Handling Mistakes and Feedback

“You can’t advance if you can’t be advised.”— Bernard Kelvin Clive

Feedback is important, especially for entrepreneurs, solopreneurs, micro, small, and medium enterprises (MSMEs), and personal brands. Over the past decade, I have interacted with many entrepreneurs, business owners, solopreneurs, and freelancers in various ways. One of the challenges we often face is handling feedback effectively.

Firstly, accepting feedback and working with it are two different things. I’ll share a couple of stories to illustrate this point.

Learning from Mistakes: A Printing Incident

As a publishing consultant helping entrepreneurs, business owners, and freelancers write and publish books, my partner and I once worked on a book project. We got the book printed, only to realize later that there were errors—what we call the “printer’s devil.” These mistakes were not in the original manuscript we sent for printing. Somehow, they appeared in the final product. We had printed a thousand copies. Given the costs involved, what were our options? Could we simply tell the author it was a mistake and ask for understanding?

Instead, my partner quickly arranged for the exact copies to be reprinted. It was costly, but we had to get the job done.

A Printing Error for a Charity Project

In another instance, a client informed us that their printing project was for charity work, meaning there was no profit involved. Given this, my partner and I decided to offer the service at production cost as a sacrifice. It was a tough financial decision, but we believed in the cause.

We rushed the job due to the short turnaround time, and unfortunately, the client sent the wrong file for printing, because there had been a series of corrections made to the original content. When the client received the copies, it was too late to make corrections. The client was understandably upset, even though the mistake was minor.

Although the situation was frustrating, we had to take responsibility. The client demanded a reprint. We attempted to negotiate, offering a refund instead, but the client refused. Ultimately, we reprinted the entire batch, even though it was a costly mistake.

These incidents highlight that mistakes can happen in business, no matter how meticulous we are. What matters is how we handle them.

Handling Negative Feedback as a Business Owner

One of the biggest challenges entrepreneurs and business owners face is dealing with negative feedback. If you consistently operate at a high level, delivering excellent products and services, receiving a negative review can be shocking.

Many business owners feel personally attacked when they receive criticism. When most of your customers are praising your work, it can be difficult to accept that someone is dissatisfied. However, ignoring negative feedback can harm your brand in the long run.

A Case of Poor Customer Response

I once encountered a lady who made high-quality handmade footwear. Her products were beautiful and well-crafted. I had purchased from her before and was always satisfied. However, on one occasion, I ordered a pair that turned out to be substandard. The material seemed defective, possibly due to exposure to heat or poor-quality fabric.

When I brought this to her attention, she became defensive. Instead of acknowledging the issue, she flatly told me to return the product in a dismissive tone. I explained that I had been a loyal customer and had always recommended her work, but this time, the product was below standard. Still, she was unwilling to listen.

Because of her response, I decided to stop doing business with her. While I might still refer people to her if they asked, I no longer felt comfortable recommending her proactively. This is an example of how not to handle customer complaints.

The Right Way to Handle Feedback

As business owners, we must pay attention to every piece of feedback, whether positive or negative. Even if most clients praise our work, it only takes a few unresolved complaints to harm our reputation. If a long-time customer raises an issue, it is important to listen and act accordingly.

When you receive feedback, consider the following steps:

1. Assess the Validity of the Feedback – Is the complaint legitimate? If so, acknowledge it.
2. Determine Whether Immediate Action Is Needed – If it is something that requires urgent attention, fix it right away. If it is an issue that can be addressed later, note it for future improvements.
3. Evaluate the Impact on Your Business – Will implementing the suggestion improve your business model, products, or services? If yes, take steps to integrate the changes.
4. Communicate with the Customer – Thank them for their feedback and assure them that their concerns are being addressed.
5. Maintain Professionalism – Even if the complaint is frustrating, responding with professionalism preserves your business reputation.

Why Many Entrepreneurs Struggle with Negative Feedback

Many MSMEs, entrepreneurs, and freelancers struggle to accept negative feedback because they take it personally. Instead of seeing it as an opportunity for improvement, they feel attacked and become defensive. This mindset can be detrimental to business growth.

If you find yourself reacting negatively to criticism, take a step back. Remind yourself that customer feedback—both positive and negative—helps your business grow. Even when feedback is harsh, there may be valuable insights hidden within it.

Long-Term Benefits of Handling Feedback Well

Effectively managing feedback improves customer satisfaction and enhances your business reputation. When customers see that their concerns are taken seriously, they are more likely to remain loyal. A good feedback system also helps you refine your products and services over time.

Consider these benefits:

1. Increased Customer Loyalty – Customers appreciate businesses that listen and improve.
2. Stronger Brand Reputation – Handling feedback well shows professionalism.
3. Opportunities for Innovation – Some complaints reveal gaps in your service that, when addressed, can lead to new business opportunities.
4. Better Business Growth – Continuous improvement keeps your business competitive.

Business owners, entrepreneurs, and freelancers need to refine their approach to handling feedback, especially negative feedback. It is not enough to focus on the praise we receive—we must also listen to constructive criticism.

Think about how your business currently handles feedback. Are you open to suggestions, or do you dismiss negative reviews? How can you improve your response to ensure that customers feel valued and heard?

Take time to reflect on these questions and consider how you can strengthen your feedback mechanism. Doing so will not only protect your brand but also set you up for long-term success.

Lessons Learnt:

1. Feedback Helps You Grow – If you run a business, listen to feedback to keep improving. If you do this well, you will get better and your business will also get better.
2. Mistakes Will Happen, But Fixing Them Matters – Truth be told, no business is perfect. Admitting mistakes and correcting them earns customer trust.
3. Not Everyone Will Be Happy – No matter how good your product or service is, some people will complain. How you respond can keep or lose customers.
4. Getting Defensive Can Hurt Your Business – Arguing with customers or ignoring complaints can drive them away and harm your reputation.
5. Have a Plan for Handling Complaints – Look at complaints fairly, decide what to do, respond politely, and use feedback to improve.
6. Good Customer Service Keeps Customers – One bad experience can make a customer leave. Treating them well makes them stay.
7. Criticism Can Lead to Better Ideas – Negative feedback can show what needs fixing, helping your business grow.
8. Handling Feedback Well Builds a Good Name – Businesses that deal with complaints properly earn trust and keep customers loyal.

Now, it’s your turn, I’m sure you might have had similar encounters. What did you do about it, and how did you handle that?

Let’s keep improving and bettering our best!

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition.

In it right?

In a small business management group, we discussed the content we share for an organization whose portal we manage. One of the interns suggested that we should run the captions in a particular way because they had seen several similar organizations using the same pattern. I paused for a moment and then told them that just because others are following a particular pattern doesn’t mean it’s the right fit for us.

Firstly, it doesn’t mean it’s right. What they are doing may be completely wrong. Just because they are screaming and shouting doesn’t mean we should also scream and shout to get the attention of our audience. We need to run our content through a set of filters to ensure that what we produce aligns with the brand we are working on. Blindly following trends is dangerous both for business owners and brands. The fact that something is trendy doesn’t mean we should all jump on it.

That said, there is a time for leveraging trends. However, for brands to stay on the right path and maximize exposure, they must always have standards and metrics to work with.

Brand Alignment: Does the Trend Fit Your Identity?

When something is trending and we want to follow it, the first check we need to run is what I call brand alignment. What is trending at the moment? For example, everyone is using voiceovers and dancing on TikTok. But is that something that aligns with our brand strategy, values, and signature?

Does it fit with the kind of audience we want to impact? If it doesn’t align in any way—regardless of its reach and impact—or if we can’t find a way to align it with what we stand for, then we must uncheck that trend.

Brand Values: Staying True to What You Stand For

The second filter to apply is brand values. Every brand, whether a solopreneur, MSME, or large corporation, has values. What are your brand values? Authenticity? Honesty? Integrity?

If a trend violates your core values, then it’s not something you should follow. Just because people are craving certain types of content doesn’t mean you should feed them with it. Staying true to your values ensures long-term trust and credibility.

I recall a conversation with a few friends about different types of brands. We observed some individuals skyrocketing in their industries by adopting certain methods. Someone asked why we weren’t trying those methods. We all laughed because we knew what we stood for. Our brand values were based on honesty and authenticity.

Yes, others were succeeding, but for us, it didn’t align. Just because people are making money from a certain trend doesn’t mean we should follow suit. There’s something within a person’s core that tells them when something doesn’t feel right. We can make millions, yes, but if it doesn’t sit well with our conscience, then it’s not worth it.

Ethics: Is It Right or Wrong?

The third filter is ethics. Some believe that to break through in business, you need to be ruthless and relentless—doing wild and crazy things to gain attention. But even amid that, you need to step back and ask yourself: Is this ethical?

Are you violating certain principles or values? Are you twisting arms, misleading people, or engaging in deceptive marketing just to sell products and services? If something is unethical, no matter how successful it appears, it is not worth the compromise.

Every business or industry has its code of conduct and ethics. Journalists, public speakers, PR professionals, and content creators all have ethical standards to uphold. Violating these ethics for the sake of trends can be damaging in the long run. Yes, others may disregard ethical standards to trend, but if you filter your decisions through these values and realize they don’t align, then it’s best to avoid them.

When to Leverage Trends

On the flip side, not all trends are bad. If after filtering a trend through brand alignment, values, and ethics, you find that it doesn’t violate your principles, then you can leverage it.

1. If it aligns with your brand, go for it.
2. If it upholds your values, embrace it.
3. If it adheres to ethical standards, make the most of it.

When all these criteria check out, you can confidently integrate a trend into your strategy. You can experiment with new ideas while ensuring they align with your long-term brand positioning.

The Dangers of Abandoning Traditions

While trends can be useful, abandoning traditions completely can also be risky. Brands that have grown to a certain level must maintain the standards and principles that have kept them successful.

Recently, I saw a top government institution engaging in the same content style as less reputable organizations—turning serious matters into memes and jokes. It was shocking. A government institution should maintain a level of decorum and authority. They shouldn’t dilute their brand just to trend.

Sometimes, the masses are moving in a certain direction, but that doesn’t mean they are always right. Just because something is popular doesn’t mean it is good for your brand. Evaluate it critically before making a move.

Striking a Balance: Merging Trends and Traditions

As brands and businesses seek to grow, it is crucial to avoid blindly following trends just because they are happening. At the same time, holding on to outdated traditions without recognizing necessary transitions can also be detrimental.

There must be a balance—a blend of the old and the new. We must learn to integrate new and effective strategies while staying true to our brand’s core principles. This is how businesses stay relevant without losing their identity.

Legacy: Building for the Future

Beyond trends and traditions, consider legacy. What kind of brand legacy are you building for the next generation? Are you creating something that will last, or are you merely chasing short-term fame and profit?

Legacy matters. Your service, products, and brand should not only serve people today but also impact generations to come. A strong brand does not chase trends aimlessly—it builds a reputation that lasts.

Final Thoughts

So, as you grow your business, go through this checklist:

1. Brand Alignment – Does this trend align with your brand’s vision and values?
2. Brand Values – Does it uphold your principles and integrity?
3. Ethics – Is it morally and professionally acceptable?
4. Legacy – Will this contribute to long-term success and impact?

If a trend checks all the boxes, you can leverage it alongside your traditions to push your business forward. If not, then it’s best to leave it behind.

The key is balance—knowing when to innovate and when to preserve traditions. I’m positive if these things are done right, you can scale your brand, remain authentic, and create a lasting impact. Let’s do things right, serve the community with integrity, and build something meaningful that future generations will be proud of.

Download copies of the recommended books below.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

Today, I want to begin a series under the theme Gifted but Gated in the context of career growth. Some years back, I worked for a school, helping with technological advancements and supporting students. I did this for a number of years, but by my third year, I felt like this isn’t it. I needed to move on, to pursue something that was more aligned with my passions.

Well, sometime back, a colleague of mine, someone I went to university with, called me. During our conversation, we reflected on my career path and what I do now as a publishing consultant and author. etc. She was in the exact situation I was in years ago—working in a school, doing what she could, but feeling stuck. She felt it was time to move on, but she wasn’t sure what steps to take. She was eager to leave but didn’t know how to transition.

I shared a few strategies with her, and as we ended the call, I realized how common this situation is. So many people find themselves trapped in career paths that don’t align with their passions or full potential. I once saw a quote that said: If you don’t build your dreams, someone else will hire you to build theirs. Another version of this idea suggests that a job is the “opium” given to us to forget about our dreams. These words resonated deeply with me.

The Gate of Career Systems

Many of us are truly gifted, but we are gated—held back by systems. The first gate is the system itself, whether it’s an educational system or a career path that limits growth. The typical process for many is simple: complete university, do national service, look for a job, and then build from there. Because jobs are scarce, people tend to settle. The goal becomes job security rather than personal fulfilment.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

This is how people end up taking whatever job is available, just to get a salary. They accept it because it allows them to put food on the table, compete socially, and say, I have a job. But in the process, they forget to be intentional about career growth.

Some organizations are structured in a way that makes it difficult to rise. The work may not be challenging, but the salary is enough to survive. Over time, people realize their potential is far greater than what they are doing, yet they remain stuck. If you find yourself in such an environment, it’s important to have an exit strategy.

Otherwise, you might stay for decades, only to look back and realize the years have passed, your passion has faded, and you’re no longer growing. Some people start with excitement, but by their third or fourth year, they begin to question everything. Others stay in the same system for 10 years or more, only to regret it later.

Recognizing When You’re Stuck

If you feel stuck in your career, ask yourself:

• How did I get here?
• Did I choose this path, or did it just happen?
• Was this job once fulfilling, but now I’ve outgrown it?
• Have I developed skills that I’m not utilizing?
• Is my salary capped, with no potential for growth?

These questions help you identify whether it’s time to move on. Many people feel restless because they know they can do more. They’ve built their skills and developed wings to fly, but their job keeps them grounded.

If you don’t take action, you might end up settling because of job security. Some workplaces offer certain benefits that make it hard to leave. But you must ask yourself if these perks are worth sacrificing your true potential.

The Path to Breaking Free

If you recognize that you’re in a gated career situation, here’s how to break free:

1. Start Planning Early

Don’t quit on impulse. If you want to move to the next level, you need a solid plan. If you’re considering starting a business or pursuing a side hustle, build it up while you’re still employed. Make sure it’s generating enough income to sustain you before you make the leap.

2. Save for Transition

One of the things I did before leaving my job was saving enough money to survive for six months to a year without a salary. This gave me the financial cushion I needed to focus on my next move without unnecessary stress.

3. Grow Your Side Hustle

If you have a side hustle, invest more time into it. Moonlight—work extra hours to develop it. Push it to a level where it can sustain you before you quit your full-time job. Many of my friends have done this successfully, and I followed the same approach.

4. Analyze the Data

Pay attention to the numbers. If your side hustle is growing steadily and bringing in consistent income, that’s a good sign that it may be time to transition. If the numbers are promising, then you can start thinking about making it your main source of income.

5. Seek a Better Opportunity

If entrepreneurship is not your goal, consider looking for a better job that offers more room for growth. Work on your CV, upgrade your skills, and start applying for positions that align better with your strengths and passions.

6. Invest in Continuous Learning

Sometimes, the key to breaking free is acquiring new skills. Taking an extra certification or furthering your education could position you for a better role. If you want to move up in your career, invest in knowledge that will make you more valuable.

7. Find Mentors and Advisors

One thing that helped me was speaking to people who had already been through what I was experiencing. My colleague reached out to me because she knew I had been in the same situation. You need mentors, coaches, or career advisors who can help you navigate your transition.

The Cost of Staying Stuck

Staying in a job that limits your growth does more harm than good. If your workplace does not challenge or excite you anymore, and you find yourself dragging your feet every morning, it’s time to reevaluate. If you’re not careful, you’ll wake up one day realizing that you spent years doing something that never truly fulfilled you.

A job should not feel like a prison. If it does, then it’s time to make a move. Staying in a place that does not harness your full potential will only lead to frustration and wasted talent.

Make the Move

Are you gifted but gated? Are you stuck in a system that is holding you back? If the answer is yes, then it’s time to start planning your way out.

Don’t let comfort keep you trapped. Think about the strategies I’ve shared, apply them to your situation, and take action. Go for it!

Let me know if this has been helpful. I wish you success in your chosen field. Rise up, break free, and don’t let anything gate your potential!

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

Entertainers Seek Likes. Entrepreneurs Seek Leads.

Have you ever posted something online and received thousands of likes but saw no real business growth?

In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics.

The Fundamental Difference

Entertainers crave likes. Entrepreneurs crave leads.

Entertainers go after likes. Entrepreneurs go after leads.

This distinction is so critical for one’s success in the digital ecosystem. If you position yourself as someone who simply follows the trends, chasing followers and social media virality without a solid plan to monetize your efforts, you may miss the essence of doing business in this digital age.

Positioning Yourself for Growth

You need to decide: Are you merely entertaining people for likes, or are you strategically positioning yourself to generate leads? Having a post go viral with thousands of likes means little if it doesn’t translate into something tangible.

Consider this—some people have massive engagement on their posts, but it doesn’t lead to anything meaningful. It’s just entertainment. There’s no clear call to action, no structured pathway for conversion. On the other hand, entrepreneurs—real business-minded individuals—focus on monetization. They seek leads, not just visibility.

The Power of Leads Over Likes

Great entrepreneurs understand this concept. You may see their posts getting fewer likes, but behind the scenes, they are generating leads and converting them into paying customers. That’s the mindset small business owners, entrepreneurs, and personal brand builders must adopt.

Your goal should be to provide value, help, and impact lives. But at the backend, there should be a system that constantly generates leads, allowing you to monetize what you do and scale your business.

If you focus only on likes, you may end up with a massive following that doesn’t contribute to your financial growth. That’s why you must shift your focus.

The Business Behind the Content

If you’re an entertainer—creating funny videos, skits, or viral content—that’s great. But what’s the business behind it?

Do you have a long-term plan? Do you want to be a stand-up comedian? Do you intend to monetize your content through brand deals or advertisements? Without a structured strategy, you’ll simply be another content creator hoping for recognition instead of someone strategically building a business.

Thinking Like an Entrepreneur

Instead of just posting and hoping for likes, think like an entrepreneur:

• How can I generate leads from my audience?
• Do I have a landing page to collect emails?
• Do I have a lead magnet to attract potential customers?
• Do I have a team that helps me convert engagement into sales?
• Am I building a system that works beyond social media views?

When you start thinking this way, you’ll realize that every piece of content should have a backend strategy. It’s not just about putting content out there; it’s about building a system that converts engagement into income.

I’ll share three examples from Ghana to illustrate a key difference: entrepreneurs seek leads, while entertainers seek likes.

First, comedian Parrot Mouth, a Christian comedian, runs the Laugh It Off program two to three times a year. While he has a social media presence, he doesn’t rely on online clout to sell tickets. His visibility helps, but he has a solid system that ensures tickets are sold and venues are booked in advance. That’s the difference—a business strategy behind his online presence.

Having a social media following is great, but without a system to generate leads and convert them into sales, it’s just vanity. Your presence should work for you, not just make you visible.

Another example is Dr. Jeff Bassey, who runs ILS International Leadership and Strategy Institution. He has trained corporations, institutions, and multinationals for years. If you check his Facebook presence, he shares deep, insightful content, but his posts don’t always get high engagement. Yet behind the scenes, his business thrives because he has a system in place to secure clients. Many with massive online influence don’t achieve a fraction of his success.

This is the key: online presence is important, but without a business strategy, it’s just noise. You need a system that converts visibility into value. Otherwise, you’ll be seen but not impactful.

A third example is BigGodwin. He blends strong Facebook visibility with an actual business strategy. His large following isn’t just for show—it feeds into his brand and businesses. He’s not just sharing content; he’s using his presence to grow his enterprise and help others do the same.

The lesson? Don’t just chase likes—build a system that turns visibility into leads and sales. That’s how you grow a sustainable business beyond digital hype.

Building a Lead Generation System

Here’s how to position yourself:

1. Create a Lead Magnet: Offer something valuable in exchange for contact information (e.g., a free guide, webinar, checklist).
2. Use a Landing Page: Direct traffic to a page where visitors can sign up for more valuable content.
3. Automate Engagement: Have a system in place—such as email marketing or chatbots—to follow up with leads.
4. Monetize Beyond Social Media: Sell digital products, offer consultations, create online courses, or promote affiliate products.
5. Track and Measure Success: Monitor how many leads you generate daily, weekly, or monthly, and refine your strategy accordingly.

The Key to Sustainable Success

If you remain focused on chasing likes, you’ll become just another entertainer, hoping for a breakthrough. But if you shift your mindset to generating leads, you’ll start building a sustainable business.

Make it a goal:

• How many leads can I generate today?
• How can I convert my audience into clients or customers?
• What strategies can I implement to monetize my influence?

As a personal brand, solopreneur, or business owner, think beyond just engagement. Focus on strategy, impact, and monetization. Whether through affiliate marketing, selling products, or offering services, positioning yourself for financial growth should be a priority.

I hope this helps! Let me know your thoughts.

Want to turn your influence into income? Start with my branding books—search ‘Bernard Kelvin Clive’ on Amazon or Google.”

You can grab a copy of my latest book ‘Ungoogleable Brands: The Rise of the Silent Brands’

The best is yours.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

7 Toxic Customer Types You Need to Spot Before They Cost You

Running a business? You’ll meet all kinds of customers. Some are easy; others, not so much.

I’ve seen it all. Over time, I noticed some customers needed extra care. For example, those who always change their minds or expect everything for free. They can really test your patience.

Not every customer is the same. Some boost your business, while others just waste your time and energy. Spotting tricky customers early saves you stress and keeps your business safe. Imagine having to redo work because someone changed their mind at the last minute. Frustrating, right?

Knowing how to handle different types helps a lot. You learn to focus on the good ones—the ones who value your effort and pay on time. These are the customers that keep your business thriving.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

Here are seven types of customers (plus one) to be cautious about, along with tips on how to handle them effectively.  

1. The Know-It-All

These customers believe they are experts in everything. They walk into your office or store acting as if they know more than you—despite having little to no experience. They’ve read a few articles online or watched some YouTube videos and now think they can dictate how you should do your job.  

I once had a client who wanted a digital service but insisted on controlling the entire process, even though he lacked technical expertise. When I recommended the right approach, he resisted—until he eventually realized he needed to trust the expert.  

These customers can be frustrating, but the key is to stay patient and firm. Politely remind them why they sought professional help in the first place, and guide them toward trusting your expertise.  

2. The Braggart  

Closely related to the Know-It-All, the Braggart loves to talk big. They boast about their wealth, connections, and past experiences—often mentioning how they’ve used premium products or services elsewhere.  

“Oh, when I was in London, I used something just like this.”

“I have no problem paying for quality; money isn’t an issue.” 

But when it comes time to actually buy, they either hesitate, bargain endlessly, or disappear. They talk big but act small when it’s time to commit.  

How to handle them? Don’t be swayed by their words—only action matters. If they are serious, they will pay. If not, don’t waste time entertaining their exaggerations.  

3. The Sly Customer  

These are the tricksters—the ones who always try to outsmart you. They might:  

– Place an order but delay payment indefinitely.  

– Pretend they didn’t receive the product or service as agreed.  

– Request free extras disguised as “small favors.”  

– Disappear when it’s time to settle their bills.  

Some will even send fake inquiries just to gather information and later use it elsewhere.  

To deal with them, set clear policies upfront. Request deposits before starting work, verify payments before delivery, and always keep records of transactions.  

4. The Oliver Twist (Invoice Takers & Perpetual Bargainers) 

This type of customer always wants more—more discounts, more invoices, more negotiations.  

– The Invoice Takers: They frequently request invoices but never actually buy anything. They collect quotes from multiple businesses, comparing prices endlessly without any real intent to purchase.  

– The Perpetual Bargainer: No matter how fair your pricing is, they always ask for a discount. They pressure you by comparing your prices with cheaper alternatives or insisting they deserve special treatment.  

While occasional bargaining is normal, these customers make it a habit. They undervalue your work and try to get the lowest price possible, sometimes at the expense of quality.  

How to handle them? Be firm about your pricing. Offer structured discounts only when necessary, but make it clear that your value comes at a price. If they continue to waste time, it’s best to move on.  

5. The Indecisive Customer

These customers struggle to make decisions. They browse endlessly, ask countless questions, and still leave without buying. Even after purchasing, they second-guess themselves and might ask for changes, refunds, or replacements.  

They might say:  

“I think I want this… or maybe that one instead?”  

“Let me sleep on it and get back to you.” 

Dealing with them can be exhausting. The best approach is to limit their choices and guide them toward a decision. Offer recommendations instead of overwhelming them with too many options. If they still hesitate, set a deadline for their response.  

6. The “Good Samaritan” 

At first, these customers seem generous and easygoing. They are willing to spend—but only on extras, not on the main product or service you offer.  

For example, if you sell software with premium features, they’ll happily pay for add-ons but refuse to buy the core product. If you run a training program, they’ll pay for the workbook but not the actual course.  

They want to appear supportive, but in reality, they are not investing in what truly matters. To handle them, steer the conversation toward the essential product or service. Emphasize its value before introducing any extras.  

7. The Lazy Daisy 

These customers can frustrate you because they refuse to read instructions, labels, or product descriptions.  

– The price is clearly displayed, but they still ask, “How much does this cost?”  

– A step-by-step guide is provided, but they ask, “How do I use this?”  

– A FAQ page answers their concerns, yet they call for explanations.  

They need constant hand-holding, making interactions longer than necessary. To manage them, keep your responses short and direct them to the information they need. If they continue asking the same questions, remind them to refer to the provided materials.  

8. The Last-Minute Rusher (The Gate-Crasher)

These customers always show up at the last possible moment, expecting special treatment.  

– They demand urgent service but refuse to pay extra for the rush.  

– They appear just after a promo has ended and insist they should still get the discount.  

– They message you late at night or on weekends, expecting immediate responses.  

“Oh, I didn’t know the promo ended! Can’t you make an exception for me?”  

“I need this delivered by tomorrow. Can you make it happen? I’ll pay the same price.”  

They assume their urgency should be your priority, regardless of how inconvenient it is for you.  

To handle them, set clear deadlines and rush fees. Make it known that promotions have strict expiration dates and that urgent work comes at a premium. If they insist on bending the rules, politely stand your ground.  

These 7+1 customer types—The Know-It-All, The Braggart, The Sly, The Oliver Twist, The Indecisive, The Good Samaritan, The Lazy Daisy, and The Last-Minute Rusher—can make business challenging. But with the right strategies, you can minimize stress and protect your time and resources.  

Key Takeaways:

✔️ Set clear boundaries and policies.  

✔️ Don’t be afraid to say no to time-wasters.  

✔️ Focus on customers who truly value your products and services.  

Not every customer is worth the effort. Choose wisely, and your business will thrive!

As you build your business, learn to identify these customer types quickly. Set clear policies, communicate expectations upfront, and don’t be afraid to walk away from a deal that feels unbalanced. The right customers will value your time and expertise, making your business journey smoother and more rewarding.

Now, grab a copy of these books.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

The ten times ten strategy: creating a silent brand army

“True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive

Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence.

We will use a strategy similar to how several multilevel marketing (MLM) functions.

Using the (MLM), approach in recruiting and building a team, their conventional wisdom such as “bring x number of people, and they will bring x number, in that order” is widely used.

Similarly, we will be using a methodical, scalable technique that will enable us to acquire a presence in the market even without great visibility, therefore strengthening a powerful, selling brand.

Digital Visibility: The Challenge

The concept of “1,000 true fans” and the difficulties of establishing a digital presence in a market growingly saturated are well-known ideas. Still, there are ways people and small businesses could flourish even without a significant online presence. I refer to one such strategy as the “Law of the 10x.” Solopreneurs, business owners, and young professionals ready to work silently but regularly behind the scenes will especially find this approach helpful.

The Law of the 10x Strategy

The Law of the 10x is a basic yet efficient strategy: assemble a ten-committed army. These are folks that understand your vision, are dedicated to your cause, and can assist spread your message. The trick is that each of these 10 people must also recruit their own 10, producing a ripple effect that will multiply your reach tenfold. If you have a strong group of 10, and each of them has their group of 10, you’re now dealing with 100 people. If each of those 100 individuals hires 10 more, you have 1,000. The arithmetic is simple, but the impact is immense.

Addressing Potential Challenges

While this paradigm has considerable potential, it is crucial to overcome a few challenges:

1. Defining Success Metrics

What does success look like for a Silent Brand Army? Growth in numbers alone is not enough. To quantify effectiveness, consider engagement levels, conversion rates, or customer retention. Defining these indicators from the start will assist track development.

2. Recognizing Growth is Not Always Linear

The technique predicts that each individual would recruit exactly 10 more, but in practice, development is typically unequal. Some may bring in fewer than 10, while others may bring in more. A contingency strategy should be in place to accommodate changes in recruiting and assure continued expansion.

3. Upholding Quality Over Quantity

A wider network is great, but quality counts. How do you ensure that recruits remain interested and committed? Clear expectations, constant training, and incentives will assist in sustaining excitement and consistency.

4. Keeping the Momentum Going

Once the Silent Brand Army is founded, how do you sustain it? Regular check-ins, progress tracking, and team incentives can help retain motivation. Without continual interaction, networks risk stagnation.

5. Selecting the Right Initial 10

Your foundation dictates your success. How do you choose the correct first 10 members? Look for individuals who align with your beliefs, have leadership potential, and are willing to actively engage in the success of the business.

Building and Empowering Your Core 10

To recruit your first 10, you may need to reach out to more than 10 people initially. It’s necessary to keep the core group small yet highly focused. The people you select should believe in your vision and be willing to help spread the message.

Once you have your solid 10, your next duty is to empower them. Equip them with the tools, resources, and information they need to market your brand or business. Make sure they thoroughly grasp your product or service, the objective you’re trying to fulfill, and the wider vision you’re working towards. They should be driven not only to perform their jobs but also to inspire others to join the cause.

A Biblical Perspective on Scaling Influence

If you’re familiar with the Bible, you’ll know that Jesus himself worked with 12 disciples. While not 10, the premise stays the same: he focused on a small, committed group who then went on to share his beliefs with others. This multiplying effect is vital to the success of any quiet or “silent” brand approach. The power lies in the numbers, but the foundation depends on the core staff that knows the objective and believes in the cause.

Applying This Strategy Beyond Digital Platforms

This technique doesn’t need to be digital. It can easily be applied offline. By hiring a committed staff of 10, you can begin advertising your brand, spreading word-of-mouth, and creating a customer base, all while keeping mostly under the radar. As your group of 10 brings in their own 10, and each following generation does the same, your reach will increase naturally and organically, without the need for flashy marketing or a big web presence.

The Path to a Strong Silent Brand

The most crucial part of this plan is to keep focused on empowering the first 10. These individuals will be your basis. They are the ones who will help you establish your quiet brand, which will eventually lead to visibility, influence, and growth. Once they grasp the purpose and are on board with your approach, they will be able to spread the word and attract other individuals to help.

The essential point is that you don’t need to go viral or get a tremendous digital presence overnight. Focus on developing a solid foundation of 10 motivated individuals who are passionate about your goal. As people share the message, your brand will develop naturally, and you’ll have built a strong, quiet army that works on your behalf.

Take Action

To wrap up, I encourage you to go out and raise your silent, leading brand. Start by developing that core group of 10. Empower them, equip them, and allow them to help you expand your brand. This method may not result in quick, widespread visibility, but over time, it can lead to great development, developing a brand that operates quietly but successfully in the background.

Now, it’s your turn, to put this strategy to a test and give me your feedback.

Let me hear from you regarding your branding and book publishing needs.

The best is yours.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 54 Pages - 02/12/2019 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive.

In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value.

Did you know that a 30-second Super Bowl ad costs approximately $8 million? According to a report by Forbes, when you factor in production costs, talent fees, and marketing expenses, the total investment can range between $10 to $20 million. Why such a high price? Because at that moment, millions of people are glued to their screens, providing brands with unparalleled exposure. The greater the audience, the higher the value of the attention being sold.

However, not all attention is equal. If you’re getting millions of viewers but not converting them into lasting engagement or revenue, then that attention may not be as valuable as you think. The key is to ensure that the attention you attract is worth the return on investment. Here are four key lessons from Super Bowl halftime performances that brands and individuals can apply:

1. Bring Quality Talent Together

Every successful halftime show features a lineup of high-caliber artists. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a legendary performance. In 2024, we saw Usher and the squad also taking it to another level. Similarly, in 2025, Kendrick Lamar headlined a show that brought together top-tier talents. These performances weren’t random—organizers carefully curated experts in their field to ensure excellence.

The same principle applies to building a brand. You must develop and refine your talent to offer premium-quality products or services. Subpar efforts do not command attention; quality does. Invest in skill-building and innovation to ensure that what you offer is irresistible to your audience.

Additionally, think about what makes you unique. What specific skill, product, or service do you bring that differentiates you from the competition? In today’s digital landscape, standing out is critical. If you’re just another brand or creator without a unique angle, it’s difficult to command attention at the level you desire. Quality is not just about skill; it’s about originality and innovation.

2. Collaboration and Teamwork

They don’t show up alone, halftime performances are never solo efforts. Even artists known for their individual brilliance collaborate with other musicians, dancers, and stage designers. The 2025 show featured a well-orchestrated fusion of music, choreography, and visuals, all executed by a highly skilled team.

Likewise, businesses and personal brands thrive when they build strong teams. A solopreneur may start alone, but success often requires assembling a team of experts—someone for media, another for marketing, and others for execution. Collaboration amplifies impact, ensuring that every aspect of your brand is polished and well-received.

Consider how major brands work with influencers, designers, and strategic partners to create a stronger presence. If you want to gain premium attention, you must surround yourself with people who enhance your strengths. Even global icons understand that teamwork is essential. The Super Bowl halftime shows prove that even the biggest names don’t work alone; they bring in support to ensure excellence.

3. Perfect the Craft: Practice and Rehearse

Top-tier performances do not happen by chance—they are rehearsed rigorously. The 2025 Super Bowl show was largely pre-recorded, with live elements seamlessly integrated for a flawless experience. Artists spent months perfecting every detail to ensure a world-class presentation.

For brands, the lesson is clear: continuous improvement is non-negotiable. Whether you’re an entrepreneur, a speaker, or a content creator, consistent practice sharpens your craft. Kendrick Lamar, for instance, delivered his rap portion live without backing vocals—an impressive feat made possible by relentless rehearsal and breath control mastery. If you want to deliver excellence under pressure, you must prepare extensively.

Rehearsing is not just about avoiding mistakes—it’s about mastering your delivery to the point where excellence becomes second nature. Successful brands, athletes, and entertainers don’t just practice when they have a big moment coming up; they practice daily so that every moment is their best moment.

Additionally, brands should constantly test and refine their strategies. Just as artists rehearse and adjust performances before going live, businesses should A/B test their marketing strategies, tweak their messaging, and refine their products before launching them to a massive audience.

4. Deliver Value Beyond the Event

The true impact of a Super Bowl performance extends beyond game day. What happens after the performance? Are audiences engaged? Are brands leveraging the moment? The best halftime shows increase sales, brand visibility, and lasting cultural impact.

Similarly, businesses must think beyond the initial sale or engagement. What value do you offer post-event? How do you sustain customer interest? High-quality products and services create long-term demand, making attention a renewable asset rather than a fleeting moment.

It’s also crucial to look at what happens after a major attention-grabbing moment. Many brands secure major advertisements or performances but fail to leverage the attention properly. The biggest winners are those who continue the conversation, keep their audience engaged, and create a sustainable model from their moment in the spotlight.

Monetizing Attention: What’s Next?

Getting attention is not the final goal—converting that attention into meaningful engagement and revenue is. Many businesses spend heavily on gaining visibility but fail to have a strategy for what comes next. What do you want your audience to do after noticing you? Buy your product? Subscribe to your content. Share your work?

Understanding how to monetize attention is crucial. Just as Super Bowl performers and advertisers have post-event strategies—album sales, merchandise, follow-up campaigns—your brand should have a plan for leveraging the attention you receive.

This is why data analytics plays an important role. Successful brands don’t just track views and likes; they analyze engagement, conversions, and customer behavior to refine their strategies. If you want to capture and retain attention, you must understand what your audience values and continuously provide that.

Pay Attention, and Attention Will Pay

I strongly believe that Attention is a prized asset in today’s economy. Despite that, one must handle it more strategically, to attract and sustain it with excellence, teamwork, practice, and awesome customer experience. Brands and individuals who understand this will thrive, while those who fail to deliver quality will struggle for relevance.

So, refine your craft, build strong collaborations, and always deliver value. Attention will follow—and when it does, it will pay dividends.

The market rewards those who prepare, rehearse, and execute at a high level. The concept is that simple, you see, if you want premium attention, you must offer premium quality. So it doesn’t matter if you are an entrepreneur, artist, or corporate brand, your ability to capture and retain attention will determine your long-term success in the field.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 54 Pages - 02/12/2019 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

Let me hear from you regarding your branding and book publishing needs.

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries

Understanding Ungooglable Brands

This week we continue our series on the ‘Rise of the Silent Brands.

This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the real power—making decisions that shape industries, politics, and businesses without the public even realizing it.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

These individuals include quiet influencers, global shapers, and industry movers who operate under the radar. They may not have a social media presence, but they command significant influence in politics, business, and various industries. Their impact is felt, but their identities remain concealed from the public eye.

The Power of Invisible Influence

A while ago, there was a local political contest in Ghana in one of the municipalities. Among the candidates, one was a well-known, capable, and likable figure in the community. The other was relatively unknown, yet he somehow managed to garner substantial support. During the campaigning period, both candidates actively engaged the electorate, but as the elections drew closer, an interesting dynamic unfolded.

While the popular candidate seemed to have a strong chance of winning, the real power resided in a group of unknown decision-makers. These were the silent influencers who could tilt the vote in favor of a particular candidate. The lesser-known candidate, despite his lack of widespread recognition, strategically sought the endorsement of these key figures. Eventually, he secured their support, won the election, and went on to make significant changes in the community. This example illustrates how unseen power structures shape outcomes, not just in politics but in business and other fields as well.

The Role of Silent Investors and Venture Capitalists

Beyond politics, there are also ungooglable individuals who wield financial power—silent investors, venture capitalists, and funders who operate outside the public eye. These are individuals with substantial wealth who choose to remain unknown. They do not seek public recognition but are accessible only through exclusive networks.

These investors provide funding for startups and major business ventures, but their names are rarely mentioned in mainstream media. To access their resources, one must be part of the right circles or offline networks. They prefer anonymity, not out of secrecy, but as a strategic choice to maintain privacy, control, and focus.

Why Do Some People Choose to Remain Ungooglable?

1. Privacy and Security

If you are in the public domain, you are likely the public’s. You lose your privacy. But not everyone wants that. Are you part of such? A reason many people choose to stay ungooglable is to safeguard their privacy and security. In a world where every move is under surveillance, some individuals prefer to remain off the radar. Mark Zuckerberg, despite being at the helm of the biggest social media empire, has struggled with keeping his personal life private. Visibility attracts scrutiny, unwanted opinions, and sometimes, serious security threats. The truly powerful know this: staying unseen grants them the freedom to move, decide, and influence without unnecessary interference.

2. Focus and Clarity

Being in the public eye can be distracting. When the masses celebrate you, it’s easy to become swayed by external expectations rather than focusing on what truly matters. Many high achievers choose to operate behind the scenes to avoid the noise of social media and public scrutiny. This helps them remain sharp, dedicated, and undistracted in their pursuits.

3. Letting Work Speak for Itself

It’s easier to sell quality and excellent work than something merely embellished to look good. Build something that speaks volumes—let your craft do more of the talking. Ungooglable brands don’t rely on personal branding gimmicks or social media hype; they let the undeniable quality of their work do the heavy lifting. Their reputation spreads through word-of-mouth, backed by consistent, exceptional value that speaks louder than any online presence ever could.

For example, there was once a skilled carpenter in a community who had no signage, no advertisements, and no online presence. Yet, he was widely regarded as the best in his field. His reputation spread solely through client recommendations. This principle applies to many successful businesses that choose to stay low-key while delivering high-quality services.

4. Exclusivity and Increased Demand

Scarcity creates value. By maintaining a low profile, certain individuals and businesses command higher demand and exclusivity. When something is not easily accessible, people naturally perceive it as more valuable.

A consultant or service provider who is not widely advertised but has a strong reputation often attracts premium clients willing to pay top dollar. Their unavailability creates an aura of exclusivity, positioning them as high-value experts in their niche.

5. Serving a Niche Effectively

Some ungooglable brands choose to remain silent to serve their niche market more effectively. There was a woman in one community who ran a grocery store with an unconventional business model—she sold products at near-wholesale prices to benefit the community. She never sought expansion or mass publicity but remained committed to serving her local clientele. As a result, she gained a loyal customer base that traveled far and wide just to patronize her store. Her business thrived, not because of aggressive marketing, but because of trust, value, and consistency.

How to Build a Silent, Ungooglable Brand

For those who wish to create influence without being in the limelight, here are some key strategies:

1. Master Your Craft

The foundation of a strong, ungooglable brand is expertise. Invest in refining your skills, knowledge, and services so that your work speaks for itself. High demand follows mastery, and those who consistently deliver exceptional results will always be sought after.

2. Build Private, Offline Networks

To access the world of ungooglable influencers, you must cultivate solid relationships offline. Attend industry events, engage in private business circles, and establish meaningful connections with key players. Relationships built on trust and discretion often lead to opportunities that public networking cannot provide.

3. Be Selective About What You Share

Not everything needs to be publicized. Protect your privacy by keeping certain relationships and dealings confidential. Avoid unnecessary publicity that could expose you to unwanted scrutiny.

4. Offer Premium, Exclusive Services

Position yourself as a high-value individual by ensuring your work speaks volumes. Offer top-notch services and build a reputation that attracts premium clientele. Exclusivity breeds demand, and when people recognize the value you bring, they will seek you out without the need for excessive marketing.

5. Solve Real Problems and Create Impact

Ultimately, your influence should be rooted in the value you provide. Identify a problem, create a solution, and focus on making a real impact. Whether in business, politics, or industry, those who deliver tangible results will always hold power—whether they are publicly recognized or not.

Final Thoughts

Branding is not visibility. The biggest myth in personal and business branding is that being seen equals being influential. But true influence isn’t about chasing the spotlight—it’s about being the force that moves things, even when no one sees you. The world of ungooglable brands is where real power thrives. These individuals don’t flood search engines or scream for attention, yet they control vast networks, fund major ventures, and shape entire industries without needing applause. Want to build a brand that commands respect, not just recognition? Let’s dive into the art of becoming ungooglable.

True power is not always in being seen—it’s in being indispensable.

Let me know how this perspective resonates with you. The best is yours!

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 68 Pages - 03/01/2025 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

At the Career Launchpad 3.0, hosted by the dynamic Benjamin Larbi, Head of the Communications Unit at Regent University College, Ghana, I had the privilege of sharing insights on crafting a personal brand that truly resonates. In today’s competitive world, standing out is not just an advantage—it’s a necessity. Here are some powerful tips from my session to help you build an authentic and impactful personal brand that opens doors and leaves a lasting impression.

Understanding Personal Branding

Personal branding is the art of distinctively marketing your uniqueness. It is the combination of skills + talent and storytelling to create value for others. The truth is that the noise in the digital space will not be quieted anymore; it’s growing louder by the day. So it’s important to find the best ways to cut through the noise. And personal branding offers you that platform. Whether you are an entrepreneur, an artist, a business professional, or a student preparing to enter the workforce, your personal brand shapes how others perceive you.

The Four Stages of Building a Personal Brand

I shared a four-step approach to building a powerful personal brand:

1. Purpose: Identify your gifts and talents. Before crafting a brand, you must discover what makes you unique. Ask yourself: What do people naturally seek my help for?
   • Example: A poet who finds joy in writing can turn that passion into a professional brand by refining their craft.
2. Preparation: If you don’t prepare you will repair. Once you identify your talents, invest in training and development to polish them. This means acquiring the necessary education, skills, and experience to become one of the best in that field. Take time to prepare.
   • Example: A public speaker may take courses, practice consistently, and seek mentorship to refine their skills.
3. Positioning: Find a niche and target audience that aligns with your passion and expertise. You cannot be everything to everyone; instead, focus on where your strengths are needed.
   • Ask yourself: Who needs my expertise? How can I serve them best?
   • Example: A social entrepreneur interested in youth empowerment should position themselves as a thought leader in that space.
4. Publicity: Visibility is crucial. Having a strong brand means that the right people know about you. Make use of social media, speaking engagements, blogging, and networking opportunities to increase your presence.
   • One key takeaway: “Be everywhere you are needed.”

The Importance of Authenticity

Authenticity does not mean oversharing every aspect of your life; rather, it means being genuine in your interactions. Your audience should see you as an expert but also as a human being.

• Occasionally sharing personal moments—such as meals, hobbies, or casual thoughts—helps people relate to you.
• However, avoid oversharing personal issues that do not align with your brand. Know what aspects of your life are relevant to your audience.

Handling Feedback & Criticism

Feedback is inevitable when building a personal brand. Here’s how to handle it effectively:

• Evaluate the Source: Not all criticism is worth considering. If a long-time supporter gives constructive criticism, pay attention. However, random negativity from strangers should not derail your efforts.
• Focus on Strengths, Manage Weaknesses: Instead of dwelling on weaknesses, amplify your strengths. Work on improving areas of growth without letting negative feedback discourage you.
• Example: If a writer receives feedback that their work lacks clarity, they should refine their writing rather than change their style entirely to please everyone.

Monetizing a Niche

Building authority in a niche is a key factor in monetization. If people recognize you as an expert, they will be willing to pay for your knowledge or services. Here’s how:

1. Establish Authority: Before trying to make money, gain credibility. Offer valuable content, engage with your audience, and provide solutions.
2. Engagement Matters: Numbers do not always equal influence. A small but loyal audience is more valuable than a large but passive one.
3. Provide Data & Proof: Businesses or sponsors need to see clear proof of your impact before investing in you. Build a portfolio of testimonials, case studies, or engagement metrics.

Making Your Brand Stand Out

With countless professionals offering similar services, how do you differentiate yourself? Here’s what I recommend:

• Your Unique Perspective: Even in a crowded market, your personality and approach make the difference.
• Consistency & Trust: “Trust is the currency for riches in this digital age.” If people can trust you, they will invest in you.
• Differentiation Strategies: Create an engaging brand story, develop signature content, and offer value beyond just selling a product or service.

Final Takeaways

I wrapped up the session with this call to action:

• “We’ve had enough, we’ve seen enough—let’s go and make it happen.”
• Stop merely planning and start implementing your branding strategies.
• As a bonus, I provided a free digital book on enhancing digital presence to attendees.

Conclusion

Your digital presence plays a huge role in shaping your opportunities. By understanding your purpose, preparing diligently, positioning strategically, and publicizing effectively, you can create a brand that not only stands out but also serves others in meaningful ways.

The time to take control of your personal brand is now. Define it. Develop it. Dominate in your niche.

Next Steps:

• Download the free digital book I shared during the webinar.
• Apply the four P’s of branding to refine your online and offline presence.
• Continue networking and positioning yourself for greater career opportunities.
• Get my Personal Branding Books on all digital stores. https://amazon.com/author/bernardkelvin

If you need a speaker and trainer for your staff or event, just send me email/ call. bernardkelvinclive@gmail.com

The best is yours.

• Amazon Kindle Edition
• Kelvin Clive, Bernard (Author)
• English (Publication Language)
• 54 Pages - 02/12/2019 (Publication Date)

• Amazon Kindle Edition
• Clive, Bernard Kelvin (Author)
• English (Publication Language)
• 127 Pages - 07/16/2014 (Publication Date)

Setting goals is a common New Year’s resolution. However, many people find themselves struggling to keep their promises. Why is that? Often, it’s due to a lack of clarity, unrealistic expectations, and inconsistent effort.

Understanding Goal Setting

What is Goal Setting?

Goal setting is the process of identifying desired outcomes and outlining a plan to reach them. It’s essential for both personal and professional development. Clear goals give you direction, helping you focus your efforts effectively.

The Importance of a Clear Vision

A well-defined goal provides a roadmap. For example, saying “I want to lose weight” is vague. Instead, a clearer goal would be “I want to lose 10 pounds in three months by exercising three times a week and eating healthier.” This specificity makes it easier to track progress and stay motivated.

Realistic Goal Setting

It’s crucial to strike a balance between being ambitious and realistic. While setting lofty goals can be inspiring, remember that they should be achievable. Analyze your lifestyle and commitments to find this sweet spot. Aiming for goals that stretch you but are still attainable will keep you engaged.

Developing the Right Mindset

The Power of Mindset

Your mindset plays a crucial role in achieving goals. Adopting a growth mindset—believing abilities can be developed—leads to greater success. Research shows that people with a growth mindset tend to achieve more in their lives than those with a fixed mindset.

Ground Mindset vs. Growth Mindset

• Ground Mindset: Understanding your core motivations and why you want to achieve your goals.
• Growth Mindset: Emphasizing continuous improvement and learning from setbacks.

To develop a growth mindset, seek challenges and embrace feedback. This will help you adapt and excel.

Overcoming Limiting Beliefs

Many individuals hold limiting beliefs that hinder their progress. Identifying and challenging these beliefs is the first step. Replace negative thoughts with positive affirmations. Instead of thinking, “I’ll never finish this project,” say, “I can learn and improve with practice.”

Goal Setting Strategies

Effective Goal Setting Techniques

Several methodologies can help in goal setting:

• SMART Goals: Specific, Measurable, Achievable, Relevant, Time-bound.
• OKRs (Objectives and Key Results): Set ambitious goals and track outcomes.
• Vision Boards: Visual representation of goals to inspire you.

Each method has its pros and cons, but choosing one that resonates with you can significantly impact your success.

The Importance of Tracking Progress

Tracking your progress is vital for staying on course. You can use various methods, such as:

• Apps: Digital tools can remind you of daily tasks.
• Journals: Writing down achievements helps reflect on progress.
• Spreadsheets: Easily visualize your goals and milestones.

Implementing a tracking system keeps you accountable and motivated.

Accountability Partners and Mentors

Having someone to hold you accountable makes a difference. An accountability partner can encourage you to stay on track. Mentors, who have experience in your desired area, can provide valuable guidance. Seek out individuals who genuinely want to see you succeed.

Sustainability and Overcoming Challenges

Maintaining Momentum

It’s common to lose motivation over time. To maintain momentum, set small, achievable milestones. Celebrate even the tiniest wins. Remember your “why” to stay focused on the bigger picture.

Dealing with Setbacks

Setbacks will happen. Accepting that life can throw curveballs allows you to bounce back quickly. When something doesn’t go as planned, evaluate the situation, learn from it, and adjust your approach.

The Role of Spirituality

Your personal values and spiritual beliefs can guide you in achieving your goals. Reflect on what truly matters to you and how your values align with your objectives. This deeper connection can provide motivation during tough times.

Common Mistakes to Avoid

Setting Too Many Goals

Trying to accomplish too much at once can lead to burnout. Focus on a few key goals each year. This keeps your efforts concentrated and manageable.

Lack of Personal Relevance

Always choose goals that matter to you personally. Goals that align with your values will drive stronger motivation. Avoid following trends just because others are doing it.

Ignoring Accountability and Tracking

Neglecting to establish accountability measures or tracking can stall progress. Be proactive in keeping a record of your efforts and seeking support from others.

So basically, effective goal setting requires a clear vision, the right mindset, and practical strategies. You too can achieve your goals and unlock your potential. Start implementing these strategies today to witness positive changes in your life.

Ready to take the next step? Use the strategies discussed here and see what you can achieve this year. For further reading, explore books on goal setting and personal development to deepen your understanding.

Get my book Unfinished Chapter

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours.

The Silent Brand in Action

Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social media. Where has this guy been?” The interesting thing is that this individual has built a solid offline presence that’s now globally connected—with very little social media presence.

Yes, this person found ways to position himself strategically, network with the right people put the right mechanisms in place, and pitch his expertise effectively to the right audience. I thought, That’s amazing! So today, we’re going to break down how you can achieve something similar.

The Misconception About Personal Brands

Many people believe personal branding is all about the loud noise you make on social media. While digital platforms are important, they’re just one piece of the puzzle. Other structural pillars are equally, if not more, critical.

How to Build a Silent Personal Brand

Using our friend as an example, here are the key steps to building a silent personal brand:

1. Know Yourself and Your Expertise

The first critical step is knowing yourself and your area of expertise. At this stage, you should already have a clear understanding of your field. Ask yourself:

– What is my expertise?

– Who do I want to serve?

– Who do I want to reach in terms of higher-level verticals and horizons?

For example:

– “I’m a publishing consultant. I can help people publish their books.”

– “I’m an MSME business consultant. I can help businesses grow.”

– “I’m an environmental activist. I can help people live healthier lives.”

– “I’m a fitness coach specializing in helping nursing mothers lose weight while loving their bodies.”

Once you know your niche, you can identify the key people you need to connect with.

2. Network Vertically and Strategically

After knowing your expertise, the next step is networking—specifically, networking vertically. Identify the people at the top who can help amplify your reach and connect you with key clients or opportunities. This could involve:

– Attending high-profile networking events (offline or online).

– Targeting specific programs or gatherings where key people are likely to be present.

– Positioning yourself in places like hotel lobbies or venues where you can meet influential individuals.

Always be prepared with a pitch deck and a clear, concise way to communicate your value in 30 seconds to one minute. Whether online or offline, your ability to respond to emails promptly and professionally is also crucial. Research the people you want to connect with, understand their interests, and tailor your approach to grab their attention.

3. Share Your Expertise Relentlessly

When you meet people, focus on sharing your expertise and adding value—not just making money. Ask yourself:

– How can I help this person?

– How can I become a part of their journey?

– How can I showcase my work and what I’m capable of?

Network your way to the top by consistently delivering quality work. Avoid broadcasting every deal or meeting. Instead, let your work speak for itself. Over time, your value will solidify, and your reputation will grow organically.

4. Leverage Word of Mouth

As you build your expertise and network, word of mouth will become your most powerful tool. People will start talking about you in rooms you’re not even in. For example, someone might recommend you for a high-profile speaking event because they’ve heard about your work from others. This kind of organic recognition is what solidifies a silent personal brand.

5. Know Your Worth and Charge Accordingly

Not everyone will appreciate your value, and that’s okay. If you’re constantly underpaid or undervalued, it’s time to reassess your market. For instance:

– If you’re a wedding photographer and people consistently undervalue your work, consider targeting a different niche or market.

– Don’t struggle to prove your worth to people who don’t appreciate it. Move on to clients who are willing to pay for your expertise.

Settling for less than your worth for too long can diminish your value in the eyes of others. Position yourself as someone who deserves to be paid a premium for their skills and expertise.

6. Pay Attention to Your Appearance

Your appearance plays a significant role in how you’re perceived. When you enter a room, your appearance should communicate confidence and professionalism. This includes:

– Dressing appropriately for the occasion (e.g., suits, ties, African prints, or kaftans).

– Maintaining good grooming (e.g., well-trimmed hair, polished shoes).

– Wearing a mild, pleasant fragrance.

A friend once shared a story about how he entered a bank just before closing time. He was dressed in a suit and tie and walked confidently, and the security guard immediately opened the door for him. His appearance and demeanor communicated that he was someone important—even though he had no prior connection to the bank.

Confidence, posture, and body language are equally important. How you carry yourself can open doors and create opportunities.

7. Be Responsive and Open-Minded

Finally, always be responsive to calls, emails, and messages. You never know where your next opportunity might come from. If someone calls you, be polite and accommodating. Even if you can’t answer immediately, call back or send a text. You have no idea who might be trying to reach you or where your name has been mentioned.

Building a silent personal brand is about knowing your expertise, networking strategically, delivering quality work, and letting your value speak for itself. It’s not about making noise on social media but about creating a solid, impactful presence that opens doors for you—even when you’re not in the room.

These key pillars—your expertise, networking, appearance, and responsiveness—can help build a silent personal brand that stands the test of time.

Now it’s your turn. Make the best of this and let me know how I can help you.

Remember to grab a copy of my latest book ‘Unfinished Chapters’. It’s available in all formats, Paperback, Ebook and Audio.

Let me hear from you regarding your branding and book publishing needs.