Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

  • 28 minutes 53 seconds
    Brand Envy 2024

    This week, it’s our annual Brand Envy episode.

     

    Every year, I list four brands I’ve admired from a distance.

     

    We’ll talk about a classic board game created by a Canadian couple.

     

    An ice cream chain founded by another Canadian.

     

    An iconic lighter that was named after a zipper.

     

    And a woman who is dominating television these days.



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    15 June 2024, 3:56 pm
  • 27 minutes 52 seconds
    Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

    Every company dreams of doubling its profit.

     

    It’s almost impossible to do.

     

    Yet, some companies do it by tweaking one tiny thing.

     

    We’ll talk about an industry that put three words on their packaging that doubled their profit.

     

    A company that created a catchy jingle that doubled their revenue overnight.

     

    And a business that changed one single word in a headline and their profit went up 100%.



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    8 June 2024, 3:56 pm
  • 27 minutes 1 second
    Houston, We Have Pizza: Advertising in Outer Space

    This week, we shoot for the moon.

     

    Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars.

     

    We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station.

     

    There are companies who want to employ hundreds of tiny satellites to create logos in the night sky.

     

    Some companies even want to put ads on the moon.

     

    And those ads might even be cheaper than Super Bowl commercials.




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    1 June 2024, 3:56 pm
  • 28 minutes 46 seconds
    Die Another Day: Reviving Old Commercials

    Occasionally, an old advertising campaign is brought back from the dead.

     

    Even if it has been off the air for decades.

     

    This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.

     

    A much-loved beer campaign that has been revived after 34 years.

     

    And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.



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    25 May 2024, 3:56 pm
  • 28 minutes 2 seconds
    Bookmarks 2024

    This week it’s our annual Bookmarks episode.


    We read a lot of books to research Under The Influence. 

    But there’s never enough room to include all the great stories we find.


    So this episode is dedicated to those great stories that didn’t fit into our regular episodes. 


    This year, our theme is bravery.


    We’ll tell an amusing story about how Danny DeVito made a bold decision when he was auditioning for the sitcom Taxi.


    We’ll salute Lucille Ball’s bravery.


    And we’ll talk about how Jacques Plante revolutionized goaltending by being brave enough to defy his coach.


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    18 May 2024, 3:56 pm
  • 30 seconds
    Record the Under the Influence Fun Fact

    Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it.


    We choose two listeners every week – to be featured in the podcast and on CBC Radio.


    Happy recording. Oh, and keep checking back. The latest Fun Fact is refreshed every week.


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    16 May 2024, 7:17 pm
  • 26 minutes 59 seconds
    The Gong Show: Ads That Could Never (Ever) Run Today

    This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today.

     

    They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears.

     

    From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s amazing to think they all ran back in the day.

     

    Ads that couldn’t run today.



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    4 May 2024, 3:56 pm
  • 28 minutes 53 seconds
    Cars Are The Stars: Automobile Brands in Hollywood

    Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars.

     

    We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel.

     

    We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen movie was finally found – and the cosmic coincidence that led to its discovery.

     

    Cars are the stars.



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    27 April 2024, 3:56 pm
  • 27 minutes 3 seconds
    Ham on Wry: Sandwich Board Advertising

    Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:

     

    The sandwich board.

     

    They have been around for over 200 years.

     

    Cities try and ban them.

    Storekeepers love them.

     

    They can make you smile.

    They can make you angry.

    They can attract a lot of attention.

     

    They are the pop-up ads of the physical world.

     


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    20 April 2024, 3:56 pm
  • 27 minutes 8 seconds
    Pants on Fire: When Customers Lie to Marketers

    Customers often lie to companies in surveys, polls and focus groups.

     

    Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.

     

    So what are advertisers to do?

     

    One solution is Google.

     

    What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.



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    13 April 2024, 3:56 pm
  • 27 minutes 48 seconds
    Cheeky Advertising

    80% of all advertising is ignored.

     

    That’s why some advertisers employ cheeky advertising.

     

    It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.

     

    We’ll talk about a fruit company that printed an open letter to the Pope.

     

    An airline campaign that told you to “keep it in your pants.”

     

    And a product that claims your grandparents had more sex than you.

     




    Hosted on Acast. See acast.com/privacy for more information.

    6 April 2024, 3:56 pm
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