Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.

Kim Newlove’s Story:

Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.

Jan Almasey’s Journey:

Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/

My Takeaway:

Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.

If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.

Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!

As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!

Mentioned in this episode:

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Happy Holidays!

Happy Holidays to you and your family!

Profit From Your Podcast

Ready to make some money with your podcast? Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. I interviewed 70 different podcasters and share all of their insights into the seven different ways you can make money with your podcast. Available as a paperback, kindle, and audiobook. Go to www.profitfromyourpodcast.com/book

Profit From Your Podcast

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.

I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what.

If you’ve ever wondered how to handle feedback for your own podcast—or you’re just curious about what really goes on behind the scenes—this episode is for you. Let’s jump in and talk about what it really means to grow through feedback!

Main Points Covered

• Shared survey results about my audience (how you found the show, preferences on episode length, etc.)
• The value of opinions and why I’m not afraid to voice mine—people appreciate authenticity!
• Blooper reel gets love for keeping the show relatable and real.
• Several listeners said the show’s focus has improved—thanks for noticing!
• Some prefer solo episodes to interviews, and I talk about why I sometimes do interviews anyway.
• The “same old” show approach: people tune in for consistency, just like reruns of Hallmark movies.
• Trust is crucial; I work hard to give value and answers you can’t find elsewhere.
• You can tell when I’m tired or distracted! I agree—your energy transfers to listeners.
• Being award-winning isn’t about ego—my goal is always helping people.
• Repetition helps beginners, but seasoned podcasters would like more advanced content.
• Technical details: I use a Rode Podmic USB microphone into a Rodecaster Duo, recording in Hindenburg.
• Notes on ideas and feedback: people want more “behind-the-scenes” and technical information.
• Reading vs. riffing: I admit sometimes I slip into “reading mode” and work to stay spontaneous.
• Length controversy: some want shorter shows, some longer, but the majority like the current format.
• Hobbyists vs. business podcasters: I explain why my content has sometimes shifted toward podcasters wanting to grow.
• Ads feedback: some want fewer ads, especially repeating the School of Podcasting ad too often.
• Religion and “blue” humor: I discuss my Christian identity, my sense of humor, and respect differing tastes—even when jokes cross lines.
• You can’t please everyone—sometimes what “crosses the line” for one person is just casual for another.
• Suggestions for more advanced content and deeper listener Q&A segments.
• Advanced podcasting wisdom: find out what your audience wants, deliver with value, and keep improving.
• On making money: it’s possible, but requires loving the journey and standing out from the crowd.
• I’m always open to detailed questions—consider sending in your own for future deep dives!

Websites Mentioned

• School of Podcasting
• Podcasting Observations (my email list)
• Podpage
• AppSumo
• Voicemail: schoolofpodcasting.com/voicemail
• Biz Chicks Podcast
• AI Goes to College
• Live Well and Flourish
• Rode Podmic USB
• Rodecaster Duo Mixer Recorder
• Feeding My Faith Show

Mentioned in this episode:

Join the School of Podcasting Today

Ralph Estep Jr has over 100K Subscribers on YouTube and has FOUR shows at askralph.com. Ralph credits his success to the skills and network he has has built at the School of Podcasting. Join worry free with a 30-day Money Back Guarantee. Use the coupon code "listener" on a monthly, quarterly, or yearly subscription. Go to www.schoolofpodcasting.com/join

School of Podcasting

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Happy Holidays!

Happy Holidays to you and your family!

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

In this episode, I circle back to a classic question:

What do you wish you’d known when you started your podcast that you know now?

This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!

Featured Guests & Their Insights

I’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest responses about their podcasting journeys.

Kim Newlove:

Kim shares 12 things she wishes she’d known when starting her podcasts, The Pharmacist’s Voice and the Perrysburg Podcast. She talks about everything from being able to change your podcast’s “why” as its mission evolves, to discovering the right gear (hello, Shure SM7B!), figuring out realistic production schedules, mastering research and writing demands, making effective use of Canva for episode artwork, choosing media hosts wisely, the importance of newsletters, the value of trailers, and more. She emphasizes learning as you go and assures new podcasters that it’s totally okay to fill in gaps as you build your parachute on the way down!

Steve Stewart:

Steve reflects on how much he wishes he’d known how to edit for content when he first began his show in 2010. His early episodes would benefit from a bit more polish, and he shares how improving his editing skills made a huge difference not just for his own podcast, but eventually for others through his work at the Podcast Editors Academy. Steve also offers an excellent resource for anyone looking for a podcast editor.

My Takeaways & Thoughts:

I share my own lessons learned—including the importance of setting aside regular time for learning new skills, asking for direct feedback from listeners, and being willing to adapt and evolve your show as needed. I also discuss the value of constructive criticism and how it helps me grow as a podcaster.

Resources & Mentions:

• Kim’s Podcasts: The Pharmacist’s Voice and Perrysburg Podcast
• Steve’s Podcast Editing Resource: Find an Editor
• School of Podcasting: schoolofpodcasting.com (use coupon code “listenr” for a discount!)
• Media Host Recommendations: Captivate, Buzzsprout, Libsyn (coupon sopfree), Transistor, Blubrry, and now RSS.com
• Podcast Editors Academy: Steve Stewart and Mark Deal’s community for podcast editors.
• Newsletter Tools: ConvertKit (for marketing now Kit) and Substack (for sharing thoughts/content)

As always, I encourage you to ask your audience for feedback, keep learning, and don’t be afraid to tweak your show or try something new. Whether you’re just starting out or you’ve been podcasting for years, there’s always something to learn.

If you want more podcasting content, check out my other shows at powerofpodcasting.com.

Thanks so much for listening! If you enjoyed the episode, I’d truly appreciate it if you shared it with a friend

Mentioned in this episode:

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Ready to Get Your Podcast Moving?

Tiger Woods, Bill Gates, Oprah Winfrey all had coaches. We can help you avoid mistakes, give you constructive feedback and ensure you sound professional and make content that resonates with your audience. Join the School of Podcasting and in addition to the tutorials and community you get five hours of one-on-one coaching with me each month.

School of Podcasting

Happy Holidays!

Happy Holidays to you and your family!

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also mention some valuable tools, companies, and podcasts to help you along the way. This episode (as all of my recent episodes) uses chapters.

Apple and Spotify Completion Rate

When you go into the dashboards of Apple and Spotify, you can see how far people listened to your show. I'm an old teach so for me 70% is a C. 80% is a B, and anything above 90% is an A. The beauty of both these platforms is you can click and listen at any point that shows a drop of so you can see if it was something you said that cause the dropoff.

Listeners: The number of unique devices that have played more than 0 seconds of an episode.

Engaged Listeners: The number of unique devices that played at least 20 minutes or 40% of an episode within a single session. Pausing or stopping an episode does not count as starting a new session.

Spotify shows People You reached (people who have seen your show), People who Showed Interest (they interacted with your show, which may be an indicator of episode titles o artwork), People who consumed (so they listened to your show).

Unprovoked Audience Feedback

This is my favorite. You put out an episode, and 24 ours later you've got emails in your inbox, DMs on social giving you feedback. For me, this is a great indication that your episode resonated with your audience.

Email List Growth

If the goal of your show is to monetize, this metric is KEY. I know for me, I focused on lead magnets and growing my list, and those efforts resulted in me growing my list by 39%

Growth in Community

You can look at your community growth, this could be Facebook, Discord, Heartbeat (my favorite), Circle, etc. School of Podcasting member Mark Lawley who does the Practical Prepping show with his wife Krista. They have 155 thousands people in their community. I do not recommend using Facebook (or any free service) for your community. Paul G shared in his interview how he lost a five figure community. I've been kicked out of my own Facebook group, and moved to Heartbeat (which now has a great AI tool that makes setting up a community a breeze).

Business Metrics

If the goal of your show is to grow your business, then looking at the number of customers, the revenue generated should be something to look at. I hear people all the time mentioned how they will measure the goals in downloads and later say they want to make some income. Then I believe you may want to measure your success in income.

Attribution Stats

If you ask people who interact with you and the answer to the question, "How did you find me?" If the answer is, "I heard your podcast" that is something you can measure and let's you know your SEO and word mouth is working.

Being Asked to Speak

We had unprovoked audience feedback, this is unprovoked opportunities to appear on other podcasts, speaking gigs, or other media appearances.

Are You Being Seen as The Authority

Have you heard yourself being quoted? You can see what websites are linking to yours (which may be someone you collaborate with). This article from SemRush explains how to see who is linking to your website?.

Consistency in Schedule

Consistency in schedule enables your audience to add you to their routine (which is huge). So are you better at coming up with remarkable content on a consistent basis.

Quality of Audience

So you're attracting people, but are you attracting the right people? Are they doing what you want them to do?

Your List of Friends is Growing

Every time you do an interview, you have an opportunity to make a new friend. As the saying goes, "It's not who you know, but who knows you." Do you have more friends than you did a year ago?

The Fun and Fulfillment Factor

Are you a better communicator/interviewer than when you started?

Do you feel more confident explaining your topic?

Do you enjoy the conversations you’re having?

For a lot of podcasters, that is the real win.

-----

Apple Chapters: What You Need to Do

Apple Podcasts has added automated chapters to your show. In most cases you don't have to do anything to adjust your settings.

Mentioned In This Episode

School of Podcasting

Family Tree Food Stories

Practical Prepping

Content Creators Accountant

Podcast Best Practices Handout

Heartbeat Community Platfrom

Circle Community Platform

Skool Community Platform

Around the Layout Podcast

Ray Arnott Interview on Partnerships

Podmatch find Guests, Be a Guest

Dave's Email List

Kit Email List

Buzzsprout Media Hosting

Captivate Media Hosting

Percent Change Calculator

who is linking to your website? article

Like the show? Buy Dave a Coffee

Apple Dashboard

Spotify Dashboard

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

To Shy To Podcast? You're Perfect

Introverts often notice things that others don't see (giving you a unique point of view). They also are good listeners (great for interviews), and you probably have an attention for detail. All of these skills are great for podcasters. Plus, you can meet lots of people without meeting lots of people. Join now with a 30 day money-back guarantee at schoolofpodcasting.com/join

School of Podcasting

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..

As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bit cringey.

Here's what I cover:

• Why knowing your audience inside and out is key to delivering value.
• How answering your audience's burning questions (like Thomas does) keeps them tuning in.
• The importance of overdelivering—smothering your audience in value so they want to share your show.
• Why direct recommendations from listeners are more powerful than any algorithm.
• Examples of how Thomas Umstattd Jr. teases upcoming content to keep listeners coming back.
• How sharing personal stories alongside expertise can connect with your audience.
• The role of hands-on “boots on the ground” experience versus just listing facts, and how this builds authority.
• Why saving your audience time or money equals big value.
• Teasing future episodes and weaving in stories to keep people engaged.
• The impact of authenticity and showing both sides of a topic.
• My own experiment comparing human podcasting value to AI research, and why the human touch still wins.
• A quick review/demonstration of the new Zoom PodTrack P4 Next and my honest thoughts on whether it’s worth upgrading from the original P4.
• Lessons from a membership site migration disaster—and the importance of always having a backup plan for your content.

Websites Mentioned:

• AuthorMedia.com — Home of the Novel Marketing podcast.
• SchoolofPodcasting.com — My home base for podcasting education.
• Perplexity AI — An AI research tool I tested for podcasting advice.
• Sweetwater — For buying podcast and audio gear.
• Backblaze — Backup service I use for safeguarding files.
• Voomly — New video host for my membership site.
• Loom and Tella — Video tools for creating support and course content.
• Gumroad - Tool to sell digital goods.

My big takeaway? To truly deliver value: know your audience, answer their questions, overdeliver, and don't be afraid to share your own stories and expertise. When you save them time, money, or frustration, you make your podcast not only worth listening to—but worth sharing.

Takeaways:

• Delivering value means understanding what your audience actually wants and needs.
• When you smother your audience in value, they'll be much more likely to share your content.
• The absurdity of using Shopify for authors often outweighs its perceived benefits and can lead to losses.
• Kickstarter is surprisingly the best alternative for authors wanting to sell books without the hassle of Shopify.

Mentioned in this episode:

Back Friday Deal on Podcast Reviews

Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you! Podcast Review Service: NEW BLACK FRIDAY DEAL For a limited time, get your podcast episode and website professionally audited. Using my 30-point checklist and uncover opportunities to improve your podcast's reach and engagement! 🔍 What's Included? Podcast Episode Audit: Pinpoint key areas for improvement. Website Audit: A thorough 30-point checklist to optimize your online presence. But wait, there’s more! When you sign up, you'll receive a free month at the School of Podcasting! That's one month of top-notch podcasting training normally at $99, absolutely free! 📚 Exclusive Offer: Your School of Podcasting membership includes 5 hours of personal consulting, a service valued at $1000 alone! 🎉 All This for Just $99! Normally, you'd pay $1278 for this incredible package. But through December 31st, it's yours for just $99! 🚀 Don’t miss this chance to elevate your podcast without breaking the bank. Secure this offer today and watch your podcast thrive! Act Now! Spots are limited! Host: Visit podcasthotseat.com to claim this unbeatable offer and get started on transforming your podcast today! podcasthotseat.com

Podcast Hotseat

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.

Key Points & Takeaways

• You Don’t Need Huge Download Numbers:
• Heidi Kay Begay
• shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.
• Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi’s “corn and wheat” metaphor—don’t expect business results if you’re just planting hobby seeds!
• Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn’t let her lack of experience or nerves stop her!
• Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.
• Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor’s specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.
• Negotiation is Key: Most deals aren’t signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don’t feel you need everything perfect before you start the conversation.
• Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.
• Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.
• Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don’t burn bridges, rejection is often just “not now.”
• AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).
• Check out Heidi's Course on Monetization.

Websites Mentioned

• redhouseproductions.net – Heidi’s podcast production/consulting hub.
• schoolofpodcasting.com – My site for podcast coaching, resources, and community.
• suno.ai – AI music creation platform.
• horseradionetwork.com – Referenced for creative sponsorship strategies.
• aroundthelayout.com – Model train podcast, discussed influencer marketing measurement.
• Heidi Kay Begay - Heidi's site including her Flute 360 show.
• Dave Jackson’s Guide to Confident Podcast Launching & Marketing - Dave on Heidi's show

Episodes About Getting Sponsors

• From Model Trains to Money: Monetizing Your Passion Podcast
• Making a Living Talking about Horses - Glen the Geek is Never Boring
• Why Your Media Kit is Probably Trash: Lessons from Justin Moore

A No Might Be a Not Now

If you think your audience is too small to monetize, don’t let that stop you from reaching out to potential sponsors. You never know until you ask! A “no” is just a “no for now”—sometimes those decline emails turn into bigger opportunities down the road.

Want help launching, growing, or monetizing your podcast? Head to schoolofpodcasting.com and use promo code listener for a special deal. Thanks for tuning in, and if you liked the show, please share it with a friend!

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Back Friday Deal on Podcast Reviews

Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you! Podcast Review Service: NEW BLACK FRIDAY DEAL For a limited time, get your podcast episode and website professionally audited. Using my 30-point checklist and uncover opportunities to improve your podcast's reach and engagement! 🔍 What's Included? Podcast Episode Audit: Pinpoint key areas for improvement. Website Audit: A thorough 30-point checklist to optimize your online presence. But wait, there’s more! When you sign up, you'll receive a free month at the School of Podcasting! That's one month of top-notch podcasting training normally at $99, absolutely free! 📚 Exclusive Offer: Your School of Podcasting membership includes 5 hours of personal consulting, a service valued at $1000 alone! 🎉 All This for Just $99! Normally, you'd pay $1278 for this incredible package. But through December 31st, it's yours for just $99! 🚀 Don’t miss this chance to elevate your podcast without breaking the bank. Secure this offer today and watch your podcast thrive! Act Now! Spots are limited! Host: Visit podcasthotseat.com to claim this unbeatable offer and get started on transforming your podcast today! podcasthotseat.com

Podcast Hotseat

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.

Here are some of the takeaways we can learn from Ace:

• Be Yourself: Just like Ace was always Ace, when you’re podcasting, lean into what makes you unique. Your “superpower” may be simply being authentic and relatable.
• You Don’t Have to Be the Best: Ace wasn’t the most technically gifted, but millions saw themselves in him because his style was accessible and inspiring. You don’t have to be the smartest or most polished podcaster to make an impact.
• Find What Sets You Apart: Ace created the iconic smoking guitar—a visual nobody else had. What can you do to stand out in the podcasting space? (it's a hard question)
• Continuous Improvement: Ace’s smoking guitar started as a basic smoke bomb and was improved again and again. Tweak, pivot, and keep making your show better.
• Know Your Role and Play for the Team: Ace knew his part in Kiss and played what was right for the song, not just what made him look good. As a podcaster, sometimes the best thing is to let your guest or co-host shine.
• Connect with Your Audience: Ace was famous for taking time with fans, speaking their language, and connecting through his style. Make sure you’re speaking your listeners’ language and not talking “above” or “below” them.
• Protect Your Rights: When it comes to business decisions, maintain ownership of your content whenever possible—like Ace leasing his makeup design to Kiss rather than selling it outright.
• Have Fun and Know When to Walk Away: Ace left Kiss and walked away from millions because it wasn’t fun anymore. If your podcast isn’t bringing you joy, consider your options.
• Overcome Setbacks: Ace faced business, creative, and personal struggles but kept moving forward. Don’t let challenges stop your podcast journey.
• Be Innovative and Audience-Focused: Innovation drew attention to Ace, and keeping your audience in mind helps you deliver a show people remember.

Mashed Potatoes and AI

Today I use the analogy comparing AI-generated content to instant mashed potatoes out of a box. While it’s impressive how quickly and easily you can whip something up with AI—just like it’s convenient to make mashed potatoes from a box—the outcome usually isn’t that memorable. Most of the time, I find myself more amazed by the technology itself than by what it produces.

Growing up, my mom tried to make instant mashed potatoes edible by mixing in milk and lots of butter, but honestly, they still couldn’t compare to homemade mashed potatoes made from real potatoes, mashed by hand. When you taste those homemade mashed potatoes, it’s something you remember—they’re just better.

The point I wanted to make is that shortcuts like AI (or boxed potatoes) may save time, but when I put in the time to create something myself—from scratch—it always turns out more remarkable and worth sharing with my audience. That’s what I strive for in my podcasting: to create something people remember, not just something that’s quick and easy.

Josh Liston from Sake This had me thinking how I've never shared something created by AI because of the content (maybe because it was cool).

The "End" of Unlimited Consulting at the School of Podcasting

Recently, I made a change at the School of Podcasting—I’ve retired the “unlimited consulting” offer and now give members up to five hours of consulting each month. Honestly, most folks never came close to hitting that limit, but this shift helps clarify expectations, so it’s easier for you to understand what you’re getting.

Don’t worry, nothing is really lost; you’ll still get individualized help, awesome resources, and the same dedicated support I’ve always offered. If you ever need more help, just ask—I’m here to help podcasters succeed!

Mentioned in this episode:

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!

Podcasting Observations

Help When You Don't Know Where To Start

I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/join

School of Podcasting

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So grab your headphones and settle in as we break down the absurdity of our listening obsessions and peek behind the curtain of our podcasting lives.

Takeaways:

• Podcasting might feel saturated, but there's always room for new shows and ideas.
• Listeners subscribe to many shows, but they often only tune into a select few episodes weekly.
• The average podcast listener seems to juggle multiple shows, depending on their daily activities.
• Even seasoned podcasters have varied listening habits that shift over time and circumstances.
• Finding a good podcast is like finding a needle in a haystack, but hey, it's worth the search!
• People are still engaging with podcasts, despite claims of saturation in the market.

Contributors:

• thepharmacistsvoice.com
• perrysburgpodcast.com
• backlookcinema.com
• askralph.com
• schoolofpodcasting.com
• stevestewart.me
• practicalprepping.info
• theruckersedge.com
• welcometoearthstories.com
• schoolofpodcasting.com/pocketcasts
• podcasteditorsacademy.com

Ready to Start a Podcast?

Starting a new show? Need help growing the show you have?

Join the School of Podcasting worry free with a 30-day money-back guarantee.

JOIN TODAY

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Join the School of Podcasting Community

Feeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly matters: your content. With access to my twenty years of experience, you'll gain the confidence to silence the chaos and amplify your unique voice. Embrace podcasting with clarity and ease—let the School of Podcasting be your guide through the noise

School of Podcasting

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com. If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my honest take after years of experience.

I break down what it’s really like to start live streaming, especially if you’re new to podcasting or just thinking about expanding into video. From gear recommendations, background setups, and green screens to my latest waste-of-money purchase (ouch!), I share what works, what doesn’t, and what you should really consider before investing.

You’ll hear why consistency in scheduling is key and how I built a loyal live audience for Ask the Podcast Coach, which now feels like the new Saturday morning cartoons for my regulars. I talk candidly about realistic audience expectations—don’t be shocked when only a handful show up at first!—and why you shouldn’t start live if you're overwhelmed by tech.

I run through my favorite live streaming platforms, like Restream, eCamm Live, EVMux, and Streamyard, and why I personally steer clear of Riverside despite its flashy features. I talk camera options, from affordable 4K webcams to fancy DSLRs, and stress why you should practice, practice, practice before going live in front of folks.

You’ll also get my advice on handling live chat, co-host dynamics, the need for two monitors, and the occasional awkwardness of booting guests off gracefully. I share war stories about live mishaps, from surprise guests to technical gremlins, and why your audience is nearly always rooting for you.

If you’re weighing whether the extra expense, learning curve, and time spent prepping for live shows is worth it, I’ll walk you through how it’s brought me closer to my audience and generated great content for my main show. Spoiler: For me, the connection, fun, and instant feedback have made it worthwhile—even if those first few live shows felt like talking to a brick wall!

Takeaways:

• Going live can totally change your podcast game, but it comes with a whole load of tech headaches.
• There are so many tools out there for live streaming, but honestly, they all have their quirks and bugs.
• You really need to be consistent with your live show schedule, or folks will forget about you faster than a sneeze in a windstorm.
• Interacting with your audience live can spark some killer ideas, so don't shy away from it!
• Don't overthink your video background; if they care more about your messy room than your words, that's a problem.
• Prepare like you're about to run a marathon, because going live isn't just 'turn it on and chat' - it's a whole production!

Equipment Mentioned

Neewer Keylight Kit

Obsbot Meet 4k Camera

Yolo 3 4K Camera

Logitech MX Brio Ultra HD 4K

Sony ZV-E10 II DSLR Camera

Elgao Key light

Links referenced in this episode:

• askralph.com
• schoolofpodcasting.com
• mixlr.com
• restream.io
• ecamm.com
• evmux.com
• riverside.fm
• streamyard.com
• Captivate
• buzzsprout.com
• lu.ma
• podnews.net

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!

Podcasting Observations

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Join the School of Podcasting Worry Free

Ready to start a podcast but feeling overwhelmed? The School of Podcasting has you covered. Created by Hall of Fame podcaster Dave Jackson, the School provides the training and support you need to launch your show successfully. Through easy-to-understand video lessons, an amazing podcasting community, and live coaching, you'll learn how to plan, record, and publish your podcast without making common mistakes. Don't let your message go unheard. Podcasting has the power to transform your life, relationships, and business. Join the School of Podcasting today and start your podcast journey with confidence. Your audience is waiting - enroll now!

School of Podcasting

Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?"

I share stories from guest contributors and reflect on my own process after launching nearly 40 different shows over the years. Todd the Gator kicks things off describing how his gaming show “Guardian Downcast” was born, with community members pulling him into hosting after another podcast called it quits. He recalls the whirlwind of learning what a podcast actually is, how to publish it, and how long it took their show to fully find its identity—hint: half their existence!

Steve Stewart joins in, sharing that his first podcast took a full year to go from idea to launch. Facing the usual fears and uncertainty, Steve found accountability and guidance with a coach, which made all the difference. He also talks about the slow climb to finding an audience and how connecting with similar podcasts really helped boost those early numbers.

Chris shares a personal journey that traces 20 years of tinkering before launching his current show “Cool Cars with Chris.” After plenty of experimenting and previous podcasts, he finally returned to his passion for cars and found a format that felt true to himself.

I reflect on my own timelines, explaining that those first launches tend to take much longer thanks to the steep learning curve. Once I got the hang of things, I could launch new shows in a day or even a weekend. That said, good planning is key. I break down a suggested six-week timeline for new podcasters—everything from concept and audience research to equipment, recording, editing, feedback, and hosting. Trust me, the more time you spend planning in the beginning, the less time you’ll be spending fixing things later.

We also dig into the importance of feedback. Whether you’re getting listeners’ reactions or setting up listening parties to watch how your core audience responds, feedback is what helps you refine and grow your show.

I wrap up with tips for making your podcast stand out, advice for building a website and collecting email addresses, and a reminder that your launch strategy matters as much as your content. Plus, a quick book recommendation for anyone working on their visuals—and a little movie review, just for fun!

As Always - It Depends

If your podcast is "just for fun" then maybe you don't need to spend so much time thinking about how your show will be different. You do need to check and make sure someone else is not using your name.

Check out the Podcast Launch Checklist

When It Comes to Podcast Marketing

At it's basic form, podcast marketing strategies start with knowing who your audience is (specifically) and going to where they are. Then make friends with them, and finally tell them about your show.

Thanks To The Contributors!

Steve Stewart - Podcast Editors Academy

Chris Smith - Cool Cars With Chris

Todd the Gator - Guardian Downcast / Fifty Years Experience Required

Links referenced in this episode:

• schoolofpodcasting.com
• guardiandowncast.com
• 50yearsexperiencerequired.com
• coolcarswithchris.com
• podcasteditoracademy.com
• schoolofpodcasting.com
• stevestewart.com
• podcastinghotseat.com

Mentioned in this episode:

Join the School of Podcasting

Mark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!

School of Podcasting

What is Your Favorite Podcast and Why?

If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025

Question of the Month

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!

Podcasting Observations

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.

Why is Recording a Test Episode before launch a Podcast Best Practice?

1. Authors have rough drafts
2. Athletes have pre-season
3. Actors have dress rehearsal
4. When you publish the first thing you record, you are essentially publishing a "rough draft." Anytime you do something for the first time, it's not as good as the second.

Why is Defining a Clear Topic or Niche a Podcast Best Practice?

1. It makes it easy to create content. If I'm making dinner for a bunch of vegans, I know what I can make and what I couldn't.
2. This makes it easier to market. Now instead of marketing to Vegans, Carnivore, or those who are Glucose Intolerant, etc.
3. You can also lump this in with the advice of "Know your audience."
4. What appears is a downside may be an upside: a smaller but more loyal audience.

Why Is Getting to the Topic ASAP a Podcast Best Practice?

1. Do you have a ton of free time?
2. Look at Netflix, when an episode is over it give you an option to skip the credits and go to the next episode. When you go to the next episode, it prompts you to skip the intro. This leads me to believe it is best to get to the content asap.

Why is Knowing Why Your Are Podcasting a Podcast Best Practice?

1. When a podcaster doesn't get the result they had hoped to receive, they quit (often before their 10th episode).
2. If you were hired by a company to earn more money, and then they paid you the same (or less) would you stay?

Why is Engaging with Audience and Creating a Community a Podcast Best Practice?

1. The previous best practice was "Get to know your audience." This is how you get to know them.
2. This can be on social, email, anyway you can interact with your audience you should do it.

Why is Prioritizing Sound Quality a Podcast Best Practice?

1. You want it to be EASY to consume your content. You don't want the audience to strain to consume your content. Reverb or "room noise" can become a serious issue when the listener is in a car with the noise of the tires on the road. Think of it this way,  smear vaseline on your glasses and try to watch something. You can do it, but it takes extra effort. We need it to be EASY
2. Even in videos, the key ingredient is not lighting but audio. If I can see you but can't hear you what's the point.
3. You don't need to spend thousands of dollars on equipment. You can get started with a Samson Q2U microphone. If you want to do video, you can get a pair of Rode Wireless Micro microphones and use your phone as a camera.

Why is Knowing What You're Going to Say Before Your Press Record a Best Practice?

1. I always say, less planning equals more editing. This can lead to it taking longer to produce an episode
2. While you want it to feel conversational like a phone call with your best friend, it is a performance for a global audience.
3. Without focus, you again tend to ramble, repeat yourself, or fall into unrelated chit-chat.
4. I've actually heard episode where people discuss what they are going to talk about on the episode - in the episode. The audience doesn't care how the sausage is made. They just want the sausage.

Why is Including a Clear Call to Action a Podcast Best Practice?

1. Your audience may be driving, or some other activity where they can't push buttons and take action. Making it clear, and easy to remember can help them.
2. When you include more than one at a time, it makes it hard to remember.
3. If you don't get your WHY you burnout. How do you get your WHY? By asking for it.

Why is Sticking to a Consistent Schedule a Podcast Best Practice?

1. You become part of the audience's routine. This is HUGE. You don't want to be a good podcast, you want to be someone's favorite (Jay Acunzo)
2. You are seen as reliable. If you're podcasting for your business this is part of your brand.
3. Keep in mind it's more important to be consistent in value than schedule. I'd rather have a "Late" show that was remarkable than an on time show that was "Meh."

Why is Having a Consistent Brand a Podcast Best Practice?

1. This is somewhat branding 101. When your brand is a trusted resource, people are drawn to it.
2. Mountain Dew is a brand. It has raving fans. So when Pepsi has a new flavor, instead of creating a new brand, they use the Mountain Dew brand to introduce it.
3. A logo can signify that something is official (like swag).
4. For more information see the book The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals

Why is Having Your Best Episodes Featured On Your Website a Podcast Best Practice?

1. You only get to make a first impression once. According to The Podcast Study, 41% of your audience will NOT give you a second chance. Your latest episode may not be your best. Lead with your best stuff based on your stats.

Why Does Having Keywords In Your Podcast Title a Podcast Best Practice

1. Your audience needs to find you before they consume your content. If they search for "baseball" and your show is called "The dugout" it may not be found.
2. Check out Mangools, Ubersuggest, Keywords Everywhere, SERanking,  (there are TONS of these types of tools).

Best Practices That Are Contested

Launching Your Podcast With Three Episodes

1. The thought is that people will consume all of your content. It give them a chance to make a deeper connection, and if they follow the show it boosts your chances of going up the charts. This is all true. What I've not been able to prove is how many people discover shows looking at the charts. This is often more for marketing material, "A Top 20 Podcast."

Rating and Reviews Help You Get Found

This is a fallacy that gets repeated almost hourly on podcasts every day. Here is the quote FROM APPLE:

What the charts measure:

Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership.

While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following:

• Listening: When listeners are engaging with episodes, it’s an indicator of content popularity.
• Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen.
• Completion Rate: When listeners complete episodes, it’s an indicator of content quality.

Ratings, reviews, and shares

Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes.

Source: https://podcasters.apple.com/support/3146-apple-podcasts-charts

Using Audiograms To Promote Your Show on Social

While this first worked when it was introduced (because it was new). I've heard no less than four social media experts explain that audiograms don't really help get people to your show. This is partly due to people just wanting to scroll more and more, and it should be seen more as a branding tool. It reminds people your show is here, and if they haven't checked out the latest episode they may go listen to it later. Many people don't stop the scroll. So this is a trickle.

YouTube

This is a test that is currently underway. There is no definitive "guaranteed success." While YouTube will tell you you MUST DO VIDEO (and of course they do), I've heard a few podcasters who have made the trip, started doing video, and quit. Only 28% of Podcasters are doing full video on Youtube based on data from the Podcast Host. Check out this post on "The truth about "video podcasts" on YouTube."

Audio Outperforms Video 15 to 1

When I worked at Libsyn Bill Maher launched Club Random. We had to twist Bill's arm (hard) to add audio. He only wanted to do video. When it launched Bill hired a PR agency that only promoted the video version. In the end the audio outperformed the video 15 to 1.

In March of 2025, there were 65.3 Million creators on Youtube making content for 2.49 Trillion viewers.

There were 358 thousand audio creators making content for 202 million listeners.

Yes, the numbers are much bigger, but in the end for every creator there are 564 listeners / 38 viewers. When you divide 564/38 you get 15.

But YouTube has the algorithm! I know. It knows what I like and it suggests things for me to watch. I have one of those too. His name is Doug (my brother).

It pains me when a person comes to me to start a podcast and they won't start because they heard you HAVE to do video. "Everybody" is saying you need video is a company called YouTube (and of course they are).

There are more opportunities to listen than watch. If you have the time to chase the algorithm, the budget, and desire to be on YouTube - be on YouTube. Just realize you don't HAVE to.

Last point on YouTube Podcasts. I know HUNDREDS of podcasters and only one uses YouTube Music to listen to podcasts.

The Celebrity Effect: Don't Follow In Their Footsteps

I know celebrities start their show with large amounts of ads, and often have many more ads throughout their show. They often consist of nothing but what appears to be "podcasting chit-chat" so that means you can do the same thing, right?

No, these people have already made their connection to their audience on another platform (you haven't). So people will sit through two minutes of ads (Conan, Mel Robbins) because they know and love these people. When you start people don't know you (yet) and so this would be a horrible way to start your show (in my opinion).

What About Chit Chat?

My favorite show that has a "Chit-chat" is the Podnews Weekly Review with Sam Sethi and James Cridland. Why? Because they do it at the end of their show with the "Super listeners" are still listening. The Podcast Survey shows how most people don't want any chit-chat, and it it's there it needs to be related and short (but they don't define what short is).

Mentioned In This Episode

School of Podcasting

The Podcast Study

The Truth About ‘Video Podcasts’ on YouTube

Podnews Weekly Review

Podchapters

Mentioned in this episode:

Question of the Month

How many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.

Question of the Month

Quit Thinking About It and START THAT PODCAST

If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join

School of Podcasting

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!

Podcasting Observations

Live Appearances

I would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact

Where Will I Be?