of pain in the long run when the market inevitably slows down again. The future is a series of 'now's. What are you doing now to guarantee your future?
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
Women of Influence 9/21/19 Las Vegas
The Vision Summit 9/25/19 Tampa (Discount Code: ELITEGUEST2020, Bring 4 or more colleagues for more discounts)
16 October 2019, 2:41 pm - 49 minutesNon-QM Loans
In this episode, I chat with Tom Hutchens, the Executive Vice President of Production at Angel Oak Mortgage Solutions, a non-QM lender. Angel Oak operates across the country in 44 states and has found its niche in serving by helping loan officers to explore new opportunities to grow their business with unique wholesale lending solutions.
Tom explains the difference between QM (qualified mortgage) vs. non-QM (applicants that do not fill the strict requirements) loans, and what companies who choose not to offer non-QM loans are missing out because of their risk aversion. Tom shares what he has learned in the past six years that has led to his strategy for success and how this has formed the basis for moving his company forward. Two key areas that Tom focuses on are awareness and education. We take a look at why loan officers are hesitant to take on non-QM loans, how Tom overcomes these objections, and the biggest mistakes loan officers make when they first start out in this space. Tune in to find out some of Tom's most popular products and why there is tremendous growth potential in this area (and how to get in on it)!
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
10 October 2019, 2:13 pm - 47 minutes 35 secondsSocial Media for Lead Generation
In this episode, I get to sit down with Phil Treadwell, the Vice President of Development and Regional Manager of Mason-McDuffie Mortgage, based out of Texas. Phil is the host of the Mortgage Marketing Expert Podcast, co-Founder of Industry Syndicate Media Networks, and has a wealth of experience in the area of using social media for lead generation.
A lot of people feel that social media can help with brand awareness and to get more exposure, but they don't feel like they get actual leads or business from it. Phil shares his strategies on how to integrate social media with regular lead generation activities. It really comes down to using social media to get to know more people than ever before and creating relationships. Social media can be the basis for forming the initial relationship, but then we need to take the relationship offline. We talk about what it means to engage with people beyond just the superficial level, and why it's so important for people to know, like, and trust us (Remember, it's about them knowing who you are rather than what you do!) Phil also highlights the need to track your tactics and which strategies work so that you can capitalize on the 3Es — Effort, Effectiveness, and Efficiency. Tune in to find out more about all this and why, ultimately, meeting face-to-face is the most powerful and effective method of converting leads into paying clients.
Mentioned in This Episode:
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis on iTunes
Jennifer Du Plessis on YouTube
Launch! How to Take Your Business to New Heights, by Jennifer Du Plessis on Amazon
Phil Treadwell on LinkedIn, Facebook, Twitter, Instagram, YouTube
Mortgage Marketing Expert podcast
Mortgage Marketing Expert podcast Episode 011 "Jen Du Plessis"
How I Raised Myself from Failure to Success in Selling, by Frank BettgerThis is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin
3 October 2019, 2:39 pm - More Episodes? Get the App