Prepare to revolutionise your understanding of health with our latest episode, where we delve into the groundbreaking realm of quantum biology with Anthony Hartcher, the founder of me & my wellness . Discover the three essential elements necessary to achieve peak vitality and unlock the secrets to optimal well-being.

Tune in to discover:

• Quantum biology unpacked.
• Why food only constitutes one third of our diet.
• The underlying cause of all dis-ease. 
• How to supercharge your life by making small adjustments.

To connect with Anthony, please find him on Linkedin.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 05: Quantum Biology – Unconventional Health Hacks Every Business Owner Must Know first appeared on Basic Bananas.

Ever wonder what it really takes to wrap up your business journey with a win? In this cozy chat, Shivani Gupta is pulling up a chair to share the honest truths of her own exit story. 🍃 In this episode, Shivani isn’t holding back. She’s giving us a peek into the top three insights that helped her seal the deal on her business exit:

• It’s about focus, plain and simple. Shivani reminds us to keep a steady gaze on what matters most in our business. It’s like keeping the ball in play during a tense ping-pong match—don’t drop it before the game is won.
• Then, she gets real about the numbers. Let’s talk about making the most of our profits and cutting down on costs without cutting corners. It’s not just about squeezing out profits; it’s about smart, sustainable growth.
• Lastly, Shivani shares a personal reflection about the aftermath of a business sale, and why sticking around for an earn-out might not always be the golden ticket we expect.

To connect with Shivani, please visit her website Ask Shivani or find her on Linkedin.  Happy listening! To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/ Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/ Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team

The post S14 EPISODE 04: How to set your business up for a successful exit first appeared on Basic Bananas.

In this episode, Christo Hall shares a simple process to move close to success in a systematic way.
It’s not about revolutionising an industry. There are simple steps anyone can take to move closer to success every day. 

In this episode, you will discover:

• The simple method to ensure growth activities are prioritised
• The process the best sales people follow to implement high impact tasks
• The main things people get wrong when it comes to marketing and how to avoid these mistakes

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 03: The Steps to Consistent Success first appeared on Basic Bananas.

Curious about the secret behind the resonance of your message with your audience?

Tune into this episode for insights on:

• Crafting your business’ unique vocal imprint.
• Overlooked aspects of audience research that can make a big difference.
• Grasping the essence of your brand’s mission.
• The critical inquiry to pose to yourself during the content creation process.

CJ’s philosophy is to  ‘choose your words wisely!’ –  a sentiment we wholeheartedly share!

To connect with CJ, please visit her website or listen to her podcast Full of Words.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 02: The art of words – how to connect with your audiences through aligned communication first appeared on Basic Bananas.

Understanding the difference between end goals and process goals or routines can help you accelerate your results exponentially.

End Goals:

• Definition: End goals refer to the ultimate outcomes or achievements that a person aims to reach. They are the final objectives, the ‘destination’ you aim to arrive at after a certain period.
• Characteristics:
  • Outcome-Oriented: They focus on the final result, such as winning a race, getting a job, or graduating with honours.
  • Long-Term Perspective: End goals often take longer to achieve and are set in the future.
  • Motivational: They provide a clear target to aim for, which can be motivating.

Process Goals:

• Definition: Process goals, on the other hand, are about the steps you take to reach your end goals. They focus on the actions and behaviours that you can control and manage on a daily basis.
• Characteristics:
  • Action-Oriented: These goals are about the ‘journey’, focusing on the behaviours and strategies you adopt.
  • Ongoing: They are often set for shorter periods and can be repetitive or ongoing.
  • Controllable: You have more direct control over process goals, as they are about your actions and efforts.

Make sure to also check out our upcoming masterclasses!

Happy listening!

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 01: NEW SEASON – A big welcome! The difference between process and end goals. first appeared on Basic Bananas.

Nowadays most businesses have some form of ecommerce on their website. There are key metrics which ecommerce sites need to look at to be more successful and direct decisions.
Sometimes just the smallest change can make a huge difference and shift an ecommerce business from struggling to generating a healthy profit.
Each week at Basic Bananas we work with and review ecommerce websites to assist our members to generate better returns. This episode shares just some of the things you can implement immediately to generate better results.

In this episode, you will learn the following… 

• The key areas to measure and how to set targets for your ecommerce site to be effective. 
• Why traffic, conversions and delivery should be your priority. 
• How to get better conversion rates from your checkout forms.
• How to maintain a sustainable ecommerce business. 

Happy listening!

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 23: Ecommerce – How to create a more successful ecommerce store first appeared on Basic Bananas.

Incentive-based marketing can be a game-changer for many businesses. This strategy isn’t just a sales booster; it’s a relationship builder. Imagine customers buzzing about your brand and coming back for more, all thanks to those sweet incentives. It’s marketing magic in today’s competitive world. 

Tune in as Franziska Iseli and John Dwyer discuss this strategy. John is also the founder of  The Institute of Wow and Fun Escapes.

In this episode, you’ll discover… 

• How Jerry Seinfeld has helped a business grow exponentially 
• The exact steps to launch an incentive-based marketing campaign
• An impressive case study using incentive-based marketing.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 22: How to get the most out of the holiday season using incentive-based marketing first appeared on Basic Bananas.

Most websites convert traffic to customers very poorly, so in this episode, Christo goes through an approach to review your website with the intention to get more sales.
Whether you’ve been in business for years or only just getting set up, you will get a lot of value from this episode and strategies which you can implement immediately.

In this episode, you will learn the following… 

• The balance between design and conversions
• The main ingredients every website should have
• How to reduce prospects from shopping around
• Ways to include social proof
• The most important next steps you should include for your customer experience
• How to review your site to see how users interact with it

Happy listening!

Here’s the link to join HotJar: https://hotjar.com/r/r5689dc

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 21: How to Get More Sales From Your Website first appeared on Basic Bananas.

We’re living in a world where our interactions with AI are becoming increasingly commonplace, be it a friendly conversation with Siri or Alexa, or a thrilling ride in Tesla’s autonomous vehicles. Sound like science fiction? Far from it! AI is already here, and it’s revolutionizing the way we do business! We are thrilled to engage in an enlightening discussion with Andrew Herbert, the visionary founder of Remap.ai, as we explore the exciting world of AI. 

In this episode, you’ll delve into…

• Understanding the transformative power of AI in streamlining your business operations.
• The implications and benefits of AI integration for small business owners.
• The detailed comparison between ChatGPT3.5 and ChatGPT4, and their optimal applications.
• Strategies to leverage ChatGPT in generating relevant, timely content for your audience.

Looking to connect with Andrew? Find him on LinkedIn!
Tune in and enjoy this insightful journey into the world of AI! If you’re seeking more innovative marketing tactics, don’t miss out on our next Blast-Off Marketing Workshop, where we will guide you in assembling your one-page marketing plan. Register for free here: https://www.basicbananas.com/virtualsummit/ Alternatively, you can accelerate your business growth by joining our popular Clever Bunch program: https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 20: How to Transform Your Marketing with AI first appeared on Basic Bananas.

AI is moving so fast at the moment, that it’s hard to keep up. Business owners who embrace AI will reap the benefits of rapidly increased productivity. There are some very important lessons shared in this episode to make sure you don’t get left behind.

In this episode, you will learn the following… 

• How to leverage AI to your advantage in business
• AI programs to use for practical business growth and productivity
• The mindset required to leverage AI to your advantage 
• Ways to use AI moving forward and where it’s all heading 

Happy listening!

Here’s the link mentioned to join the AI Masterclass: https://www.basicbananas.com/ai-bootcamp/

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 19: Artificial Intelligence for Business Growth first appeared on Basic Bananas.