The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Omer Khan

  • 49 minutes 32 seconds
    Founder-Led Sales: Closing Deals in 9 Days with Micro-Value | Briq

    Bassem Hamdy almost killed his company with an investor-forced pivot before finding the strategy that saved it. In this episode, early-stage B2B SaaS founders will learn the founder-led sales playbook Briq uses to close enterprise deals in just 9 days.

    Bassem breaks down the dangers of selling to "Innovation Teams" and why those deals often waste time and money. You will learn how to avoid building "Frankenstein products" from disparate feature requests, why revenue per employee is the efficiency metric that actually matters, and how to bypass long enterprise procurement cycles by delivering immediate, small-scale value.

    In this episode, Bassem also shares the reality of "building the plane in the air," why he pivoted from a construction data cloud idea to forecasting, and the specific sales tactics founders need to earn trust with CFOs without relying on traditional product demos.

    🔑 Key Lessons

    • 🐘 The “Elephant” Trap: Why building exactly what customers ask for creates “bandages on bullet holes” instead of a scalable product.
    • ⚡ 9-Day Enterprise Close: The “Land and Expand” strategy that bypasses long procurement cycles by selling micro-value first.
    • 📉 The Failed Pivot: How investor pressure for “Daily Active Users” led to a forecasting tool that nearly killed the company.
    • 🚫 Innovation Teams: Why selling to the “VP of Innovation” is a trap and how to find the real economic buyer (the CFO).
    • 📊 Revenue Per Employee: Why he stopped measuring success by headcount (300 employees) and focused on efficiency (100 employees).

    Chapters

    • Why feature requests create “Frankenstein products”
    • The Construction Data Cloud idea and why it failed
    • Finding the right ICP and the experience-bias mistake
    • Building the plane in the air vs. over-interviewing
    • The investor-forced pivot to forecasting
    • How to close Enterprise deals in 9 days with micro-value
    • Vision and value selling vs. product demos
    • Why CFOs buy and how to earn trust
    • Pricing lessons from early mistakes
    • Why revenue per employee beats headcount

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    11 December 2025, 1:00 pm
  • 42 minutes 18 seconds
    Founder-Led Sales: Landing Instacart & LinkedIn Without a Sales Team | Nexla

    Saket Saurabh defied standard SaaS advice by skipping SMBs and selling directly to enterprise giants like Instacart and LinkedIn from day one. In this episode, early-stage B2B SaaS founders will learn the "Enterprise First" strategy that helped Nexla become cash flow positive before raising a Series A.

    Saket breaks down exactly how to navigate complex corporate buy-cycles without a track record. You will learn how to overcome the "we can build this ourselves" objection from technical buyers, why a "Zero Salary" founder pivot was necessary to reach profitability, and the "Critical Path" leadership advice he learned directly from Jensen Huang at Nvidia.

    In this episode, Saket also shares the "Magic Moment" sales tactic where his co-founder live-coded a fix during a pitch meeting to close Instacart, and why consultative selling beats pitching when you are a technical founder.

    This episode is brought to you by:

    💖 ⁠⁠Gearheart⁠⁠ → ⁠Book a call + get the first 20 hours of development free⁠

    🚨 ⁠⁠⁠⁠⁠⁠NordStellar⁠⁠⁠⁠ → ⁠⁠⁠⁠⁠⁠Book a demo and get 20% off with code blackfriday20⁠

    📡 ⁠⁠⁠⁠Signal House⁠⁠ → ⁠⁠⁠⁠Learn more and get a demo⁠

    🔑 Key Lessons

    • 🏢 The "Enterprise First" Bet: Why targeting SMBs would have failed and why he went straight for the Fortune 500.
    • 🪄 The Magical Moment: How his co-founder live-coded a fix during a pitch meeting to close Instacart.
    • 📉 The Hard Reset: Cutting founder salaries to $0 and downsizing to achieve cash flow positivity.
    • 🤝 Founder-Led Sales: How to sell "Build vs. Buy" to technical buyers who think they can do it themselves.
    • 🧠 Nvidia Lessons: The "Critical Path" advice from Jensen Huang that guides his leadership today.

    Chapters

    • Why Nexla started with enterprise customers instead of SMBs
    • Landing Instacart as the first customer
    • Founder-led sales without a sales background
    • Consultative selling vs. pitching
    • Overcoming the “we can build this ourselves” objection
    • The live-coding demo that closed Instacart
    • Going zero salary to reach cash flow positivity
    • Lessons from Nvidia and the critical path mindset

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    4 December 2025, 1:00 pm
  • 57 minutes 21 seconds
    AI Agents: Pivoting from Consulting Services to $1M ARR | Cotera

    Ibby Syed accidentally built a consulting agency while trying to build software. In this episode, early-stage B2B SaaS founders will learn how Cotera escaped the "services trap" and pivoted to AI agents to hit $1M ARR.

    Ibby breaks down why hitting $150k ARR in consulting revenue was actually a "local maxima" that nearly killed the startup. You will learn how his co-founder replaced months of data science work with a 100-line OpenAI API experiment, and the painful but necessary decision to fire legacy customers to focus on a scalable product.

    In this episode, Ibby also reveals his "value-first" LinkedIn outbound strategy that books 25+ meetings a week, why horizontal AI platforms (like Cotera) will outlast narrow vertical tools, and how they transitioned from custom enterprise contracts to a product-led growth model.

    This episode is brought to you by:

    💖 ⁠Gearheart⁠ → Book a call + get the first 20 hours of development free

    🚨 ⁠⁠⁠⁠⁠NordStellar⁠⁠⁠ → ⁠⁠⁠⁠⁠Book a demo and get 20% off with code blackfriday20

    📡 ⁠⁠⁠Signal House⁠ → ⁠⁠⁠Learn more and get a demo

    🔑 Key Lessons

    • 📉 The Consulting Trap: Why early service revenue can trick you into building an unscalable agency instead of a software product.
    • 🤖 The AI Pivot: How 100 lines of OpenAI API code outperformed a massive data science stack and sparked the pivot.
    • 📧 LinkedIn Outbound: The "Value-First" playbook (sending free leads, not pitches) that books 25+ meetings a week.
    • 🛠️ Horizontal vs. Vertical: Why broad tools (like Zapier/Cotera) are more defensible than niche AI wrappers.
    • 💰 Pricing Strategy: Moving from custom enterprise contracts to a $20/mo usage model to fuel PLG.

    Chapters

    • The consulting trap and false traction
    • Why $150K ARR nearly killed the company
    • The 100-line OpenAI experiment that changed everything
    • Firing customers and stopping services
    • Pivoting to AI agents and prompt-based workflows
    • Why deals became easier after the pivot
    • LinkedIn outbound by sending free value
    • Horizontal vs. vertical AI startups
    • Pricing from enterprise contracts to PLG

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    27 November 2025, 1:00 pm
  • 57 minutes 26 seconds
    Building a SaaS on Slack: From $8/Mo to Multi-Million ARR | Polly

    Bilal Aijazi turned a casual Slack polling bot into a serious enterprise platform used by millions. In this episode, early-stage B2B SaaS founders will learn how Polly became a multi-million ARR business on top of Slack.

    Bilal breaks down the reality of building a multi-million dollar business on top of a major platform like Slack. You will learn the "Pain Tolerance" metric that validated his idea (80% completion on a 5-step install), how he pivoted from an $8/month fantasy football use case to 5-figure HR contracts, and the survival playbook for when a platform "Sherlocks" your core feature.

    In this episode, Bilal also shares the exact mechanics of his 12% "Respondent to Creator" viral loop, why he forced a horizontal product into vertical use cases to reduce churn, and his "Just Don't Die" philosophy for technical founders navigating sales.

    This episode is brought to you by:

    💖 Gearheart → Book a call + get the first 20 hours of development free

    🚨 NordStellar → Book a demo and get 20% off with code blackfriday20

    📡 Signal House → Learn more and get a demo

    🔑 Key Lessons

    • 🚀 The "Pain Tolerance" Metric: Why 80% of users endured a nightmare install process (and what it proved).
    • 💰 Pricing Evolution: Moving from $8/month fantasy football leagues to 5-figure Enterprise deals.
    • 💡 Surviving "Sherlocking": How to pivot and thrive when the platform builds your core feature.
    • 🔥 Viral Loops: Leveraging "Respondent to Creator" conversion to drive organic growth.
    • ⚖️ The Platform Paradox: The risks and massive rewards of building on Slack, Teams, and Zoom.

    Chapters

    • The "punch in the face" reality of startups
    • Leveraging Product Hunt for viral growth loops
    • Validating demand with a 5-step "nightmare" onboarding
    • From $8/mo fantasy football to enterprise deals
    • Freemium to paid: Converting free users to revenue
    • Surviving "Sherlocking": When Slack copies your feature
    • The mistake of betting on Slack Workflow Builder
    • Horizontal vs. Vertical SaaS strategies
    • Why technical founders must sell (and how to do it)
    • The "Just Don't Die" philosophy

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    20 November 2025, 1:00 pm
  • 1 hour 16 minutes
    Bootstrapped SaaS Exit: Selling to Sage for 8-Figures | GoProposal

    James Ashford sold his bootstrapped B2B SaaS for an 8-figure exit to Sage. In this episode, early-stage B2B SaaS founders will learn the exact exit strategy he used to outperform competitors with $75M in funding.

    James breaks down how he built a "sellable asset" from day one with zero external capital. You will learn how a $5,000 WordPress MVP beat enterprise-grade competitors, why "Customer Proximity" (speaking to an accountant every day) was his unfair advantage, and the "Extreme Onboarding" play that impressed acquirers.

    In this episode, James also details the PATH sales method (Pain, Aspiration, Traps, How) that drove predictable growth, and the specific playbooks he implemented to ensure the business could run—and sell—without him.

    This episode is brought to you by:

    💖 Gearheart → Book a call + get the first 20 hours of development free

    📡 Signal House → Learn more and get a demo

    🚨 NordStellar → Book a demo and get 20% off with code blackfriday20

    🔑 Key Lessons

    • 🚀 MVP Leverage: How a simple WordPress-based MVP led to an 8-figure SaaS exit.
    • 💡 Customer Proximity: Why speaking to a customer every day beat $75M-funded competitors.
    • 💰 Built to Sell: Designing systems and playbooks with acquisition in mind from day one.
    • 🧠 PATH Method: The sales framework (Pain, Aspiration, Traps, How) that drove predictable SaaS growth.
    • 🎁 Extreme Onboarding: Creating a "Shock and Awe" customer experience that acquirers couldn’t ignore.

    Chapters

    • The GoProposal problem and market opportunity
    • Productizing services before building software
    • Bootstrapping versus venture-funded competitors
    • The PATH sales method explained
    • Customer proximity as a growth advantage
    • Building with acquisition in mind
    • The 8-figure acquisition process
    • Life after exit and preparing for the second act

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    13 November 2025, 1:00 pm
  • 54 minutes 23 seconds
    SaaS Growth Strategy: From Zero Revenue to 8-Figures | Assembled

    Ryan Wang launched Assembled on the exact day the WHO declared COVID-19 a pandemic. Momentum vanished, 25% of demos no-showed, and it took 8 months to earn their first dollar. In this episode, early-stage B2B SaaS founders will learn the growth strategy that turned a stalled launch into an AI platform doing tens of millions in ARR.

    Ryan breaks down the pivotal "Eureka" moment of finding Product-Market Fit when he discovered the exact same color-coded scheduling spreadsheet at Stripe, Grammarly, and Casper. You will learn why usage-based pricing with no minimums nearly killed the company, and the data-driven ICP exercise that finally unlocked growth from 10 to 50 customers.

    In this episode, Ryan also shares his framework for judging custom enterprise deals (the "Generalization Filter"), how to fix broken onboarding to scale, and the "Seeds vs. Harvest" mindset that helped him survive the zero-revenue desert.

    This episode is brought to you by:

    🔐 ⁠Sprinto⁠⁠⁠ → ⁠Learn more and book a demo today⁠

    💖 ⁠Gearheart⁠ → Book a call + get the first 20 hours of development free

    📡 ⁠⁠⁠Signal House⁠ → ⁠⁠⁠Learn more and get a demo

    🚨 ⁠⁠⁠⁠NordStellar⁠⁠ → ⁠⁠⁠⁠Book a demo and get 20% off with code blackfriday20

    🔑 Key Lessons

    • 💡 Product Market Fit Eureka: The common, messy spreadsheet that revealed a huge pain point.
    • 💰 Pricing Risk: Why usage-based pricing with zero minimums nearly killed the company.
    • 📈 Scaling Leap: The data-driven ICP exercise that unlocked growth from 10 to 50 customers.
    • ✈️ The Custom Deal Filter: How to judge which custom integrations generalize versus those that hamstring the roadmap.
    • 🌱 Founder Mindset: How to keep sowing seeds when there is no immediate harvest (surviving 8 months with $0 revenue).

    📖 Chapters

    • Seeds vs. Harvest: The Founder Mindset
    • Founding Story: Stripe Origins & Support Ethos
    • The Workforce Management Problem (WFM)
    • Landing First Customers & Common Pain
    • The Color-Coded Spreadsheet Discovery (PMF)
    • Pandemic Launch Challenges & Slow Growth
    • Surviving 8 Months Without Revenue
    • Custom vs. Configurable: The Judgment on Deals
    • Scaling Past 10 to 50 Customers
    • Fixing Onboarding & Technical Debt
    • Growth Through Communities & Mindshare
    • Defining ICP with Data

    💌 Get weekly 5-minute SaaS insights: ⁠https://saasclub.io/email⁠

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    6 November 2025, 1:00 pm
  • 45 minutes 57 seconds
    Bootstrapped SaaS: From $50M Exit to $30M ARR with Zero Funding | Everflow

    Sam Darawish sold his first company for $50M and then bootstrapped Everflow to $30M ARR with zero outside funding. In this episode, early-stage B2B SaaS founders will learn his rare playbook for capital-efficient growth.

    Sam breaks down the philosophy of SaaS Capital Efficiency and how six months of rigorous prospect validation allowed him to sell screenshots before building the product. You will learn why focusing on a tiny TAM first helped them hit $1M ARR quickly, and the major product challenges that arise when executing a "Niche to Mainstream" strategy by expanding from affiliate networks to serving major brands.

    In this episode, Sam also details the financial discipline needed to scale without venture capital, why engineers hate selling "janky" products (and why you should do it anyway), and the core founder mindset required to live with uncertainty.

    This episode is brought to you by:

    💖 ⁠⁠⁠Sprinto⁠⁠⁠ → ⁠⁠⁠Learn more and book a demo today⁠

    📡 ⁠⁠⁠Signal House⁠ → ⁠⁠⁠Learn more and get a demo⁠

    🚀 ⁠SaaS Club Launch⁠ → ⁠Build your SaaS to $10K MRR

    🔑 Key Lessons

    • 💡 Validation Strategy: Selling screenshots for 6 months—how to confirm PMF before writing code.
    • 💰 Capital Efficiency: The financial discipline needed to hit $30M ARR without taking a single dollar of funding.
    • 📈 Niche to Mainstream: The specific product differences (payments, resources) needed to expand TAM.
    • 🎯 Targeted TAM: Why focusing on a small niche market first accelerated their time to $1M ARR.
    • 🧠 Persistence vs Perfection: The core founder mindset required to live with uncertainty and achieve an exit.

    📖 Chapters

    • Bootstrapping & The Opera Acquisition
    • Idea Validation: Six Months Before Building
    • Early Product Development & Selling Screenshots
    • The Philosophy of Bootstrapping & Capital Scarcity
    • Defining the First Tiny ICP (Mobile Affiliate Networks)
    • Customer Feedback & Iteration (Why Engineers Hate Janky Products)
    • Reaching $1M ARR with Niche Customers
    • The Challenge of Expanding from Niche to Mainstream
    • Product Challenges: Why Brands Need Different Features
    • Capital Efficiency Philosophy & ARR per Employee

    💌 Get weekly 5-minute SaaS insights: ⁠https://saasclub.io/email⁠

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    30 October 2025, 12:00 pm
  • 56 minutes 32 seconds
    Product-Led Growth Playbook: 8-Figure ARR with $0 Ad Spend | Read AI

    David Shim sold his first startup for $200M, but when he started Read AI in 2021, he built something that failed spectacularly — 5% retention after 30 days. In this episode, early-stage B2B SaaS founders will learn the Product-Led Growth playbook that turned that failure into 8-figure ARR.

    David breaks down how he increased retention from 5% to 81% by focusing obsessively on "Day-One ROI" instead of chasing revenue. You will learn the $0 ad spend strategy behind acquiring 1 million new accounts monthly, and why building "bridges" between platforms like Zoom and Microsoft is the secret to competing with tech giants.

    In this episode, David also reveals how to design viral loops into your product (like auto-shared meeting notes), why analyzing body language gave them the edge over generic AI wrappers, and the "Multiplayer Mode" tactic that turns every user into a salesperson.

    This episode is brought to you by:

    💖 ⁠⁠Sprinto⁠⁠ → ⁠⁠Learn more and book a demo today

    🚀 SaaS Club Launch → Build your SaaS to $10K MRR

    🔑 Key Lessons

    • 📉 From Failure to Fit: Why the first product failed with 5% retention and how focusing on actionable insights jumped it to 81%.
    • 🚀 The $0 Ad Spend Model: How to build viral loops (like auto-shared meeting notes) that drive 1M+ signups without paid ads.
    • 💡 Day-One ROI: Why prioritizing immediate value over revenue is the secret to PLG success in a crowded market.
    • 🤖 The Multimodal Edge: How analyzing tone and body language (not just text) differentiated Read AI from generic GPT wrappers.
    • ⚔️ Competing with Giants: How to survive when Microsoft, Google, and Zoom launch features that compete with you.

    📖 Chapters

    • Intro & The $200M Placed Acquisition
    • The Read AI Origin Story (The ESPN Glasses Moment)
    • Why Our First Product Failed (5% Retention Mistake)
    • The Pivot: How Multimodal AI Beat Simple Summarizers
    • The 81% Retention Strategy (The Key to Day-One ROI)
    • The $0 Ad Spend PLG Playbook & Viral Loops
    • Competing with Platform Features (Microsoft, Google, Zoom)
    • Land and Expand without Salespeople
    • The Future of AI Agents and Decision-Making

    Resources:

    23 October 2025, 12:00 pm
  • 57 minutes 26 seconds
    Bootstrapped SaaS Strategy: $0 to $27M ARR by Serving vs Selling | Spectora

    Kevin Wagstaff and his brother Michael turned a $5,000 investment into a $27 million ARR home inspection software business—without raising venture capital for the first six years. In this episode, early-stage B2B SaaS founders will learn the "Serve Before Selling" strategy that beat well-funded incumbents.

    Kevin breaks down how he spent 12 months building an SEO moat before launching, creating an "unfair advantage" in a skeptical market. You will learn his "Agency Wedge" tactic (building websites manually to sell software), the specific pricing psychology needed to move an old-school industry to SaaS subscriptions, and why he stepped down as CEO at the peak of growth.

    In this episode, Kevin also reveals the "6 AM Sunday Demo" that unlocked their biggest growth wave, how to use community engagement to sell without pitching, and the "Secondary Offering" exit path that lets founders take money off the table while staying in the game.

    This episode is brought to you by:

    💖 ⁠⁠Sprinto⁠⁠ → ⁠⁠Learn more and book a demo today

    🚀 SaaS Club Launch → Build your SaaS to $10K MRR

    🔑 Key Lessons

    • 🚀 The SEO Head Start: Why writing content 12 months before launch created an unfair advantage.
    • 🛠️ The Agency Wedge: How building 200+ websites manually became a critical wedge to sell software.
    • 💰 Pricing Wars: How to convince an old-school industry to switch from one-time fees to monthly subscriptions.
    • 🤝 Community Growth: The strategy of being the "first to comment" in Facebook groups for 12 hours a day.
    • 🛑 Founder Transition: Recognizing when you are the bottleneck and how to exit gracefully to Private Equity.

    📖 Chapters

    • The "Zero to 10" Founder Mindset
    • The $5k Bootstrap Origin Story
    • 9 Months of Customer Interviews (That Actually Worked)
    • The MVP: Focusing on Workflow vs. Features
    • The "Smart Home Inspector" SEO Strategy
    • The Agency Wedge: Building Websites to Sell Software
    • Serving vs. Selling: The 10-Year Trust Game
    • The 6 AM Sunday Demo: Doing Things That Don't Scale
    • The Failed $10k Ad Experiment
    • Raising Capital via Private Equity (Secondary Offering)
    • Stepping Down as CEO

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    16 October 2025, 9:00 am
  • 58 minutes 35 seconds
    Product-Led Growth: From 20,000 Email Disaster to 7-Figure SaaS | Mailtrap

    Back in 2011, Sergiy Korolov's team accidentally sent 20,000 test billing emails to real customers—a complete disaster. They built a simple internal tool to prevent it from happening again, shared it with the Ruby on Rails community, and it exploded. Fast forward to today: Mailtrap generates seven-figure ARR with 100,000+ monthly active users.

    In this episode, Sergiy Korolov (Co-founder of Mailtrap) reveals the SaaS Pricing Strategy behind converting a massive free user base into paid customers. Learn his controversial "Mandatory Survey" tactic that unlocked deep customer insights without hurting conversion, how he used a "Fake Door" test to validate a massive product pivot before writing code, and the specific challenges of expanding from a simple testing sandbox into a full-scale Email API platform.

    In this episode, Sergiy also explains why simplifying onboarding didn't increase conversions (and what that revealed about developers), the "Eat Your Own Dog Food" strategy that fueled their initial growth, and how to compete with giants like SendGrid by focusing on developer experience.

    This episode is brought to you by:

    💖 ⁠⁠Sprinto⁠⁠ → ⁠⁠Learn more and book a demo today

    🚀 SaaS Club Launch → Build your SaaS to $10K MRR

    🔑 Key Lessons

    • 📊 The Mandatory Survey: Why forcing users to answer questions during signup actually helped growth without hurting conversion.
    • 🚪 The "Fake Door" Test: Validating a major feature (Email Campaigns) with a dummy button before building it.
    • 💰 Monetization: Transitioning a free community tool into a profitable recurring revenue business using data-driven pricing.
    • 🛠️ Developer Marketing: How to build a product that developers naturally share (PLG) without a sales team.
    • 🔄 The Pivot: How they navigated the risky shift from blocking emails to sending them reliably in production.

    📖 Chapters

    • The 20,000 Email Disaster (Origin Story)
    • Building Internal Tools: The "Eat Your Own Dog Food" Strategy
    • The Decision to Monetize a Free Tool
    • Pricing Strategy: Using Data & Interviews to Find the Price
    • The Onboarding Myth: Why Fewer Clicks Didn't Increase Conversions
    • The Mandatory Signup Survey (That Didn't Kill Growth)
    • The "Fake Door" Test: Validating Email Campaigns Before Building
    • The Pivot: Expanding from Email Testing to Email Sending
    • Competing with Giants (SendGrid, Mailgun)
    • AI for Developers: Hype vs. Reality

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    9 October 2025, 12:00 pm
  • 42 minutes 52 seconds
    Bootstrapped SaaS: 5 Years of Nights & Weekends to $10M ARR | Accelevents

    Jonathan Kazarian built Accelevents to $10 million ARR working nights and weekends for five years while keeping his hedge fund day job. But when COVID hit just as he went full-time, every event worldwide got canceled and revenue dropped to zero – forcing him to borrow $75,000 from his father's retirement to survive.

    In this episode, Jonathan reveals the reality of bootstrapping a global platform without quitting your day job. He shares the brutal truth about hiring remote developers (firing 21 Upwork contractors to find one good one), the "19-Second Support" strategy that wins enterprise deals, and how they survived their entire revenue stream vanishing overnight during COVID by pivoting to virtual events.

    This episode is brought to you by:

    💖 ⁠⁠Gearheart⁠⁠ → ⁠⁠Book a free strategy session + get 20% off select services⁠

    🚀 SaaS Club Launch → Build your SaaS to $10K MRR

    🔑 Key Lessons

    • ⏰ The 5-Year Grind: Balancing a hedge fund job with a growing SaaS (and why he didn't quit sooner).
    • 📉 The COVID Crisis: Losing 100% of revenue in March 2020 and 10X'ing it by December.
    • 🛠️ Hiring Mistakes: Why he had to fire 21 remote developers to build a stable product.
    • 🍽️ Event-Led Growth: Hosting intimate dinners to close high-value customers without pitching.
    • ⚡ 19-Second Support: The customer success metric that beats competitors with bigger budgets.

    📖 Chapters

    • Introduction & The Charlie Munger Quote
    • The Origin Story: A Cancer Fundraiser Event
    • The 5-Year Grind: Nights & Weekends
    • Hiring Disasters: Going Through 21 Upwork Contractors
    • The COVID Crisis: Revenue Going to Zero
    • The Pivot: Pre-Selling Virtual Features Before Building Them
    • Event-Led Growth: Hosting Dinners to Win Customers
    • B2B Sales Strategy & Consolidating Tech Stacks
    • The "19-Second" Customer Support Standard
    • Advice for Founders on Focus

    💌 Get weekly 5-minute SaaS insights: https://saasclub.io/email

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    2 October 2025, 12:00 pm
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