- 50 minutes 14 secondsBDTP. Marketing Channels vs Programs with Asia Orangio
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- DemandMaven
- In Demand Episode 26: What is the SaaS Black Hole?
- Managing SaaS Growth with Asia Orangio
- Userlist’s email examples posts
- SignWell – example of a good SEO program
- Amplitude, Google Analytics 4, SegMetrics – marketing attribution tools
- Metabase – business intelligence tool
- Dovetail, Cognism, Balsamiq, Drift – good marketing program examples
- MagicLibrary – ideas for ads
- ProfitWell’s hot sauce campaign
- Follow Asia on Bluesky and LinkedIn
- The Work by DemandMaven on Substack
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
25 April 2025, 7:00 am - 32 minutes 30 secondsEpisode 292: Using Tokens in Design Systems with Jan Six
How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design systems, how you can get started with creating your own systems, and more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
- Tokens Studio
- Naming Tokens in Design Systems – an article by Nathan Curtis
- The Many Faces of Themeable Design Systems – an article by Brad Frost
- Primer – GitHub’s design system
- Visit Jan’s website
- Follow Jan on Bluesky
This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Step into Wix Studio to see more at wix.com/studio
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
28 March 2025, 7:00 am - 39 minutes 3 secondsBDTP. The Impact Mindset with Connor Joyce
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
28 February 2025, 7:00 am - 35 minutes 44 secondsEpisode 291: Shippable User Research with Alice Lee
Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You’ll learn about their shippable user research process, how to ask the right questions about things you don’t know, how they helped GoFundMe with their charity action page, and more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
- Work & Co
- Just Enough Research – a book by Erika Hall
- UX Collective – a great blog on design
- Check out Alice’s website
- Follow Alice on LinkedIn
This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Step into Wix Studio to see more at wix.com/studio
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
7 February 2025, 7:00 am - 29 minutes 47 secondsBDTP. Bullseye Customer Research with Michael Margolis
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Learn More Faster – Michael’s book
- Follow Michael on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
24 January 2025, 7:00 am - 32 minutes 51 secondsEpisode 290: Creativity in Digital Product Design with John Roescher
Can creativity become your competitive advantage? Our guest today is John Roescher, founder of Raw Materials. You’ll learn about their framework for client projects, how they helped Volta scale and get acquired, why differentiating yourself is a difficult journey, and more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
- Raw Materials
- Start With Why – a book by Simon Sinek
- Follow John on LinkedIn
This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Step into Wix Studio to see more at wix.com/studio
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
10 January 2025, 7:00 am - 27 minutes 15 secondsBDTP. Product SEO with David Pasztor
Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- UX studio – David’s company
- UXfolio, Copyfolio, Archifolio, Ranking Raccoon – their products
- Ranking Raccoon email example
- Building Two-sided Marketplaces with John Doherty
- Check out Ranking Raccoon
- Follow David on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
20 December 2024, 7:00 am - 34 minutes 38 secondsEpisode 289: OKRs in Product Development with Jeff Gothelf
How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
- Who Does What By How Much – Jeff’s latest book
- Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf
- Episode 273: Publishing Options for Design Books with Louis Rosenfeld
- Measure What Matters – a book by John Doerr
- 2022 Cleveland Clinic OKRs
- Get a copy of Jeff’s latest book
- Follow Jeff of LinkedIn
- Visit Jeff’s website
This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Step into Wix Studio to see more at wix.com/studio
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
6 December 2024, 7:00 am - 39 minutes 6 secondsBDTP. Storytelling in SaaS with Stephen Steers
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Superpower Storytelling – Stephen’s book
- PR Strategies for Founders with Sneha Saigal
- Get Stephen’s resources for podcast listeners
- Follow Stephen on LinkedIn
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
22 November 2024, 7:00 am - 39 minutes 8 secondsEpisode 288: User-centered Decision-making with Jason Giles
How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Step into Wix Studio to see more at wix.com/studio
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
8 November 2024, 7:00 am - 37 minutes 20 secondsBDTP. Managing Priorities with Harry Max
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.
Please head over to the episode page for the detailed recap and key takeaways.
Show notes
- Managing Priorities – Harry’s book
- The Eisenhower Matrix
- RICE, ICE – scoring models for prioritization
- Prune the Product Tree Method
- Innovation Games – a book by Luke Hohmann
- Analytic Hierarchy Process
- The Max Priorities Pyramid
- Thinking in Bets – a book by Amy Duke
- How I Master Productivity with the “Mise en Place” Method
- Follow Harry on LinkedIn
- Visit Harry’s website
Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
18 October 2024, 7:00 am - More Episodes? Get the App