- 53 minutes 24 secondsStorytelling, Messaging and Positioning with Mark Evans
In this episodes we discuss:
- Importance of the storytelling in marketing
- What kind of stories could you tell
- The importance of transparency
- How to find your differentiator
- what is a fractional CMO
- The future of work
18 August 2020, 9:19 am - 41 minutes 4 secondsSocial Media and Online Communities with Felix SanderIn this episode we talk about
- Importance of the online communities
- How Appics managed to build such a loyal community
- Influencer marketing
- Authenticity online
- Importance of he cooperation with other partners
- Future trends of the social media platforms
3 August 2020, 9:56 am - 56 minutes 43 secondsDiscussing Marketing Tech Startups with Timothy Peterson
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
27 July 2020, 11:14 am - 1 hour 2 minutesFirst Customers, Personal Brands and Marketing with Luc Bohunicky
In this episode we spoke about:
- The importance of the marketing involvement from the start
- The need for the tech and marketing departments to work closely together
- The role of the ego of the tech founders
- How do reach out to potential early adopters in a right way
- Non linear career paths
- The value of (real) diversity and tech recruitment
- Tech startup branding and the importance of building founder personal brand
19 July 2020, 1:29 pm - 58 minutes 27 secondsDiving into Advanced LinkedIn Strategies with Andy Foote
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.
In this episode we discuss:- how much has LinkedIn changed over the years
- "overnight" success
- what to do when you're invisible on LinkedIn
- LinkedIn engagement pods
- LinkedIn algorithm
- how to succeed on the LinkedIn platform
17 June 2020, 9:59 am - 52 minutes 41 secondsHow to Become the Story Everyone is Sharing with Dennis Moseley-WilliamsIn this episode we speak about
- The value of experience
- The experience economy
- Brand and commodities
- Becoming the story everyone is sharing
- Experience in marketing
26 May 2020, 1:53 pm - 47 minutes 50 secondsCreativity, stories and data driven marketing
In this episode we speak about
- data driven marketing and human stories
- importance of personalising content
- how one chooses target audience
- advertising and promotion
- how to find unique angle
19 May 2020, 7:19 pm - 52 minutes 49 secondsLinkedIn and Personal BrandingIn this episode we discuss:
- Online content creation
- Personal branding and positioning
- The 7 Vs framework
- LinkedIn and its algorithms
- How to choose the right platform
- Monetizing your content
12 May 2020, 9:35 am - 59 minutes 47 secondsThe Art of Making Things Donewith Steve Sims14 April 2020, 7:59 pm
- 1 hour 3 minutesHow to Build and Clone Businesses with Jonny Andrews
In this episode we speak about:
- How to build audiences of buyers from scratch
- Virtual events
- How to adjust your marketing during the COVID 19
- How to create a content that builds an audience
- Cold emails and their impact on your brand
- How do you choose a the right business mentor?
- Predictions for post coronavirus period
6 April 2020, 10:58 am - 53 minutes 24 secondsMarketing for Business Growth
Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short term focused companies and the power of word of mouth - cold messaging on social and personalization - should you market during the coronavirus crisis - how to re-evaluate and adjust your business for these challenging times
29 March 2020, 6:58 pm - More Episodes? Get the App