Running ads shouldn’t feel like a money pit. 

I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t. 

Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off.

I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way.

In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning.

I’ll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

Episode 38: Tiny Offers™ with Allie Bjerk

My Newsletter

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch.

2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they’re more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert.

3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.

I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels.

Most people are still running evergreen funnels the way we did in 2020. But the way people consume content has changed. The way the algorithm works has changed. The way cold audiences need to be sold to has changed. Anna rebuilt her entire approach from the ground up, and now she's going to walk you through exactly how she did it and what's working today.

In this episode, we talk about why giving people instant access to your webinar is killing your conversions, why shorter funnels are outperforming longer ones, the exact price range that works for evergreen, and why you will never get consistent sales without paid ads. She also shares her full tech stack and how she runs everything with zero full-time employees.

If you're tired of the live launch rollercoaster and you've been wondering if there's another way, this is the episode for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

More from Anna Konchar

Anna Konchar on Instagram

EverWebinar

Deadline Funnel

Flowdesk

Kajabi

Spiffy

ChatGPT

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Have to Build Your Funnel for Cold Audiences — The number one mistake Anna sees is people repurposing live launch assets and dropping them into an evergreen funnel. Live launches sell to warm audiences. Cold audiences need a completely different conversation. 

2️⃣ If You Want Consistent Sales, You Need Consistent Traffic — Evergreen funnels only work if new people are coming in every single day. You can start by promoting to your email list and social following, but you will eventually burn out that audience. Paid ads are the most passive and consistent way to drive traffic. Without them, you will never get the predictable income you're looking for.

3️⃣ The Sweet Spot for Evergreen Pricing — Below $500, you don't have enough margin to run profitable ads. Above $2000, it's hard to convert someone who's never heard of you before. Start somewhere in that range, track your cost per sale, and adjust your pricing based on what the numbers tell you.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Delete These Subscribers Now

Why a Smaller Email List Makes You More Money

If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list.

So what I'm about to say might shock you.

I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands.

I know. Coming from me, that sounds almost blasphemous. But here's what’s 100% true… that list you've worked so hard to build might actually be working against you. A big list full of people who never open, never click, and never engage isn't the asset you think it is. It's dragging down your open rates, destroying your deliverability, and sneakily convincing Gmail to send your emails straight to spam. Every single time you hit send, those lurker subscribers are making it harder for the people who actually want to hear from you to see your emails.

A few years ago, I was looking at our email metrics and something wasn't adding up. We had a solid list size, but our open rates were tanking and our launches weren't performing the way they should have. That's when we got serious about something that should have had our focus from the start: list health. What we learned flipped our entire approach on its head.

In this episode, I'm walking you through exactly what we did, how to know who's worth fighting for and who's dead weight, and why a smaller, cleaner list will make you more money than a bloated one ever will.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

My Newsletter and Nurture Funnel

Revenue Consistency Formula Free Training

Kit

Kajabi

Active Campaign

MailChimp

Flodesk

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Disengaged Subscribers Drag Down Your Entire List — Email providers like Gmail, Yahoo, and Outlook track engagement. When a large percentage of your list ignores your emails, that affects your reputation with providers. Your emails land in spam folders or get buried in the promotions tab. This affects everyone, including your most loyal subscribers.

2️⃣ Use the 90-Day Rule to Identify Your Quiet Quitters — Create a segment of subscribers who have been on your list for at least 90 days, but haven't opened an email in 90 days and haven't purchased in 90 days. These are the people who have had plenty of opportunities to engage and consistently haven't. That's your starting point for a re-engagement campaign.

3️⃣ A Clean List Is More Profitable Than a Big List — Once you remove the people who never open, your metrics finally tell you the truth. You can see what subject lines actually work, what content resonates, and what offers get traction. You stop second-guessing your strategy based on numbers that were being skewed by people who were never going to engage anyway. And your launches become more predictable because you're measuring what's real.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why High Performers Swear By Journaling

Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere.

What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos?

That’s what this episode is about.

I'm sitting down with Laura L. Rubin, creative coach and author of The Big Unlock, to talk about why journaling isn't a floofy self-care ritual. It's a strategic tool that high performers at Google, Netflix, and beyond are using to sharpen their thinking and lead with more intention. Laura has worked with executives, pro athletes, venture capitalists, even special forces veterans. And what she's found is that the most visionary leaders all have one thing in common: they make space to reflect.

We talk about why writing by hand activates your brain differently than typing, how to build a journaling habit in just four minutes a day, what to write when you have no idea how to start, and how journaling can help you work through feeling stuck in your business and life. 

If you've been curious about journaling but haven’t known how or haven’t stayed consistent, this conversation will change the way you think about it.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

The Big Unlock by Laura L. Rubin

All Swell Creative

Laura L. Rubin on Instagram

Laura's Substack

All Swell Notebooks

Cross Pen Company

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The 4x4x4 Method Makes Journaling Doable — Four minutes, four days a week, for four weeks. That's it. You don't need to write pages of deep reflection. You just need to show up consistently enough to build the habit. Plus, what to do if you fall off.

2️⃣ Writing By Hand Changes Your Brain — When you move your hand across paper, synaptic connections fire that just don't happen when you type. Pen to paper forces structured thought and pulls you out of the constant state of react and respond that most of us live in, finally giving you space to think.

3️⃣ Try a Done List Before Bed — At the end of the day, write down all the ways you were a good steward of yourself. Not just the big accomplishments. Did you take your supplements? Go for a walk? Fill your water bottle? Over time, you'll start to see patterns in where you're consistent and where you need more attention. It's a small habit that creates real awareness.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Truth About What It Takes (And What No One Tells You)

Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you.

I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons where everything spills over and four days just aren't enough. To accommodate more off time, we had to rebuild how this entire company operates. How we run meetings, how we communicate, how we protect our time, all of it. And that's the part nobody tells you.

I went to my team and asked them to be honest about what's actually working about a four-day workweek and what's genuinely hard. Their answers surprised me. One person said she feels like she did something wrong when she has to work a Friday, even when that's not true. Another said she's a hundred times more productive now because she has no choice but to be.

This is the real version. The systems, the trade-offs, and the moments when having that extra day back is worth it all. If you've been wondering whether this could ever work for you, this episode will give you the full picture.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now.

Previous Episode: How We Launched Our 4-Day Workweek Experiment

Shorter by Alex Soojung-Kim Pang

Asana

Slack

Google Calendar

HubSpot

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You'll Be More Productive, Not Less — When you only have four days, you stop tolerating the things that waste your time. One of my team members said she's a hundred times more productive now because she works fewer hours. The intensity goes up, but so does the focus. No more endless meetings, no more context switching, no more "I'll get to it later." When Friday is on the line, you protect your time fiercely.

2️⃣ It Only Works If You Have Systems — You can't just remove a day and expect everything to fit. We protect Mondays and Thursdays as no-meeting days. Deadlines land on Thursdays. We changed our expectations around communication. Without these systems, a four-day workweek falls apart. With them, it runs smoother than five days ever did.

3️⃣ You'll Still Work Some Fridays And That's Okay — Secret’s out. A four-day workweek doesn't mean you never work on Friday. During busy seasons, my team and I both do. But there's a difference between a Friday you're forced to work and a Friday you choose to work with no meetings, no Slack, no interruptions. 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Pre-Launch Strategy That Changes Everything

What if your audience was already excited to buy before you ever opened the cart?

That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting.

I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results.

Here's what I've learned from my own launches and from watching thousands of my students do theirs: most people think they're doing the pre-launch part right. They mention what's coming in the P.S. of an email. They post about it on social and put up a waitlist. They feel like they're doing everything they're supposed to be doing. But then the cart opens and it still feels harder than it should. They're white-knuckling their way through launch week, and by the end of it, they're exhausted and wondering what went wrong. Is it the offer? Is it the audience? Is it just harder to sell right now?

Usually, it's none of those things. It's the pre-launch. And that's what we're fixing today.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now.

Learn More About Brenna McGowan

Find Brenna McGowan on Instagram

The Pre-Launch Plan Program

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ A Waitlist Is Not a Pre-Launch — Posting "join the waitlist" isn't warming your audience up in the way you think it is. A real pre-launch builds belief in the problem, belief in the solution, and belief that you are the person to help them get there. When that's in place, you don't have to convince anyone when the cart opens. They're already in.

2️⃣ Sell the Process, Not the Program — During pre-launch, you shouldn’t be talking about your course or your offer. Your job is to get your audience to believe in the method behind it. Brenna calls this belief-shifting, and it's the difference between an audience that's ready to buy and one that stays on the fence.

3️⃣ Anticipation Beats Urgency — Emphasizing the countdown used to work, but not anymore. People have been burned by courses and programs that didn't deliver, and they've lost trust in others and in themselves. What works now is building genuine excitement and curiosity so your audience is leaning in and asking when they can buy instead of feeling pushed into a decision.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Profit Lesson I Learned Way Too Late

I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late.

I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers.

How did this happen? I was so focused on revenue that I never stopped to ask what I was actually keeping. If you've ever looked at your business and thought, “I'm making money, so where is it all going?”, most of us have been there. So in this episode, I'm breaking down the actual difference between gross revenue, net revenue, and profit, why chasing revenue almost cost me everything, and five strategies to actually keep more of the money you're working so hard to make. 

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. Revenue, audience, offers that work. But the results still don’t match what you know you’re capable of. The Revenue Consistency Formula is a FREE Live training for six-figure female founders who are done with inconsistent results and ready to understand what’s out of sync so their messaging, offers, and lead generation can finally work together. Click here to register now.

Marie Forleo and B-School

ChatGPT

Claude

Help Scout

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Revenue Is Not the Scoreboard You Think It Is – Chasing revenue while ignoring profit is how you end up exhausted, overworked, and wondering where all the money went. It's also how you say yes to offers that drain you and scale a business that can't actually support your life. The entrepreneurs who build real wealth are the ones focused more on what stays than what comes in.

2️⃣ More Offers Usually Means Less Profit – I know it feels like more revenue streams equals more security. But every offer requires its own marketing, systems, and support. That complexity eats into your margins. Fewer offers promoted well will almost always outperform a bloated offer suite.

3️⃣ You Can't Fix What You Don't Track – Quarterly profit check-ins are non-negotiable. Pull your numbers, audit your subscriptions, and stop avoiding a hard look at your money. You don't need to be an accountant. A simple spreadsheet and 60 minutes is how you stop leaks.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Money Mindset Shift Every Woman Entrepreneur Needs

There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second.

That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew.

We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago.

CHAPTERS:

00:00 "Money Truths with Amy Porterfield"

05:39 "Growing Wealth and Money Mindset"

13:42 "Leaving Wall Street and Identity"

19:05 Work Ethic and Efficiency

22:26 "Scaling Up: Hiring Strategically"

28:22 "Leveraging Technology and Lessons"

33:04 "Investing: Money Works for You"

41:43 Redefining Richness and Values

46:21 Why Women Struggle to Celebrate Success

51:56 "Focus on Profitable Ventures"

56:26 "Get Rich, Stay Rich Framework"

01:01:02 "Mastering Life's Biggest Finances"

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale.

2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich.

3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt.

RESOURCES MENTIONED IN THIS EPISODE:

Well Endowed by Vivian Tu (available wherever books are sold)

Ask Dolly

ManyChat

Follow Vivian Tu (Your Rich BFF) on Instagram

MORE FROM ME

Follow me on Instagram @amyporterfield

You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Mindset Shift That Separates Burnout from Breakthrough

You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week?

That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain success over time have one thing in common: they stay neutral. Big win? Neutral. Big problem? Neutral. It's just another Tuesday.

We go way beyond nutrition and fitness in this conversation. We're talking about why emotional neutrality is one of the most underrated entrepreneurial skills, why discipline is actually the new self-care, and why your health quietly determines how far your business can go. Dr. G also shares how to catch yourself before old patterns start creeping back in and how to use your physical body as a tool for confidence and clarity. If you've ever felt like your emotions are running your business instead of you, this one's for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Emotional Neutrality Is a Skill, Not a Personality Trait – The best entrepreneurs don't ride the highs and lows. They stay steady because as high as you let yourself go, that's how hard you'll crash. Neutrality isn't boring. It's sustainable.

2️⃣ Discipline Is the New Self-Care – Another episode or glass of wine isn’t self-care if they pull you away from your standards. Real self-care is keeping promises to yourself, honoring your commitments, and building trust in your own word.

3️⃣ You Will Never Outgrow Your Health – Your business has a ceiling, and it's your body. You cannot outgrind your physiology. If you want to scale, your health has to come first. Not as a nice-to-have, but as the foundation everything else stands on.

RESOURCES MENTIONED IN THIS EPISODE:

The Forever Strong Playbook by Dr. Gabrielle Lyon (Order for book + bonuses + six-week challenge)

Follow Dr. Gabrielle Lyon on Instagram

House of Pamelyn by Pamelyn Rocco

Body Health Essential Amino Acids

Brooklyn Naked Nutrition Dried Beef

CHAPTERS

00:00 - Just Another Tuesday: The Entrepreneur’s Mindset

01:40 - Amy’s Transformation Story

03:00 - The Start of Amy’s Health Revolution

04:15 - Why Muscle Is the Organ of Longevity

05:20 - The One Trait of Ultra-Successful Entrepreneurs

07:40 - Emotional Highs Equal Emotional Lows

09:30 - Practicing Emotional Neutrality: A Real-Life Strategy

12:00 - Reframing Stress: Don’t Avoid It, Add It

16:30 - Tend & Befriend: A Better Stress Response

19:00 - Discipline Is the New Self-Care

21:20 - How to Use Discernment to Fuel Focus

23:30 - Physical Discipline = Mental Confidence

25:30 - Using Your Body as a Tool for Mastery

28:10 - Standards vs. Goals: The Mindset Shift for High Achievers

30:00 - Protein Overload? Or Protein Revolution?

32:20 - You’ll Never Outperform Your Health

34:00 - Behind the Scenes of the New Dietary Guidelines

36:55 - How Much Protein Should You Really Eat?

38:00 - Easy Protein Hacks for Busy Women

40:20 - How to Build a High-Protein Morning Routine

44:00 - Real-Life Meal Ideas: What Dr. Lyon Eats

48:15 - Muscle Builds Your Brain Power

50:00 - Know Yourself at Your Best

53:00 - Don’t Go It Alone: Use Community for Accountability

55:15 - The Forever Strong Playbook: Your Tactical Guide

57:20 - Get the Bonuses + 6-Week Challenge

58:15 - Amy’s Final Encouragement

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

Your support helps us reach more entrepreneurs who need these insights. 🎙

Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Visibility Shift That Can Fast-Track Your Business Growth

I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube.

After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters.

In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions.

2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want.

3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube.

RESOURCES MENTIONED IN THIS EPISODE:

• Riverside
  

• Opus Clip
  

• You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.

CHAPTERS

00:00 – Why Audio Alone Isn’t Enough Anymore
01:00 – My Longtime Resistance to Video (And Why It Worked… Until It Didn’t)
02:55 – The Discoverability Wake-Up Call That Changed Everything
04:00 – Getting Clear on 2026 Goals (And Doing What It Takes)
06:20 – Why Personal Preference Can’t Limit Your Impact
07:55 – Who This YouTube Shift Is Really For
08:45 – The Hard Truth About Podcast Growth Today
10:15 – Why YouTube Wins at Search and Discovery
11:05 – When Your Platforms Don’t Match How People Search
12:05 – Even Successful Businesses Have Weak Spots
13:10 – Video Is Work… But Staying Invisible Is Worse
14:05 – How YouTube Shorts Accelerate Growth
15:10 – Shorts Don’t Replace Deep Content — They Feed It
16:05 – Do People Actually Watch Podcast Videos?
17:20 – Using YouTube to Grow a Podcast (Not Replace It)
18:45 – Why Discoverability Is the Real Strategy
19:10 – Video Feels Heavy — Here’s the Reframe
20:05 – Video Isn’t Harder Than Audio. It’s Just New.
21:00 – How I Originally Built My Business With Simple YouTube Videos
22:40 – The Regret of Not Staying Consistent on YouTube
23:55 – Don’t Make This Mistake If You’re Earlier in Business
24:05 – Your Simple, No-Excuses Video Setup
25:40 – What Actually Matters More Than Production Value
27:05 – Consistency Beats Fancy Equipment Every Time
28:10 – Why Public Commitment Creates Follow-Through
29:00 – How Recording Video First Simplifies Everything
30:10 – Turning One Video Into 20 Content Assets
31:00 – Using Clippers and AI Tools to Repurpose Faster
31:45 – Video Is an Investment in Being Found
32:55 – Visibility Beats Vanity Metrics
33:20 – The Reframe That Makes Video Worth It
33:55 – My Challenge to You (And What I’m Doing Next)

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The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs

I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity.

In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We talk about the real benefits: getting your time back, having support through busy seasons, and scaling without burning out or hiring a massive team.

Then we get tactical. Natalie walks through her frameworks for prompting, building an AI dream team, and using AI to handle productivity, creativity, and decision-making without losing the human parts of your business that matter most.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Using AI With Integrity Is a Leadership Skill – Women aren’t anti-AI. They’re pro-integrity. You get to decide what stays human, what you protect, and how AI supports you without replacing your voice, values, or creativity.

2️⃣ An AI Dream Team Gives You Your Time Back – When AI is set up intentionally, it can save hours every week, reduce decision fatigue, and support you like a full team would. That time can be reinvested into your zone of genius or your life outside work.

3️⃣ The 3 C’s Framework Unlocks Better AI Results – Clarity, context, and cues are the foundation of effective prompting. When you give AI a clear role and goal, meaningful business context, and strong supporting cues, the output becomes dramatically more useful and aligned.

RESOURCES MENTIONED IN THIS EPISODE:

Download Natalie MacNeil’s Free AI guidebook

Subscribe to Natalie’s newsletter

Follow Natalie on Instagram

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You've built something real. Revenue, audience, offers that work. But something still isn't clicking. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. 

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Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!