大師輕鬆讀之輕鬆聽大師

媒體創意人 俞國定

輕鬆聽大師

  • 20 minutes 53 seconds
    No.1051 說故事者的優勢/The Storyteller's Advantage


    說故事是商業領域一項極具策略意義的超能力,在說服、記憶和建立情感連結方面特別有效。然而,大多數公司卻低估說故事的力量,反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead.
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    10 December 2025, 12:00 am
  • 19 minutes 23 seconds
    No.1050 成功組織8大卓越法則/Think Bigger, Lead Better


    不要滿足於你一直以來的樣子和領導方式,放大思考格局為周遭人與社區帶來真正的改變,這不僅將留下寶貴的傳承,也將成就你最精采的人生。
    Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life.
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    3 December 2025, 12:00 am
  • 25 minutes 40 seconds
    No.1049 信任的7大法則/The Seven Rules of Trust


    信任不是獎盃,它是一種實踐。你不能只贏得一次,你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it.
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    26 November 2025, 12:00 am
  • 19 minutes 56 seconds
    No.1048 智慧談判者/The Smart Negotiator


    AI正在徹底改變我們的談判方式,但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結,從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships.
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    19 November 2025, 12:00 am
  • 18 minutes 36 seconds
    No.1047 個人創業不求成交術/Never Ask For the Sale


    人們不喜歡被強迫推銷,他們想要的是被理解,並被啟發成為你故事的一部分。奉行熱情但不強求哲學,展現你最好的一面,做出卓越的成果,然後放下對結果的執著。這就是飛輪效應,這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic.
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    12 November 2025, 12:00 am
  • 24 minutes 36 seconds
    No.1046 忠誠至上!/LOYALTY RULES!


    有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better.
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    5 November 2025, 12:00 am
  • 20 minutes
    No.1045 打破成規做投資/Rule Breaker Investing


    不要追求100%,只要你挑選的股票中有60%表現優於標普500指數,然後讓那些贏家為你帶來最大收益,你就已經遠遠領先大多數投資人。
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    29 October 2025, 12:00 am
  • 17 minutes 33 seconds
    No.1044 AI大洗牌/RESHUFFLE


    AI不是你的下一個員工,而是你的下一次組織重組,這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。
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    22 October 2025, 12:00 am
  • 24 minutes 22 seconds
    No.1043 泰勒絲的10個成功哲學/Good Ideas and Power Moves


    你無法複製泰勒絲的基因,但你可以複製她的決策。選擇一門技藝,培養投入的美德。只要你願意付出代價,你也能成為獨角獸。
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    15 October 2025, 12:00 am
  • 21 minutes 45 seconds
    No.1042 從停滯到突破/From Drift to Drive


    如果你開始覺得「這樣就好」了,很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿,不是單純地更賣力,而是要專注在最重要的事情,做最能展現你最好一面的事。
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    8 October 2025, 12:00 am
  • 11 minutes 13 seconds
    No.1041 成長槓桿力/LEVERS


    我們常以為,成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的,不是加倍努力,而是用不同的方式做事。
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    1 October 2025, 12:00 am
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