Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

  • 54 minutes 46 seconds
    #676: Mini-Training: How To Plan Out Your Promo Calendar & Revenue For The Year

    BE SURE TO SNAG THE FREE TEMPLATE THAT GOES HAND IN HAND WITH THIS EPISODE! You can grab it here!


    My proven step-by-step strategy for planning out your entire promotional calendar and reaching your huge revenue goals! 


    Picture this: you kicking off your year with a crystal clear vision of what's possible for your business and a rock-solid plan to reach those revenue goals? It's not too good to be true, my friend! In fact, it's totally possible by simply planning your promotional calendar and mapping out your revenue goals a year in advance. I’m telling you – these are 2 business growing staples that will have you scaling year after year after year! 

    Now, I know it can be overwhelming to plan so far ahead, especially if numbers aren't your thing (I'm pointing to myself here). But as an entrepreneur, I can't emphasize enough how important it is to understand every aspect of your business, and revenue planning is a massive part of what will make you successful. 

    Want to know how my team gets so much done in a single year and why we continue to hit our big goals? It’s because we plan for them! I know it's only May, but trust me – it's never too late or too early to start planning. 

    So, grab a pen and paper or open that note-taking Google doc because, in this episode, I'm guiding you through a step-by-step strategy to create a fully-fledged promo calendar and revenue plan. 


    Today, I cover: 

    • 7:56: Questions to ask when reflecting on your last 12 months 
    • 9:20: A simple exercise for brainstorming your big ideas 
    • 10:35: How to get super intentional when designing your next year 
    • 12:45: Advice for deciding on your non-negotiables 
    • 15:49: A tangible guide for planning your revenue goals and identifying opportunities for more profit 
    • 25:55: The importance of understanding your numbers 
    • 30:58: Why you should never focus on the ‘how’ in your planning stage
    • 33:35: Tips for taking a step back to audit, check, and prune your draft 
    • 38:15: Making informed decisions about your promotion and launch calendar
    • 44:20: How to break down your finalized yearly revenue projections by quarters 


    Listen in and check out my revenue planning template freebie, pulled directly from my own business. Apply it to yours today and you’ll be thanking yourself in the future!


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    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    2 May 2024, 5:01 am
  • 20 minutes 34 seconds
    #675: What To Do When You Launch At The Same Time As Your Peers

    Avoiding distractions, comparisons, and insecurities during a launch.


    Ever found yourself in a situation where you put a massive amount of effort into creating an amazing digital course or webinar and have marketed it brilliantly, only to realize that everyone around you is launching a similar offer at the EXACT same time? If this has happened to you, you know just how overwhelming it is! 

    Well, my friend, I completely understand this feeling because it literally just happened to me when I launched my Subscribed Bootcamp! I felt like every heavy hitter in the industry was launching their own bootcamp at the same time, and honestly, I panicked. But I know now there was no reason to! Trust me – it’s a natural feeling, but you can't let your insecurities or urges to compare yourself to your peers get the best of you

    I've never talked about this topic on the podcast before, but it's an important one. In this episode, I walk you through how I've managed these feelings through more than a few of my launches! I also share some tips on avoiding distractions during a launch and using this friendly competition to your advantage. 


    In this episode, I cover: 

    • 4:54: Why you should always question and revisit your first thoughts 
    • 7:21: Tips for avoiding distractions and comparisons during a launch
    • 11:09: How to use healthy competition to light your fire 
    • 12:53: My inversion problem solving exercise 
    • 15:33: Deciding on your unique abundance motto 


    Listen in and stay focused on YOUR goals, YOUR strategies, and YOUR audience. Remember, your biggest enemy during a launch is a pesky inner critic!


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!


    30 April 2024, 5:01 am
  • 57 minutes 2 seconds
    #674: The Psychology of A Successful Entrepreneur With Love Life Expert & Confidence Coach, Matthew Hussey

    Here’s why upleveling your love life will uplevel your business with Matthew Hussey!


    Do you ever dream of a reality where you're absolutely killing it in your career and your love life? Well, it's not just a dream anymore! I've got an absolutely brilliant guest joining me today with tons of expert tips and incredible guidance to help you achieve both! 

    Matthew Hussey is a love life genius, a New York Times bestselling author, and the mastermind behind the #1 love advice YouTube channel with over half a billion views! Trust me, you're in for a treat! 

    I know you might be thinking, "Why should I care if I'm not single?" Well, my sweet friend, this episode isn't just about finding love. We're diving deep into the psychology of entrepreneurship and how the same qualities that make you successful in love will make you successful in business. 

    Matthew opens up about his journey from shy guy to multimillion-dollar entrepreneur and how confidence and vulnerability are the keys to personal and professional growth. When you've got both love and success on your side, there's no limit to what you can do! 

    Plus, whether you're flying solo, feeling stuck in your relationship, or needing a confidence boost, Matthew's new book "Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What)'' has got you covered!


    Today, you’ll hear about: 

    • 4:22: Why Matthew was initially passionate about helping people find love 
    • 12:53: Advice for combatting imposter syndrome, embracing self-acceptance, and stepping into your confidence 
    • 22:59: The importance of being vulnerable in your personal and professional life
    • 27:37: Matthew’s biggest lessons learned from building his multimillion dollar business 
    • 32:48: The similarities between being successful in entrepreneurship and being successful in love 
    • 39:12: Why Matthew wrote his new book 

    Listen in and pre-order your copy of Matthew's book now. Get ready to uplevel your love game AND your business game today!


    Rate, Review, & Follow on Apple Podcasts 


    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    25 April 2024, 5:01 am
  • 20 minutes 53 seconds
    #673: My Entrepreneur's Bookshelf: Must-Read Books for 2024

    Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. 


    Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it's reading as much as possible! Believe it or not, reading books isn't just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health

    Now, I'm not going to recommend the usual business or finance books that you've probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I'm on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between! 

    I know that you're extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That's why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem. 


    In this episode, you’ll hear: 

    • 1:16: Tips for finding time to read within your busy schedule 
    • 5:54: A book for building your business that can thrive without you being directly involved 
    • 8:33: A book for mastering self-improvement and the ability to learn new skills 
    • 10:08: A book that highlights the importance of courage and managing expectations 
    • 12:27: A book for transforming self-sabotage into power and building your emotional intelligence 
    • 15:09: My favorite fun reads and page-turning biographies 


    Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    23 April 2024, 5:01 am
  • 21 minutes 49 seconds
    #672: The One Word That Led Me to Have My Best Year in Business Yet

    A simple strategy for remembering what you’re working toward in 2024!


    Have you ever heard of selecting a personal word of the year? It's like having a roadmap to steer you through your year. Maybe you've even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business? 

    Last year, I did this exercise with my team, and it completely transformed the way I see my business. I'm telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year. 

    But enough about my business! In this episode, I'm here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It's time to push the boundaries of what you thought was possible for your business and get crystal clear on what's in store for you! 


    Today, you’ll hear all about:  


    • 3:10: Why ‘unreasonable’ was my company’s word of the year in 2023
    • 7:15: How my team chose our word for 2024
    • 9:54: Three tips for deciding on the word of the year for YOUR business 
    • 12:45: A fun and tangible strategy for always remembering who you are and what you’re working towards


    Listen and pick your word of the year now! And don't forget to drop me a line on Instagram to make it official. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    18 April 2024, 5:01 am
  • 48 minutes 37 seconds
    #671: A Look Inside My Membership: Momentum

    How my exclusive Momentum membership has scaled my business and upleveled my community. 


    Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community!

    If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.

    Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!

    To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge. 


    Today, I cover:

    • 5:50: Front end memberships vs. back end memberships
    • 9:40: Behind-the-scenes of my Momentum membership community  
    • 13:20: How Momentum is organized within our membership hub
    • 16:28: The 4 deliverables we roll out every month without overwhelming our members
    • 23:29: Why it's possible to create and sell a memberships even with a small team or no team at all 
    • 28:07: Strategies for creating a supportive community with empowered members 
    • 32:44: Tips and tricks for keeping your retention rate high 
    • 37:15: The most common challenges we’ve faced and how my team overcame them


    Listen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    16 April 2024, 5:01 am
  • 48 minutes 48 seconds
    #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione

    Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.


    My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he's here to share all the secrets of how you can do the same. 

    I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff! 

    Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people! 

    In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you've been questioning taking the leap into full-time entrepreneurship, Mike's story will have you ready to jump! Check out his website for some awesome freebies!


    Today, we discuss: 

    • 5:48: Mike’s fascinating transition from his corporate job into entrepreneurship 
    • 16:33: How Mike overcame his entrepreneurial imposter syndrome and overwhelm
    • 23:33: Brilliant strategies for avoiding burnout or overwork while still meeting client expectations 
    • 30:31: Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list
    • 36:15: Expert advice for speaking on stage 


    Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold!  


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    11 April 2024, 5:01 am
  • 20 minutes 7 seconds
    #669: The Genius Business Idea I Wish I Had Thought of Sooner

    Standing out in the online marketing world by adapting to the trends and innovating your launch process!


    I have some super exciting news to share with you today (drum roll please)! I'm thrilled to announce that I've created a brand new department at my company! I genuinely believe this department will be a total game-changer for my students, the collaboration within my teams, and streamlining content creation. 

    Now, you may be wondering why YOU should care about the inner workings of MY business. Here's the thing – I always find so much value in learning how other people have built and structured their businesses, especially as online business owners with remote teams. 

    That's why, in this episode, I pull back the curtain on the structure of my teams and departments so that you can apply what I've learned to your own business. My friend, I want you to have teams that not only help you scale but are also an incredibly valuable asset to your students

    Even if you're just starting your entrepreneurship journey or running a one-person show, I still want you to tune into this episode! It's always a brilliant idea to look ahead and visualize what's possible for you. Trust me – building out your teams is not as far away as it may seem! And if you're looking to restructure your teams, this will be just what you need to hear. 


    Today, I share:  

    • 4:00 A behind the scenes of my teams and departments 
    • 6:12 Why I decided to combine my content and community departments 
    • 11:53 Advice for building a team that will best support your students 
    • 13:58 How to be more intentional and mindful with your team structures


    Listen in and start to apply these tips and tricks to your company and community. I’ll be cheering you on as your business takes to greater heights


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    9 April 2024, 5:01 am
  • 46 minutes 13 seconds
    BONUS: Reel Success: How 3 Short Videos and A Quiz Attracted 30K Subscribers with Harley Jordan

    Here’s how Harley Jordan gained over 30,000 new email list subscribers with just three Instagram reels.


    My friend, buckle up because today's episode is completely impromptu and a bit out of the box! When I heard there was a woman who managed to gain over 30,000 email list subscribers with just THREE Instagram reels (seriously…can you believe it?!) – I couldn't wait one more minute to pick her brain! 

    In this episode, I chat with my new friend and incredible social media strategist, Harley Jordan, as she shares all the juicy details about how she came up with this genius idea and the steps she took to make it happen. 

    But that's not all! Harley also highlights her top social media strategies for growing your business online, how she deals with negative comments, and the secrets of staying motivated and resilient towards your goals. Harley is a true inspiration and a refreshing rule-breaker, so trust me – you won't want to miss our unbelievably valuable conversation! 


    Today, you’ll hear about: 

    • 6:33: Harley’s background as a social media strategist 
    • 8:15: Why Harley decided to make her quiz and how she launched it
    • 15:24: Exactly how Harley’s Instagram reels went insanely viral 
    • 21:30: Advice for managing negative comments and misunderstandings
    • 24:46: How to leverage a quiz to sell your offer and build your email list
    • 33:04: Tips for optimizing and embracing your social media presence 
    • 35:16: Simple strategies for crafting the perfect Instagram reel and staying ahead of trends
    • 39:49: Why quizzes are so effective for scaling your business 


    Listen in and head over to Harley’s quiz now! 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    8 April 2024, 5:01 am
  • 40 minutes 51 seconds
    #668: Secrets from a Multi-Million Dollar Marketing Team

    Standing out in the online marketing world by adapting to the trends and innovating your launch process!


    My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I'm lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. 

    Now, I know you're asking yourself, "Amy, what if I don't have an entire marketing team?" Don't worry! Today, I'm lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We've found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. 

    So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what's happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! 


    Today, you’ll hear about 

    • 4:31: Why mastering data driven refinement will increase your creativity
    • 10:11: Strategies for gathering data as a small business or solopreneur 
    • 11:48: Our secret to success “rinse and repeat” method 
    • 15:33: How to use a high converting webinar as a sales vehicle 
    • 21:02: Tools to simplify your launch process
    • 25:08: Breaking down our 360 marketing mindset 
    • 28:53: Tips and tricks for optimizing your off-season 


    Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    4 April 2024, 5:01 am
  • 25 minutes 47 seconds
    #667: Courage to Quit: How Two Weeks Notice Readers Have Found Freedom in Entrepreneurship

    Success stories from “Two Weeks Notice” readers who took the leap into entrepreneurship!


    My friend, can you believe it's been an entire year since my book “Two Weeks Notice” was released?! I'm deeply grateful for all of your support and the opportunity to share this journey with you. Watching how my readers have taken massive strides towards their dreams has been so incredibly rewarding. 

    Now, I didn't write this book for myself – I wrote it just for YOU. I wanted to provide the guidance and strategies I wish I had when I was getting started. And in this episode, I'm sharing some inspiring success stories from my readers that will absolutely light you up! 

    If you're feeling undervalued in your 9-5, lacking the joy you felt 10 years ago at your job, dreaming of making a career pivot, or know you’re meant for something greater, this episode is perfect for you. Believe me – if these readers can take the leap, I know you can do the same! 

    If you have yet to start your journey towards personal and financial freedom, I totally understand. Changes like these are scary! But, with "Two Weeks Notice," you have all the tools you need at your fingertips, and I'm here to guide you every step of the way. 

    In this episode, 

    • 4:40: How to DSD (Do Something Different) your way into a whole new life and realize your incredible value 
    • 11:03: Why you need to choose your specific exit date from your 9-5 
    • 13:38: Actionable advice for finding your unique passion and purpose
    • 18:40: Tips for making the next step in your journey no matter your circumstances 


    Are you ready to take control of your life? Listen in and get ready to make your biggest dreams a reality – I’m cheering you on! 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    2 April 2024, 7:01 am
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