Leveling Up with Eric Siu

Eric Siu

  • 7 minutes 54 seconds
    How To Do AEO The Right Way in 2026

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe


    Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy.


    KEY TAKEAWAYS

    • Win AEO with listicles, citations, and Reddit engagement

    • BOFU and guides outperform for answer engines

    • AI workflows unlock massive content scale


    CHAPTERS

    00:00 What AEO Really Is

    00:35 Listicle Outreach Strategy

    01:17 Importance of Citations

    02:04 Reddit Community Signals

    02:53 BOFU Content and Guides

    04:16 FAQs for AEO

    04:45 Proprietary Data Advantages

    05:11 Brand Mention Monitoring

    05:35 Fixing Technical SEO

    06:03 AI Workflows for Scale

    07:05 Final AEO Framework


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    19 December 2025, 12:39 pm
  • 11 minutes 20 seconds
    Copy These 5 "Boring" AI Automations — They Will Blow Up Your Business

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe


    In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half.


    I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now.



    00:00 Flashy AI Agents vs Five “Boring” Automations

    00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy)

    01:59 Turning Meeting Moments into High-Performing Posts

    03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy

    06:08 Automation #3: Daily Priority Coach for High-Leverage Work

    08:00 Automation #4: Social Media Commenting Agent to Scale Engagement

    09:37 Automation #5: Email Autodrafter with Superhuman

    10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems

    10:36 Why Boring AI Automations Scale While Flashy Tools Don’t


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    11 December 2025, 7:29 pm
  • 6 minutes 43 seconds
    This Stupid Simple SEO Strategy Is Making Us Millions

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe


    We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.


    And yeah, it sounds too easy.

    But this is the new game.


    Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.


    Key takeaways:

    • Clear H1 plus direct answer boosts AI citations

    • Short, scannable openings help LLMs extract answers

    • Optimizing top pages creates a compounding authority flywheel


    Chapters:

    00:00 AI citations overview

    00:20 Why clicks are declining

    00:45 New game gets cited by AI

    01:15 Why most pages fail

    01:45 Clear H1 and fast answers

    02:20 CNBC style bullet points

    03:10 How to optimize pages

    04:00 Tools and workflows

    05:10 Business impact

    06:00 Final strategy summary


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    4 December 2025, 2:10 pm
  • 14 minutes 16 seconds
    The New Rules of B2B Marketing 2026

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe


    The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore.

    We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023.

    Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message.

    If you’re still relying on traditional “brand marketing,” you’re already behind.


    Chapters

    (00:00) Why old B2B playbooks fail in 2026

    (00:27) Dead rules: volume, DIY SaaS, traditional SEO

    (04:37) New rules: AI adoption and AI operator model

    (07:22) Cross-platform authority and B2B CTV

    (08:37) Creator-led LinkedIn and Monday action plan


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    27 November 2025, 8:00 pm
  • 8 minutes 22 seconds
    Google's AI Overviews Are Changing Everything

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve.

    Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions.

    In this video, I break down exactly how to rank in Google's new AI-powered search.

    If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook.


    TIMESTAMPS:

    00:00 - Introduction: Google's new SEO landscape

    00:19 - AI Overviews explained (45% informational, 18% transactional)

    00:44 - Google vs ChatGPT market share reality

    01:26 - Query fan out: How Google finds sources

    02:04 - Key tactics for getting cited

    02:28 - The skyscraper technique (still relevant)

    03:00 - Semantic credibility & brand mentions

    03:31 - Content formatting for AI extraction

    04:09 - Content freshness strategy (95% rule)

    04:50 - Multimodal content approach

    05:31 - Trust signals & brand sentiment

    05:53 - Transactional vs informational content (the 80/20 flip)

    07:06 - Treat each publish like a launch

    07:38 - Next steps


    How to Connect

    IG: https://www.instagram.com/ericosiu

    X: https://twitter.com/ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com


    The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.

    20 November 2025, 7:45 pm
  • 7 minutes 56 seconds
    The New Way to Get High-Intent Traffic (ChatGPT SEO)

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe


    In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to capture intent while the landscape is still wide open.


    Key takeaways:

    â–  Bottom-funnel comparisons and alternatives drive the highest-intent traffic.

    â–  Citations on YouTube, Reddit, and Wikipedia strengthen how AI systems surface your brand.

    â–  Multimodal content, brand-mention tracking, and fresh updates keep you visible in ChatGPT-driven discovery.


    Chapters:

    00:00 Intro to high-intent traffic & ChatGPT SEO

    00:30 Why bottom-funnel content wins

    01:00 Using comparisons & alternatives pages

    01:30 Importance of citations (YouTube, Reddit, Wikipedia)

    02:00 Monitoring brand mentions & LLM tracking tools

    02:30 Creating multimodal content (text, video, audio)

    03:00 Building proprietary tools to attract attention

    03:30 Final thoughts & next steps


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    19 November 2025, 2:56 pm
  • 5 minutes 25 seconds
    Build an AI Agent in 5 Minutes (Easy)

    I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools.


    By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch.


    TIMESTAMPS

    (00:00) Introduction, what you’re about to build

    (00:40) Step 1: Sign up and create your agent

    (01:02) Step 2: Choose your tools and define the mission

    (01:40) Step 3: Confirm, test, and deploy

    (02:20) Demo of the agent running in real time

    (03:00) Why simple agents outperform complicated ones

    (03:45) What you can build next once the foundation is in place

    How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    13 November 2025, 4:01 pm
  • 10 minutes 25 seconds
    Rank Your Website on Google AND on LLMs, Complete Playbook

    I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook. 


    TIMESTAMPS

    (00:00) AEO vs SEO and why “first or last” still applies

    (00:20) The 10 AEO tactics that actually move rankings

    (05:56) SEO fundamentals that still work in 2025

    (09:51) Wrap-up and what’s next 


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/


    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    12 November 2025, 2:39 pm
  • 28 minutes 51 seconds
    SEO Is About To Change Forever (and nobody realizes why)

    I’ve completely rebuilt my SEO playbook for 2025.

    In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search.


    In this talk.

    - Why programmatic SEO still wins

    - How Search Everywhere Optimization builds brand demand

    - Why retention is now more important than distribution


    I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack.



    TIMESTAMPS

    (00:00) SEO playbook intro

    (03:22) Adapt your career now

    (09:31) YouTube as second search engine

    (12:07) ChatGPT apps and workflows

    (27:14) Become a 100x operator


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com



    6 November 2025, 3:02 pm
  • 8 minutes 59 seconds
    90% of Marketers Will Be Replaced by AI – Here’s How, and How to Be in the Top 10%

    I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance.


    Key takeaways:

    • AI won’t replace the best marketers, creativity, initiative and strategic systems will.

    • Becoming an AI orchestrator means managing tools and workflows, not just using them.

    • Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years.


    TIMESTAMPS

    (00:00) AI transforming the workforce

    (00:21) Why the best stay employed

    (01:04) Becoming an AI orchestrator

    (03:04) Strategy + creativity matter

    (05:38) Human psychology never changes


    How to Connect

    IG: / ericosiu

    X: / ericosiu


    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    5 November 2025, 2:00 pm
  • 9 minutes 8 seconds
    Top MCP Use Cases for Driving Revenue

    In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot.


    TIMESTAMPS

    (00:00) Introduction to Model Context Protocols (MCPs) and revenue

    (00:55) CRO Orchestrator: Conversion rate optimization

    (02:17) Sales intelligence and follow-ups

    (05:01) Competitive ad tracking and SEO scaling

    (07:30) Content leverage and future of MCPs


    How to Connect

    https://www.instagram.com/ericosiu

    https://x.com/ericosiu


    Resources

    👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe

    👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    31 October 2025, 1:00 pm
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