School of Podcasting
Dave Jackson
Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
- 26 minutes 8 secondsBehind the Scenes of My New Podcast
On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.
Why am I starting this podcast?
I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.
Who is this podcast for?
This show is for two groups: PR agencies (so they can do their job better) and podcasters (so they know they’re not alone and can improve how they handle pitches).
How will I measure success?
Instead of downloads, I’ll measure success by how many people utilize resources I share, like PodMatch and PodcastGuests.com. I’ll also keep tabs on affiliate signups.
What are the hurdles?
I reflect on a previous project, Dates from Hell, which struggled because it required audience participation but didn’t yet have an audience. For this new podcast, I’ll need a steady supply of good (and bad) pitches from listeners.
Is this a passion project, hobby, or business?
This is mostly a passion project and a hobby, driven by my desire to make a difference and maybe have some fun. If I can monetize it, that’s a nice bonus.
Why will my audience listen?
Listeners will tune in to hear entertainingly bad pitches, learn how to make their own pitches better, and find solidarity in their struggles with guest booking spam. Plus, I’ll offer educational insights that no one else seems to be sharing right now.
How long will it take to make an episode?
I estimate each episode will take around half an hour to produce, keeping things doable alongside my other commitments. You measure your production time and then choose your schedule.
Do I have time and resources to make this happen?
I’ve already got hosting, gear, and a plan for the website (PitchAPodcast.com). The biggest challenge will be getting enough listener participation to keep the show going.
Key Takeaway
- I’m considering a crowd-generated podcast to tackle the problem of bad guest pitches.
- If you’d like to participate, send me your stories of bad (or good!) pitches, info about your podcast and website, and details on your ideal guest.
- I run through all the big questions to ask before launching, sharing my honest answers and experiences.
Links Mentioned
---
If you have your own pitch stories or want to get involved, head to PitchAPodcast.com and share your experiences!
Mentioned in this episode:
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
You Have A Message That Needs to Be Heard
You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/join
19 January 2026, 5:00 am - 42 minutes 24 secondsThe Myth of Overnight Success: What Podcasting Really Takes
Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.
I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting.
What Does it Take to Be Known?
You’ll hear me break down the journeys of big names like Morgan Freeman, Samuel L. Jackson, Harrison Ford, Bryan Cranston, Lucille Ball, and even musicians like Bonnie Raitt and Andrea Bocelli—all of whom pushed through years (sometimes decades) before their “big break.” Yes, even Adam Sandler and Jerry Seinfeld had plenty of failures, awkward moments, and years of grinding before the world knew their names. I share how their experiences relate directly to podcasting, and why embracing your own style and sticking with what you love can make all the difference.
You Need To Be More Than "Good"
I also talk about the importance of consistency, cross-promotion, knowing your audience, and making your content “remarkable”—the kind people just have to talk about. I share how Seinfeld didn’t become a household name overnight, and how even my own podcast journey has been about slow, steady growth, not big, sudden leaps.
Plus, I get into listener engagement strategies, word-of-mouth tactics, and why you should appreciate the connections and opportunities podcasting brings, from new friendships to dream gigs. And yes, you’ll hear a little power rant about the NFL’s approach to consistency (or lack thereof)!
Because of My Podcast Lou Mongello
Finally, I wrap up with plenty of listener “because of my podcast” stories, examples of how podcasting opens doors you never imagined, and a reminder that there’s nothing stopping you from growing your show except your own willingness to put in the time and effort.
If you want to get inspired and set the right expectations for your own podcast journey—or just need a reminder that you’re not alone in the slow grind—this episode is for you. Thanks for tuning in!
Mentioned In This Episode
Lou Mongello and his WDW Radio
Lou Mongello on SOP 713
Because of My Podcast Post on Reddit
Because of my podcast show
Mentioned in this episode:
Podcast Hot Seat
Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
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12 January 2026, 5:00 am - 52 minutes 57 secondsHow to Start a Podcast in 2026
If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).
Here are the steps I covered.
- Pick Your Topic
- Decide if you're podcasting solo or with cohost(s).
- Pick how you will podcast.
- Pick where will you podcast?
- Choose how you will measure your success
- Pick a name. Naming tools from Podpage and Buzzsprout.
- Buy the Hardware
- Buy/Find Software
- Purchase web hosting
- Domain Name ( Ilke Namecheap)
- Graphics
- Intro Music. (optional)
- Media Hosting (for your mp3 files)
- Record Your Content
- Edit Your Content
- Upload your media
- Write Your Show Notes
- Click Publish
- Make Sure your Feed is Valid
- Publish to Apple, Spotify, and all other directories.
- Tell everyone you know to follow the show on the same day
Here’s a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about:
School of Podcasting:
https://schoolofpodcasting.com
Podpage:
(And check out https://trypodpage.com for a quick start!)
Buzzsprout:
Captivate:
Blubrry:
RSS.com:
Castfeed Validator:
Namecheap (my favorite for domains):
CoolerWebsites (my GoDaddy reseller):
PodcastBranding Co (for professionally designed artwork):
Canva (for DIY podcast artwork):
Transistor’s artwork preview tool:
https://transistor.fm/preview/
TuneReel (for music licensing):
Suno/Suno AI Music (for AI-generated music):
https://supportthisshow.com/suno
Hollyland (wireless microphones):
https://geni.us/hollyland-larkm2s
Rode (microphones and lavalier mics):
Elgato (Facecam, key light, and stream deck):
GVM (lighting kits):
Neewer (affordable lighting):
Camo (turns your phone into a webcam):
Turn Your Phone into a Web Cam
Streamlight (monitor-to-light software):
Turn your monitor into a light (Windows only)
Hindenburg (audio editing software):
Audacity (free audio editor):
Adobe Podcast (audio editing):
Alitu (online audio editing tool):
Descript (audio/video editing):
Riverside (remote recording & video editing):
Squadcast (remote recording):
ECAMM Live (Mac live streaming & recording):
EV Mux (live streaming):
Streamyard (live streaming):
Camtasia (video editing):
https://techsmith.com/video-editor.html
Tela (online video hosting & editing):
DaVinci Resolve (free video editor):
https://blackmagicdesign.com/products/davinciresolve/
Audio Outperforms Video 15 to 1 (Rob Walch Talk)
https://youtu.be/jqWNXW0gMs4?si=ITLHr2cAqIsjTBds&t=715
Takeaways:
- Starting a podcast is simple but can be a real pain in the neck.
- You gotta know your 'why' for podcasting, or you'll just quit when it gets tough.
- Finding your target audience is crucial, don't just say 'everyone' because that's not helpful.
- Investing in good audio equipment is key, because bad sound makes people leave fast.
- Audio is the most important element of video
Mentioned in this episode:
Want to Make Some Money with Your Podcast?
Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Go to www.profitfromyourpodcast.com/book
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
5 January 2026, 5:00 am - 46 minutes 33 secondsWhat's Your Favorite Podcast (AND WHY) 2025 Edition
What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:
Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.
1. Nudge
2. No Agenda
4. Daily Devotions for Busy Lives
5. Harry Shearer’s Show "Le Show"
7. Time Suck
13. The Pharmacist’s Voice Podcast
15. Content Creators Accountant
16. Back Look Cinema
18. Grow The Show
19. Podcast411
Common Thread of Great Content
The common thread is distinctive, hard-to-find content delivered by engaging hosts with real chemistry, in a well-thought-out format, that solves a listener problem and leaves them feeling something (hopeful, grounded, entertained, or relieved).
Did You Get Value From The Show?
If you'd like to give back some of the value you received, you can do a one-time gift, or become an awesome supporter.
Gear Used On This Episode
Accentize Dialogue Enhance Plugin
Mentioned in this episode:
Don't Wait to Level Up Your Show
Thinking about starting a podcast—or already 300 episodes in? Skip the rookie mistakes, save money, and level up your show with the School of Podcasting with Dave Jackson, where you get hands-on feedback, one-on-one support, and practical advice that actually improves your podcast. Not sure? Just ask Krista and Mark from practicalprepping.info Then join the School of Podcasting at www.schoolofpodcasting.com/join (or use the link below)
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
29 December 2025, 5:00 am - 52 minutesWho is Peeing in the Podcast Pool?
Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:
1. A Christmas Story with a Lesson for Podcasters
I kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.
2. Pushing Back on Changing Definitions in Podcasting
I strongly disagreed with Steve Goldstein and Jay Nachlis' take that YouTube should be considered podcasts. (also TikTok, and Newsletters).
I emphasized that a podcast, by definition, is audio, video, or PDF delivered via RSS—without that, it's not a podcast.
3. Why "Everything Is a Podcast" is Dangerous
I called out the industry for letting YouTube (and now TikTok) hijack the term "podcast," muddling data and damaging clarity around the medium.
4. The Hazards of Exclusive Distribution Deals
I discussed how exclusive distribution (like those seen with Netflix and Spotify) leads to loss of control and audiences for podcasters.
5. Warning Signs of Big Companies Manipulating Podcasting
Shared concerns about major corporations and what happens when their decisions are driven mainly by shareholder profits and not creators or audiences.
6. AI Content Flooding the Podcast Space
I highlighted the dangers of companies like Inception Point AI mass-producing low-value podcasts, cluttering directories, harming discoverability, and devaluing advertising rates.
7.Common Missteps Hurting Podcast Discovery
I warned about creating duplicate listings in Apple Podcasts and elsewhere, usually when moving hosts, and the importance of understanding how to migrate your show correctly.
8. Show Name Collisions
I noted the confusion caused by multiple shows using the same title (like "Thinking Outside the Box") and urged creators to do their research before naming their show.
9. Monetization Predictions for the Coming Year
I predicted a shift toward premium/patron-supported models as podcasters get frustrated with low ad rates.
10. The Fight Against "AI Slop"
I advocated for collectively pushing back against low-quality, AI-generated spam content in our medium.
11. Upcoming Industry Mergers
I think we'll see podcast-related companies merging or being acquired in the near future.
12. The Reality of YouTube for Podcasters
I expect many podcasters to try YouTube, realize it's not for them, and return to audio-first approaches—while some will succeed by mastering the video platform.
13. A Desire for More Creativity in Podcasting
I called for a resurgence of risk-taking and creative experimentation, rather than everyone following the same tired formats.
Podcasts/Shows Noted:
Work for the Wind by Aliyah Langley
Steve's Blog That Drives Me Nuts
For more details, behind-the-scenes commentary, and my thoughts on where the industry is headed, give this episode a listen. And as always, if you need help planning, launching, growing, or monetizing your podcast, check out schoolofpodcasting.com (coupon code: listener).
Mentioned in this episode:
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
Join the School of Podcasting
Mark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!
22 December 2025, 5:00 am - 37 minutes 53 secondsPodcasting Build Relationships Which Leads to Opportunities
Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.
Kim Newlove’s Story:
Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.
Jan Almasey’s Journey:
Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/
My Takeaway:
Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.
If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.
Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!
As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!
Mentioned in this episode:
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Profit From Your Podcast
Ready to make some money with your podcast? Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. I interviewed 70 different podcasters and share all of their insights into the seven different ways you can make money with your podcast. Available as a paperback, kindle, and audiobook. Go to www.profitfromyourpodcast.com/book
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
15 December 2025, 5:00 am - 45 minutes 4 secondsHow to Handle Listener Feedback (Even the Awkward Bits)
Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.
I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what.
If you’ve ever wondered how to handle feedback for your own podcast—or you’re just curious about what really goes on behind the scenes—this episode is for you. Let’s jump in and talk about what it really means to grow through feedback!
Main Points Covered
- Shared survey results about my audience (how you found the show, preferences on episode length, etc.)
- The value of opinions and why I’m not afraid to voice mine—people appreciate authenticity!
- Blooper reel gets love for keeping the show relatable and real.
- Several listeners said the show’s focus has improved—thanks for noticing!
- Some prefer solo episodes to interviews, and I talk about why I sometimes do interviews anyway.
- The “same old” show approach: people tune in for consistency, just like reruns of Hallmark movies.
- Trust is crucial; I work hard to give value and answers you can’t find elsewhere.
- You can tell when I’m tired or distracted! I agree—your energy transfers to listeners.
- Being award-winning isn’t about ego—my goal is always helping people.
- Repetition helps beginners, but seasoned podcasters would like more advanced content.
- Technical details: I use a Rode Podmic USB microphone into a Rodecaster Duo, recording in Hindenburg.
- Notes on ideas and feedback: people want more “behind-the-scenes” and technical information.
- Reading vs. riffing: I admit sometimes I slip into “reading mode” and work to stay spontaneous.
- Length controversy: some want shorter shows, some longer, but the majority like the current format.
- Hobbyists vs. business podcasters: I explain why my content has sometimes shifted toward podcasters wanting to grow.
- Ads feedback: some want fewer ads, especially repeating the School of Podcasting ad too often.
- Religion and “blue” humor: I discuss my Christian identity, my sense of humor, and respect differing tastes—even when jokes cross lines.
- You can’t please everyone—sometimes what “crosses the line” for one person is just casual for another.
- Suggestions for more advanced content and deeper listener Q&A segments.
- Advanced podcasting wisdom: find out what your audience wants, deliver with value, and keep improving.
- On making money: it’s possible, but requires loving the journey and standing out from the crowd.
- I’m always open to detailed questions—consider sending in your own for future deep dives!
Websites Mentioned
- School of Podcasting
- Podcasting Observations (my email list)
- Podpage
- AppSumo
- Voicemail: schoolofpodcasting.com/voicemail
- Biz Chicks Podcast
- AI Goes to College
- Live Well and Flourish
- Rode Podmic USB
- Rodecaster Duo Mixer Recorder
- Feeding My Faith Show
Mentioned in this episode:
Join the School of Podcasting Today
Ralph Estep Jr has over 100K Subscribers on YouTube and has FOUR shows at askralph.com. Ralph credits his success to the skills and network he has has built at the School of Podcasting. Join worry free with a 30-day Money Back Guarantee. Use the coupon code "listener" on a monthly, quarterly, or yearly subscription. Go to www.schoolofpodcasting.com/join
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
8 December 2025, 5:00 am - 41 minutes 13 seconds12 Things I Wish I Knew Before Starting My Podcast
In this episode, I circle back to a classic question:
What do you wish you’d known when you started your podcast that you know now?
This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!
Featured Guests & Their Insights
I’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest responses about their podcasting journeys.
Kim Newlove:
Kim shares 12 things she wishes she’d known when starting her podcasts, The Pharmacist’s Voice and the Perrysburg Podcast. She talks about everything from being able to change your podcast’s “why” as its mission evolves, to discovering the right gear (hello, Shure SM7B!), figuring out realistic production schedules, mastering research and writing demands, making effective use of Canva for episode artwork, choosing media hosts wisely, the importance of newsletters, the value of trailers, and more. She emphasizes learning as you go and assures new podcasters that it’s totally okay to fill in gaps as you build your parachute on the way down!
Steve Stewart:
Steve reflects on how much he wishes he’d known how to edit for content when he first began his show in 2010. His early episodes would benefit from a bit more polish, and he shares how improving his editing skills made a huge difference not just for his own podcast, but eventually for others through his work at the Podcast Editors Academy. Steve also offers an excellent resource for anyone looking for a podcast editor.
My Takeaways & Thoughts:
I share my own lessons learned—including the importance of setting aside regular time for learning new skills, asking for direct feedback from listeners, and being willing to adapt and evolve your show as needed. I also discuss the value of constructive criticism and how it helps me grow as a podcaster.
Resources & Mentions:
- Kim’s Podcasts: The Pharmacist’s Voice and Perrysburg Podcast
- Steve’s Podcast Editing Resource: Find an Editor
- School of Podcasting: schoolofpodcasting.com (use coupon code “listenr” for a discount!)
- Media Host Recommendations: Captivate, Buzzsprout, Libsyn (coupon sopfree), Transistor, Blubrry, and now RSS.com
- Podcast Editors Academy: Steve Stewart and Mark Deal’s community for podcast editors.
- Newsletter Tools: ConvertKit (for marketing now Kit) and Substack (for sharing thoughts/content)
As always, I encourage you to ask your audience for feedback, keep learning, and don’t be afraid to tweak your show or try something new. Whether you’re just starting out or you’ve been podcasting for years, there’s always something to learn.
If you want more podcasting content, check out my other shows at powerofpodcasting.com.
Thanks so much for listening! If you enjoyed the episode, I’d truly appreciate it if you shared it with a friend
Mentioned in this episode:
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
Ready to Get Your Podcast Moving?
Tiger Woods, Bill Gates, Oprah Winfrey all had coaches. We can help you avoid mistakes, give you constructive feedback and ensure you sound professional and make content that resonates with your audience. Join the School of Podcasting and in addition to the tutorials and community you get five hours of one-on-one coaching with me each month.
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
1 December 2025, 5:00 am - 41 minutes 16 seconds12 Signs Your Podcast Is Actually Working
In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also mention some valuable tools, companies, and podcasts to help you along the way. This episode (as all of my recent episodes) uses chapters.
Apple and Spotify Completion Rate
When you go into the dashboards of Apple and Spotify, you can see how far people listened to your show. I'm an old teach so for me 70% is a C. 80% is a B, and anything above 90% is an A. The beauty of both these platforms is you can click and listen at any point that shows a drop of so you can see if it was something you said that cause the dropoff.
Listeners: The number of unique devices that have played more than 0 seconds of an episode.
Engaged Listeners: The number of unique devices that played at least 20 minutes or 40% of an episode within a single session. Pausing or stopping an episode does not count as starting a new session.
Spotify shows People You reached (people who have seen your show), People who Showed Interest (they interacted with your show, which may be an indicator of episode titles o artwork), People who consumed (so they listened to your show).
Unprovoked Audience Feedback
This is my favorite. You put out an episode, and 24 ours later you've got emails in your inbox, DMs on social giving you feedback. For me, this is a great indication that your episode resonated with your audience.
Email List Growth
If the goal of your show is to monetize, this metric is KEY. I know for me, I focused on lead magnets and growing my list, and those efforts resulted in me growing my list by 39%
Growth in Community
You can look at your community growth, this could be Facebook, Discord, Heartbeat (my favorite), Circle, etc. School of Podcasting member Mark Lawley who does the Practical Prepping show with his wife Krista. They have 155 thousands people in their community. I do not recommend using Facebook (or any free service) for your community. Paul G shared in his interview how he lost a five figure community. I've been kicked out of my own Facebook group, and moved to Heartbeat (which now has a great AI tool that makes setting up a community a breeze).
Business Metrics
If the goal of your show is to grow your business, then looking at the number of customers, the revenue generated should be something to look at. I hear people all the time mentioned how they will measure the goals in downloads and later say they want to make some income. Then I believe you may want to measure your success in income.
Attribution Stats
If you ask people who interact with you and the answer to the question, "How did you find me?" If the answer is, "I heard your podcast" that is something you can measure and let's you know your SEO and word mouth is working.
Being Asked to Speak
We had unprovoked audience feedback, this is unprovoked opportunities to appear on other podcasts, speaking gigs, or other media appearances.
Are You Being Seen as The Authority
Have you heard yourself being quoted? You can see what websites are linking to yours (which may be someone you collaborate with). This article from SemRush explains how to see who is linking to your website?.
Consistency in Schedule
Consistency in schedule enables your audience to add you to their routine (which is huge). So are you better at coming up with remarkable content on a consistent basis.
Quality of Audience
So you're attracting people, but are you attracting the right people? Are they doing what you want them to do?
Your List of Friends is Growing
Every time you do an interview, you have an opportunity to make a new friend. As the saying goes, "It's not who you know, but who knows you." Do you have more friends than you did a year ago?
The Fun and Fulfillment Factor
Are you a better communicator/interviewer than when you started?
Do you feel more confident explaining your topic?
Do you enjoy the conversations you’re having?
For a lot of podcasters, that is the real win.
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Apple Chapters: What You Need to Do
Apple Podcasts has added automated chapters to your show. In most cases you don't have to do anything to adjust your settings.
Mentioned In This Episode
Podcast Best Practices Handout
Ray Arnott Interview on Partnerships
Podmatch find Guests, Be a Guest
who is linking to your website? article
Like the show? Buy Dave a Coffee
Mentioned in this episode:
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
To Shy To Podcast? You're Perfect
Introverts often notice things that others don't see (giving you a unique point of view). They also are good listeners (great for interviews), and you probably have an attention for detail. All of these skills are great for podcasters. Plus, you can meet lots of people without meeting lots of people. Join now with a 30 day money-back guarantee at schoolofpodcasting.com/join
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
24 November 2025, 5:00 am - 49 minutes 59 secondsOver Delivering Value: The Secret Sauce for Podcast Success
Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..
As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bit cringey.
Here's what I cover:
- Why knowing your audience inside and out is key to delivering value.
- How answering your audience's burning questions (like Thomas does) keeps them tuning in.
- The importance of overdelivering—smothering your audience in value so they want to share your show.
- Why direct recommendations from listeners are more powerful than any algorithm.
- Examples of how Thomas Umstattd Jr. teases upcoming content to keep listeners coming back.
- How sharing personal stories alongside expertise can connect with your audience.
- The role of hands-on “boots on the ground” experience versus just listing facts, and how this builds authority.
- Why saving your audience time or money equals big value.
- Teasing future episodes and weaving in stories to keep people engaged.
- The impact of authenticity and showing both sides of a topic.
- My own experiment comparing human podcasting value to AI research, and why the human touch still wins.
- A quick review/demonstration of the new Zoom PodTrack P4 Next and my honest thoughts on whether it’s worth upgrading from the original P4.
- Lessons from a membership site migration disaster—and the importance of always having a backup plan for your content.
Websites Mentioned:
- AuthorMedia.com — Home of the Novel Marketing podcast.
- SchoolofPodcasting.com — My home base for podcasting education.
- Perplexity AI — An AI research tool I tested for podcasting advice.
- Sweetwater — For buying podcast and audio gear.
- Backblaze — Backup service I use for safeguarding files.
- Voomly — New video host for my membership site.
- Loom and Tella — Video tools for creating support and course content.
- Gumroad - Tool to sell digital goods.
My big takeaway? To truly deliver value: know your audience, answer their questions, overdeliver, and don't be afraid to share your own stories and expertise. When you save them time, money, or frustration, you make your podcast not only worth listening to—but worth sharing.
Takeaways:
- Delivering value means understanding what your audience actually wants and needs.
- When you smother your audience in value, they'll be much more likely to share your content.
- The absurdity of using Shopify for authors often outweighs its perceived benefits and can lead to losses.
- Kickstarter is surprisingly the best alternative for authors wanting to sell books without the hassle of Shopify.
Mentioned in this episode:
Back Friday Deal on Podcast Reviews
Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you! Podcast Review Service: NEW BLACK FRIDAY DEAL For a limited time, get your podcast episode and website professionally audited. Using my 30-point checklist and uncover opportunities to improve your podcast's reach and engagement! 🔍 What's Included? Podcast Episode Audit: Pinpoint key areas for improvement. Website Audit: A thorough 30-point checklist to optimize your online presence. But wait, there’s more! When you sign up, you'll receive a free month at the School of Podcasting! That's one month of top-notch podcasting training normally at $99, absolutely free! 📚 Exclusive Offer: Your School of Podcasting membership includes 5 hours of personal consulting, a service valued at $1000 alone! 🎉 All This for Just $99! Normally, you'd pay $1278 for this incredible package. But through December 31st, it's yours for just $99! 🚀 Don’t miss this chance to elevate your podcast without breaking the bank. Secure this offer today and watch your podcast thrive! Act Now! Spots are limited! Host: Visit podcasthotseat.com to claim this unbeatable offer and get started on transforming your podcast today! podcasthotseat.com
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
17 November 2025, 5:00 am - 36 minutes 46 secondsSmall Audience, Big Results: Making Sponsor Deals Work for Any Podcaster
Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.
Key Points & Takeaways
- You Don’t Need Huge Download Numbers:
- Heidi Kay Begay
- shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.
- Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi’s “corn and wheat” metaphor—don’t expect business results if you’re just planting hobby seeds!
- Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn’t let her lack of experience or nerves stop her!
- Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.
- Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor’s specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.
- Negotiation is Key: Most deals aren’t signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don’t feel you need everything perfect before you start the conversation.
- Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.
- Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.
- Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don’t burn bridges, rejection is often just “not now.”
- AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).
- Check out Heidi's Course on Monetization.
Websites Mentioned
- redhouseproductions.net – Heidi’s podcast production/consulting hub.
- schoolofpodcasting.com – My site for podcast coaching, resources, and community.
- suno.ai – AI music creation platform.
- horseradionetwork.com – Referenced for creative sponsorship strategies.
- aroundthelayout.com – Model train podcast, discussed influencer marketing measurement.
- Heidi Kay Begay - Heidi's site including her Flute 360 show.
- Dave Jackson’s Guide to Confident Podcast Launching & Marketing - Dave on Heidi's show
Episodes About Getting Sponsors
- From Model Trains to Money: Monetizing Your Passion Podcast
- Making a Living Talking about Horses - Glen the Geek is Never Boring
- Why Your Media Kit is Probably Trash: Lessons from Justin Moore
A No Might Be a Not Now
If you think your audience is too small to monetize, don’t let that stop you from reaching out to potential sponsors. You never know until you ask! A “no” is just a “no for now”—sometimes those decline emails turn into bigger opportunities down the road.
Want help launching, growing, or monetizing your podcast? Head to schoolofpodcasting.com and use promo code listener for a special deal. Thanks for tuning in, and if you liked the show, please share it with a friend!
Mentioned in this episode:
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Live Appearances
I'd love to see you at these events. If you're going to be attending please let me know so we can meetup. For more information go to www.schoolofpodcasting.com/where
What is Your Favorite Podcast and Why?
If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show? Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025
Back Friday Deal on Podcast Reviews
Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you! Podcast Review Service: NEW BLACK FRIDAY DEAL For a limited time, get your podcast episode and website professionally audited. Using my 30-point checklist and uncover opportunities to improve your podcast's reach and engagement! 🔍 What's Included? Podcast Episode Audit: Pinpoint key areas for improvement. Website Audit: A thorough 30-point checklist to optimize your online presence. But wait, there’s more! When you sign up, you'll receive a free month at the School of Podcasting! That's one month of top-notch podcasting training normally at $99, absolutely free! 📚 Exclusive Offer: Your School of Podcasting membership includes 5 hours of personal consulting, a service valued at $1000 alone! 🎉 All This for Just $99! Normally, you'd pay $1278 for this incredible package. But through December 31st, it's yours for just $99! 🚀 Don’t miss this chance to elevate your podcast without breaking the bank. Secure this offer today and watch your podcast thrive! Act Now! Spots are limited! Host: Visit podcasthotseat.com to claim this unbeatable offer and get started on transforming your podcast today! podcasthotseat.com
10 November 2025, 5:00 am - More Episodes? Get the App