HowSound

Rob Rosenthal/PRX/Transom.org

The Backstory to Great Radio Storytelling, hosted by Rob Rosenthal, for Transom and PRX.

  • 25 minutes 16 seconds
    Revisiting: A Cow A Day

    The first question I had to ask Pejk Malinovsky was "Why the hell did you think that would make for a good radio story?" Of course it was. Pejk followed a cow for eleven hours recording her every move and turned it into a 30-minute documentary. Naturally, Pejk answered saying "A cow a day keeps the boredom away." Find out what he means on this episode of Sound School. 

    24 March 2026, 2:00 pm
  • 33 minutes
    Dialing In the Audio Flux Podcast

    Julie Shapiro and John Delore made a pilot for the Audio Flux podcast. Okay, now what? How did they go from pilot in 2024 to podcast in late 2025? On this episode of Sound School, a deep dive comparing the Audio Flux pilot to the first episode of the podcast and the thinking behind Julie and John's production choices.


    10 March 2026, 2:00 pm
  • 13 minutes 32 seconds
    The Naked Pitch

    Short Cuts said no. WNYC said no. Hell Gate said no. Even Transom said no. Finally, after about six months of pitching, Will Coley heard "Yes." Will regales us with his story of how he made it to "yes" with his pitch about public nudity on the latest Sound School

    24 February 2026, 3:00 pm
  • 12 minutes 46 seconds
    Revisiting - Don't Write, Tell

    Noel King says first things first. Before writing a story, take a friend to a bar and tell them the story. On this archive episode of Sound School, Noel says that's the approach she took back when she reported for Planet Money and it worked like a charm. Her writing was more like telling. 


    10 February 2026, 3:00 pm
  • 18 minutes 49 seconds
    Reporting on Emotions in South Africa

    Twenty-one year old reporter Kabir Jagram says young men in South Africa are stoic. Holding back emotions is a survival mechanism in a country wracked with youth unemployment and that can lead to serious mental health issues. So, how then, as a young man himself struggling with expressing feelings, did Kabir manage to produce a captivating radio documentary about emotions? 

    27 January 2026, 3:00 pm
  • 19 minutes 25 seconds
    What If the Main Character Narrates?

    We're starting the new year with an antidote to 2025 -- two episodes featuring inspiring early-career producers. On this episode, 28-year-old Anna Van Dine from Vermont who deployed an unusual storytelling maneuver that Rob hasn't heard in years. 

    13 January 2026, 3:00 pm
  • 25 minutes 19 seconds
    Revisiting: Two From the Road in Nashville

    Here's your New Year's resolution: Attend a Transom Traveling Workshop. That's right. You know you wanna. The year 2026 is the year to give yourself a treat -- a little radio self-love. For inspiration, here are two stellar stories produced by new and emerging audio producers at a Transom workshop in Nashville back in 2019. 

    6 January 2026, 2:37 pm
  • 15 minutes 56 seconds
    It’s Magic

    If you're just beginning in audio storytelling or have some experience under your belt, you could toil alone making and making and making stories hoping to get better. And that might be the exact right thing for you. But, if you'd like a hand up from experienced producers, sign up for a Transom Traveling Workshop. For inspiration, listen to the story Champika Fernando produced at a Workshop this summer. And be sure to listen for the surprising maneuver they pulled at the end of the piece.

    16 December 2025, 3:00 pm
  • 23 minutes 33 seconds
    Revisiting: We Need More Words to Describe Audio Stories

    When you limit language, you limit thinking. When you limit thinking, you limit creativity. When you limit creativity, audio storytellers wind up making the same thing over and over and over again and that's not good. In this archive episode from 2022, producer Jazmine Green says we need new language to describe our work. And we can start by borrowing from art and architecture.

    2 December 2025, 3:00 pm
  • 32 minutes 53 seconds
    Seeking Small True Things

    Audio reporter Samantha Broun says young people are "full of life, complicated, passionate, confused, and they want to talk and want to be heard." That's why Sam offers them her curiosity and her caring ear for her project "Small True Things."  Rob spoke to Sam in October for Sound School on the mainstage at the annual Audio Festival in Ljubljana, Slovenia. 

    18 November 2025, 3:00 pm
  • 14 minutes 4 seconds
    Revisiting: Hang A Picture In Front of the Microphone

    Susan Stamberg sang her own song at NPR. Her writing and her voice, you could always tell it was Susan behind the mic. She died at the age of 87 in October. In honor of Susan, we present this archive episode of Sound School where she lays out her best practices for reporting on the visual arts. 

    4 November 2025, 3:00 pm
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