HT2215 - No One Cares About Our Plans

It's a fairly common thing in photography to hear a photographer talk about what they are going to do. They haven't done it yet, but they announce to the world they are about to do it — as though we are supposed to care about their plans. Don't tell people what you are planning to do; tell them what you've actually done, accomplished, finished. That's the only thing that counts in the art world.

HT2214 - Every Work of Art Has a Title

I mean that. Every sculpture, every painting, every poem, every novel, every song — they all have titles. So why do we photographers think "Untitled" is a reasonable title? Is our imagination that limited, or are we just lazy?

HT2213 - The Size of the Print, the Size of the Paper

In my first photography class we were taught to leave a quarter inch white space all the way around our images. If we printed on 8x10 paper, the actual area of the image would be seven and a half by nine and a half inches. As my thinking about this has evolved over the years, I now leave space around the image that creates a mat board-like margin on all sides. In practice, this means I print 8x10s on 11x14 paper, 11x14 images on 16x20 paper, etc.

LW1447 - Limited Editions

Years ago, after showing my work to a gallery owner, I was thrilled when she said she loved my work and would like to represent me. It was a lifelong dream come true. She then insisted, however, that I limit my editions as a prerequisite to her representation. I passed. Mechanically, there is no limit on how many "copies" you can make. This is especially true in the age of digital printing. No one knows how many you actually make unless you publicize that. A designation like 1/50 does not mean you have made 50 prints. Who benefits from limited editions?

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Every Picture Is a Compromise, a series at www.brooksjensenarts.com.

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HT2212 - Postal Code Titles

One of my favorite photographers is Jay Dusard. A number of years ago we were preparing to publish a portfolio of his in LensWork and I had sent him proof pages to approve. He immediately got back to me and asked me to change the abbreviations I used in his titles, for example AZ as compared to Arizona. He explained "AZ is not a location, it's a postal code." If we're truly interested titling our prints with accuracy, perhaps we should include the ZIP code in our titles?

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HT2211 - Ready at a Moment's Notice

It's a fairly common occurrence that an exhibition space develops a crisis when a scheduled artist has to pull out for one reason or another. It leaves the exhibitor / gallery with a hole that needs to be filled quickly. Would you be able to respond if you were to receive an invitation that required an exhibition be provided immediately? Maybe it's a good idea to have an exhibition or two ready for any opportunity that presents itself.

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HT2210 - How Many Projects at a Time

In my earliest days of photography I tended to work on one project at a time. I gave it my total focus and postponed working on others. To avoid that void at the end of a project I started working multiple projects at a time. As new ideas came, I added them to a list which became increasingly lengthy and unmanageable. I've since found the sweet spot by using a tiered strategy for managing multiple projects simultaneously.

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HT2209 - Framing Is Its Own Artform

In the late 1990s when we were doing the LensWork Special Edition prints, we offered them with or without frames. It didn't take long before we discontinued the framing options. Now, I never offer my work pre-framed.

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