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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

  • 29 minutes 25 seconds
    How This Studio Became the Secret Weapon Behind Fortune 500 Gifting

    Chloe Sapienza built Telescope Studio on a simple but radical idea: A single well-sourced gift tells more of a brand’s story than a bag full of forgettable gifts. Starting from her living room during the pandemic, she grew Telescope into a full-service creative studio—designing, warehousing, and shipping gifts for companies with teams of hundreds—by betting on local makers and the power of intentional design. 

    For more on Telescope Studio and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    11 August 2026, 4:30 am
  • 47 minutes 24 seconds
    From Goldman Sachs to HGTV: How Galey Alix Rebuilt Her Life Through Design

    Galey Alix had spent 13 years building a career at Goldman Sachs when her life changed in a single day: she lost her job, her fiancé, and her health. In the middle of that grief, the home she had been renovating for a future that no longer existed became the start of something else. 

    What began as a way to heal turned into viral weekend room reveals, a TV show, and Galey Alix Design, a business built around emotional transformations, product partnerships, licensing deals, and a Shopify storefront where fans can shop her projects. 

    In this episode of Shopify Masters, Galey shares how she rebuilt her life through design, what Wall Street taught her about storytelling and sales, and why the best brands make people feel something first.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    6 August 2026, 4:30 am
  • 31 minutes 59 seconds
    Avocado Green: The Organic Mattress Brand That Built Its Own Supply Chain

    Vy Nguyen bought his father’s mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on materials. The result is Avocado Green, the largest organic mattress brand in the US, with 1,000 employees, more than 600 wholesale partners, and a billion-dollar target in its sights.

    For more on Avocado Green Brands and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    4 August 2026, 4:30 am
  • 36 minutes 23 seconds
    How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success Stories

    When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Magnetic Me has 50 employees and has been profitable since 2012.

    For more on Magnetic Me and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    30 July 2026, 4:30 am
  • 39 minutes 6 seconds
    The Skin Care Brand That Refused To Compromise for 30 Years

    Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers.

    For more on OSEA Malibu and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    28 July 2026, 4:30 am
  • 32 minutes 16 seconds
    Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital World

    In a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how modern businesses can carve out lasting market moats that drive long-term value.

    For more on Herman Scheer, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    23 July 2026, 4:30 am
  • 34 minutes 23 seconds
    How The Black Tux Solved Formal Wear's Biggest Problem

    When Andrew Blackmon couldn’t find a rental tuxedo that actually fit, he didn’t just start a company—he rebuilt the entire formalwear supply chain from scratch, turning a strip-mall industry into a nine-figure business with seven flagship stores and showrooms in more than 40 Nordstrom locations.

    For more on The Black Tux and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    21 July 2026, 5:31 am
  • 32 minutes 42 seconds
    How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not Pressure

    At 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, and a growth strategy built entirely on passion over pressure.

    For more on Marlyn Schiff and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    16 July 2026, 4:30 am
  • 50 minutes 47 seconds
    How a $5,000 Grant Snowballed Into a Dr. Dre Partnership

    Carmen Dianne and Kara Still launched Prosperity Market during the pandemic to bring fresh food and economic power to Black communities in Los Angeles—with no background in farming, no trailer, and no blueprint. Scrappy pop-ups in church parking lots grew into an 80-vendor operation, a Good Morning America segment, and an unexpected partnership with Dr. Dre.

    For more on Prosperity Market and show notes click here 

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    14 July 2026, 4:30 am
  • 35 minutes 22 seconds
    How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel

    Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand’s growth now comes from word of mouth alone.

    For more on Dagne Dover and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    9 July 2026, 4:30 am
  • 36 minutes 47 seconds
    The Beauty Brand Playbook Behind Lore's Successful Launch

    Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight.

    For more on Lore and show notes click here 

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    7 July 2026, 4:30 am
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