It seems every business has a fan page, but what is the best way to optimize content on your page for maximum customer engagement. We’ll talk through some strategies for your business.

We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to internalize the understanding.

There are challenges to adding storytelling to your content marketing plans, we’ll discuss how you can make it work with some helpful tips around content producers, social media and segmentation.

KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.

We’ll talk about best practices for hybrid events, combining the best features of live events with online webcasts. The discussion centers on what type of content works to how to generate a real return from your event budget.

We’ll discuss what excited us at the first ever Content Marketing World, and which speakers and sessions inspired the crowd of over 630 content marketers. Speakers included David Meerman Scott and Sally Hogshead.

A discussion centered on best practices for using Facebook as a content channel for your company. We’ll talk about specific tactics to optimize your Facebook fan page.

We look at the changing consumer attention span and how shorter, more concise content will draw attention, build relationships and drive actions taken.

We’ll talk about why a mobile app strategy makes sense for B2B marketers and give some examples of what types of apps could work for a business audience.

We’ll highlight our new ebook-now avaliable for download. The ebook discuses best practices for CMOs who are selecting multiple marketing agencies to maximize return on marketing investment.

We talk to Joe Pulizzi of Junta42 and the founder of the Content Marketing World, the largest conference of its kind in the world. He'll tell you why this is the one content marketing conference you can't afford to miss.