Learn how to build a successful business in the crafts industry.
On today's episode of the Craft Industry Alliance podcast, we’re talking about felt with my guest Renae Bradley.
Renae is the owner and creative director of Benzie Design, a colorful felt stitchery and craft shop founded as a creative outlet that gave her permission to “rainbow-tize” everything -especially wool felt. In business for over 15 years, Renae values the community that has been formed both online and within Benzie's local brick & mortar.
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This episode is sponsored by Fire Mountain Gems & Beads.
Fire Mountain Gems and Beads has supported jewelry-making artists for more than 50 years, offering a wide selection of beads, gemstones, findings, tools and creative supplies. Known for quality, consistency and inspiration, Fire Mountain serves designers at every stage—from first projects to established creative businesses.
Get a free catalog right here.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
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On today's episode of the Craft Industry Alliance podcast, we’re talking about creating a craft kit company with my guest Michelle Galletta of Kiriki Press.
Ontario College of Art and Design printmaking grad Michelle Galletta wanted to make her niece an embroidered doll but couldn't find a pattern anywhere. A week after attempting her very first stitch, she was left with a set of wonky owl dolls and a deep appreciation for the craft. In time, this newfound love of embroidery joined forces with screen printing, and Kiriki Press was launched in 2013 with seven doll patterns. The collection has expanded to include over 30 embroidered doll kits, felt kits, tools and a small brick & mortar shop in Toronto's Roncesvalles neighbourhood. Kiriki Press kits can be found in over 1000 stores worldwide and known for their adorable designs, top quality materials and user friendly instructions.
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This episode is brought to you by h+h americas and the Fiber + Fabric Craft Festival.
h+h americas is the premier wholesale springtime event for the fabric and fiber industry in Rosemont IL. With over 575 exhibitors from 26 nations, business workshops, demos, fashion shows, networking and more, this is a must-attend event for anyone working in the crafts industry. Classes start May 5 and the expo is May 6-8th.Visit hh-americas.com to learn more.
The Fiber+Fabric Craft Festival is this spring’s premier consumer craft event, happening in Rosemont, IL April 30-May 3rd. With a full calendar of workshops and 250 merchant booths, this is the place to learn new skills, bond with crafty friends, and build that fiber and fabric stash. Tickets go on sale Feb 1st at fiberfabriccraft.com.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we're talking about cosplay with my guest Madison May.
Madison is the owner and head pattern maker at CUT/SEW Sewing Patterns, a beginner-friendly pattern company that provides entry-level, customizable patterns to the cosplay and street fashion community. With over fifteen years of experience in the costume and fashion industry, Madison has provided patterns to both Broadway and off-Broadway theatrical productions, major US theme parks, cruise lines, and television.
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This episode is sponsored by The Academy for Virtual Teaching.
Visibility matters when markets tighten. The Academy for Virtual Teaching’s Video Making Crash Course and YouTube for Audience Growth training help craft businesses build trust and reach customers directly—without complicated production. Check it out at: academyforvirtualteaching.com
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft community with my guests Ann Shayne and Kay Gardiner
Kay Gardiner and Ann Shayne are the co-founders of Modern Daily Knitting, one of the most vibrant places in today’s knitting world. Their partnership began in 2003 with a blog that quickly grew into a beloved hangout online, known for its humor, warmth, and stalwart belief that knitting is a vital part of a life well lived.
In 2024, they created Nash Yarn Fest, a big-hearted, large-scale annual gathering with vendors, speakers, and a Friday night hootenanny.
Beginning in 2025, they created a welcoming, inclusive community called The MDK Society, where members gather online and in person, and save all year long on MDK classes, shopping, and events. And, in what has been the ultimate manifestation of a dream and most certainly their steepest learning curve, they developed two MDK-exclusive yarns, American-made Atlas and British-made Jane. Through all this, MDK has proved to be most definitely part of a life well lived.
Join MDK Society with a special discount for our listeners! Use the code CIA10 for 10% off MDK Society now through Feb. 28, 2026.
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This episode is sponsored by The Academy for Virtual Teaching.
Most craft businesses are sitting on decades of expertise - techniques, processes, and problem-solving knowledge.
As tariffs and rising costs compress margins, that knowledge matters more than ever.
The Academy for Virtual Teaching’s - Virtual Teaching 101 helps craft businesses explore whether that knowledge could become a complementary income stream beyond physical products.
Learn more at academyforvirtualteaching.com.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we're talking about running a brick-and-mortar yarn shop with my guest, Ali Dillingham, owner of A Yarn Market.
A Yarn Market is a welcoming space based on the mission to make knitting and crochet accessible to all. With over 20 years of knitting experience, Ali is passionate about sharing the joy and therapeutic benefits of mindful making. She often refers to knitting as her form of 'yarn therapy.'
As a former speech-language pathologist with experience in educational settings, Ali has a deep understanding of how people learn. This background benefits her inclusive teaching style, making her a patient and effective instructor. Ali is known for her ability to empower students of all skill levels.
At A Yarn Market, along with providing access to local yarn, Ali has created a space where creativity and community flourish.
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Today's episode is sponsored by The Academy for Virtual Teaching.
With tariffs, rising costs, and supply uncertainty, a lot of craft businesses are rethinking how dependent they are on physical products.
The Academy for Virtual Teaching’s Virtual Teaching 101 walks through how education and digital offerings can help diversify income for craft businesses right now.
Learn more at academyforvirtualteaching.com.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we’re talking about fabric design with my guest Kim Kight.
Kim Kight started in the craft blogging world in the 2000s, first with a personal sewing and knitting blog then her fabric news blog, True Up. She is the author of the book "A Field Guide to Fabric Design" in 2011 with Stash Books, which is still in print. She started designing with Cotton + Steel Fabrics in 2013, now Ruby Star Society since 2018. She lives outside of Austin, TX with her family and pets.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we’re talking about crochet design with my guest, Brittany Garber.
Britt is the creative force behind KnotBadBritt—a name that’s become synonymous with bold color, approachable crochet design, and thoughtful community-building in the fiber arts world. With over five years of experience as a designer and educator, Britt is known for patterns that are both playful and practical, helping makers grow their skills with confidence. She’s also the founder of the Makers of Color Collective, an initiative focused on amplifying diverse voices and fostering deeper inclusion across our industry.
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This episode is sponsored by QT Fabrics.
Discover the creativity behind QTFabrics! From vibrant prints to endless textures, our collections are crafted to elevate every quilting and sewing project.
We proudly celebrate the artistry of beloved designers Jane Maday, Andrea Lavery, Kate Lower, and Dan Morris, and we’re thrilled to welcome fresh inspiration from Emily Lamb as well as Elaine Hooley of Soho Studios, London.
At QTFabrics, every yard tells a story. Let it help you tell yours.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we’re talking about quilting with my guest Maria Shell.
Maria’s work is grounded in the tradition and craft of American quilt making. She strives to take the classical components of a traditional bedquilt and manipulate them with the hope of creating surprising combinations of pattern, repetition, and color for the viewer.
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This episode is sponsored by Quarry Books.
Check out Crochet Your Celebrity Crush with Lee Sartori! This book provides 15 amigurumi patterns to create adorable, crocheted versions of famous actors, musicians, and athletes. You can stitch your very own Harry Styles, Pedro Pascal, and more with Lee’s
step-by-step instructions, suitable for crocheters of all skill levels.
Crochet Your Celebrity Crush is available now from Quarry.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we’re talking about hand sewing with my guest Louisa Soenstrom.
Louisa considers garment-making skills to be deeply empowering. Louisa writes and teaches about patternmaking and hand stitching clothing. For most of a decade, she worked in technical design and patternmaking, most recently for Macy's and Eileen Fisher. Previous works have included a self-published book called Hand Sewing Clothing: A Guide, as well as two seasons of “Patternmaking in Public Places,” an outreach project she started to democratize access to patternmaking skills. This year, Louisa is celebrating the August release of her newest book, The Handsewn Wardrobe: A Complete Guide to Making Your Own Clothes, from Patternmaking to the Finishing Stitches, in collaboration with Storey Publishing.
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This episode is sponsored by P&B Textiles. P&B Textiles has entered their 45th year of business — that’s four and a half decades of creativity and connection! A true legacy company celebrating its commitment to design, innovation, and outstanding customer service. Through the years, they’ve built lasting relationships and inspired makers everywhere. They truly value those personal connections with both fabric shops and consumers. P&B ----- “Basics and Beyond!”
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
On today's episode of the Craft Industry Alliance podcast, we’re talking about building a crochet business with Amy Ting.
Amy Ting is a Korean-Taiwanese crochet designer based in the Bay Area, California. She is the author of Amigurumi Critters and creator of Curious Papaya. Amy’s amigurumi creations have resonated with a wide audience but especially so with the Asian-American population.
Her designs have been featured in notable publications such as Simply Crochet Magazine and Crochet Society, and she has also collaborated with popular brands in the fiber arts community such as Michael’s Arts and Crafts, Jo-Ann Fabrics and Clover Needlecrafts. Amy hopes for those viewing her work to feel empowered through representation and inspired to take on new challenges.
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Today's episode is sponsored by knitCompanion. Knit without limits! knitCompanion keeps track so your hands and mind can focus on making things and learning new techniques. It works with ANY PATTERN so you can craft what you love. Check it out and download the app today!
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.
Welcome to this special episode of the Craft Industry Alliance podcast.
Today, we’re excited to share with you an interview with Abbie Small. Abbie served as executive vice president and general manager of Simplicity Creative Group, owner of the Big 4 pattern companies. Just last week, Rubelmann Capital, in partnership with Abbie, acquired the company from the bankruptcy auction that was held after Design Group in the UK sold Design Group Americas to Hilco Capital for $1. Now, Abbie is at the helm. We ask her how her this sale came to about and find out what the future holds for these legacy sewing pattern brands. Here's me with Abbie Small.
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This episode is sponsored by Spoonflower.
Tired of supply chain disruptions getting in the way of your business? Spoonflower’s print-on-demand model means you get the designs you want, on the fabric you want, when you want them—all printed on demand in the USA. Click right here for access to a special offer for Craft Industry Alliance members. Discover your next bestseller today.
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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.