In this episode of the Niche Pursuits podcast, Tom Szaky shares how he built TerraCycle from a college dorm room idea into a global company with close to $100 million in annual revenue. He explains how finding business opportunities in overlooked markets helped TerraCycle become a leader in hard-to-recycle waste, while also revealing the marketing strategy behind thousands of earned media mentions. Tom also discusses launching Loop, expanding into adjacent markets, raising capital, and acquiring complementary businesses. If you're looking for fresh ideas on business growth, marketing, and long-term entrepreneurship, this conversation is packed with insights you can apply to your business planning. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about TerraCycle: https://www.terracycle.comInvest in TerraCycle: https://invest.terracycle.com/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

In this episode of the Niche Pursuits Podcast, Jared Bauman sits down with entrepreneur Bernard Huang to discuss his incredible journey from making six figures playing online poker in college to building and exiting the SEO platform ClearScope. Bernard shares lessons from a failed restaurant franchise, seven years in Silicon Valley, and growing a bootstrapped SaaS business to mid-seven figures. The conversation also explores how AI is reshaping SEO, content creation, and software, including why Bernard believes today's internet economics are changing faster than ever. If you're interested in entrepreneurship, SEO, AI, or building sustainable online businesses, this episode is packed with insights you won't want to miss. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about Bernard's work: https://zonted.com/ Check out Clearscope: https://www.clearscope.io/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

In this episode of the Niche Pursuits podcast, Jared Bauman talks with John Nanci, founder of Chocolate Alchemy, about turning a background in analytical chemistry into a leading bean-to-bar chocolate business. John shares the personal tragedy that led him to go full-time, why he avoided debt, and how offering free education built lasting customer trust. They also discuss scaling to multiple warehouses, simplifying product lines, and finding a niche where your expertise stands out. Whether you're starting a side hustle or growing a business, this episode offers practical insights for entrepreneurs.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Chocolate Alchemy: https://chocolatealchemy.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jeff Price to discuss how he grew Texas Slab Guys into a concrete business with a $2 million annual revenue run rate in just 12 months after leaving a career in fintech. Jeff shares why he chose a "boring" business, the hiring lessons he learned early on, and the customer service strategies that fueled rapid growth.

He also explains how AI tools, including custom quoting software and voice agents, help qualify leads, save time, and win projects without replacing the people doing the work. The interview shows how Jeff combined premium concrete work, faster response times, and AI systems to quickly grow a local service business.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Texas Slab Guys: https://www.texasslabguys.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nick Gray joins the Niche Pursuits Podcast to share how he turned casual museum tours for friends into Museum Hack, which led to a multi-million-dollar exit. He breaks down how charging for the tours changed the business, why hiring comedians and actors helped him scale, and how seller financing made the sale possible. Nick also talks about writing The 2-Hour Cocktail Party, spending $60,000 on self-publishing, and whether books still make sense in the age of AI. The conversation then shifts into personal websites, SEO, GEO, and why owning your name online may matter more than ever.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesConnect with Nick: https://nickgray.net/ Learn more about Personal Websites: https://personalwebsites.org/ See the Internet's biggest database of public donations: https://patronview.com/ Buy or look inside The 2-Hour Cocktail Party: https://party.pro/book/ Subscribe to Nick's newsletter: https://nickgray.net/signup-for-email-updates/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

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Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Jared talks with Ben Bozzay about how Tech Lockdown grew from a personal internet-use problem into a SaaS business doing $20K MRR. Ben shares how he went from free content on Medium, Reddit, and YouTube to paid guides, 300 early customers, and a full-time business after getting laid off. They also discuss the SEO strategy that brought in up to 70,000 monthly organic visitors, as well as how technical content helped him reach a highly specific audience. Ben also shares what's next for Tech Lockdown and his second product, LivingRoom.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Tech Lockdown: https://www.techlockdown.com/ Check out Ben's LivingRoomApp: https://livingroomapp.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Brian Casel joins the Niche Pursuits Podcast to share how he built Builder Methods, an AI education business grown through YouTube, email, community, and AI agents. He breaks down his content process, including why 15 to 20-minute videos can take days to produce and how some AI-focused videos have reached 50K to 60K views. Brian also explains how Builder Methods Pro now includes 100+ training videos and a community of hundreds of builders. The episode wraps up by showing how business owners can use agents for repeatable tasks without needing deep coding experience.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Builder Methods - https://buildermethods.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

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Brian Winum returns to the Niche Pursuits Podcast to share his advanced SEO system for building authority across Google, AI platforms, and affiliate sites. He breaks down his WP multi-site strategy, including how a single domain can support 700 to 800 subdomains and help address indexing challenges. Brian also explains his use of LLMS.txt files, entity silos, tiered link building, EEAT signals, and AI automation. This is a packed interview for anyone interested in scaling content sites, improving AI visibility, and building stronger trust signals online.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources Learn more about Brian: https://brianwinum.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

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Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products. Nina also shares eye-opening numbers, including multiple $100K months, a $150K month, and an older travel blog still earning $5K per month from affiliates. This episode is packed with ideas for content creators rethinking how blogging works today.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources Learn more about She Knows SEO: https://sheknowsseo.co Get Nina's Free SEO Content Audit Checklist: https://sheknowsseo.co/audit Subscribe to @sheknowsseo's YouTube channel: https://www.youtube.com/@sheknowsseo Join the SEO for Bloggers' Facebook community: https://www.facebook.com/groups/seofortravelbloggers Follow Nina on Instagram: https://www.instagram.com/ninaclapperton Follow Nina on Threads: https://www.threads.com/@ninaclapperton Check out She Knows SEO on Facebook: https://www.facebook.com/sheknowsseo Connect with Nina: https://www.linkedin.com/in/ninaclapperton/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Taegan Goddard of Political Wire shares how he turned a site with 4-5 million monthly visitors into a more predictable subscription business. He explains why relying solely on programmatic ads can create revenue volatility and how his $80 annual membership helps smooth income. We also discuss bundling member benefits, such as exclusive analysis, ad-free access, a private podcast, newsletters, games, and community features. Taegan shares pricing lessons, churn-reduction ideas, and explains why publishers may be undercharging their most loyal audience.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Political Wire: https://politicalwire.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative