Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
- 47 minutes 6 secondsHow Pistakio Grew 10x by Letting Customers Build the Brand
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots.
Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and date bark.
In this episode, Nico and Fran talk about:
- How a last-minute product pivot landed them in Portland's biggest local retailer
- Why they said no to Shark Tank and Target before they were ready
- How community-led product development drove 10x growth
- Building a brand in public from day one (even with terrible dorm room lighting)
- The café tour strategy that gets customers to try the product risk-free
- Navigating a business partnership that's also a romantic relationship
- The $20,000 TikTok agency mistake and what they learned from it
- Why taste—not health trends—is their only non-negotiable
Whether you're starting a food business, looking for community-driven marketing strategies, or figuring out when to say no to big opportunities, this episode is packed with real talk and actionable advice for ecommerce entrepreneurs.
For more on Pistakio and show notes click here: https://www.shopify.com/blog/pistakio-community-led-product-development?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
SUBSCRIBE to our YouTube channel for more video episodes: https://utm.io/uhw539 April 2026, 4:30 am - 38 minutes 6 secondsThe Marketing Mistake Most Brands are Making Today (+ How to Fix It)
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.
For more on Flamingo Estate and show notes click here.
7 April 2026, 4:30 am - 37 minutes 49 secondsHow One Ingredient Changed 20,000 Lives and Built a Wellness Empire
Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations.
For more on The Turmeric Co and show notes click here
2 April 2026, 4:30 am - 34 minutes 2 secondsWhy Celebrities Are Getting Into Business (And What Most Get Wrong)
Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically.
For more on Pivot Projects and show notes click here.
31 March 2026, 4:30 am - 36 minutes 28 secondsHe Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life.
For more on Bedi Studios and show notes click here
26 March 2026, 4:30 am - 48 minutes 57 secondsThe Secret to a $0 Customer Acquisition Cost
Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup.
For more on Good Girl Snacks and show notes click here.
24 March 2026, 4:30 am - 31 minutes 39 secondsHow Kōv Essentials Hit $1M in Year One With Zero Paid Ads
Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering.
For more on Kōv Essentials or show notes click here.
19 March 2026, 4:30 am - 34 minutes 3 secondsHow I Scaled My Side Hustle to $15 Million
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control.
For more on By Rosie Jane and show notes click here.
17 March 2026, 4:30 am - 26 minutes 48 secondsHow My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped
After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide.
For more on My Two Brows and show notes click here
12 March 2026, 4:30 am - 37 minutes 42 secondsThe Simple Formula Behind an 8-Figure Sustainable Brand
When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills.
For more on Repurpose and show notes click here
10 March 2026, 4:30 am - 38 minutes 35 secondsHow A-Frame Builds Celebrity-Backed Brands That Thrive in Retail
Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends.
For more on A-Frame Brands and show notes click here
5 March 2026, 4:30 am - More Episodes? Get the App