Consulting Success Podcast

Consulting Success

The #1 podcast for entrepreneurial consultants who want to build a profitable, scalable and strategic consulting business.With endless competition, ever-growing market demands, and a fast-paced digital world, gaining success in the consulting industry can feel challenging. If you're ready to realize your full potential and want to learn the best practices, principles and strategies to run a successful consulting business be sure to tune into the Consulting Success Podcast.Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is your guide to overcoming the most difficult obstacles in the consulting industry and enjoying big wins.Learn strategies for maintaining an effective team and attracting clients. Discover how to craft a clear and engaging message, and implement a marketing engine for consultants that actually works. Every conversation explores how to improve your business model to open doors to golden opportunities.This podcast features experts from various industries who share the desire to achieve success in the consulting business. They expose their well-kept secrets to get to the top. Hear the building blocks that started their careers and the most important principles they uphold to get through challenging entrepreneurial moments.Hosting the podcast is Michael Zipursky, CEO and co-founder of Consulting Success. Building businesses for more than 20 years, he has advised start-up brands, service providers, and billlion dollar corporations like Panasonic, Financial Times, Sumitomo and more. Michael is also an in-demand keynote speaker and author of five books about consulting. He's dedicated to helping entrepreneurial consultants increase impact and earn a higher income. And on top of it all,

  • 18 minutes 18 seconds
    How to Find the Right Niche for Consulting

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    13 January 2025, 8:15 am
  • 43 minutes 13 seconds
    Is "Growth Mindset" Holding You Back with Stephen Fleming

    Curious as to how a PhD nutrition scientist pivoted from testing infant formula on pigs to advising Fortune 500 giants? Dr. Stephen Fleming reveals his entrepreneurial journey with Traverse Science here today, sharing how he transformed niche expertise and limited resources into a thriving consultancy. Sharing his strategies for effective customer discovery, he details how he built a loyal client base through strategic networking, and scaled a team while prioritizing work-life balance, especially after becoming a parent. Dr. Fleming goes on to offer tactical advice on doubling deal size with value-based pricing and impactful live proposals, and finishes up by sharing practical nutrition insights for entrepreneurs, including the power of fiber, the benefits of tea, and debunking fad diet myths for sustained energy and focus. 

    In this episode, you'll learn:

    • How to identify and address client needs in a highly specialized field.
    • Strategies for effective networking and lead generation, even with limited resources.
    • How to structure client engagements and proposals for maximum efficiency and profitability.
    • The importance of aligning business goals with personal values and lifestyle preferences.
    • Practical tips regarding both nutrition and building and maintaining strong client relationships.


    Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.


    Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. 


    So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.


    Dr. Stephen Fleming, a neuroscientist with a PhD from the University of Illinois, helps research directors at global nutrition brands like Nestle and Reckitt Benckiser better understand and promote their products. His company, Traverse Science, provides evidence synthesis and literature reviews to substantiate claims, guide R&D, inform policy, and more. By offering an objective scientific perspective, Traverse Science empowers research teams to avoid data overwhelm, make informed decisions, and focus on their core strengths. Dr. Fleming's mission is to cut through misinformation and provide evidence-based solutions for the food and beverage industry.


    Connect with Dr. Stephen Fleming


    Discover more about Traverse Science

    Mentioned in this episode:

    Follow Consulting Success!

    Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    6 January 2025, 8:30 am
  • 10 minutes 56 seconds
    The First Signs a Business Needs Your Consulting Work

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    30 December 2024, 8:15 am
  • 31 minutes 34 seconds
    How This Engineer Built A 7-Figure Potato Consulting Business

    How exactly does a mechanical engineer with dreams of working with race cars end up becoming “The Fry Guy” with his own million-dollar consulting business in the potato processing industry? Mike DeLong, President of Projex Consultants, is here to share his unconventional journey doing just that. 

    Striking out on his own after years working at McCain Foods, Mike credits Projex’s early success to emphasizing clear service offerings, a targeted client focus, confident communication, and creating a powerful referral network by leveraging industry relationships with equipment suppliers. Discussing his efforts to scale his business, he notes that he hired a virtual assistant to focus on high-value tasks, then recruited skilled professionals with competitive pay, remote work, and unlimited PTO, to help overcome the challenges of solo consulting. As you will hear, Mike’s remarkably high client retention comes from genuine care, sharing industry insights, and consistent communication, demonstrating that clear vision, strategic relationships, and a people-first approach are the keys to building a thriving consulting business.

    In this episode, you'll learn:

    • How to leverage niche expertise to build a thriving consulting business
    • Strategies for activating and nurturing referral networks
    • How to strategically scale your team with virtual assistants and industry experts
    • The importance of balancing entrepreneurial ambition with personal values
    • Tactics for building and maintaining strong client relationships

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    Follow Consulting Success!

    Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!

    23 December 2024, 8:30 am
  • 14 minutes 52 seconds
    The Best Consulting Business Model

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    16 December 2024, 8:28 am
  • 42 minutes 40 seconds
    How To Thrive As A Solo Consultant with Amy McDougal

    How exactly does a flute player end up building and running her own six-figure consulting business? Amy McDougal, President and Founder of CLEAResources, shares her journey from earning a BM in Flute Performance to leading a thriving legal compliance consultancy. 

    After a chance entry into law and military service, Amy discovered her passion for preventive legal risk mitigation. She created a niche by blending the personalized approach of a lawyer with the structured frameworks of a consultant, bridging the gap between costly law firms and off-the-shelf solutions.

    To reach such high level clients as General Counsels and CCOs, Amy uses innovative, network-driven tactics, emphasizing direct communication over digital marketing. Her clients range from family-owned businesses to global corporations, all seeking effective compliance programs, and she compares compliance to the essential investment in physical security, highlighting its critical yet unquantifiable value. Drawing upon military lessons like followership and an abundance mindset, Amy remains a solo consultant who delivers high-quality, personalized services, and whose referrals and focus on comfort fuel her sustained growth and success.

    In this episode, you'll learn:

    • How to identify market gaps and create hybrid consulting offers
    • Marketing strategies for reaching niche client profiles (e.g., General Counsel)
    • The power of analogy in communicating the value of preventative services
    • The importance of both leadership and followership in consulting
    • How to build a successful business on your own terms

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    9 December 2024, 8:30 am
  • 19 minutes 34 seconds
    7 Things That Are Destroying Your Consulting Business

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    2 December 2024, 8:00 am
  • 34 minutes 22 seconds
    The $50K Consulting Offer That Works with Mike LaVista

    What does it take to go from seeking sales door-to-door to helping $100 million industrial companies achieve 10x growth? Caxy CEO Mike LaVista has done all that and more in his 23-year journey scaling a tech consulting firm, and he shares many of his secrets for success here today. 

    Starting with an 80's cover band background, Mike's transition to tech was accidental but fueled by a focus on client needs. Caxy's key pivot, he reveals, was niching down to serve industrial companies scaling to $1 billion. Noting that this specialization dramatically increased project value, Mike highlights Caxy’s innovative "Game Changer Assessment" which has become a cornerstone, positioned as an investment, not a cost. He details how client acquisition has evolved from cold calls to referrals, partnerships, and content marketing - including his own podcast - and that scaling the team has required standardized processes and objective hiring assessments. Mike finishes up today by describing his transformation from tech expert to strategic CEO, embracing coaching and a growth mindset, and propelling Caxy toward exponential growth as it aims to make today's top line tomorrow's bottom line in three years.

    In this episode, you'll learn:

    • How to niche down your consulting services for maximum impact
    • How to position a high-value discovery offer
    • Client acquisition strategies beyond cold outreach: the power of referrals, partnerships, and content
    • Key steps to effectively scale your team and avoid delegation pitfalls
    • The role of objective assessments in hiring A-players
    • Strategies for transitioning from a technical expert to a strategic CEO focused on exponential growth.

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    25 November 2024, 8:30 am
  • 16 minutes 32 seconds
    This is How Successful Consultants Get More Clients (real progression revealed)

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    18 November 2024, 8:15 am
  • 29 minutes 49 seconds
    How To Turn Expertise Into Emotional Buying Decisions with Stephen Steers

    How can focusing on your Ideal Client Profile (ICP) and honing storytelling transform your consulting practice? In this episode, author, keynote speaker, and President of Steers Consulting Group, Stephen Steers, shares some of the strategies that have reshaped his business. With experience advising over 750 companies, Stephen discusses how he pivoted to serve professional services firms and managed service providers (MSPs) in cybersecurity, focusing on what he found most effective for scaling—leaning into niche markets and reliable channels like speaking engagements. By identifying the core motivations that drive buyers, Stephen explains how he uses tailored storytelling to bridge business goals with personal values. The approach simplifies client relationships and emphasizes the value of one or two effective channels for lead generation over spreading yourself too thin. He underscores that growth is often more about mindset than skillset, especially when aiming to scale.

    In this episode, you’ll learn:

    • How to target your ICP for scalable growth
    • Cold outreach strategies for steady leads
    • How to get clients and set goals
    • The Magnificent 7 Reasons Why People Buy
    • The power of storytelling to deepen client relationships
    • The benefits of seeking speaking opportunities
    • The importance of building and owning your email lists

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    11 November 2024, 8:30 am
  • 17 minutes 59 seconds
    The Dangers of Consulting People Don't Talk About

    Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

    Mentioned in this episode:

    Momentum Program

    Boost your consulting business in 2025 with the enhanced Momentum Program from Consulting Success, featuring new Pentagon Calls! Training starts February 4th. Get the strategies you need for predictable growth. Visit www.ConsultingSuccess.com/jumpstart to learn more and register.

    4 November 2024, 8:00 am
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