Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

• Why YouTube on TV Changes Marketing
• Optimize Your Channel Banner and Thumbnails for TV
• Create Longer, Episodic Content for the Couch Audience
• Understand YouTube's New Unique Reach Metric
• Prepare for Ask YouTube and AI-Powered Search on TV
• Take Advantage of YouTube's TV Commerce Features

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728

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Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.

• Making the LinkedIn Content Gap Work for You
• The Triple S Framework for LinkedIn Content: Stop
• The Triple S Framework for LinkedIn Content: Stay
• The Triple S Framework for LinkedIn Content: Share

Guest: Kasey Brown | Show Notes: socialmediaexaminer.com/727

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Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.

• Instagram+ Stories Features
• Instagram’s User-Controlled Algorithm and Reach
• Instagram Instants Disappearing Photos
• Instagram Reels Series and Your Marketing

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/726

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Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.

• Four Steps to Get Started on YouTube
• Identifying Topics That Will Perform
• Developing Your YouTube Script, Hook, and CTAs
• How to End YouTube Videos to Drive Session Duration
• Recommendations for Video Recording Equipment and Setup

Guest: Ty Myers | Show Notes: socialmediaexaminer.com/725

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Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.

• Let AI Handle Your Facebook Pixel Setup
• Connect AI Agents to Your Ad Account, Carefully
• Use Meta's AI Business Assistant as a Smart Second Opinion
• Produce AI-Assisted Creative to Stand Out
• Use AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing Conversions

Guest: Nick Theriot | Show Notes: socialmediaexaminer.com/724

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Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.

• Two Things That Hold Back Your Facebook Ads
• The M4 Method for Facebook Ads: Account Structure
• The M4 Method for Facebook Ads: Creative
• The M4 Method for Facebook Ads: Deep Dive Analysis
• The M4 Method for Facebook Ads: Scale

Guest: Sam Piliero | Show Notes: socialmediaexaminer.com/723

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What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.

Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety 

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Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.

• Using TikTok Symphony to Create Content From Text, Voice, or a Single Image
• Using TikTok Search Hub to Claim Branded Positioning in TikTok Search
• Using TikTok Go to Turn Initial Discovery Into Bookings With TikTok Go

Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/722

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Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.

• Content Styles That Create Awareness
• Content Styles That Build Trust
• Content Styles That Generate Leads and Sales
• LinkedIn Content Ratio Formula

Guest: Will McTighe | Show Notes: socialmediaexaminer.com/721

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Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.

• Aligning Your Content Strategy With the New LinkedIn Feed Algorithm
• Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach
• Preparing for LinkedIn's New Live Event Requirements

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720

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Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.

• What Marketers Need to Know About the Shorts Feed
• The Audio-Visual-Text Hook Framework
• Curiosity Loops
• Obstacle + Solution Storytelling

Guest: John Scott | Show Notes: socialmediaexaminer.com/719

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.