Nick Gray joins the Niche Pursuits Podcast to share how he turned casual museum tours for friends into Museum Hack, which led to a multi-million-dollar exit. He breaks down how charging for the tours changed the business, why hiring comedians and actors helped him scale, and how seller financing made the sale possible. Nick also talks about writing The 2-Hour Cocktail Party, spending $60,000 on self-publishing, and whether books still make sense in the age of AI. The conversation then shifts into personal websites, SEO, GEO, and why owning your name online may matter more than ever.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesConnect with Nick: https://nickgray.net/ Learn more about Personal Websites: https://personalwebsites.org/ See the Internet's biggest database of public donations: https://patronview.com/ Buy or look inside The 2-Hour Cocktail Party: https://party.pro/book/ Subscribe to Nick's newsletter: https://nickgray.net/signup-for-email-updates/

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In this episode, Jared talks with Ben Bozzay about how Tech Lockdown grew from a personal internet-use problem into a SaaS business doing $20K MRR. Ben shares how he went from free content on Medium, Reddit, and YouTube to paid guides, 300 early customers, and a full-time business after getting laid off. They also discuss the SEO strategy that brought in up to 70,000 monthly organic visitors, as well as how technical content helped him reach a highly specific audience. Ben also shares what's next for Tech Lockdown and his second product, LivingRoom.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Tech Lockdown: https://www.techlockdown.com/ Check out Ben's LivingRoomApp: https://livingroomapp.com/

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Brian Casel joins the Niche Pursuits Podcast to share how he built Builder Methods, an AI education business grown through YouTube, email, community, and AI agents. He breaks down his content process, including why 15 to 20-minute videos can take days to produce and how some AI-focused videos have reached 50K to 60K views. Brian also explains how Builder Methods Pro now includes 100+ training videos and a community of hundreds of builders. The episode wraps up by showing how business owners can use agents for repeatable tasks without needing deep coding experience.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Builder Methods - https://buildermethods.com/

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Brian Winum returns to the Niche Pursuits Podcast to share his advanced SEO system for building authority across Google, AI platforms, and affiliate sites. He breaks down his WP multi-site strategy, including how a single domain can support 700 to 800 subdomains and help address indexing challenges. Brian also explains his use of LLMS.txt files, entity silos, tiered link building, EEAT signals, and AI automation. This is a packed interview for anyone interested in scaling content sites, improving AI visibility, and building stronger trust signals online.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources Learn more about Brian: https://brianwinum.com

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Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products. Nina also shares eye-opening numbers, including multiple $100K months, a $150K month, and an older travel blog still earning $5K per month from affiliates. This episode is packed with ideas for content creators rethinking how blogging works today.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources Learn more about She Knows SEO: https://sheknowsseo.co Get Nina's Free SEO Content Audit Checklist: https://sheknowsseo.co/audit Subscribe to @sheknowsseo's YouTube channel: https://www.youtube.com/@sheknowsseo Join the SEO for Bloggers' Facebook community: https://www.facebook.com/groups/seofortravelbloggers Follow Nina on Instagram: https://www.instagram.com/ninaclapperton Follow Nina on Threads: https://www.threads.com/@ninaclapperton Check out She Knows SEO on Facebook: https://www.facebook.com/sheknowsseo Connect with Nina: https://www.linkedin.com/in/ninaclapperton/

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Taegan Goddard of Political Wire shares how he turned a site with 4-5 million monthly visitors into a more predictable subscription business. He explains why relying solely on programmatic ads can create revenue volatility and how his $80 annual membership helps smooth income. We also discuss bundling member benefits, such as exclusive analysis, ad-free access, a private podcast, newsletters, games, and community features. Taegan shares pricing lessons, churn-reduction ideas, and explains why publishers may be undercharging their most loyal audience.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Political Wire: https://politicalwire.com/

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Rob Walling joins the Niche Pursuits podcast to share what he's learned from 25 years in SaaS, 239 startup investments, and multiple exits. He breaks down the biggest mistakes founders make with pricing, churn, marketing, and choosing the wrong type of funding. Rob also explains why most SaaS companies shouldn't chase venture capital, how TinySeed raised $59 million to support bootstrapped founders, and what makes a software business more attractive to buyers. Listen to the full interview to learn how to build a SaaS that grows, earns more, and creates real freedom.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Rob: https://robwalling.com/ Check out TinySeed: https://tinyseed.com/ Join the MicroConf community: https://microconf.com/

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Tim Stoddart returns to the Niche Pursuits podcast to share what he learned from selling Stodzy after 15 years, including the 3 things that made his agency more sellable. He also talks about rebuilding his focus around Quantum Leads, healthcare, AI, and lead generation after stepping away from several major projects. Tim explains why directories still work today, especially when paired with a service offer and media asset like a newsletter. This episode is a great listen for anyone interested in agency exits, directory sites, lead generation, and building a more focused online business.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources Visit Quantum Leads: https://quantumleads.com/ Learn more about TheShop: https://www.theshop.ai/ Subscribe to Tim's newsletter: http://timstodz.com

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In this interview, Denis Yurchak shares how he turned Skype's shutdown into Yadaphone, grew it to more than 20,000 users, and reached $17,500 in monthly revenue in a little over a year. He also explains how he launched eSIMPal, a second travel-focused venture that is already making about $2,000 per month. Denis explains the marketing tactics, pricing choices, customer outreach, and automation systems behind both products. He shows how he validated demand, won users through listicle outreach, kept pricing low-friction, and used automation to manage support as a solo founder. It's a detailed look at how to build quickly, find demand, and turn simple ideas into revenue.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Yadaphone: https://www.yadaphone.com/ Check how you can use eSIMPal: https://www.getesimpal.com/ Follow Denis: https://x.com/denisyurchak

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In this episode of the Niche Pursuits podcast, Kevin Surace shares lessons from building companies across 30 industries, earning 95 patents, and working in AI since the 1990s. He explains how founders can spot problems people are willing to pay to solve, why timing matters, and what gives businesses lasting power today. Kevin also explains why more than 5,000 AI companies have been funded while only a small fraction may succeed, and how creators and business owners can work in an AI-first way. The interview gives concrete examples of product-market fit, positioning, market timing, and the mistakes that stall promising startups today.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Kevin: https://www.kevinsurace.com/ Connect via LinkedIn: https://www.linkedin.com/in/ksurace/ Follow @kevinsurace on Instagram: https://www.instagram.com/kevinsurace/ Follow him on X: https://x.com/kevinsurace Visit @kevin_surace's posts on TikTok: https://www.tiktok.com/@kevin_surace Check out Kevin's Facebook page: https://www.facebook.com/kevin.surace/ Watch @kskoolstuff on YouTube: https://www.youtube.com/@kskoolstuff Get 'The Joy-Success Cycle' book: https://www.joysuccesscycle.com/

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Carrie Forrest shares how Google updates and AI Overviews cut her food blog traffic by 80%, dropping monthly page views from nearly 1 million to about 200,000. In this interview, she explains how ad income fell from roughly $20,000 to $30,000 a month to about $4,000 to $5,000, while Amazon earnings dropped from about $35,000 a year to around $150 to $200 a month. She also walks through what she tried that did not work, including workshops, tips, and an AI video. Then she explains what is showing promise now, including email, short-form video, and private affiliates. Learn which strategies fell flat, which ones are still producing results, and how Carrie is reshaping her business after a massive traffic and revenue drop.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & Resources - Visit the Clean Eating Kitchen: https://www.cleaneatingkitchen.com/ - Subscribe to Clean Eating Kitchen's YouTube channel: https://www.youtube.com/cleaneatingkitchen - Follow Carrie on Instagram: https://www.instagram.com/cleaneatingcarrie - Learn more about her community: https://www.facebook.com/Cleaneatingcarrie/ - Explore Carrie's healthy recipes here: https://www.pinterest.com/cleaneatingkitchen/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

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