大師輕鬆讀之輕鬆聽大師

媒體創意人 俞國定

輕鬆聽大師

  • 18 minutes 29 seconds
    No.1067 做個逐夢人/Runnin' Down a Dream


    人生是一道用進廢退的命題,為什麼不去做自己最開心的事情呢?Life is a use-it-or-lose-it proposition, then why not do what makes you most happy?
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    15 April 2026, 12:00 am
  • 26 minutes 22 seconds
    No.1066 金錢習慣/The Money Habit


    個人理財的關鍵在於習慣,而不僅僅是收入的高低。養成精明分配收入的紀律,將讓你受用無窮。使用『金錢習慣系統』,可以建立這種紀律。Personal financial management is about habits, not just your level of income. Develop the discipline to allocate your income astutely and it will serve you well. Use the "Money Habit System" to build that discipline.
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    8 April 2026, 12:00 am
  • 22 minutes 6 seconds
    No.1065 故事力/Super Skill


    AI能寫作,但它永遠無法成為說故事的人。這正是為何在AI氾濫的時代,故事力將成為一項終極的超級技能。AI can write, but it can never be a storyteller. That's why storytelling is becoming the ultimate "super skill" in an AI-saturated world.
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    1 April 2026, 12:00 am
  • 21 minutes 13 seconds
    No.1064 挖出來的創意/How Great Ideas Happen


    別再因為沒有靈感而自責,創意不會憑空發生。相反地,你應該像考古學家一樣,透過探勘、劃分、挖掘、篩選,將它挖掘出來。Stop blaming yourself for a lack of inspiration—creativity doesn't just appear out of thin air. Instead, unearth it like an archaeologist on a dig: through surveying, gridding, excavating, and sifting.
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    25 March 2026, 12:00 am
  • 19 minutes 33 seconds
    No.1063 策略陷阱/The Strategy Trap


    商業策略失敗往往不是因為策略本身出錯,比起其他原因,更多是因為執行不力。這就是「策略陷阱」──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。──你知道該怎麼做,卻無法有效執行。你花了太多心思琢磨構想,卻輕忽了實現這些構想所需的條件與努力。Few business strategies fail because they are wrong. They more frequently fail because of a lack of execution more than anything else. That's the "strategy trap" – you know what to do but you fail at execution. You over-focus on polished ideas but short-change the conditions and work needed to turn those ideas into reality.
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    18 March 2026, 12:00 am
  • 23 minutes 13 seconds
    No.1062 這樣開會就對了!/Your Best Meeting Ever


    別再召開沒人想參加的會議。相反地,應該像設計卓越產品一樣來設計會議。Stop running meetings no one wants. Instead, design them like great products.
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    11 March 2026, 12:00 am
  • 25 minutes 35 seconds
    No.1061 放膽做大夢/THINK BIG


    你如何看待自己與人生,幾乎決定了你的一切遭遇。你的任務是成為創意生成者,而不是被動反應者。How you think about yourself and your life shapes almost everything that happens to you. Your job is to become an idea generator, not a passive reactor.

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    4 March 2026, 12:00 am
  • 20 minutes 37 seconds
    No.1060 準CEO預備手冊/CEO READY


    在邁向CEO的路上,過往的成功實績並不夠,真正的關鍵在於你是否「準備就緒」,讓大家都能清楚看到你是最強大、最讓人安心的領導人選。On the path to CEO, your track record of success isn't enough, it's much more about readiness that others clearly see you as the strongest and safest choice to lead going forward.

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    11 February 2026, 12:00 am
  • 24 minutes 50 seconds
    No.1059 看懂財務報表/Understanding Financial Statements


    理解和分析財務報表是一項重要的商業技能。一旦看懂財務報表,那些數字就不再只是靜態的數據,而是意義鮮活的情報。The ability to analyze financial statements is an essential business skill. Once you master the statements, the numbers don't just sit there—they leap off the page at you.

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    4 February 2026, 12:00 am
  • 26 minutes 11 seconds
    No.1058 章魚型組織/The Octopus Organization


    聽起來或許有點奇怪,但在當今瞬息萬變的市場,組織若想好好發展和茁壯,最好的方式就是像章魚一樣行動和運作。As quirky as it may sound, the best way for organizations to operate and to thrive in today's dynamic marketplace is to act and behave like an octopus.

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    28 January 2026, 12:00 am
  • 22 minutes 56 seconds
    No.1057 變革領導力/LEADING CHANGE


    在21世紀動盪不安的經濟局勢下,企業領導力將是決定成敗的關鍵因素。In the volatile economic environment of the twenty-first century, business leadership will be the key differentiator between success and failure.
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    21 January 2026, 12:00 am
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