Youpreneur: The Profitable Personal Brand Expert Business!

Chris Ducker

Youpreneur: The Profitable Personal Brand Expert Business!

  • 43 minutes 34 seconds
    The Power of Niching Down to Increase Your Profits with David Drazil

    David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect.

    In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million impressions on a monthly basis via Pinterest, and the impact hosting virtual summits has had for his business!

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:25] - The Power of Visual Communication in Business
    • [04:32] - Leveraging Social Media and Content Creation for Growth
    • [06:17] - The Impact of the Pandemic on Online Learning and Growth
    • [15:47] - Maximizing Pinterest for Business
    • [18:16] - Simplifying to Amplify
    • [21:50] - The Power of Doing the Work
    • [24:23] - The Magic of Virtual Summits
    • [28:04] - Evolving Your Niche for Greater Impact and Profit
    • [29:11] - Maximizing Post-Summit Engagement and Segmentation
    • [37:44] - The Challenge of Maintaining a Hobby as a Business
    • [40:12] - Chris' Coaching Corner: The Missing Piece in David's Ecosystem

    Essential Learning Points From This Episode

    • The pivotal moment David realized he could monetize his expertise
    • Why ‘doing the work’ is the #1 key for business success
    • How David runs his virtual summits and the importance of the follow-up
    • Learning to separate the hobby and the business

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 9:15 am
  • 38 minutes 57 seconds
    From Self Sabotage to Expert Consulting Success with Skye Barbour

    Skye Barbour is a business consultant for 6-figure+ female-led agency owners, helping them stay within their zone of genius, optimize seamless systems and elevate their small, but mighty teams.

    In this episode, Chris and Skye discuss how Skye went from excelling in the corporate world, to taking the leap and transitioning to entrepreneurship. Skye highlights the importance of leveraging individual strengths, delegating weaknesses, and the significance of strong relationships when it comes to growing a successful business. 

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:09] - Skye's Journey: From Dyslexia to Business Success
    • [11:47] - The Power of Relationships in Business and Life
    • [16:49] - Skye's Business Ecosystem: From Low Ticket to High Value Offers
    • [20:23] - Failures and Lessons Learned
    • [21:30] - Scaling Success and Strategic Missteps
    • [23:03] - From Self-Sabotage to Recovery
    • [27:25] - Embracing the Present: A Day in the Life of Skye Today
    • [36:05] - Chris' Coaching Corner: Strategic Advice for Skye

    Essential Learning Points From This Episode

    • The importance of surrounding yourself with like-minded people
    • Overcoming mistakes and turning them into valuable lessons
    • Learning to trust your intuition as an entrepreneur
    • The beauty of creating a sustainable business and lifestyle

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 9:00 am
  • 39 minutes 42 seconds
    Scaling a Personal Brand Business on Heart and Soul with Jessica Rose

    Jessica Rose is the Founder of Jewellers Academy, which was created when she was just 19-years old. In this episode, Chris and Jessica discuss Jessica’s journey from starting a brick and mortar business to pivoting to an exclusively online model during the pandemic. 

    Jessica shares how she’s created an engaged online community, the importance of growing a team that supports your mission, and how Jessica has used her personal brand to continue scaling the business to new heights. 

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [02:24] - The Journey from Brick and Mortar to Online
    • [04:10] - The Challenges and Opportunities of Going Online
    • [05:46] - The Importance of Listening to Your Audience
    • [06:38] - Utilizing YouTube and Instagram for Growth
    • [10:08] - The Evolution of Jess’ Business
    • [22:27] - The Role of a Team in Scaling a Business
    • [24:49] - The Concept of ‘Luck’ in Business
    • [29:05] - The Importance of a Personal Brand
    • [30:09] - The Power of Community in Business
    • [34:47] - Chris’ Coaching Corner: Strategies for Business Growth

    Essential Learning Points From This Episode

    • How Jess has evolved with the times to ensure her business doesn’t get left behind
    • The challenges Jess faced during the pandemic and how she overcame them
    • The importance of building a community and listening to your audience
    • Growing a team of people who support your mission

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 8:45 am
  • 38 minutes 57 seconds
    Unlocking a Truly Unique Niched Opportunity with Ash Borland

    Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.

    Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:24] - Transitioning from Mortgage Broker to Marketing Coach
    • [05:31] - The 3G Moment: Recognizing the Opportunity
    • [06:39] - The Power of Personal Branding
    • [07:35] - The Evolution of Platforms and Strategies
    • [12:06] - The Journey to Financial Freedom
    • [21:28] - Strategic Partnerships and Scaling
    • [23:51]  - Work-Life Balance and Personal Routines
    • [30:28] - Content Creation Strategies
    • [35:47] - Chris' Coaching Corner: Scaling and Diversifying

    Essential Learning Points From This Episode

    • The power of niching down and going all in
    • How to recognise there’s a bigger opportunity available
    • Ash’s 1-hour content creation approach
    • How to continue scaling a one-man band

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 8:30 am
  • 46 minutes 17 seconds
    From Instagram Influencer to TV's Decluttering Queen with Dilly Carter

    Dilly Carter is a professional organizer and founder of Declutter Dollies, an organizing and home-styling service. Dilly is also a BAFTA nominee, x2 bestselling author and a presenter on the BBC hit TV-show, Sort Your Life Out.

    In this episode, Chris and Dilly discuss the impact of television exposure, how Dilly has continued to diversify her personal brand offerings, the challenges behind scaling a service-based business, as well as the approach Dilly has to social media and how she markets herself!

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [01:00] - Diving Deep with Dilly Carter: A Personal Brand Journey
    • [04:01] - The Power of TV in Elevating Personal Brands
    • [15:21] - The Strategic Use of Instagram for Personal Branding
    • [21:49] - The Importance of Authenticity in Social Media
    • [24:24] - Confidence vs. Imposter Syndrome
    • [25:34] - Becoming a Leader in Your Field
    • [31:36] - The Art of Scaling Your Business with Quality and Control
    • [42:31] - Chris' Coaching Corner: Building a Stronger Business Foundation

    Essential Learning Points From This Episode

    • Acknowledging that YOU are the go-to person in your field
    • Having an authentic approach to social media and how to show your true self
    • How to overcome self doubt as an entrepreneur
    • Providing opportunities in order to continue scaling your business

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 8:15 am
  • 42 minutes 57 seconds
    Enjoying 20K Months After 10-Years Offline with Mandy Rose

    Mandy Rose helps people make more money and work less by using social media and digital products. Mandy has recently made a stunning comeback to the online business world after a decade-long hiatus and is here to tell us all about it!

    In this episode, Chris and Mandy discuss her journey to finding her way back to creating a profitable online presence, the challenges she faced when it came to reinventing herself, the importance of aligning business with purpose, her approach to monetizing her expertise and reaching a comfortable 20k months!

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:50] - Mandy's Decision to Take a Break from the Online Space
    • [05:20] - The Struggles and Tragedies Mandy Faced During Her Break
    • [08:07] - The Process of Rebuilding and Monetizing Mandy's Online Presence
    • [11:30] - Mandy's Reflections on Her Journey and Her Current Success
    • [12:28] - The Importance of Aligning Your Work with Your Purpose
    • [22:49] - The Power of Low Ticket Digital Products
    • [24:37] - The Art of Content Creation and Organic Marketing
    • [26:36] - The Risks of Building a Business on Rented Land
    • [38:45] - Chris' Coaching Corner: The Importance of Diversifying Platforms

    Essential Learning Points From This Episode

    • Why your mission and purpose is more important than you may think it is
    • Utilizing the power of social media to build an engaged community
    • Why it's never too late to start something or pivot
    • The risks that comes with building a business on rented land

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 8:00 am
  • 40 minutes 51 seconds
    Serving First: The True Entrepreneurial Journey with Pat Flynn

    In this milestone 500th episode of the Youpreneur podcast, Chris brings his longtime friend, Pat Flynn, back onto the show to discuss their entrepreneurial journeys and the power of consistency in building and maintaining a digital presence. They explore the evolution of their business strategies over the years, the advantages of embracing AI technologies, the importance of creating a community for business success and much more!

    Episode Timestamps

    • [03:04] - The Evolution of Friendship and Business
    • [08:07] - Transitioning from Solo to Team Business
    • [13:45] - The Unexpected Success of a Pokemon YouTube Channel
    • [18:07] - The Power of Reach and Influence
    • [20:40] - A Look Back: Income Reports and Their Impact
    • [23:04] - The Power of Storytelling and Positivity
    • [30:39] - Exploring the Potential of AI in Content Creation
    • [35:25] - The Importance of Community in Business

    Essential Learning Points From This Episode

    • Learning to delegate and the right time to start building a team
    • Insights on community as a business model
    • The influence of AI in business operations
    • Why storytelling is a key component of entrepreneurship

    Important Links & Mentions From This Episode


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    8 January 2024, 9:00 am
  • 26 minutes 59 seconds
    Youpreneur Year in Review and Plans for 2024

    In this episode, Chris delves into the highlights of 2023 for the Youpreneur brand, including hitting 9 million podcast downloads and launching the brand new 5k Accelerator™ program! He also announces Youpreneur's new Chief Operating Officer, Chloe Ducker, his third book deal, and much more. Tune into the full episode to learn all about what we're working on in the coming year!

    Episode Timestamps

    • [01:30] - Hitting the 9 Million Downloads Milestone
    • [06:05] - Launch of the 5K Accelerator
    • [08:52] - Announcement of Third Book Deal
    • [09:55] - Introduction of New COO
    • [12:21] - Changes to the Youpreneur Incubator
    • [16:05] - Introduction of the Youpreneur Engine
    • [19:40] - Live Events Announcement
    • [22:35] - Changes to the Podcast Format

    Essential Learning Points From This Episode

    • The importance of celebrating your wins
    • Lean into your audience's struggles and provide a solution
    • Making big decisions and planning for success
    • One thing you MUST do in 2024 to stand out

    Important Links & Mentions From This Episode


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    4 January 2024, 9:00 am
  • 49 minutes 12 seconds
    Non-Funnel Marketing Hacks for Personal Brands with Nicholas Kusmich

    Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck.

    In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that come with conventional marketing funnels, how to increase your number of sales and much more.

    Episode Timestamps

    • [07:28] - Exploring Biohacking and Stem Cell Therapy
    • [15:25] - The Importance of Self-Awareness
    • [17:18] - The Integration of Work and Life
    • [25:59] - The Power of Facebook Ads for Business Growth
    • [26:04] - The Anti-Funnel Approach: A New Perspective
    • [27:06] - The Power of Direct Selling: A Personal Experience
    • [27:55] - The Problem with Traditional Funnels
    • [30:09] - The Two Types of Prospects: Information Seekers vs Solution Seekers
    • [40:52] - The Role of Webinars in the Anti-Funnel Approach
    • [43:51] - Advice for Increasing Sales in Low to Medium Ticket Offers

    Essential Learning Points From This Episode

    • Nic's bio-hacking exploration and its influence on his entrepreneurial mindset
    • The limitations of conventional marketing funnels
    • Benefits of following a non-funnel, fast track approach
    • Nic's advice for increasing sales and how to do it effectively

    Important Links & Mentions From This Episode


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    21 December 2023, 9:00 am
  • 21 minutes 5 seconds
    10 Ways to Attract Your Dream Clients in 2024

    In this episode, Chris shares his top 10 strategies for attracting your dream clients in 2024, and beyond. He discusses the importance of writing a book, asking for input from your audience, and why consistency is key when it comes to publishing content. Chris also talks about how to be seen as a leader in your niche, and how you can position your business as a valuable resource for your dream clients!

    Episode Timestamps

    • [03:37] - Sharing Success Stories
    • [04:37] - Productivity Hacks
    • [05:24] - Expert Interviews
    • [06:26] - Behind the Scenes
    • [07:26] - Addressing Challenges and Solutions
    • [10:42] - Interactive Content
    • [13:06] - Networking Opportunities
    • [15:03] - Writing a Book
    • [18:44] - Consistency in Posting

    Essential Learning Points From This Episode

    • Things you can be doing to be more productive in 2024
    • Why all entrepreneurs should be sharing more client success stories
    • How to position yourself as the go-to leader in your industry
    • Showing up consistently for your audience

    Important Links & Mentions From This Episode


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    18 December 2023, 9:00 am
  • 30 minutes 55 seconds
    Launching a Physical Product as a Personal Brand with Ben Leonard

    In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests.

    Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the appropriate price structure for products and the significance of pre-launch activities in building momentum for the actual product launch!

    Episode Timestamps

    • [02:22] - Discussing Ben's new book
    • [03:00] - The importance of building physical product brands
    • [05:10] - Ben's journey in e-commerce
    • [06:44] - The significance of building a personal brand
    • [16:53] - The process of validating product ideas
    • [24:12] - The pre-launch stage

    Essential Learning Points From This Episode

    • Importance of incorporating physical products into a personal brand ecosystem
    • Benefits of building product brands around things you're passionate about
    • The value of giving yourself permission to pursue entrepreneurial ideas
    • Approaches to test and validate product ideas before launching

    Important Links & Mentions From This Episode


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    14 December 2023, 9:00 am
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