John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?

PAW’s Book Club returns with author Michael Lewis, Class of ’82, answering alumni questions about “Going Infinite: The Rise and Fall of a New Tycoon,” his recent book about Sam Bankman-Fried, a deeply peculiar financial mogul who very quickly built a cryptocurrency empire only to have it implode far faster just a few years later. When we spoke with Lewis earlier this week, Bankman-Fried was awaiting sentencing for fraud and money laundering, of which he was found guilty back in the fall. (He received a 25-year prison sentence on March 28). But in 2021, when Lewis first met him, he was a massive star in the unregulated new wild west of cryptocurrency and he had big plans to use billions of dollars to change the world. Lewis was granted remarkable access to FTX, Alameda Research and Sam himself, and when, as they say, the stuff hit the fan, he was right in the thick of it, watching. PAW Book Club is proud to be sponsored by the Princeton University Store. Missed this read? Join us for the next one, Bianca Bosker ’08’s work of gonzo journalism, “Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See.” Sign up at bit.ly/paw-book-club.

The 2024 Ivy League Basketball Tournament tips off March 15 at Columbia’s Levien Gymnasium, and Princeton is seeded No. 1 on the men’s and women’s sides after both Tiger teams won regular-season championships. In advance of the big weekend in New York, PAW spoke with head coaches Carla Berube and Mitch Henderson ’98 about their paths in coaching, their goals for a player’s four-year experience, and some of the challenges and perks of the job.

After speaking on the PAWcast with three students about mental health at Princeton, PAW invited columnist Jess Deutsch ’91 and director of Counseling and Psychological Services Calvin Chin to add their perspective on the issue. Addressing points the students raised, they discussed the pressure Princeton students feel to achieve, what services the University offers and what messages it tries to project, and what alumni can do to help.

Welcome to the first podcast from PAW’s new Book Club, where Princeton alumni read a book together and send PAW their questions for the author. We received some terrific questions for our very first author, Jennifer Weiner, Class of ’91, about her latest novel, “The Breakaway.” Jennifer is a prolific writer and frequent topper of bestseller lists. “The Breakaway” hit shelves this summer, and it impressed us at PAW by pulling readers breezily into a story about a bicycling trip led by protagonist Abby Stern, and then layering in thought-provoking and, frankly, controversial themes. PAW Book Club is proud to be sponsored by the Princeton University Store. Missed this read? Join us for the next one, Michael Lewis ’82’s latest book, “Going Infinite: The Rise and Fall of a New Tycoon.” Sign up at bit.ly/paw-book-club.

Concerns have been rising about student mental health on college campuses over the past few years — including at Princeton. To examine this issue, PAW asked three students who have been leaders and mentors in this area to discuss what’s going on: Chioma Ugwonali ’24, Isaac Lunar ’24, and Issa Mudashiru ’25. In a wide-ranging conversation, they discussed why Princeton students feel intense pressure to achieve, what mental health resources the University makes available to them, and why they could take better care of themselves, but too often don’t. “Taking care of your mental-emotional well-being is not seen as valued on this campus,“ Ugwonali said, ”and … in our culture, in our society at large.”

Jeff Burt ’66, Jim Hitch ’71, and Peter Pettibone ’61 might know a bit more about Russia than the average Princetonian. All three headed up the Soviet and Russian practices of the international law firms where they were partners: Arnold & Porter, Baker & McKenzie, and Hogan Lovells, respectively. On Sept. 20, the same day that Ukraine President Volodymr Zelensky addressed the United Nations, they discussed their thoughts on the war with fellow alumni at a Tiger Talks ’66 event, and shared an important message: The threat of nuclear war is very real. On the latest PAWcast, the three shared their thoughts on the conflict, Putin’s rationale, the role of NATO, how it could be affected by the recent violence in Israel and Gaza — and just how far this war could go.

Today I am very pleased to tell you: I have good news. Morality is not actually declining in our country or anywhere else. The widespread belief that morality is declining is an illusion. That’s the conclusion Adam Mastroianni ’14 reached in a study recently published in the journal Nature. With Harvard psychology professor Daniel Gilbert *85, Mastroianni found it just isn’t true that people overall are less kind, honest, and respectful than they used to be. So why do we believe it? On the PAWcast, Mastroianni explained the psychological effects behind this phenomenon, and the danger we flirt with when we allow this belief to take hold.

Bob Surace ’90 is heading into his 13th season as Princeton’s head football coach, but his history with the Tigers goes back much further. On the PAWcast, he spoke about his time as an All-Ivy center for Princeton and what experiences like coaching in the NFL taught him about the game and the players. He also gave his thoughts on two hot-button issues in college football today — the transfer portal and players’ newfound ability to sell their name, image, and likeness.

In 1960, the lives of three men born to immigrant families during the Great Depression collided. A doctor helped a prisoner get paroled, and then that prisoner shot and killed a police officer. Many years later, journalist Lisa Belkin, Princeton Class of 1982, heard this story from the doctor, who had recently become her stepfather, and she had a question: How? How did one of these men become the cop, one the killer, and one the doctor? To find out, she traced the families of all three men back through four generations — through births and marriages, wars, historical events and major cultural shifts that shaped the lives of Americans in the 20th century. Then she wrote it all down and titled her new book “Genealogy of a Murder.” In it, she writes, “We have less power over who we are now than we believe, and much more power over the future than we think.”

Princeton University’s valedictorian for the Class of 2023 is Aleksa Milojević, a mathematics major from Belgrade, Serbia, who has focused on combinatorics while at Princeton and has already written three papers. In addition to earning 16 A pluses at Princeton, he has been a recipient of the Freshman First Honor Prize, the Class of 1939 Scholar Prize, and the Shapiro Prize for Academic Excellence — twice. Milojević spoke with PAW about his Princeton experience, about solving math problems no one has solved before, and about the many friendships he’ll bring with him after graduation, with classmates from around the world.