Wondering how to capture more traffic and direct sales from TikTok search? I interview Keenya Kelly to learn how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases.

• Using TikTok Symphony to Create Content From Text, Voice, or a Single Image
• Using TikTok Search Hub to Claim Branded Positioning in TikTok Search
• Using TikTok Go to Turn Initial Discovery Into Bookings With TikTok Go

Guest: Keenya Kelly | Show Notes: socialmediaexaminer.com/722

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Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.

• Content Styles That Create Awareness
• Content Styles That Build Trust
• Content Styles That Generate Leads and Sales
• LinkedIn Content Ratio Formula

Guest: Will McTighe | Show Notes: socialmediaexaminer.com/721

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Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.

• Aligning Your Content Strategy With the New LinkedIn Feed Algorithm
• Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach
• Preparing for LinkedIn's New Live Event Requirements

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720

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Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.

• What Marketers Need to Know About the Shorts Feed
• The Audio-Visual-Text Hook Framework
• Curiosity Loops
• Obstacle + Solution Storytelling

Guest: John Scott | Show Notes: socialmediaexaminer.com/719

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Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.

• New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker
• Voice Replies for Comments
• YouTube’s Creator Partnerships Platform Powered by Gemini

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/718

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Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

• How to Apply the Science of Attention to Your Short-Form Video Strategy
• Connection: The Two-Fold Foundation
• Reputation: The Authenticity Formula
• Emotion: The Engine That Makes Content Spread
• How to Develop Each Short-Form Video

Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

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Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.

• Instagram Post Caption Links
• Instagram Profile Grid Customization and Editable Thumbnails
• Instagram Sticker Tools For Custom Branding
• Instagram Edits App Tool & Feature Updates

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716

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Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.

• Why Getting Conversions Is Harder Than Ever
• 4 Ways to Grow Your Email Database
• How to Fix What's Broken on Your Landing Pages
• How to Optimize Your Post-Conversion Thank You Page for Additional Conversions
• How to Use One-Click Actions to Protect Your Email Deliverability

Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715

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Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.

Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/714

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Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.

Guest: Caleb Kruse | Show Notes: socialmediaexaminer.com/713

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Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/712

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