This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal.

Show Topics / Outline:

1. Early Influences
   • Growing up in NYC, next to an architect’s modernized Victorian townhouse.
   • Father’s role on the Art Commission (Design Review Commission) and early exposure to civic architecture.
   • Walking through the Metropolitan Museum during new wing constructions and its impact.

1. Philosophy of Context and Streetscape

1. • Importance of buildings as parts of streets rather than standalone monuments.
   • Learning from historic architecture and urban fabric.
   • Balancing preservation with creative reinterpretation.

1. Firm Origins and Approach

1. • Founding Peter Pennoyer Architects in 1990, NYC and Miami.
   • Learning along the way; responding to each commission individually.
   • Miami as a freer design environment vs. New York’s strict urban constraints.

1. Design Inspirations and Innovation

1. • Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows).
   • Classical architecture as a living, evolving language.
   • Integrating modern functionality with traditional forms.

1. Key Projects

1. • Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional.
   • French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality.
   • New England House: Rebuilding a landmarked site with respect to site and history.
   • Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration.

1. Architecture and Society

1. • Lessons from pandemics and historical health-driven design.
   • Flexibility in modern living: home and work blending, privacy, and adaptability.
   • The balance of aesthetics, comfort, and livability in contemporary classical design.

1. Process and Collaboration

1. • Importance of team and long-term partnerships in shaping projects.
   • Working with interior designers and artisans to achieve cohesive spaces.
   • Creative problem-solving under structural, site, and regulatory constraints.

Links & References:

• Peter Pennoyer Architects – Official Website
• Adirondack Long Barn Project
• Upper East Side French Modern Townhouse
• New England Landmark House Rebuild
• Fifth Avenue Maisonette

Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice.

Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing.

• Origin Stories and Industry Appreciation:
  • The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis).
  • Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.”
• The 80/20 Rule of Entrepreneurship:
  • A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work.
  • Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent.
• Infrastructure and Skill Development:
  • Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.”
  • Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice.
• Branding and Storytelling:
  • Effective messaging must be authentic and focus on an idea bigger than the work itself.
  • Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.”
  • Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations.
• Future Proofing and Resilience:
  • AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it.

* **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.**

* **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.

The design industry has changed more in the past five years than in the previous two decades. In this episode, Amy Courtney and I unpack how technology, social media, and shifting client expectations have transformed the way designers work, communicate, and create. From in-person collaboration to photography, craftsmanship, and professional credibility, the conversation explores what it really means to practice design today.

A candid discussion about design after 2020, the rise of digital culture, evolving client behavior, and why experience still matters more than visibility.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

I sat down with designer Amy Courtney and together, we are going to examine how dramatically the design industry has shifted since 2020—and what those changes mean for designers, clients, and the creative process itself. What began as a necessity during the pandemic has evolved into a permanent shift in how projects are managed, communicated, and perceived.

The conversation opens with how in-person collaboration has largely been replaced by screens, emails, and digital presentations. While technology has made certain aspects of design more efficient, it has also introduced new challenges: endless email threads, over-reliance on links and screenshots, and a growing disconnect between how spaces are discussed and how they are actually experienced. Both speakers reflect on the loss of face-to-face interaction and how it has altered everything from client relationships to decision-making.

From there, the discussion moves into how design has become more visible—and more misunderstood—than ever before. With social media and image-driven platforms shaping expectations, clients often arrive with highly specific visual references but little understanding of how those ideas translate into real-world construction. The conversation explores how designers now spend much of their time educating clients, explaining limitations, and helping them understand the difference between inspiration and execution.

Photography plays a major role in this shift. Where designers once photographed only select projects, today’s market pressures encourage constant documentation. The episode unpacks the financial and creative cost of professional photography, the tension between editorial standards and reality, and how images can sometimes misrepresent how spaces actually function. The discussion also touches on how publication expectations and sponsorships can influence what gets shown—and what gets left out.

Another central theme is the difference between designers and tastemakers. Courtney and I examine how social platforms have blurred professional lines, allowing anyone with a strong aesthetic to claim authority. We discuss the growing confusion this creates for clients and the importance of experience, education, and technical understanding in producing successful projects. While inspiration is everywhere, execution still requires training, judgment, and accountability.

The episode also dives into the influence of upbringing and mentorship. From growing up around construction and craftsmanship to learning directly from tradespeople, the conversation highlights how hands-on experience shapes a designer’s confidence and decision-making. This background, combined with curiosity and respect for process, becomes the foundation for meaningful work.

The conversation closes with a reflection on credibility, creativity, and the responsibility designers have to guide clients honestly. In a culture driven by speed and visibility, the episode argues for a return to thoughtful process, clear communication, and design rooted in real-world understanding.

• How design practice has changed since 2020
• The impact of remote work and screen-based communication
• Photography, social media, and shifting industry expectations
• The difference between designers and tastemakers
• Client education and managing unrealistic inspiration
• The value of construction knowledge and hands-on experience
• Navigating publication standards and editorial pressure
• Why credibility and process still matter

Design has never been more visible—or more misunderstood. As technology reshapes how people engage with spaces and professionals, the role of the designer has become both more complex and more essential. This episode makes the case for slowing down, valuing experience, and remembering that great design is built on knowledge, intention, and trust—not algorithms or aesthetics alone.

At WestEdge, a panel of accomplished designers opened up about the emotional highs and lows of a career in creative design. The conversation delved into the toll that challenging clients can take, emphasizing that boundaries are not just beneficial but necessary for longevity in the industry. Panelists reflected on early career experiences, noting that optimism and the desire to see the best in clients can sometimes lead to depletion when projects are mismatched. These stories reinforced the idea that learning to say “no” and choosing the right clients is both a practical and emotional necessity. Beyond client challenges, the panel explored ways designers replenish their creative energy. Travel, flea markets, and tactile art projects, such as creating feathered artworks or doodling with Sharpies on rocks, were highlighted as powerful methods to reconnect with the craft. Attendees also shared experiences with artist dates, personal excursions that nurture inspiration outside work routines. For many, small, seemingly mundane moments—like walking barefoot on the beach or exploring museum exhibits—serve as vital opportunities to recharge. Central to the discussion was the notion of hope and intention in design. Designers are not only crafting spaces but facilitating transformative experiences for their clients. From arranging reveal days to curating details that clients cannot yet envision, designers play a key role in shaping both the aesthetic and emotional outcome of a home. These moments, when clients recognize the thought and care embedded in every choice, provide a profound sense of validation and joy for the designer. Technology emerged as both a boon and a challenge. Tools like Google Banana Nano and reverse image searches empower clients but can also accelerate expectations, requiring designers to continually adapt. To maintain balance, panelists suggested strategies such as phone lockboxes, one-word reset practices (e.g., travel, camping, art), and engaging in the tactile and analog experiences that digital feeds cannot replicate. Magazines were championed as a crucial resource in the digital age, offering tactile, spontaneous inspiration that cannot be algorithmically curated. They allow designers to explore beyond the bounds of client constraints and rediscover creative joy in a medium that encourages discovery and reflection. Ultimately, the WestEdge panel underscored the importance of integrating self-care, boundaries, and intentional creative practices into the professional life of a designer. Burnout is inevitable at times, but with mindfulness, grounding practices, and opportunities to reconnect with the joy of creation, designers can sustain their passion and continue to deliver transformative experiences for their clients. The panel left attendees with actionable insights and inspiration to navigate the demanding yet rewarding world of design. About: Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 Subscribe to the podcast: https://itunes.apple.com/us/podcast/c… https://www.convobydesign.com

Design is more than aesthetics—it’s about understanding how people live, move, and connect with their spaces. In this episode, Kristin Mullen and I explore how sourcing, observation, and thoughtful decision-making shape interiors that feel authentic and functional. From Round Top to kitchen design to client relationships, the conversation reveals why the best work begins with listening and ends with purpose.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

A thoughtful conversation on antiques, design philosophy, client trust, and why the most successful spaces are built on intention rather than trends. You are going to hear from designer Kristin Mullen. We’re exploring the deeper thinking behind successful interior design—where process, perspective, and human behavior matter as much as aesthetics. The conversation opens with a discussion of the Round Top Antiques Show, which Kristin describes as an essential destination for designers seeking character, craftsmanship, and pieces with history. While digital sourcing has its place, both agree that nothing replaces the experience of seeing and understanding objects in person. Round Top, in particular, offers an immersive environment that encourages discovery, education, and creative connection.

From there, the conversation turns inward, examining how a designer’s background and worldview shape their approach. Kristin shares how her early training in speech and language pathology sharpened her ability to read clients, recognize unspoken preferences, and interpret behavior—skills that now inform every project she takes on. That sensitivity, paired with her passion for antiques, results in spaces that feel layered, personal, and grounded in story rather than surface-level trends.

A central theme throughout the episode is redefining what “value” means in design. Josh and Kristin challenge the idea that good design is about price or status. Instead, they discuss how meaningful spaces come from clarity, intention, and thoughtful editing. The role of the designer, they explain, is often to simplify—helping clients focus on what truly matters and guiding them away from choices that don’t support how they actually live.

The conversation naturally moves into kitchens, where function and behavior intersect most clearly. From layout and stone selection to lighting and storage, Josh and Kristin explore how small decisions can dramatically affect daily life. They discuss the importance of planning for real habits rather than idealized ones, and how photographic trends often misrepresent how spaces are actually used. The evolution of kitchen design, they note, reflects broader changes in how homes function as multi-use environments.

The episode also touches on the business and sourcing side of design. Kristin shares insights into working with European antiques and the growing challenges presented by tariffs and shipping costs. Josh adds perspective on the potential return to small-scale, locally made craftsmanship, suggesting that the industry may be entering a period where quality, story, and intention carry more weight than volume or speed.

Throughout the conversation, one idea remains consistent: strong design is rooted in trust. Open communication, clear expectations, and honest dialogue between designer and client create better outcomes for everyone involved. When people feel heard and understood, the results are spaces that not only look good—but function beautifully over time. You are going to hear all about it, right after this.

Great design isn’t about excess or trends—it’s about intention, understanding, and care. When designers take the time to observe how people truly live and guide them through thoughtful decisions, the result is a space that feels authentic, functional, and deeply personal. This episode makes the case for slowing down, asking better questions, and designing with purpose at the center.

Since areas of Los Angeles, entire communities burned to the ground in January, 2025, the world around us has jumped in with opinions on how to rebuild.  Moderated by: Allison Holdorff Polhill, LAUSDFeaturing: Reza Akef, Polaris Homes; Sue Kohl, Pacific Palisades Community Council; Ron Marome, Fleetwood Windows and Doors; Rob Jernigan, Clayco; May Sung, SUBU Design Architecture; and Matt Talley , AECOM I made a promise to those in attendance that I would do my homework and find resources, phone numbers, contacts… And I have. It’s voluminous but you will find many of these links in the show notes of this episode. I will also continue to dig and share my findings on Instagram so please follow along. Convo X Design and email me if you would like more information and resource contacts. Convo By Design at Outlook dot com. Key Agencies & Contacts for Rebuild / Recovery in Pacific Palisades 1. City of Los Angeles Los Angeles City Planning Palisades Rebuild & Recovery Team — Email: [email protected] City Planning+1 One‑Stop Rebuilding Center (city permit center): 1828 Sawtelle Blvd, Los Angeles, CA 90025 City Planning+1 Departments represented at the One‑Stop: LADBS (Building & Safety) City Planning Bureau of Engineering (BOE) City Planning StreetsLA / Urban Forestry City Planning LADWP (Water & Power) City Planning LADOT (Transportation) City Planning LAFD (Fire Department) City Planning LA Housing Department (LAHD) City Planning LA Sanitation and Environment (LASAN) City Planning Bureau of Contract Administration (BCA) City Planning SoCalGas (utility) City Planning Los Angeles Emergency Management Department For recovery inquiries: [email protected] L.A. Emergency Management Their 2025 Wildfire Recovery page includes resources for disaster‑rebuild. L.A. Emergency Management Mayor’s Office – Resilient Rebuild Advisory Committee Under Emergency Executive Order 5 (2025), a Resilient Rebuild Advisory Committee was established. Los Angeles Mayor’s Office 2. Los Angeles County (for areas in the County jurisdiction) LA County Recovers Main Recovery Website: recovery.lacounty.gov LA County Recovers Public Works Hotline (for rebuilding / debris): 844‑347‑3332 LA County Recovers+1 Fire Debris Removal Permit: call 888‑479‑7328 for fire debris removal help. LA County Recovers LA County Public Works – Building & Safety Contact for building, grading, and drainage issues: via their offices. LA County Public Works Geotechnical & Materials Engineering (soils, geology): (626) 458‑4925 LA County Public Works Fire Prevention (County Fire): LACoFD Headquarters (323) 890‑4132 LA County Public Works LA County Department of Regional Planning Zoning, planning, rebuilding permitting: (213) 974‑6411 LA County Public Works The “Road to Rebuilding” program provides one-on-one concierge appointments (Public Works / Planning / Fire / Public Health) for Palisades rebuilding. LA County Public Works LA County Environmental Health For septic system (onsite wastewater) approvals: contact the Onsite Wastewater Treatment System (OWTS) team via Public Health. LA County Public Works Water “Will‑Serve” letter (potable water) – Drinking Water Program: required for some rebuilds. LA County Public Works LA County Assessor’s Office For tax reassessment after fire damage (“Misfortune & Calamity”): call (213) 974‑8658. LA County Recovers State / Federal Agencies California Office of Emergency Services (Cal OES) As a major state-level emergency agency, they coordinate recovery resources. (Generic contact: via caloes.ca.gov) Gather ADU Federal Emergency Management Agency (FEMA) For disaster assistance (debris removal, housing, financial help): contact FEMA at 1-800-621-3362 for general assistance. Gather ADU U.S. Army Corps of Engineers (for debris removal specifically): their LA mission office is reachable; per FEMA, call center 213‑308‑8305. FEMA Recommended Approach / Strategy Start at the One‑Stop Rebuilding Center (LA City or County as applicable) — this gives you a “concierge” experience with multiple departments in one place. Follow up with direct department emails (e.g., Planning, Public Works) for specialized issues (soils, septic, fire‑safety). Use FEMA / CalOES early — get registered for federal/state disaster relief. Engage community‑based networks (ENLA, local recovery groups) — they often have the most up-to-date, local practical advice. Document everything — keep track of all contacts, permit numbers, and correspondence. Additional Information will be posted to the Convo By Design website. Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 https://www.convobydesign.com

Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.

Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.

At Pacific Sales Kitchen & Home in Torrance, leading architects, designers, and industry specialists gathered to examine how pandemic-era shifts, rising client expectations, and rapid product innovation are reshaping the future of kitchens and baths. Their insights reveal an industry moving beyond trend talk toward highly personalized, wellness-driven, and performance-first design.

The kitchen is no longer just a workspace, and the primary bath is no longer just a retreat. Over the past five years, these rooms have become emotional anchors, wellness centers, hospitality zones, tech platforms, and reflections of how people believe they should live. At Pacific Sales Kitchen & Home in Torrance, a cross-section of the industry’s leading voices came together to discuss how the profession is adapting—and what clients now expect designers to deliver.

For Sayler Design Studio founder Beth Sayler (https://saylorstudio.com), the shift is rooted in emotion. After years of pandemic-related uncertainty, material shortages, and insurance-driven rebuilds, clients want spaces that feel personal, restorative, and meaningful. Her projects now lean into “experience design,” where primary suites might include refrigeration drawers, espresso stations, integrated audio, and hospitality-level details. Her biggest tool is expectation-setting—helping clients redefine what’s realistic, what’s essential, and what will ultimately make them feel at home again.

Architect Luis Escalera of LMD Architecture Studio (https://www.lmdarchitecturestudio.com) experiences the evolution through the lens of constraints. Small lots, stricter codes, and the ongoing battle between mandated electrification and client cooking preferences require tight onboarding, detailed questionnaires, and careful translation of desires to built form. The modern kitchen triangle now includes the deck, yard, and pool—one interconnected lifestyle zone that must function as a unified system.

For Jessica Nicastro Design (https://www.jessicanicastrodesign.com), the challenge is volatility. Pricing, tariffs, and supply chains remain inconsistent, making early builder involvement essential. Her firm works to recalibrate what clients think they want—often shaped by social media—into spaces appropriate to the home, lifestyle, and budget. Transparency and trust have become the designer’s most valuable currency.

At Laney LA (https://www.laney.la), designer Michelle Her sees a growing demand for wellness integration: whole-home RO systems, chromotherapy, therapeutic water pressure, and recovery spaces designed with the same rigor once reserved for kitchens. Their philosophy—“the best idea wins”—creates an environment where architecture, interiors, and engineering collaborate fluidly to support elevated living.

Representing the host venue, Pacific Sales Kitchen & Home (https://www.pacificsales.com) showcased the power of specialized knowledge. Trade leaders Verzine Hovasapyan and Juan Pantoja describe a client landscape with no single standard—making customization and education critical. Manufacturer immersion programs ensure staff can guide clients through increasingly complex appliances and smarter home ecosystems, offering a level of service no online retailer can match.

Designer Shanna Shryne of Shanna Shryne Design (https://www.shannashryne.com) emphasized lifestyle-first programming. Outdoor kitchens, in particular, require multi-disciplinary collaboration—interiors, landscape architecture, and systems integration—to achieve unified performance. Complexity, she argues, demands partnership rather than lone-wolf generalists.

Finally, RHG Architecture + Design founder Rachel Grachowski (https://www.rhgdesign.com) and Hudson Home Interior Design principal Shelly Hudson (https://www.hudsonhomeinteriors.com) highlighted biophilia, natural light, and personalized ergonomics as the next frontiers. From adjustable counter heights to dedicated recovery rooms, the home is becoming a hybrid of spa, laboratory, and living space.

Taken together, their perspectives reveal a profession not following trends but redefining standards—one kitchen, one bath, one wellness ecosystem at a time.

Design After Disruption: How We Live Now—and Why Process Matters More Than Ever

The pandemic didn’t just change where we work—it redefined how we live, gather, and experience our homes. In this episode, designers and industry experts explore how COVID accelerated shifts in lifestyle, technology, and client expectations, forcing a fundamental rethink of residential design. From wellness and personalization to process and trust, this conversation reveals why great design today begins long before materials are selected.

A wide-ranging conversation about how post-pandemic living reshaped residential design, why understanding behavior matters more than trends, and how slowing the process leads to better, more meaningful homes.

Today, we examine the profound shift in how people relate to their homes—and how designers have had to evolve in response. What began as a temporary adjustment during the pandemic became a lasting transformation: homes turned into offices, classrooms, social hubs, and sanctuaries, often all at once.

As a result, clients now arrive more informed, more opinionated, and more influenced by social media than ever before. But with that access comes confusion. The conversation explores how designers increasingly serve as educators and translators—helping clients filter inspiration, understand trade-offs, and make decisions rooted in how they actually live rather than how a space looks online.

The discussion moves beyond aesthetics into behavior: how families gather, how kitchens function, how storage works, and how subtle design decisions impact daily life. From kitchen planning and furniture layout to the psychology of comfort and the importance of workflow, the episode highlights why the smallest details often matter most.

A central theme emerges around process. Thoughtful design requires slowing down, asking better questions, and resisting the pressure for instant gratification. Whether it’s understanding how a family entertains, how they cook, or how they want to feel in their home, the best outcomes come from listening first—and designing second.

1. Life After COVID: A Permanent Shift

• How the pandemic changed expectations around home design
• The rise of multifunctional spaces
• Why the home is now both personal and professional

2. Social Media’s Influence on Design Culture

• The upside and downside of endless inspiration
• Why clients arrive more informed—but often overwhelmed
• Separating aspiration from practicality

3. Designing for Real Life

• Understanding how people actually use their homes
• Why square footage means nothing without function
• Designing for habits, not hypotheticals

4. The Role of the Designer Has Changed

• From decorator to strategist
• Educating clients through experience and data
• Acting as a guide through complex decisions

5. The Importance of the Kickoff Process

• Why the first conversations matter most
• Learning how clients live before proposing solutions
• Creating clarity through dialogue, not questionnaires

6. Kitchens as Behavioral Maps

• Storage, workflow, and daily rituals
• Why drawers often matter more than appliances
• Designing around how people actually cook and gather

7. Slowing the Process to Improve Outcomes

• Resisting the urge for instant answers
• Why design is both art and structured process
• Helping clients avoid regret through thoughtful planning

8. Trust, Education & Long-Term Value

• Helping clients understand what they don’t yet know
• Using experience and precedent to guide decisions
• Designing homes that evolve with the people in them

Great design isn’t about trends, finishes, or fast decisions—it’s about understanding people and tailoring functional design to their lifestyle. This episode reinforces a simple truth: when designers take the time to listen, observe, and educate, the result is not just a better-looking home, but one that truly supports the lives lived inside it.

Let me start with a disclaimer—this isn’t a political editorial. It’s a conversation about ideas. Lessons from business, design, culture, and philosophy that might help us grow—individually and collectively. And if you disagree, email me at [email protected]. I welcome the debate.

As this year closes, I’m feeling a mix of frustration and optimism. This moment feels chaotic—as does most of life lately—which is why I often end the show with, “rise above the chaos.” We can’t eliminate it, but we can manage what’s within our control. The Stoics told us that long ago: focus on what you can control, release what you can’t, act with virtue, and let obstacles sharpen resilience. This essay is about taking back even a small amount of control through the work we do and the spaces we shape.

The Problem with Trend-Driven Design

This year, phrases and hashtags flew faster than ever—Quiet Luxury, Brat Green, Fridgescaping, Millennial Grey. Much like the “big, beautiful bill” language we’ve all heard tossed around in political discourse, design’s buzzwords can distract from what actually matters. They generate attention, not meaning. They look good on social media, not necessarily in the lived experience of a home, workplace, or public square.

So instead of centering our design conversations around fleeting edits, let’s pivot toward the global innovations that are transforming the built world in ways that truly matter.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Real Innovation Worth Talking About

Across the globe, designers, architects, and researchers are developing ideas that transcend buzz. These are the concepts with longevity—the ones shaping smart, resilient, human-centered spaces:

• Biophilic Design, rooted in the work of Edward O. Wilson, Erich Fromm, and Japanese shinrin-yoku, continues to reframe our relationship with nature.
• Net-Zero Architecture, pioneered in Canada, Germany, and Australia, redefines building performance through projects like Seattle’s Bullitt Center and Colorado’s RMI Innovation Center.
• Smart Homes and Invisible Tech, building on early Asian innovation, hiding circuitry and functionality behind seamless design powered by Apple, Google, and Amazon ecosystems.
• Prefab and Modular Construction, originally exemplified by structures like the Crystal Palace and the Sydney Opera House, now reimagined by firms such as Plant Prefab.
• Passive House Design, born in Germany but rapidly shaping U.S. projects in California, New York, and the Pacific Northwest.

And the list goes on:

• Self-Healing Concrete by Hendrik Marius Jonkers
• Guggenheim Abu Dhabi by Frank Gehry
• Bët-bi Museum in Senegal by Mariam Issoufou
• Powerhouse Parramatta in Australia
• Pujiang Viewing Platform in China by MVRDV

Landscape and biophilic approaches—Wabi-Sabi gardening, edimental gardens, climate-adaptive landscapes, and indoor biophilia—are redefining how we engage with natural systems in daily life.

Even infrastructure has become a site of innovation:

• CopenHill/Amager Bakke, Denmark’s waste-to-energy plant with a ski slope
• Urban Sequoias by SOM—skyscrapers designed as carbon sinks
• 3D-printed timber in Germany, Finland, and France

This is the work that deserves our attention—not the color of the week on TikTok.

Rethinking the Shelter Space

For years I described architecture as a language, design as a dialect, and landscape as the narrative. Mies van der Rohe famously introduced the concept of architecture as language. It caught on, and then the bandwagon effect took over. But today, the metaphor feels insufficient—especially for the shelter space, where people spend their lives, raise families, work, heal, and age.

The shelter space isn’t like a retail store or restaurant, where design is often intended for those who pass through briefly while the people who labor there navigate the leftover space. The shelter space must serve those who inhabit it deeply and continuously. And that shifts the conversation.

Design begins with the usual questions—purpose, function, users, goals, budget. But these questions don’t define design. They only outline it. There is no universal purpose of architecture or design, no single philosophy, no singular “right” answer. The shelter space varies as widely as the people living within it.

So instead of treating architecture and design as technical processes, we should approach them philosophically.

A Philosophical Framework for Design

Stoicism offers clarity:
Accept that budget overruns and changes will occur. Respect the expertise of the designer you hired. Invest in authenticity rather than dupes. Create environments that support health—clean air, clean water, noise reduction, resilience.

Utilitarianism reminds us that choices have consequences. If the design decisions you make are based on influencer content instead of expertise, the result is no surprise.

And now, a new framework is emerging that could transform our shared spaces entirely.

Sensorial Urbanism: Designing the City We Actually Feel

One of the most compelling movements emerging globally is Sensorial Urbanism—a shift from focusing on how the city looks to how it feels. It’s neuroscience, phenomenology, and inclusive design rolled into a multi-sensory toolkit.

Five Key Sensory Principles

1. Soundscaping
   Water features masking traffic. Acoustic pavilions. Designed sound gardens.
   Paris’ Le Cylindre Sonore. Soundscape parks in Barcelona and Berlin.
2. Smellscaping
   Native flowers, herbs, and aromatic trees restoring identity—especially critical after disasters like wildfires.
   Kate McLean’s smellwalks map a city’s olfactory signature.
3. Tactile Design
   Materials that invite touch and respond to temperature—stone, wood, water—connecting inhabitants to place.
4. Visual Quietness
   Reducing signage and visual clutter, as seen in Drachten, Netherlands, creates calmer, more intuitive environments.
5. Multisensory Inclusivity
   Design that accommodates neurodiversity, PTSD, aging, and accessibility through tactile paving, sound buffers, and scent markers.

Why It Matters

Because cities didn’t always feel this overwhelming.
Because design wasn’t always rushed.
Because quality of life shouldn’t be compromised for aesthetics.

Sensorial Urbanism reconnects us with spaces that are restorative, intuitive, and emotionally resonant. A city is not just a picture—it is an experience.

The Takeaway for 2026

Rising Above the Chaos: Lessons from 2025 for a Smarter 2026

HED (3-sentence summary):

As 2025 closes, the design and architecture world has experienced unprecedented chaos and rapid trend cycles. In this episode, Soundman reflects on lessons from business, culture, and global innovation, emphasizing resilience, purposeful design, and human-centered spaces. From Stoic philosophy to sensorial urbanism, this conversation offers guidance for navigating the next year with clarity and intentionality.

DEK (Expanded description):

Twenty twenty-five tested the design industry’s patience, creativity, and adaptability. In this reflective episode, we explore the pitfalls of trend-driven design, the enduring value of service, and the innovations shaping architecture globally — from net-zero buildings to multisensory urbanism. With examples ranging from TimberTech decking to Pacific Sales’ trade programs, we examine how designers can reclaim control, prioritize meaningful work, and create spaces that heal, inspire, and endure. A philosophical lens, practical insights, and actionable guidance make this a must-listen for professionals and enthusiasts alike.

Outline of Show Topics:

1. Introduction & Context
   • Reflection on the chaotic year of 2025 in design and architecture.
   • Disclaimer: this is a philosophical conversation, not a political editorial.
   • Invitation for audience engagement via email.

1. Trends vs. Meaningful Design

1. • Critique of buzzwords like “quiet luxury” and “millennial gray bookshelf wealth.”
   • Emphasis on global innovation over social media-driven trends.
   • The gap between American design influence and international innovation.

1. Global Innovations in Architecture & Design

1. • Biophilic design and its philosophical roots.
   • Net-zero buildings: Bullitt Center (Seattle), RMI Innovation Center (Colorado).
   • Smart homes, modular construction, and passive house adoption in the U.S. vs. abroad.

1. Focus on Service & Professional Support

1. • Pacific Sales Kitchen & Home: Pro Rewards program and exceptional service.
   • TimberTech: innovation in sustainable synthetic decking.
   • Importance of performance, durability, and client-focused solutions.

1. Philosophical Approach to Design

1. • Architecture as experience, not just a visual language.
   • Stoicism, utilitarianism, and mindfulness applied to design.
   • Sensorial urbanism: engaging all five senses in public and private spaces.

1. Emerging Global Examples of Innovation

1. • Self-healing concrete (Henrik Marius Junkers), Copenhill (Denmark).
   • 3D printed timber in Germany, Finland, France.
   • Climate-adaptive landscapes, Wabi-sabi gardening, inclusive urban design.

1. Moving Beyond Social Media Trends

1. • Rejecting influencer-driven design priorities.
   • Returning to performance, resilience, and quality of life.
   • Practical guidance for designers in all regions, including overlooked U.S. markets.

1. Closing Reflections & New Year Outlook

1. • Encouragement to rise above chaos and focus on what can be controlled.
   • Goals for 2026: intentional, human-centered, and innovative design.
   • Call to action: share, subscribe, and engage with Convo by Design.

1. Sponsor Mentions & Callouts

1. • Pacific Sales Kitchen & Home
   • TimberTech
   • Design Hardware

If you enjoyed this long-form essay, share it with a friend. Subscribe to Convo By Design, follow @convoxdesign on Instagram, and send your thoughts to [email protected].

Thank you to TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting over 650 episodes and making Convo By Design the longest running podcast of it’s kind!

For the past 2 years, you have been hearing about the Convo By Design Icon Registry. My version of a hall of fame. I started this reluctantly. Reluctantly?

Yes, for one reason. I have shared my disdain for the click-bait lists that many of the trade pubs and outlets offer. I think it’s disingenuous to put designers and architects on a list because there is really no way of valuing one creative over another, especially when these lists often have absolutely no methodology for why someone is chosen. It’s like a MadLib, the “insert here” 100, the “insert” Top 50, 30 Under 30, 40 Under 40, The “insert” of Design, The “insert” of the Year… You get me, right? And the last thing I wanted to do was offer up the same thing but on the other hand, this show is entering its 13th year. 2-years ago in the shadow of an incredible year 10, I wanted to celebrate and showcase some of the amazing talent featured on the show, celebrate them and enshrine them for their work, their selfless pursuit of sublime design, giving back to the industry and for the intangibles that make them so special. That really is the criteria for why these incredible creatives are celebrated here. That is the criteria for enshrinement.

The Convo By Design Icon Registry is presented by a remarkable partner. A partner who imbues these very criteria into the work they do and why I am so appreciative to Pacific Sales Kitchen & Home, a Best Buy company, for being the presenting partner of the Convo By Design Icon Registry. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

We post a new Icon Registry episode on the third or fourth Thursday of every month with a whole new slate of inductees scheduled for 2026. And today, we are going to take a look back at each of the inductees from 2025 and allow you to hear from them again in this year end review. Right after this.

January – Adam Hunter

February – Leo Marmol

March – Cliff Fong

April – EYRC Architects

May – Joan Behnke

June – RAMSA

July – Jeff Andrews

August – Frances Anderton

September – Martyn Lawrence Bullard

October – The Novogratz

November – Sue Firestone

December – Woodson & Rummerfield 

Thank you and congratulations to all of the 2025 Convo By Design Icon Registry Inductees. This is such an immense joy and privilege to share these scions of design and architecture with you. Thanks again to Pacific Sales Kitchen & Home for presenting this and making it possible.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting the publication of over 650 episodes and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Creating Timeless Elegance: How Woodson & Rummerfield Bring Hollywood Regency into the 21st Century. From celebrity estates to curated collectibles, Jamie Rummerfield and Ron Woodson share their philosophy on bold, elevated design, preservation of iconic architecture, and the art of collaboration in Los Angeles.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

To celebrate this episode of the Convo By Design Icon Registry, Christine Anderson sits down with Jamie Rummerfield and Ron Woodson of Woodson & Rummerfield House of Design. The duo discuss their signature approach to interiors—melding the opulence of old Hollywood with sleek modern sensibilities for a discerning clientele. They share stories from celebrity projects, the thrill of collecting one-of-a-kind pieces, and the lessons learned from running a showroom on La Cienega. Jamie and Ron also discuss their nonprofit foundation, CA Projects, dedicated to preserving Southern California’s iconic architecture, emphasizing the importance of heritage in contemporary design.

Show Topics & Segment Outline:

1. Introduction & Guest Backgrounds
   • Christine introduces Jamie Rummerfield and Ron Woodson.
   • Overview of their design style: Hollywood opulence meets modern refinement.

1. Design Philosophy & Influences

1. • Hollywood Regency roots and modern adaptations.
   • Influence of Los Angeles history, old Hollywood cinema, and personal family heritage.
   • Fashion-forward client expectations and balancing boldness with timelessness.

1. Collaboration & Partnership

1. • How Jamie and Ron complement each other creatively.
   • Problem-solving, brainstorming, and the synergy of their partnership.

1. Career Highlights & Notable Projects

1. • Celebrity estates and high-profile commissions (without naming clients).
   • Influence of their La Cienega showroom as a “three-dimensional calling card.”
   • Philosophy on sourcing rare furniture, art, and collectibles.

1. Preservation & Advocacy

1. • Founding of CA Projects to save iconic Southern California architecture.
   • Importance of protecting historically significant homes and estates.
   • Public involvement and future plans for the foundation.

1. Personal Passions & Lifestyle

1. • Weekend hobbies, travel, research, and inspiration.
   • How personal passions inform design work.

1. Future Plans & Product Development

1. • Upcoming secret projects and product lines.
   • Speaking engagements and experiential presentations for design communities.

1. Closing Remarks

1. • How to connect with Jamie and Ron: WanderDesign.com, Instagram @WanderDesign.
   • Preview of CA Projects website: SIAPROJECTS.com.
   • Invitation for designers and architects to share projects with Convo By Design.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you Jaime and Ron for your many years of friendship, partnership and collaboration. This was the first time we met and the episode was hosted by Christine Anderson, I miss her.

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. – CXD

Architecture is evolving faster than ever, especially in healthcare, where design intersects with technology, patient experience, and operational efficiency. In this episode, principals Rebecca MacDonald and Kyle Basilius of Parkin Architects discuss the changing landscape of hospital design, from universal versus private healthcare systems to the integration of AI and robotics. Discover how architecture shapes outcomes for patients, families, and staff, while anticipating the healthcare challenges of tomorrow.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Join us for a deep dive into the world of healthcare architecture with Parkin Architects. Rebecca McDonald and Kyle Basilius share insights from decades of experience designing hospitals across Canada, the U.S., and Europe. From flexible master planning and lifespan considerations to advanced lighting, patient control systems, and automated logistics, they reveal how design can directly impact health, wellness, and operational efficiency. We explore how emerging technologies like AI, remote diagnostics, and robotics are beginning to influence design decisions and operational planning, creating safer, more adaptive, and human-focused healthcare environments.

Whether you’re interested in the philosophy of design, future-proofing healthcare infrastructure, or the intersection of technology and empathy, this conversation highlights the practical and visionary approaches shaping hospitals today.

Talking Points:

1. Introduction & Context
   • Host sets the stage: the evolution of architecture in healthcare, AI, and technology in shelter and commercial spaces.
   • Brief MIT course on AI and machine learning as inspiration for the discussion.

1. Guest Introductions

1. • Rebecca McDonald: 12 years at Parkin Architects, focus on healthcare planning, personal motivation from family experiences in healthcare.
   • Kyle Basilius: Design and planning across the U.S., Denmark, and Canada; current principal overseeing cancer hospital design, philosophy of integrating empathy into architecture.

1. Healthcare Systems & Design Philosophy

1. • Comparison: Single-payer/universal healthcare vs. two-payer U.S. system.
   • Operational implications: access, staff wellness, patient and family experience.
   • Budgeting and stewardship of public funds in large-scale projects.

1. Hospital Lifespan & Flexibility

1. • Typical hospital lifecycle: 50 years; planning for technological and programmatic changes.
   • Importance of flexible core and shell design to accommodate renovations, evolving patient care, and technology integration.
   • Master planning: phased renewals, mixed-use inpatient and outpatient strategies.

1. Technology & AI in Healthcare Design

1. • AI as a tool for operational efficiency and patient care improvement.
   • Automation: AGVs and AMRs for logistics and staff support.
   • Potential for remote surgeries, telemedicine, and hub-and-spoke care models.

1. Emergency Department Design

1. • Throughput and triage-focused planning: neighborhood-style zones for low, high, and trauma acuity patients.
   • Mental health challenges and patient volume impacts on design.
   • Opportunities for tech integration to improve patient flow and staff experience.

1. Lighting & Environmental Control

1. • LED and circadian lighting systems for patient comfort, sleep, and recovery.
   • Flexibility and control for staff and patients.
   • Integration with intuitive interfaces to improve operational workflow and care delivery.

1. Staff Wellbeing & Operational Efficiency

1. • Reducing injury through thoughtful design and automation.
   • Leveraging AI and technology to improve staff retention and productivity.
   • Supporting patient-centered care while optimizing building operations.

1. The Future of Healthcare Architecture

1. • Planning for technological advances, flexible programming, and patient-focused design.
   • Anticipating evolving care delivery models, population growth, and community needs.
   • Emphasis on human-centered design as the core of architectural innovation.

1. Closing Thoughts

1. • Key takeaways: design is as much about the people using the space as it is about the physical structures.
   • The evolving role of technology and AI as supportive tools rather than replacements.

Thank you Rebecca, thank you Kyle and everyone at Parkin Architects for craft special places with purpose.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD