There are many ways to use QR codes for your business. In this episode, Liza Choa discussed with Sebastian from Garden Brasserie  on how to make use QR Codes to do Joint Ventures with other Local Businesses. Here are some key highlights: Create a QR code and put it in other local businesses Give something of value that the other business owner can give to their client. This also helps the partnering business to provide value to their clients Find complimenting businesses who share the same clientele Make sure you have simple instructions for their customers to follow Check out a great example of how this can be implemented- Having your own mobile app can make this strategy very easy to implement By the way, who do you think is the best person to borrow money from? Check out this episode and Sebastian will tell you! ;) We would like to thank Sebastian from Garden Brasserie Neutral Bay for participating in this episode.   Here's a detailed information about Using QR Codes to do Joint Ventures with Other Businesses: http://smallbusinessmarketingmastery.com.au/using-qr-codes-to-do-joint-ventures-with-other-local-businesses/   To find out more about Garden Brasserie Neutral Bay, please visit:http://www.gardenbrasserie.com.au/ Looking for someone to help you design your own mobile app? Look no further, Go to http://smallbusinessmarketingmastery.com.au/mobile-app/

In this small business marketing episode, Liza Choa shares this great tip on how to build customer loyalty through blogging.   Here's a detailed information about Build Customer Loyalty through Blogging: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ -   For more marketing information and ideas, visit http://smallbusinessmarketingmastery.com.au/ We would like to thank Mirella of Sanctuary Sanitarium for participating in this episode. To find out more about Sanctuary Sanitarium, please visit:http://sanctuary.sanitarium.com.au/

In this small business marketing episode, Liza Choa shares with Gabriel from Sydney Sports Car Hire a great tip on how Using QR Codes helps businesses to Create Customer Incentives.  Did you know you can use a QR code to help create customer incentives for your business?  Not sure what it is or how it works...well thats the easy part.  A QR (quick response) code is simply an image that can be scanned using a mobile device and takes your customer to a place of your designation....be it your website, a landing page for a special offer, your Facebook page to drive more fans, or any other site on the internet that has a URL or link. What are the benefits of using QR codes? They're easy to use, you can create them in seconds and they're everywhere....its a growing trend Its convenient as you can attach a QR code almost anywhere you like as long as its visible and able to be scanned using a mobile device (iPhone, Android, tablet, iPad, etc) You can create a QR code once and it can serve you hundreds if not thousands of times in the future, as it does the same job over and over again....and that is to take your customer to where you want them to go - i.e. your website or Facebook Create incentives for your customers to access, i.e. a QR code could represent a free glass of house wine for two with any dinner purchase over $40, if you were in the restaurant business, or buy 9, get 1 FREE if you run a cafe Use your mobile application to create multiple QR codes for different occasions or circumstances and instantly have these go out to your customer base Avoid the need for paper based coupons or pamphlets - imagine the $$$ savings on printing You will laugh when you find out why 5 Germans got arrested on the Italian border - thanks for sharing Gabriel!   Here's a detailed information about Using QR Code to Create Customer Incentives: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-customer-incentives/ We would like to thank Gabriel Sydney Sports Car Hire Alexandria for participating in this episode. To find out more about Sydney Sports Car Hire Alexandria, please visit: http://sydneysportscarhire.com.au To learn how you can have a mobile application to help you drive QR codes in your business, go to: http://smallbusinessmarketingmastery.com.au/mobile-app/

In this episode, Liza Choa talks about How Online and Mobile Food Ordering help restaurants business expand their services to their customers.  On this video: Liza introduce Julian and Paris of Thai Intra Neutral Bay Share tips on how to increase revenue of a business on using Online and Mobile Food Ordering Discuss how to utilize social media and technology on your business Using photos to attract customers Julian and Paris of Thai Intra Neutral Bay shares their experience on this marketing idea   Here's a detailed information about Expand Your Restaurant with Online and Mobile Food Ordering http://smallbusinessmarketingmastery.com.au/expand-your-restaurant-with-online-and-mobile-food-ordering/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au/ We would like to thank Julian and Paris of Thai Intra Neutral Bay for participating in this episode. To find out more about Thai Intra Neutral Bay, please visit:http://www.thaiintra.com.au/

In this video, Liza Choa talks about the marketing idea of Getting Customer Feedback to Build Customer Loyalty. Episodes Highlight Liza introduce Con of Hair Solutions Grace Hotel Sydney She shares the marketing idea of getting feedback from your customers Discuss some examples on how to apply it on your business Liza talk about of using of mobile apps to get customer feedback The client share their experience and suggestions  about this marketing idea.   Here's a detailed information about Get Customer Feedback to Build Customer Loyalty: http://smallbusinessmarketingmastery.com.au/get-customer-feedback-to-build-customer-loyalty/ For more marketing information and ideas, visithttp://smallbusinessmarketingmastery.com.au/ We would like to thank Con of Hair Solutions Grace Hotel Sydney for participating in this episode. To find out more about Hair Solutions Grace Hotel Sydney, please visit:http://www.sydneyhairsolutions.com.au/

In this Small Business Marketing Mastery Tips update, Liza Choa discusses the importance of makeover competitions to drive Repeat Business. Make your customer experiences really special so they keep coming back for more! In this episode Liza shares a powerful concept with Serena, the owner of Via Spiga Hair Salon Neutral Bay.  Its something thats simple and can be used to not only generate a lot excitement and buzz, it will be a major factor in helping drive repeat business through very satisfied and loyal customers. If you are in the business where looks and image are important to your customers - i.e. beauty salons, skincare, makeup artists, image consultants, weight loss, hair and nail salons, fashion consultants, etc, then one way you can do this is by introducing a 'makeover competition' and getting your whole team, staff and more importantly your customers to embrace it. The benefits of introducing a 'makeover competition' in your business include: Creating a lot of excitement and buzz in your business Helping your customers visualise their transformation in a special way that they will want to share with their family and friends Generating lots of user generated content - i.e. customers taking lots of before and after images, creating testimonials and stories that they can share and you can use to promote your business further Help you introduce your mobile application on your customers smart phone (iPhone or Android) so that they have a medium to promote their new image right there and then Most importantly it will be a major reason for customers wanting to come back to you and therefore you will increase your customer loyalty and increase repeat business Find out what Serena offers all her clients to make them feel special when they come and have their hair done....even at 9am!   Here's a detailed information about Makeover Competitions for Repeat Business http://smallbusinessmarketingmastery.com.au/makeover-competitions-for-repeat-businesses/ We would like to thank Serena of Via Spiga for participating in this episode. To find out more about Via Spiga, please visit:http://www.via-spiga.com.au/ To find our how you can use mobile app to help you with your Make Over Competition, go to   http://smallbusinessmarketingmastery.com.au/mobile-app/

Today, we shared a QR Codes for Business Marketing idea of how to use QR Code to drive traffic to your shopping cart Using QR Code to Direct Customers to Your Shopping Cart Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business.  Today I am in a beautiful day spa in Neutral Bay and sitting next to me I have Chanyar who is the manager here and we are at Mum Sa Bai Thai Massage here in Neutral Bay so thank you for joining us.  So you guys have got a few different day spas don’t you? Chanyar: Yes. Liza: How many do you have? Chanyar: We have two. Liza: So other than Neutral Bay, where is your other one? Chanyar: The other one is in Coogee. Liza: So how long have you guys been around? Chanyar: Coogee is five years and Neutral Bay is three years now. Liza: Wow okay so you have been around for quite a while now.  Fantastic, well done.  So Chanyar what we do on our episode is that we share different marketing ideas for business owners like yourself so it gives you more ideas to use for your business.  So for this episode we want to talk about QR codes for business marketing.  So the last three episodes we have been doing we have been giving business owners different ideas on how to use this.  So this is the fourth idea on how to use a QR code.  So what a QR code is really great for is when people scan this you can take them to a website or a booking page.  So I’ve got an example here.  This is our lifestyle online mobile app so for those of you who can see, it’s right here.  So there is a button here called ‘QR scanner’, can you press that for me?  So now you can see it’s going into a scanner so now you just click on ‘Scan QR code.’  So you can see that this becomes a scanner.  So I’ll get you to hold this for me (passes phone) and if you can scan this for me (holding QR code).  So you can see the example I’ve given here has taken you to the order page for your salon here, so you can have a look (shows order page on phone).  So I noticed with your shop you have got posters out there that say book online for a special price.  So what you can do is put this code on the poster as well.  So when people are out there and see it and think, that’s a good idea I want to book now, it goes straight to the booking page not just to your website and then people can say, “Oh cool I can make a booking.”   Then they can choose which kind of massage they want and they can book there.  So you are just making it easier for customers to do business with you.  So have you guys done something like this? Chanyar: No, not yet. Liza: But now something to consider in the future? Chanyar: Yes. Liza: So we hope you have got some ideas from this particular episode on another way to use a QR code.  So like I said a QR code is really good to take people to a page, it could be your shopping cart. You might have a special that you are promoting and then people can scan it and go straight to the purchase page or a booking page, so making it easier for customers to do business with you.  So Chanyar what we do is invite our guest to share something funny that has happened in the business and I can imagine working in a massage salon you will have some funny stories so can you give us an example of something that has happened? Chanyar: A client came here to get a massage and she put her shoes on the wrong side. Liza: So she was so relaxed that she put it the wrong way!  So you guys must be very good with your massages.  So if you want to get relaxed and enjoy yourselves make sure you come here.  What’s the name of your business again? Chanyar: Mum Sa Bai. Liza: And what’s the name of your website? Chanyar: www.mumsabai.com.au Liza: Excellent so Mum Sa Bai in Neutral Bay and Coogee.  Make sure you say hello to Chanyar. Thanks for joining us. Chanyar: Thank you, Liza.  Liza: Bye bye!  Chanyar: Bye!   Here's a detailed information about Using QR Code to Direct Customers to Your Shopping Cart: http://smallbusinessmarketingmastery.com.au/using-qr-codes-for-business-marketing-direct-customers-to-your-shopping-cart/   We would like to thank Chanyar from Mum Sa Bai Thai Massage & Day Spa for participating in this episode. To find out more about Mum Sa Bai Thai Massage & Day Spa, please visit: http://www.mumsabai-thaimassagespa.com.au/   Looking for someone to help you design your own mobile app? Look no further, Go to http://smallbusinessmarketingmastery.com.au/mobile-app/

In this video update, Liza Choa and Evangeline from House of Yoga discusses how a local business can easily build a database while at the same time mobilising a business with a mobile app.   Some key points discussed in this video are:   - The growth in popularity of smart phone represents a huge opportunity for local business owners in mobile technology - Your mobile app enables your clients to download for free, then they get in contact and communicate with your easily - Provide value add to your customers and prospects by integrating useful content such as videos that your customers can access on demand - You can partner up with local businesses to promote your app by giving their customers a mobile coupon - Provide other local business owners a poster with simple instruction to make it easy for them to promote your app  Small Business Marketing Mastery – Mobilising Your Business with a Mobile App We have such great talent within the Small Business Marketing Mastery Community! Check out a very cool and fluid yoga sequence by Evangeline.   Here's a detailed information about Building a Database using Mobile App for Local Business; http://smallbusinessmarketingmastery.com.au/mobile-app-for-local-business/   We would like to thank Evangeline of House of Yoga Surry Hills for participating in this episode. To find out more about House of Yoga Surry Hills, please visit:   http://www.houseofyoga.com.au/

Repeat customers is the pinnacle  of every business.  Liza Choa shows us how to use of QR code to create loyalty programs and keep customers coming back for more.El Buli Restaurant and Tapas Bar is an establish Spanish restaurant in the Eastern suburbs of Sydney. Together with Jamie, Liza shows how to use QR code to create a loyal program.  Small Business Marketing Mastery  - Using QR Code to Create Loyalty Program for Repeat Purchases   Key points on using QR Coupons are:   - Make the task attainable for customers to encourage participation - Have a reward that is exciting and generous to make it worthwhile for the customer - Use a system such as a custom mobile app that counts / record the frequency of action and generates the coupon - Make sure the mobile coupon is well promoted through out the business with point-of-sale material and the staff are will trained By the way, check out their very popular Red Sangria, White Sangria with strawberries and mint, and… the very delicious and refreshing Lolita, a Watermelon Martini…yummm… you got to try it!!!   Here's a detailed information about Using QR Code to Create Loyalty Program for Local Business: http://smallbusinessmarketingmastery.com.au/using-qr-code-to-create-loyalty-program-for-local-business/   We would like to thank James of El Bulli Restaurant and Tapas Bar Surry Hills for participating in this episode. To find out more about El Bulli Restaurant and Tapas Bar Surry Hills, please visit: http://elbulli.com.au/

If you want your customers to take action, giving them something will make the process lot easier. Liza Choa tells us how to reward your customers immediately using a QR code. Barramundi Bar and Grill is a very busy and established restaurant in heart of Sydney. While learning how to pour a beer behind the bar, Liza showed Jack an example of how to generate a QR coupon as a reward program for your customers. Some highlight from this episode are:   Small Business Marketing Mastery  - Using QR Code to Reward Your Customers Immediately  - Use QR Coupon for creating an immediate reward to incentivise customers to take action - Use a system such as a mobile app to create the coupon and make it seamless for your customers - Make it non-repeat and have a system to manage this so this becomes a once-off reward for a simple action - Have clear concise point-of-sale materials to let your customers know about the QR Coupon - Ensure your staff are well trained about this QR Coupon to assist your customers By the way, you have to visit Jack’s restaurant and check out the Mermaid Tank he is building on the roof! ;)   Here's a detailed information about Using QR Code to Reward Your Customers Immediately; http://smallbusinessmarketingmastery.com.au/using-qr-code-to-incentivise-customers-to-download-your-mobile-app/ We would like to thank Jack of Barramundi Bar & Grill Sydney for participating in this episode. To find out more about Barramundi Bar & Grill, please visit: http://barramundibarandgrill.com.au/

In this episode, Liza Choa talks about another QR Code Idea and see how to take advantage of creating a secret coupon to get customers interact with your business. INTERVIEW WITH ALESSANDRA AND CHURTI FROM CHURRAS Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I am at Churras with Alessandra and Churti. Thanks for joining us. Every time I walk past here it just smells so good! How long have you guys been around for? Alessandra: For four years and a half now.   Liza: You guys are very established we talked to different people and everyone knows you guys. They share, “We had an awesome party there and the food tastes great.” So well done. So what we do with the episodes is we share a marketing idea, 52, and the idea is one per week so it would take a business a whole year to go through them. We have had a lot of customers saying, “Hey Liza, can you give us ways of using QR code.” So what we have been doing is coming up with 10 ideas, 10 ways to use this for a small business. So the idea that I want to share on this episode today is using secret codes. So secret codes are obviously a secret so people don’t know what it is. So there is an element of surprise and curiosity that gets the customers to interact. I shouldn’t say curiosity kills the cat because I think most people like cats and I’m a cat owner but curiously drives people to take action. So I have actually created an example here with our app so we have got our lifestyle online TV app. I’ll get Churti to help me, so click on ‘QR coupon.’ So I have pre-created a coupon which is a secret coupon so people don’t know what it is so they want to find out. Then what you do is click ‘secret coupon’ and ‘scan QR’ (Churti scans the QR code with phone) and click ‘ok’. So now we have an example, get a complimentary bottle of house wine in the month of December. This is a very simple example but you can add more details to it. So people come in here and say, “I want to make a booking can I get my wine?” So you click it and that’s it. Its secret so the great thing about it is you can keep changing it but then where would you put that code? You can put it on your Facebook; you can put it on your website, on your home page. So “Have you downloaded our app yet? We’ve got another secret code, scan here” because when they scan this they have now got a voucher that is giving them the incentive to come in here and dine with you guys. So that is another way to use the QR code is to use a secret coupon. Have you guys used QR codes in your business yet? Alessandra: No not yet. We just have a pamphlet on the table for people to try the mobile app, just scan it but that’s how we use it so far. Liza: So now that you’ve got the mobile app with us we are going to help you to utilize that a lot more. So Alessandra we always get our guests to share something funny that’s happened in the business or one of their favourite jokes. So what have you got for us? Alessandra: Well I’ll tell a joke then. There was this guy he had a flat tyre and he was parked outside a mental institution. So he went to change his tyre and he dropped all the nuts down the drain and he was like, “Damn it what am I going to do now?” And there was this guy on the way to the mental institution looking down and saying, “Why don’t you get one of the wheel nuts from each wheel and put it on that one?” And he said, “Wow that’s a really good idea, but isn’t this a mental institution, what are you doing here?” He’s like, “I’m crazy but not stupid!” Liza: There you go they are two very different things, crazy and stupid. Well Churti and Alessandra thank you for joining us really appreciate it. So I hope you got something out of this episode and if you want more marketing and promotional ideas then stay tuned for the next one. Bye! Here's a detailed information about QR Code Idea - Secret Coupon; http://smallbusinessmarketingmastery.com.au/qr-code-idea-secret-coupon/ We would like to thank Alessandra and Churti of Churras for participating in this episode. To find out more about Churras, please visit: http://www.churras.com.au/