Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online

Ryan Hanley - Content Marketing and Audience Building Strategist

Every week on the Content Warfare Podcast, Ryan Hanley interviews the Internet's most prolific content creators to extract their secrets for winning the battle for attention online. Popular guests include: Chris Brogan, Marcus Sheridan, Mark Schaefer and Gini Dietrich. Popular topics include: content marketing, writing, podcasting, social media and audience building. Find out more: www.RyanHanley.com

  • 27 minutes 23 seconds
    3 Ways to Reframe Your Mindset for Massive Success

    3 Ways to Reframe Your Mindset for Massive Success Video

    Ryan Hanley is a speaker, entrepreneur, and host of a podcast dedicated to helping ambitious individuals defy ordinary and achieve extraordinary success. 

    In this episode, Ryan shares transformative strategies to reframe your mindset for massive success. Drawing from personal experiences and the wisdom of industry icons, he unpacks three key mindset reframes that can propel you toward your goals.

    Takeaways

    • If you want massive success, you don’t need another checklist. You need to reframe your mindset.
    • Solve problems by working backward to identify and avoid pitfalls.
    • Study and emulate the giants in your field, not your peers.
    Sound Bites:
    • “Goals are only as good as the systems that back them up."
    • "If you're not willing to sacrifice for your goals, your goals will become the sacrifice."
    • "Fear is a vector for action."
    Chapters:

    00:00 - Introduction: Why mindset matters

    02:10 - The struggle with limiting beliefs and finding energy-creating systems

    06:38 - Steve Jobs’ reframe: Focus by saying no

    08:44 - Elon Musk’s first principles approach to problem-solving

    11:09 - Sara Blakely’s mindset on reframing failure

    14:24 - Mindset Reframe #1: What are you willing to give up?

    17:14 - Mindset Reframe #2: Solve problems backward

    20:54 - Mindset Reframe #3: Study giants, not peers

    25:02 - Turning reframes into actionable systems

    𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡:

    Website: https://go.ryanhanley.com/

    Course Page: https://masteroftheclose.com/

    Master of the Close: https://ryanhanley.com/speaking

    YouTube: http://www.youtube.com/@RyanMHanley

    Apple: https://podcasts.apple.com/us/podcast/the-ryan-hanley-show/id1480262657

    Spotify: https://open.spotify.com/show/5AZFuTiQsgS9hMQDDdtlOr?si=98432b7806534486

    Linktree: https://linktr.ee/ryan_hanley

    Instagram: https://www.instagram.com/ryan_hanley

    LinkedIn: https://www.linkedin.com/in/ryanhanley

    17 January 2025, 2:40 pm
  • 23 minutes 44 seconds
    How I Conquered Imposter Syndrome: The 3 Steps Nobody Tells You About

    In this episode, we dive deep into the pervasive issue of imposter syndrome and uncover the 3 practical steps you need to silence self-doubt and step into your full potential.

    Using personal stories, research-backed insights, and actionable strategies, you’ll learn how to reframe your inner critic, document your wins, and align with your purpose to show up with confidence—even when fear lingers. If you’ve ever felt like a fraud or doubted your worth, this episode is your roadmap to conquering those thoughts for good.

    What You’ll Learn in This Episode

    The truth about imposter syndrome and why high achievers often feel it most.

    • Step 1: Reframe the Critic – Learn to use the inner voice of doubt as a guide rather than an enemy.
    • Step 2: Collect Your Receipts – Discover why creating a “success file” can be a game-changer when resistance strikes.
    • Step 3: Reconnect With Your Mission – How shifting your focus from perfectionism to purpose helps you lead with confidence.
    • The surprising role of fear in personal growth—and why it’s often a sign you’re on the right track.
    Memorable Quotes
    • “Imposter syndrome isn’t protecting you—it’s protecting itself. The louder it gets, the closer you are to something great.”
    • “You are not the voice in your head. You are the one who hears it—and that’s where your power lies.”
    • “When you shift your focus to the people you’re here to serve, fear and self-doubt take a backseat.”
    Resources Mentioned
    1. The War of Art by Steven Pressfield – https://amzn.to/4j1yzm6
    2. The Untethered Soul by Michael A. Singer – https://amzn.to/422wzEc
    3. The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga – https://amzn.to/3DICO5S
    Actionable Takeaways
    1. Start a “success file” today—document your wins, feedback, and achievements.
    2. When doubt creeps in, ask yourself: “What value am I bringing in this moment?”
    3. Write down your purpose or mission statement and revisit it whenever resistance gets loud.
    Connect with Us
    • Got a story about how you’ve overcome imposter syndrome. Please share it in the comments...
    • Don’t forget to subscribe, rate, and review the podcast so we can reach and inspire more listeners like you!
    9 January 2025, 3:01 pm
  • 53 minutes 59 seconds
    Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

    In this episode, we explore why optimism isn’t just a feel-good mindset but a tactical advantage for leaders, innovators, and entrepreneurs navigating an uncertain world.

    Join 11,000+ Leaders receiving the Finding Peak Newsletter: https://go.ryanhanley.com

    Inspired by the teachings of Naval Ravikant, Elon Musk, and Balaji Srinivasan, we break down how optimism drives technological progress, reshapes industries, and fosters groundbreaking ideas.

    Whether you're building a business, advancing in your career, or seeking personal growth, these contrarian principles will challenge conventional thinking and inspire action.

    What You’ll Learn in This Episode:

    • Why Naval, Elon, and Balaji emphasize optimism as a core trait for success.
    • The role of first principles thinking in solving big problems and unlocking innovation.
    • How optimism can help overcome fear, resistance, and industry inertia.
    • The unexpected connection between technological progress and philosophical optimism.
    • Practical ways to cultivate an optimistic mindset in your business and personal life.
    Connect with Eric Jorgenson This episode is perfect for entrepreneurs, leaders, and thinkers who want to challenge conventional wisdom, unlock their creative potential, and embrace the future with confidence. Tune in, take notes, and get inspired to master optimism like the greats!
    6 January 2025, 2:46 pm
  • 34 minutes 23 seconds
    The Unreasonable Guide to Crushing Your 2025 Goals

    Most people fail their goals not because they lack effort, but because they’re stuck using outdated strategies. In this episode, I break down a bold, no-BS approach to goal-setting that focuses on fewer, bigger goals, unstoppable habits, and the mindset shifts you need to dominate 2025 like a savage.

    Links and Resources Mentioned:

    What You’ll Learn in This Episode:
    • Why traditional goal-setting advice (like SMART goals) often falls flat—and what to do instead.
    • The power of prioritizing fewer, bigger goals to create clarity and focus.
    • How to detach from outcomes and commit to non-negotiable habits that drive success.
    • Why tracking your habits, not just your outcomes, is the key to building momentum.
    • How to apply the concepts of The Power of One More and Stoic philosophy to take relentless action.
    • A practical, 5-step system for setting goals you’ll actually hit.
    Key Quotes from the Episode:
    • “The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” — George Bernard Shaw
    • “You do not rise to the level of your goals. You fall to the level of your systems.” — James Clear
    • “Change happens when the pain of staying the same is greater than the pain of change.” — Tony Robbins
    What’s your “one more” today?

    Share your non-negotiable habit or the next bold step you’ll take toward your goal. Drop it in the comments, DM me on Instagram, or connect with me on LinkedIn—let’s make it real!

    3 January 2025, 3:12 pm
  • 31 minutes 21 seconds
    Scared? Good. Here's what you do next.

    As we stand on the brink of 2025, many of us feel a mix of excitement and trepidation. Fear often comes disguised as doubt, anxiety, or hesitation—but what if it’s actually a signal that we’re on the verge of something meaningful?

    In this episode, we explore how fear can be a catalyst for growth rather than a roadblock. Drawing on personal experiences, thought leader insights, Stoic philosophy, and Biblical wisdom, we’ll unpack actionable strategies to help you face your fears and make 2025 your most courageous year yet.

    What You’ll Learn in This Episode

    • Why fear is not a stop sign but a “vector for action” that signals personal growth.
    • The three roots of fear: fear of failure, fear of judgment, and fear of success.
    • How thought leaders like David Goggins, Brene Brown, and Jordan Peterson approach overcoming fear.
    • Powerful perspectives from Stoicism and the Bible on managing fear and finding courage.
    • Practical, actionable strategies to name, confront, and channel your fears into transformative action.

    Key Takeaways

    1. Fear Means Growth: If you’re feeling scared, it’s because you’re pushing yourself into new and challenging territory.
      • Quote: “Courage is resistance to fear, mastery of fear—not absence of fear.” – Mark Twain
    2. The Three Roots of Fear:
      • Fear of failure: Many avoid big goals because they’re afraid to fail, but as Jordan Peterson reminds us, “You’re going to pay a price for every bloody thing you do and everything you don’t do. You don’t get to choose not to pay a price.”
      • Fear of judgment: Eric Weinstein notes, “The problem isn’t taking risks, it’s the fear of people pointing out when you fail.”
      • Fear of success: Success often brings responsibility, status changes, and challenges, which can create resistance.
    3. Powerful Strategies:
      • Name your fear and make it tangible. Write down both the consequences of overcoming it and the cost of not acting.
      • Take small, incremental actions to face what scares you most.
      • Use gratitude to combat fear by focusing on what you have instead of what you lack.
      • Seek accountability and encouragement from trusted peers.

    Quotes from the Episode

    • “What you are afraid to do is a clear indication of the next thing you need to do.” – Ralph Waldo Emerson
    • “Fear is a reaction. Courage is a decision.” – Winston Churchill
    • “For God has not given us a spirit of fear, but of power, and of love, and of a sound mind.” – 2 Timothy 1:7
    • “You have power over your mind - not outside events. Realize this, and you will find strength.” – Marcus Aurelius

    Action Steps

    • Identify one fear you’ve been avoiding and commit to taking a small action to confront it this week.
    • Share your fear with an accountability partner and discuss the steps you’ll take to move forward.
    • Reflect on what your life could look like if you overcome your fear—and what it will look like if you don’t.

    Let’s Connect

    If this episode resonated with you, share it with a friend who might need encouragement to face their fears. Be sure to subscribe so you don’t miss future episodes packed with actionable insights and inspiration.

    Final Thought

    Fear will always be a part of life—but it doesn’t have to be your master. Use it as a signal, a guide, and a motivator to push beyond your limits and into a year of growth, courage, and purpose.

    Go deeper down the rabbit hole: https://linktr.ee/ryan_hanley

    31 December 2024, 3:24 pm
  • 51 minutes 29 seconds
    Deadlifts Won’t Break You—Weakness Will: Why Lifting Isn’t Optional After 40

    What’s more dangerous than deadlifting? Being weak.

    In this no-holds-barred conversation, Ryan Hanley and fitness coach Jordan Syatt shatter the myths about strength training, aging, and why most guys in their 40s are stuck in a cycle of low energy and bad habits.

    From testosterone crashes to the silent dangers of sitting too much, this episode is a wake-up call for anyone who wants to live longer, stronger, and better.

    Join 11,000 leaders on The Finding Peak newsletter: https://go.ryanhanley.com

    What You’ll Learn in This Episode:

    • Why deadlifting is the most functional exercise you’re avoiding—and how to start safely.
    • The shocking truth about low testosterone, what causes it, and how to fix it naturally.
    • The three biggest factors destroying your health (and it’s not what you think).
    • How movement, lifting, and even small habits like walking can radically improve your quality of life.
    • The surprising impact of sleep and how to optimize it without complicated gadgets or gimmicks.
    • Why “Dad Bod” culture is killing your long-term health (and confidence).
    Connect with Jordan Syatt: Follow and Support the Show:

    👉 Don’t forget to subscribe, leave a review, and share this episode with the guy who needs to hear it. Let’s build a stronger, healthier future—together.

    26 December 2024, 3:20 pm
  • 51 minutes 49 seconds
    How Faith and Branding Can Ignite Your True Potential

    In this inspiring episode, Belle Rape takes us on her journey of leaving behind the constraints of corporate life to build a business rooted in authenticity and faith. She dives deep into how reclaiming her identity through personal branding not only transformed her career but also reignited her passion for life.

    Whether you're feeling stuck in a role that doesn’t align with who you are or looking for ways to make your brand a true reflection of your values, this episode is packed with actionable insights and motivational stories to help you take that first bold step toward your true potential.

    What You'll Learn in This Episode:
    • How Belle used faith to navigate the challenges of leaving corporate life.
    • Why personal branding is essential—not just for entrepreneurs, but for anyone looking to make an impact.
    • The key differences between corporate conformity and entrepreneurial authenticity.
    • Practical steps to start reclaiming your identity and building a brand that aligns with your purpose.
    • How embracing failure, taking action, and trusting the process can lead to extraordinary growth.
    Quotes to Inspire You:
    • “Your personal brand is the foundation of who you are. It’s how you show the world your uniqueness.”
    • “We’re all designed to be a light in the world—your brand helps illuminate that.”
    • “It’s not what you do that makes you unique; it’s how you do it.”
    Connect with Belle:
    19 December 2024, 2:25 pm
  • 30 minutes 57 seconds
    3 Ideas to Change Your Life in 2025

    In this episode, Ryan Hanley shares three powerful ideas to transform your life in 2025: managing your energy through better sleep and habits, sharpening your focus to eliminate distractions, and setting audacious, 10X goals that force meaningful change.

    Powerful Quotes
    • “Nothing changes in 2025 if I don’t change. There’s no external force that’s going to save me. It’s all on me.”
    • “Why not be a complete badass? Why spend your life scrolling, doubting, or being told what to do instead of choosing what you want to do?”
    • “High performers don’t think small. They aim so high they have no choice but to focus, act, and grow into who they’re meant to be.”
    • “You control your destiny. Even small changes in habits and focus can create massive improvements in your life.”

    Actionable Advice

    • Audit Your Energy: Use tools like the WHOOP strap to measure your sleep and recovery.
    • Define Your Focus: Write down your primary goals and eliminate distractions that don’t align with them.
    • Aim Higher: Set a goal so big it scares you, then map out what it takes to achieve it.

    Final Words

    Ryan closes with a challenge to listeners: Take full control of 2025. Manage your energy, lock in your focus, and set goals that stretch your limits. "Stand next to your highest potential self and be proud of how close you came. Why settle for anything less?"
    17 December 2024, 1:16 pm
  • 52 minutes 55 seconds
    Why Most Leaders Fail: The Danger of Avoiding Honest Conversations

    Join our community of 11,000+ Leaders: https://go.ryanhanley.com

    What You'll Learn in This Episode:

    1. The Danger of Avoidance in Leadership:
      • Why speaking in generalities often hides the truth.
      • The cost of avoiding honest conversations with your team.
    2. The Power of Vulnerability:
      • How great leaders balance connection and accountability.
      • The key difference between promises and true commitments.
    3. Transforming Dysfunctional Cultures:
      • Why dysfunction persists and how to identify its hidden payoffs.
      • Steps to take rigorous responsibility and inspire transformation.
    4. Practical Leadership Tools:
      • Adrian’s formula for transformation: Patterns + Emphasis + Omission ÷ Context = Change.
      • Simple strategies to cultivate grace, self-honesty, and generosity as a leader.
    5. The Importance of Honest Leadership:
      • How vulnerability creates stronger teams and trust.
      • Why results are always tied to the quality of conversations.

    Quotes to Remember:

    • "Specificity is dangerous, but avoiding it is even more costly."
    • "Leaders who embrace rigorous honesty unlock freedom for themselves and their teams."
    • "Your impact speaks louder than your intentions."

    Links and Resources Mentioned:

    Follow & Connect: If you loved this episode, don’t forget to subscribe, rate, and review. Share your biggest takeaway by tagging us on social media!
    13 December 2024, 11:01 am
  • 51 minutes 23 seconds
    Debrief to Win: How Failure Builds Unstoppable Leaders

    In this episode, Ryan Hanley sits down with Robert "Cujo" Teschner, retired fighter pilot and author of Debrief to Win, to uncover the transformative power of failure in building high-performing teams. Cujo shares how psychological safety, vulnerability, and intentional reflection create a culture where leaders and teams thrive under pressure. Packed with actionable insights and riveting stories, this conversation is a masterclass in turning setbacks into springboards for success.

    Join our community: https://linktr.ee/ryan_hanley

    Connect with Robert "Cujo" Teschner:

    If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you and continue delivering impactful conversations. Your feedback means the world to us and keeps the mission alive—thank you for your support!
    9 December 2024, 5:45 pm
  • 32 minutes 36 seconds
    From Fear to Freedom: Untethered Authenticity with Bob Burg

    We sit down with Bob Burg, bestselling author of The Go-Giver series, to explore the profound impact of authenticity in our personal and professional lives.
     
    Connect with Bob Burg:

    Sponsors:

     

    Get a FREE trial of unlimited access and an additional 20% discount on Shortform through my special link: https://shortform.com/ryanhanley

     

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    From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk

     

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    Go deeper down the rabbit hole: https://linktr.ee/ryan_hanley

    Bob shares actionable insights on why being true to your values is the ultimate key to building trust, fostering meaningful relationships, and achieving lasting success.

    Drawing on principles from his book, The Go-Giver, and lessons from Living Untethered by Michael A. Singer, Bob explains how fear, societal pressures, and attachment to others’ approval can keep us from fully stepping into our authentic selves.

    Whether you’re a leader, entrepreneur, or someone striving for personal growth, this episode offers the tools you need to cultivate self-confidence, live in alignment with your values, and break free from the stress of trying to please everyone.

    What You’ll Learn in This Episode:

    • Why authenticity is the most valuable gift you can offer to the world.
    • The difference between true authenticity and "no-boundaries" behavior.
    • How societal norms and fear of rejection hinder authenticity.
    • The role of self-awareness in becoming your authentic self.
    • Why detaching from the outcome leads to greater fulfillment and success.
    • How to start cultivating authenticity in your life today.
    Key Quotes from the Episode:
    • "When you act congruently with your values, you naturally inspire trust and connection." – Bob Burg
    • "Authenticity is not an excuse for staying the same—it’s the motivation to grow into your higher self." – Bob Burg
    • "Detach from the outcome and focus on being true to who you are." – Bob Burg
    5 December 2024, 2:37 pm
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