In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data."

You'll learn:

• The unchanging business truth that relevance leads to consideration and purchase.
• Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.
• My strategy for validating creative for free on social media platforms before spending media dollars.
• Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.
• Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.
• The number one trait of a successful marketer is the "lack of fear of losing their job"

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also discuss the coming audio revolution, and why you must act now to take advantage of the visual platforms.

You’ll learn about:

• Why Content Production is the Quickest Path to Your Goals
• The Difference Between Branding and Selling
• How to Overcome Your Insecurity About Posting
• Why Distribution is Free
• The Massive Organic Opportunity on TikTok
• How to Start Building Your Passion into a Career

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. 

You’ll learn:

• Why I believe New York is the "most electric" and "most merit-based" city.
• The argument for why young, curious, and hungry people should move to New York for "the serendipity of humanity".
• Why I advise creative and entrepreneurial youngsters to "go full tilt on your dream" between the ages of 18 and 30.
• My warning that AI is a "tidal wave" and the two choices people have for dealing with it.
• My prediction that the Knicks "should make the finals" this year.

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why impatience for success is often rooted in insecurity and how true winning requires discipline and patience, comparing it to throwing a football on an opening drive. We also dive into the truth about AI, the secret to separating self-worth from business success, and why I’m buying Bitcoin while it’s crashing.

You’ll learn:

• Why I believe starting a new venture with "no" means it's "over"
• My honest take on the overrated aspects of success, including the lack of privacy
• Why I am not scared of AI and how I believe it will revolutionize medicine
• Why I believe kids are "getting grown too late" and the importance of full accountability by age 25
• The three foundational principles I use to build a brand: Curiosity, Discipline and Patience, and Perspective.
• The only thing in life I am truly scared of

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I explain why the struggle and "losing" I experienced as a child prepared me to succeed today and why a lack of patience is crippling so many entrepreneurs. I give tactical advice on where to put your content, why you need to create an "ungodly" amount of it, and why the "fear of people's opinions" is holding you back. 

You’ll learn about:

• Why I love losing and why you should, too
• How to redefine success by prioritizing happiness over money
• My advice on why you must produce content on platforms like LinkedIn and TikTok
• The fundamental importance of self-awareness and patience
• Why contextual, contemporary communication is the key to all success
• The importance of selflessness in your content

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people closest to you and explain why you fight against the criticism you know is true. We also cover how I balance my professional ambition with personal growth by refusing to "overjudge" myself, and why I have an "extraordinary" relationship with myself. Finally, I give my best advice for emerging leaders, including why you should never choose money and why "peace of mind and lightness" is the real unlock to success.

You’ll learn about:

• The "amazing relationship" between humility and self-awareness
• How to get honest feedback and grow from it
• Why you should put yourself on a pedestal
• My advice: Never choose money over other factors
• Choosing peace of mind over something "fancy" like a nicer car or watch
• Why I don't get validation from my fame or followers

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.

You'll learn about:

• The first thing I’d do if I bought the New York Jets
• My holistic purpose and professional vision
• Why I don't get crippled by the performance of one project
• How to ignore government interference and external factors
• The value of one-on-one marketing and community management

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social media platforms like LinkedIn is the only way to build a portfolio that matters. We also dive deep into mindset, covering the simple path to building real confidence and the secret to resilience—knowing that the only thing that truly matters is the health of your family. You'll hear why I believe kindness is the ultimate advantage and why "nice guys finish last" is a lie.

• The importance of posting content on LinkedIn to attract recruiters.
• How to build confidence by "shutting your mouth" and simplifying your life.
• Why comparing yourself to others is the biggest issue for people in their 20s.
• The difference between internal self-esteem and external validation.
• Why my motivation is driven by "double offense" rather than guilt.
• Why true kindness is giving without expectation.
• My forecast for the biggest trend coming next: the "analog" world.

You'll learn about:

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.

 You’ll learn:

• Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
• My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
• Why I believe success is predicated on firing those who don't like change.
• How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
• My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
• Why the ultimate failure for scaling businesses is trying to force employees to be on camera

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more than insecurity with makeup on and why shifting your perspective is the key to happiness. I open up about my personal framework in life, which is to give more value than I take and never ask for anything in return, and how a lack of entitlement is a foundational element to my success. We also explore the cultural conversation around social media, judgment, and the pressure on young people to "figure it out."

• Why I believe ego is insecurity, not confidence.
• Why a lack of entitlement is killer and how it relates to giving without expectation
• How to make happiness your "true north star" instead of chasing money or material possessions.
• Why social media validation is a human problem and not solely a platform issue.
• How taking accountability for bad outcomes can be empowering.
• The dangerous trap of "figuring it out" and the financial handcuffs of buying things you can't afford.

You’ll learn:

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve never burnt out, how to stop chasing external validation, and the need for candor when recruiting. I explain why loving the process—the game of business, marketing, and sales—is more important than the prize. I also discuss the "barbell" future of sales, where both AI and old-school analog methods will be key.

You’ll learn about:

• Why business has never been about the money for me

• How to avoid burnout and complacency

• The essential need for real candor in recruiting

• My strategy for hiring senior talent

• Why caring about your team is the key differentiator

• The future of sales in a "barbell" world