Is your podcast just another item on your to-do list, or is it a powerful sales asset? 

If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision.

In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule.

1:07 - One of the most dangerous mistakes you can make with your podcast

5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference?

13:51 - Three essential questions to shape your podcast topics and calls to action

19:08 - A real-world example of how to weave sales messages seamlessly into your episodes

Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool

Podcast Strategy Intensive

Podcasting AMA with Uncommonly More

The Podcast Newsroom

How Nicole Otchy Uses Her Podcast As a Sales Asset

Navigating Imperfection with the 20 Shitty Episode Experiment

How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales

What Happens During a Podcast Strategy Intensive

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Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?

This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?

In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.

1:17 - Why this is a common concern and why it’s worth addressing

7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)

11:47 - The difference between educating to prove your expertise and educating to empower your audience

17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you

24:04 - What to do next as you go through the upcoming content you have planned

Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much”

Profitable Podcaster Mastermind

Podcast Strategy Intensive

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How Nicole Otchy Uses Her Podcast As a Sales Asset

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As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable.

That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable.

In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals.

3:09 - What we cover in each call in the first month of the group program

7:20 - How we shift into content and start building sales assets in the second month

9:58 - How the third month of the mastermind is a little bit different and brings it all together

12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course)

15:22 - The shift that happens for you and your show inside the program

Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine

Profitable Podcaster Mastermind

The Podcast Newsroom

How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

How Julia Gruber Transformed Her Podcast Into a Sales Asset

How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman

How Nicole Otchy Uses Her Podcast As a Sales Asset

Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast

How Many Downloads Per Episode Should Your Podcast Have?

Podcast Housekeeping Series:

How to Craft the Perfect Podcast Introduction

How to Craft the Perfect Podcast Outro Call to Action

How to Craft the Perfect Podcast Description and Cover Art

How to Craft the Perfect Podcast Episode

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Up until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.

But what about the impact on how you feel about your podcast? That’s the focus for today’s show where we dive into the process for putting episodes together.

In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.

2:15 - How often I map out episodes and the best place to find content for your podcast

5:33 - My second favorite place to get podcast episode content ideas

8:19 - Several ways you can record episodes

12:09 - Something to be mindful of that can kill your momentum

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode

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When you open up Spotify or another preferred podcast app, what do you see?

As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.

So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.

In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.

2:56 - The art of creating an attention-grabbing cover graphic for your podcast

6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast

9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description

11:40 - The questions you should be answering when putting together your podcast description

14:25 - How often you need to update your show’s description

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

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EP 569: “How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients”

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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!

Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.

1:46 - Why you should update your outro yearly

3:09 - The goal of your podcast outro and three ways you can set it up

7:49 - One thing I absolutely don’t recommend you do with your show’s outro

9:34 - How long your podcast outro should be

10:30 - Quick dos and don’ts of crafting the perfect podcast outro

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro

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Learn More About Podcast Production with Uncommonly More

The Podcast Housekeeping Series

Strategically Repurposing Your Content

How to Craft the Perfect Podcast Intro

How to Craft the Perfect Podcast Outro

How to Craft the Perfect Podcast Description and Cover Art

How to Craft the Perfect Podcast Episode

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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?

This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.

Today, on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 

2:42 - How often should you update your podcast intro

4:55 - The purpose of your podcast introduction

7:18 - A little something special we do with The More Profitable Podcast intro

8:16 - My strong opinions on how you should structure your podcast intro

12:58 - Quick dos and don’ts of crafting the perfect podcast introduction

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro

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The Profitable Podcaster Mastermind

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If you've been podcasting for more than an episode, you've likely thought, “How can I make this better?” We're all striving to make our shows more effective, impactful, and engaging. However, meaningful improvement often boils down to focusing on three key areas.

Today, we're diving into these three crucial categories: gear, process, and production. I'll share actionable changes you can make in each area to enhance not only your show's final product, but also the experience of creating it. By focusing on these aspects, you'll find more satisfaction in both the end result and the journey of podcasting.

As we explore these categories, consider how each one impacts your podcast's overall quality and your personal workflow. The goal is to help you feel more confident and excited about the content you're producing, ultimately making your podcasting journey more rewarding and enjoyable.

4:00 - Importance of mic placement and recording tools that allow for better audio quality.

8:00 - Tips on how to set up your recording environment for optimal energy.

12:00 - The benefits of batching different parts of the podcast production process.

16:00 - How delegating production tasks can free up your time and improve your podcast.

20:00 - How professional production can enhance the quality of your podcast.

Mentioned in 3 Steps to Improving Your Podcast: Gear, Process, and Production

3 Ways Podcasters Improve Sound Quality Without Upgrading a Microphone

Profitable Podcaster Mastermind

Podcast Strategy Intensive

The Podcast Newsroom

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For every poor-fit, under-researched pitch you have for podcast guests in your inbox, you likely also have one or two pitches from podcast growth experts promising thousands of downloads for just a few bucks. But is there an ethical version of this? Can someone genuinely help grow your podcast in a legit and ethical way? That’s the question we’re answering today.

This was a question submitted for our AMA features, which we’re moving over to the Podcast Newsroom! Make sure you’re subscribed so you get these episodes starting in August.

In this episode of The More Profitable Podcast, we’ll explore the reality of podcast growth experts, discuss the fundamental steps you need to take before hiring anyone, and understand the importance of targeted growth because all growth isn’t created equal.

3:30 - Updates on where to find and submit your questions for future AMAs.

6:15 - Why you should be wary of too-good-to-be-true growth promises.

10:00 - Understanding the purpose of growth and why it is important in your business (not just for growth sake).

18:20 - Why more listeners don’t always mean more conversions.

22:15 - Checking if your show is doing what you want it to do now (before worrying about improving it.

25:45 - Engaging with the right audience, and strategic growth methods.

30:00 - Finding the right experts and strategies to grow your podcast ethically.

Mentioned in Finding Ethical Podcast Growth Experts: Reality or Myth?

Profitable Podcaster Mastermind

Podcast Strategy Intensive

The Podcast Newsroom

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It’s time to build your own endless bucket of content ideas. Say goodbye to buying digital products or signing up for endless email lists for content inspiration, or worse scrolling TikTok hoping inspiration shows up on your FYP. 

Instead, dive into strategies that actually work. Learn to create meaningful content that drives your business forward by doing its job of generating, educating, and converting your right fit clients.

In this episode of The More Profitable Podcast, we’ll discuss how to build a system for generating content ideas, why this approach is more effective, and how to ensure your content resonates with your audience. Let’s get started and take control of your content planning process!

3:15 - Why creating your own content plan is more effective than using generic ideas from others.

7:00 - How being mindful of your interactions can provide endless content ideas.

11:45 - The actual issue isn’t a lack of ideas, but recalling the best ones when needed.

15:30 - Practical tools like voice notes and Fathom for recording and recalling content ideas.

21:15 - How to evaluate and choose the right content ideas that align with your sales goals.

26:00 - Create a content calendar that drives your business goals.

Mentioned in Stop Using Someone Else's Content Plan When Trying to Sell Your Services

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Profitable Podcaster Mastermind

Podcast Strategy Intensive

The Podcast Newsroom

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Like any of us, I see plenty of ads on social media, and lately, there’s been a troubling theme around ways you can make sales without selling. This is insanely dangerous, and not at all new. The reason I want us to discuss this is that the theme I’m seeing lately is how you can use your podcast (public or private) as away to make sales without selling in your business.

And spoiler alert… that’s a lie. 

In this episode of The More Profitable Podcast, we’re going to dig into why this notion is flawed and explore how your podcast can truly support your sales process – without trying to skip the most critical part: selling.

3:00 - Debunking the myth and understanding why selling is a necessary part of business growth.

8:45 - How your podcast can change the way you sell, but will never eliminate the need for selling.

13:30 - A real-life example of selling through podcasting 

17:00 - Why selling is a skill that requires practice and awareness.

22:00 - Every small business owner's primary job is selling and how to strengthen your sales skills.

Mentioned in Reality Check: There Isn't a Way to Make Sales Without Selling

Podcasting for Profitability Roundtable

One-Hour Sales Strategy Call with Stacey

Podcast Strategy Intensive

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