Weekly LinkedIn updates, discussion, interviews and tips for the UK's best known LinkedIn Trainer, Mark 'Mr LinkedIn' Williams
Bruce Johnston has been helping people use LinkedInâ˘ď¸ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedInâ˘ď¸ so I thought it was about time to bring him onto the show to share some of his insights.
LinkedInâ˘ď¸ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...
Can AI be used in a credible, authentic and ethical way on LinkedInâ˘ď¸?
That plus...
New - Company page premium inc' Who viewed your company page'
An improved 'Premium benefits' page plus a special offer
Why the new 'Recruiters verification badge' is a disgrace!
Post search results now favour Articles
A great new option for profile custom buttons
An interesting piece on Colla'boring'ative articles!
Post of the week
This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.
I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;
How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!
His very sports orientated childhood and his (and his fathers) obsession with Lacrosse
The benefits of focus and determination to achieve his potential in lacrosse
How he attended 4 high schools in 5 years experiencing bullying at every turn
Tough love from his father
Why he gave up lacrosse and rebuilt his identity
Dealing with authority (when you know they are wrong)
The 1000 Origami Crane Challenge and how it changed him
Completing a challenging 2,200-mile trek along the Appalachian Trail
Quitting law school
The difference between moving on and giving up
How a random comment from a stranger "You could always live on a boat" led him to the maritime industry.
How he negotiated for and bought his first boat
How he taught himself to sail his first voyage from New York to Boston
Finding a new community of boat owners
Becoming a boating entrepreneur as an outsider to the industry
Artificial intelligence and the maritime industry
This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions
Gillian Whitney Â
Kevin D. TurnerÂ
Tiina Jarvet
Richard van der BlomÂ
Also in this edition;
My thoughts and feedback on Uplift Live
UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.
With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedInâ˘ď¸ users having the opportunity to create their own newsletters.
So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down that track.
That plus;
A new mysterious 'Who viewed your profile' filter.
Your comment doesn't comply with our policies!
AI enhancements drive an increase in LinkedInâ˘ď¸ Premium subscriptions.
A sneaky way to get 3 months premium free.
How AI features are being assessed
Native AI post generation. Is it any good?
Post of the week
This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow?
That plus;
New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact!
New Privacy setting
New option for profile custom CTA button
Feedback from last week regarding the homepage feed
Post of the week.
Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you?
This may be due to LinkedInâ˘ď¸ deciding that they know what 'quality' content looks like.
Not you...you are clearly not in a position to decide this for yourself!
This week I discuss what we can do to fix this.
That plus;
AI comments are getting very annoying!
The real reason customised invitations are being limited and a cool workaround.
A very sneaky change to your data privacy settings
Saved posts feature urgently needs updating
My take on Public groups
Profile verification favours men!
Post of the week
Are you sure you want to be providing LinkedInâ˘ď¸ with your hard earned knowledge for a badge?
Do the benefits of collaborative articles add up?
That plus;
An update on the revamped Services section
A voice message tip
Sales Navigator improvements
New profile photo feature
Another new 'Pay to spam' feature update
B2B Deep sales playbook. Useful or a Sales Navigator ad?
Are LinkedIn Corp' Sales professionals using LinkedInâ˘ď¸?
It's that time of the year when the legend that is Richard van der Blom publishes his LinkedInâ˘ď¸ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution.
Also covered;
Services page gets a makeover
Creator mode is going
Is profile verification enough?
This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup
Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges.
She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known LinkedInâ˘ď¸ expert in Denmark.
Join me in hearing why Nanna is such an INteresting person!
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