You Are The Brand
Mike Kim
- 11 minutes 7 seconds[#11] Video Games Let You Start Over Without Losing Progress. Your Business Can, Too.
I played (too many) videogames in college and often sank a lot of time into "character creation" – where you get to pick what kind of character you'll build for the game. Game developers knew players would obsess over getting it "right," so they built in something called a respec — a way to wipe your build, reassign your points, and start fresh without losing your progress.
Turns out, businessa and life can work the same way. Today, I share how I've been re-specing my own habits, business, and direction. You might be overdue for a reset yourself.
EPISODE LINKS:
- The Second Mountain by David Brooks »
- Ryan Levesque's Newsletter »
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for You Are the Brand Academy »
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2 December 2025, 8:00 am - 9 minutes 9 seconds[#10] How Gratitude Became the Backbone of My Inner Life
I used to think gratitude was an obligation—something church kids did while passing an offering plate or something people talked about every Thanksgiving. But four years with The Five Minute Journal did something I never expected: it made me a grateful person instead of someone trying to feel grateful.
EPISODE LINKS:
- The Five Minute Journal »
- Join the waitlist for 1:1 Advisory »
- Join the waitlist for my Private Mastermind »
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25 November 2025, 8:00 am - 6 minutes 25 seconds[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life
In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters.
I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one's for you.
EPISODE LINKS:
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18 November 2025, 8:00 am - 1 hour 7 minutes[#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business
Watch this on YouTube (recommended) »
Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections.
If you're interested in working with me in Q4 2025 or Q1 2026, go to mikekim.com/writeyourbook
- 02:44 The Role of a Book in Your Business
- 08:15 AI Has Shifted How Experts are Perceived
- 18:54 Crafting a Strong Book Proposal
- 24:26 Platform Audit and Marketing Strategy
- 30:05 Comparable Titles and Differentiation
- 35:35 Leveraging AI for Writing and Proofreading
- 39:36 Building Demand While Writing Your Book
- 49:21 Ways to Work Together and Final Q&A
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11 November 2025, 9:00 am - 6 minutes 14 seconds[#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity
Read this episode: mikekim.com/foundational-frantic
This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below).
My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic.
Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it.
My definition for Q4: depth of execution, not volume of activity. You might be in a different season. Good. All I'm saying is: define it.
Join the free training on Zoom »
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4 November 2025, 9:00 am - 16 minutes 43 seconds[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:1b699b32-3feb-4109-a556-2d8ce4d5c683-3" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant">
Read this episode: mikekim.com/book-roi
Watch this episode on YouTube »
In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers.
You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out.
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28 October 2025, 8:00 am - 12 minutes 39 seconds[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI
Read this episode: mikekim.com/economy-of-meaning
What if the next great economy isn't about money, content, or attention, but meaning? In this conversation, I unpack every major shift we've lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning.
It's a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share stories that cost them something, lead with honesty, and build brands that matter because they mean something. I believe this is where personal branding is going in the age of AI.
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21 October 2025, 8:00 am - 9 minutes 39 seconds[#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business)
Read this episode: mikekim.com/delete-and-replace
Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces.
Some stories can only be released when you transmute them into something with material consequence—a book, a body of work, something that makes it all matter. If you've spent years hiding behind other people's frameworks and voices, there comes a moment when what's clawing its way out of you demands to be heard.
RESOURCES & LINKS:
- Waitlist for Book Accelerator: mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
- Connect with Kevin Monroe on LinkedIn »
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14 October 2025, 8:00 am - 13 minutes 43 seconds[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
Read this post: mikekim.com/ip-empire
If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think.
I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns.
This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart.
- 0:01 - An overview of what shaped my view of strategy
- 3:15 - I'm no Sleeping Dragon, but...
- 4:23 - The IP Empire framework
- 6:44 - Stop chasing gigs, start building properties
- 9:05 - Taleb's "Antifragility"
RESOURCES & LINKS:
- Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
- Three Kingdoms book: https://amzn.to/4nAF6Gf
- Three Kingdoms vid summary: Three Kingdoms - OverSimplified
- Antifragile book: https://amzn.to/3VP5wYL
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7 October 2025, 8:00 am - 14 minutes 3 seconds[#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life)
It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?"
That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life.
1:22 - One-way vs. Two-way doors 4:39 - The Lindy Effect 8:28 - The Chick Test 12:49 - Waitlist for writing your book
You can watch this episode on YouTube here » RESOURCES & LINKS:
- Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
- My new book, Own Your Brand, Own Your Career: »
CONNECT WITH ME
30 September 2025, 8:00 am - 4 minutes 24 seconds473 - The Newsletter-First Strategy That's Changing How I Build My Brand
I got sick this past week and it made me realize something important about my content strategy - I've been spreading myself way too thin.
Sometimes it takes getting "punched in the mouth" (as Mike Tyson would say) to see what's really not working. So, I'm sharing my honest struggle with feeling scattered across multiple platforms and the bold new approach I'm testing for the next six months minimum. I
f you've ever felt overwhelmed trying to be everywhere online, this look at simplifying your content might give you the permission you need to focus.
Check out my new book with Andy Storch - available now!
Get Own Your Brand, Own Your Career on Amazon »
This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:
Connect with Me:25 September 2025, 1:45 am - More Episodes? Get the App