There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.

The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing.

In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show.

0:59 - There's a toxic belief spreading that video podcasts are required for success

1:42 - You're a business owner who creates content, not a content creator

2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting

6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work

8:45 - Service providers need conversion engines, not media empires

11:22 - Adding data to the feelings around video requirements

11:45 - 53% of podcast listeners still prefer pure audio content

14:06 - Your podcast goal is conversion, which means retention matters

14:50 - Audio completion rates significantly outperform video retention rates

16:13 - The real cost of video production and why batching is harder

17:40 - Video production costs are 77% higher than audio on average

21:04 - When video actually makes sense for your podcast

23:40 - What does your client need to see to make a decision

25:39 - The both-and strategy for testing video without full production commitment

29:53 - Adding video will not fix a broken podcast strategy

Mentioned In Should You Add Video to Your Podcast This Year

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Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely.

I didn't release a podcast episode from September through January. Four full months of silence. And during that time, I signed multiple new production clients. One found me through Google search, binged my existing episodes, and reached out ready to work together. My podcast kept doing its job even when I wasn't showing up to record.

In this episode of The More Profitable Podcast, I'm breaking down why I was able to step away without tanking my business, what actually happened during those four months, how building your show as a long term asset means it can work whether you're releasing new episodes or not, and what re-entry looks like when you're ready to come back.

1:49 - The reality of taking an unplanned break (and why most people didn't notice)

4:12 - How I made the decision to step away and what I knew would keep working

7:02 - Why my episodes are built as sales assets, not just content

9:03 - What actually happened during the four months I was gone (spoiler: I signed new clients)

11:50 - The long-term value of consistency and why stick-to-itiveness matters

13:05 - How social media algorithms shifted and why podcasts matter more than ever now

16:52 - Why long form content is what actually nurtures people into buyers

19:18 - How to prepare for unexpected breaks by building strategically right now

21:28 - Coming back: do you announce it or just start releasing again?

24:07 - How to rebuild your podcasting muscles after time away

26:05 - Being honest about capacity and what you actually need right now

29:09 - Why this isn't the first time this has happened (and won't be the last)

Mentioned in What Happened When I Stopped Podcasting for Four Months

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A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.

Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want.

In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients.

0:32 - Why “record and release” keeps your podcast from working as a sales tool
2:37 - How quarterly planning actually saves you time and stress
4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them
7:14 - How intentional education raises the quality of your sales conversations
8:31 - Why strategy intensives exist (and how they support DIY podcasters too)
10:33 - Using quarterly planning to check if your podcast goals still align with your business
13:15 - Why running week-to-week content leaves you behind when seasons shift
16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it?
18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasons

Mentioned in Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool

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If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients.

I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive.

In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t.

00:39 — Why perfectionism feels safe but actually keeps me stuck

04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters

07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it)

10:22 — The cost of hiding — lost visibility, lost trust, lost clients

12:32 — Why my crummy first episode was better than every draft I never published

13:56 — How I coach clients to experiment without the pressure of perfect

14:44 — How the Podcast Launch Accelerator helps me keep perfectionists moving

Mentioned in Perfection Is What’s Keeping You From Launching Your Podcast

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If perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out. 

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If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales.

Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated.

In this episode of The More Profitable Podcast, we’ll talk about what actually matters when you look at your podcast numbers, how to measure success in a way that matches your business goals, and the content shifts that will help you attract and convert the clients you actually want.

1:24 – The real question to ask instead of “how do I get more listeners?”

2:41 – The first step if you’re unhappy with your numbers

5:59 – Why your download expectations are probably unrealistic

7:32 – How comparing your show to itself helps you see progress

10:00 – Shifting your goals from audience size to sales alignment

14:43 – What realistic capacity looks like for most coaches and service providers

17:36 – Why chasing thousands of new listeners can break your business

19:57 – The three core jobs your podcast content should do

21:06 – Why right-fit listeners are better than hundreds of casual ones

23:07 – Retention as the real driver of revenue

24:29 – Building content that works like SEO for long-term discoverability

27:26 – The timeless advice that still works no matter how the platforms change

28:44 – Building a bingeable library that attracts and converts the right people

29:03 – How to shift from chasing growth to building leads that actually buy

Mentioned in Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)

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Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.

But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together.

In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.

2:15 - How often I map out episodes and the best place to find content for your podcast

5:33 - My second favorite place to get podcast episode content ideas

8:19 - Several ways you can record episodes

12:09 - Something to be mindful of that can kill your momentum

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode

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When you open up Spotify or another preferred podcast app, what do you see?

As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.

So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.

In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.

2:56 - The art of creating an attention-grabbing cover graphic for your podcast

6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast

9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description

11:40 - The questions you should be answering when putting together your podcast description

14:25 - How often you need to update your show’s description

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!

Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.

1:46 - Why you should update your outro yearly

3:09 - The goal of your podcast outro and three ways you can set it up

7:49 - One thing I absolutely don’t recommend you do with your show’s outro

9:34 - How long your podcast outro should be

10:30 - Quick dos and don’ts of crafting the perfect podcast outro

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro

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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?

This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.

Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 

2:42 - How often should you update your podcast intro

4:55 - The purpose of your podcast introduction

7:18 - A little something special we do with The More Profitable Podcast intro

8:16 - My strong opinions on how you should structure your podcast intro

12:58 - Quick dos and don’ts of crafting the perfect podcast introduction

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro

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This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.

During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year.

What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision.

0:54 — Why this behind-the-scenes episode came about and what my client asked

4:00 — How every piece of content is intentionally built to drive you to a decision

5:35 — Goal #1: Testing a new opt-in that's integrated with the content

6:42 — Building assets instead of just episodes and thinking about long tail discovery

11:41 — Goal #2: Building another repeatable series focused on launching

14:29 — How mid-year review is really the start of next year planning

16:05 — Building intentional assets to sell my pillar offerings

18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on

20:35 — The desire to build more community and relationships

26:01 — How all of these goals tie together and thinking more holistically about your show

Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year

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If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.

But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.

In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.

Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

1:41 — When the instinct to overhaul isn't based in data but feelings

2:23 — Why overhauls are usually the wrong move and what they really cost you

3:06 — The procrastinate planning trap and how it feels productive without impact

6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not

7:25 — How to use conversations and feedback to identify your most impactful episodes

8:46 — Building mechanisms for people to talk back to you

11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative

12:43 — Why this episode is built to be a sales tool, not give you more ideas

13:54 — How to frame calls to action as the fix for your clients

15:46 — Tune-up step 3: Think pathways, not value when planning episodes

16:23 — Why your emphasis on being valuable is detrimental to your listener and business

17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support

19:15 — Signs it's time to get help with your podcast strategy

Mentioned in Why Your Podcast Needs a Tune-Up, Not a Total Overhaul

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If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help.

You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.

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