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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

  • 29 minutes 30 seconds
    From Napkin Sketch to Aerospace Tech: Inside Escapod's High-Tech Camper Revolution

    Chris Hudak launched Escapod to solve his own outdoor camping frustrations, building it from a garage project into a multimillion-dollar off-road camper company. By skipping traditional dealerships, vertically integrating production, and leveraging AI tools, he navigated major industry shifts to build a lean, highly profitable direct-to-consumer brand.  


     For more on Escapod in show notes, click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    12 October 2026, 4:30 am
  • 30 minutes 57 seconds
    How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand

    Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide.

    For more on Neuro and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    6 October 2026, 4:30 am
  • 38 minutes 42 seconds
    The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation

    After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Bette cultivated a fiercely loyal organic community without spending a single dollar on paid advertising. Today, the startup carries a $10 million valuation and continues to disrupt the traditional intimate wear market.  


     For more on Skimpies, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    29 September 2026, 4:30 am
  • 34 minutes 59 seconds
    Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

    Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fame. 

     For more on DEZI, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    22 September 2026, 4:30 am
  • 29 minutes 45 seconds
    Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale

    Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. 


    For more on Cozy Earth, in show notes, click here.
     

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    15 September 2026, 4:30 am
  • 27 minutes 13 seconds
    Why I Left My Hollywood Dream Job To Become an Entrepreneur

    Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 million loyal customers. 

    For more on Little Sleepies and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    8 September 2026, 4:30 am
  • 37 minutes 17 seconds
    How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand

    Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they’ve built a loyal customer base and earned a spot on premium retail shelves.

    For more on Siblings and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    3 September 2026, 4:30 am
  • 32 minutes 56 seconds
    Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers

    Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue.

    For more on Coyuchi, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    31 August 2026, 11:30 pm
  • 34 minutes 4 seconds
    Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook

    Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated explosive organic clout, and celebrities took notice. The brand eventually moved away from the scarcity model in 2023 to expand into evergreen retail and long-term scaling. 

    For more on Last Crumb, in show notes, click here.
     

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    27 August 2026, 4:30 am
  • 27 minutes 27 seconds
    Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You

    Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career.

    For more on Primitive Skateboarding and show notes click here

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    25 August 2026, 4:30 am
  • 37 minutes 14 seconds
    The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse

    NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.

    For more on NEOM, in show notes, click here.

    Subscribe and watch Shopify Masters on YouTube!

    Sign up for your FREE Shopify Trial here.

    20 August 2026, 4:30 am
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