This podcast is all about the brilliant world of Podcasting – teaching you how to grow from novice podcaster to confident broadcaster. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills. I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on tw
In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.
Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere.
Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time.
Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088
And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet.
Chapter List
00:00 - Introduction and Matty's Background
02:05 - Mindset for Consistent Podcasting
07:19 - Building Systems and Team Management
17:43 - Content Repurposing Workflow
23:39 - Business Model Behind the Podcast
34:01 - YouTube Strategy Discussion
43:36 - Content Volume and Platform Choice
52:30 - Wrap-up and Resources
An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one?
Mentioned
Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they return for more.
A Call to Action is when you ask your audience to do something. For example:
Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about why you might be seeing little or no uptake with your CTAs, and offer a few tips for putting that right.
Check out our full Podcast Calls to Action guide, which accompanies this episode. And our own CTA this week is a request for you to take our (very quick) Podcraft Audience Survey.
In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode.
These days, it's much easier to make a podcast and reach your target audience. This episode isn't purely an "in our day" ramble, but also (hopefully!) some useful tips and advice about making the best of what's available to you now.
Mentioned
A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast.
Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love.
Comparisons: Where you help people decide by putting two options head-to-head. Break down the pros and cons so your audience can make smarter, more confident choices.
Reviews: Where you share your honest opinion about a product, service, or experience. Show your audience what’s great, what’s not, and whether it’s worth their time or money.
Case Studies: Where you tell real-life stories to inspire or teach your audience. Dive into successes, challenges, or unique approaches that they can learn from or relate to.
Costs: Where you break down what things cost and whether they’re worth it. Help your audience understand where to spend, where to save, and what to expect financially.
How-Tos: Where you teach your audience how to do something step by step. Make it simple, clear, and actionable so they can achieve their goals with confidence.
Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?
Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals.
Full article: How Much Money Do Podcasters Make?
Elsewhere, we also talk through a brilliant piece by Lauren Passell and Arielle Nissenblatt of Podcast Marketing Magic: Podcast Marketing and Publishing: What’s in and What’s Out for 2025?
Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?
No?
Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out.
Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible?
On top of that, we discuss podcast listener pet peeves, as well as the various ways you can (effectively) get feedback on your podcast!
Mentioned
We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them.