This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026:

What actually grows a podcast or show (and what doesn’t)?

– Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge.

From there, the conversation expands into the bigger shift happening right now:

– Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution.

They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere.

After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience:

– Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers.

– Guest/social amplification that’s genuinely value-add (not generic promo spam).

– Niche community, value-first posting built around knowing exactly who your show serves.

– Owned audience via email/newsletter + even a WhatsApp group concept.

– AI clip volume + testing (alternate cuts, tighter versions, experimentation).

– Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking.

– Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices.

Guest: Jordan Harbinger
Website: https://www.jordanharbinger.com
Podcast: https://www.jordanharbinger.com/podcast/
YouTube: https://www.youtube.com/@JordanHarbinger
Instagram: https://www.instagram.com/jordanharbinger/
LinkedIn: https://www.linkedin.com/in/jordanharbinger
X: https://x.com/jordanharbinger

Host: Rob Greenlee and New Media Show Links
Rob Greenlee Website – https://robgreenlee.com/
New Media Show (Audio & Video) – https://newmediashow.com/
New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee
Podfest Expo – https://podfestexpo.com – https://podcasthall.com

The post What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 first appeared on New Media Show.

The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026)

Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando,  Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media).

This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere.

What we cover:
-Audio podcasting vs video podcasting and what audiences actually want
-Why content first matters more than format wars
-The roots of video in early podcasting and why it feels full circle again
-Fragmented audiences across YouTube, Spotify, Apple Podcasts, and Shorts
-Practical creator strategy packaging, titles, thumbnails, retention, and workflow systems that scale

Guests and Links:

James Cridland
Podnews – https://podnews.net/
Podnews Weekly Review – https://weekly.podnews.net/

Rox Codes
Flightcast – https://flightcast.com/
Rox Codes – https://rox.codes/

Philip Nelson
Nelco Media – https://nelco.media/
Philip Nelson – https://nelco.media/about/

Rob Greenlee and New Media Show Links
Rob Greenlee Website – https://robgreenlee.com/
New Media Show (Audio & Video) – https://newmediashow.com/
New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee
Podfest Expo – https://podfestexpo.com – https://podcasthall.com

The post Where Audio, Video, and AI Flow Together | Podfest Panel #648 first appeared on New Media Show.

The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET.

Show Topic: Digital Creator 2026 Money Playbook

Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby.

The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you.

Topics we cover:

– How to separate business money from personal without overcomplicating it
– How to track income across multiple platforms without headaches
– How to set aside taxes automatically even in uneven months
– How to make smarter gear decisions without wrecking cash flow
– How to build simple repeatable financial systems that creators can follow
– What to focus on in 2026 to run a real creator business that lasts
– 2026 Podcast Hall of Fame Induction Ceremony on Jan 16th, 2026

Watch Live and Subscribe:

New Media Show Website – https://newmediashow.com
Rob Greenlee Website – https://robgreenlee.com
Rob Greenlee YouTube – https://www.youtube.com/@RobGreenlee
Podcast Hall of Fame – https://podcasthall.com
Adore Creator Network – https://AdoreNetwork.com
Passion Struck Network – https://PassionStruckNetwork.com
Rob Greenlee LinkedIn – https://www.linkedin.com/in/robgreenlee
Book Rob Greenlee – https://calendly.com/robgreenlee

Ralph Estep Jr Links:
Content Creators Accountant Website and free resources https://contentcreatorsaccountant.com
The Content Creators Accountant Podcast https://contentcreatorsaccountant.com/podcast

The post Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 first appeared on New Media Show.

In this new episode from a LIVE Jan 7th, 2026 New Media Show, Host RobGreenlee.com is joined by Dave Jackson (School of Podcasting and co-host of Ask the Podcast Coach) to unpack why the current shift toward video and AI feels like an earthquake inside podcasting, while the YouTube creator world treats it like a normal day.

We dig into how creators are now forced to play two games at once: the RSS subscription game and the algorithm discovery game especially for video, and why the definition debates did not matter as much as audience behavior.

Rob and Dave also get practical about what breaks and what endures, including growing frustration with heavy ad loads and pre-roll stacking, the realities of programmatic monetization, and why the first thing a listener should hear is you.

We cover where video delivery and monetization are heading (including HLS and video ad insertion), why “watch something” still defaults to YouTube for most people, and what Apple Podcasts would need to change if it ever wanted to truly reprioritize RSS-based video podcasting again.

Plus, a look at what live content signals in an AI-accelerated era, including the idea of live as proof of life and real-time audience feedback.

Rob also shares reminders about Podfest Expo (Jan 14–18 in Orlando) and the upcoming 2026 Podcast Hall of Fame activity on Jan 16th, 2026 (PodcastHall.com).

Topics Covered:

– Video becoming default across platforms
– AI accelerating the creator loop and increasing pressure to optimize for algorithms
– RSS portability, ownership, and the growing discovery gap
– Programmatic ads, pre-roll backlash, and audience ad tolerance
– HLS, video ad insertion, and why the ad infrastructure is pushing streaming delivery
– Apple Podcasts video discoverability problems and what would need to change
– Netflix exclusivity lessons after the Spotify era of exclusives
– Live as proof of life in a world flooding with synthetic content

Hosts Links

New Media Show: https://newmediashow.com/
Rob Greenlee: https://robgreenlee.com/
Rob on YouTube: https://www.youtube.com/@RobGreenlee
Rob on LinkedIn: https://www.linkedin.com/in/robgreenlee
Rob on Instagram: https://www.instagram.com/robwgreenlee/
Podcast Hall of Fame: https://podcasthall.com/
Podfest Expo: https://podfestexpo.com/

Dave Jackson, School of Podcasting: https://schoolofpodcasting.com/
Ask the Podcast Coach (Live Saturdays): https://askthepodcastcoach.com/

The post Shocking Change: Video, AI, and RSS Podcasting | Dave Jackson #646 first appeared on New Media Show.

This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next.

The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus.

Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization.

Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?”

Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences.

The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions.

Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships.

The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.”

This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively.

Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next.

Rob Greenlee
Rob Greenlee Website
https://RobGreenlee.com
New Media Show for Audio and Video RSS feeds
https://NewMediaShow.com
Adore Podcast Network
https://AdoreNetwork.com
Adore Creator Community on Skool
https://Skool.com/AdoreNetwork
Podcast Hall of Fame
https://PodcastHall.com
https://YouTube.com/@OfficialPodcastHallofFame
The Pro Creator Playbook with Rob Greenlee
Audio podcast
https://www.adorenetwork.com/show/pro-creator-playbook-audio/
Video show
https://www.adorenetwork.com/show/pro-creator-playbook-video/
Spoken Life Show
https://www.adorenetwork.com/show/spoken-life-show/
Spoken Human show on YouTube
https://YouTube.com/@spokenhuman
Rob Greenlee YouTube channel
https://YouTube.com/@RobGreenlee

Cliff Ravenscraft
https://CliffRavenscraft.com
https://PodcastAnswerMan.com

The post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.

In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead.

From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back.

They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience.

Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along.

By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away.

Rob Greenlee
Rob Greenlee Website
https://RobGreenlee.com
New Media Show for Audio and Video RSS feeds
https://NewMediaShow.com
Adore Podcast Network
https://AdoreNetwork.com
Adore Creator Community on Skool
https://Skool.com/AdoreNetwork
Podcast Hall of Fame
https://PodcastHall.com
https://YouTube.com/@OfficialPodcastHallofFame
The Pro Creator Playbook with Rob Greenlee
Audio podcast
https://www.adorenetwork.com/show/pro-creator-playbook-audio/
Video show
https://www.adorenetwork.com/show/pro-creator-playbook-video/
Spoken Life Show
https://www.adorenetwork.com/show/spoken-life-show/
Spoken Human show on YouTube
https://YouTube.com/@spokenhuman
Rob Greenlee YouTube channel
https://YouTube.com/@RobGreenlee

Mike Dell
Blubrry Podcasting
https://blubrry.com
https://MikeDell.com

Audio Chapters:
00:00 Introduction and Guest Introduction
01:00 Reflecting on Podcasting Changes
01:25 The Importance of Podcast Structure
03:19 Balancing Planning and Spontaneity
04:58 Engaging the Audience
08:08 Navigating Algorithms and Goals
18:54 Hyperlocal and Niche Podcasting
34:26 Live Shows and Audience Interaction
42:34 Improving Podcasting Skills
43:03 Maintaining Authenticity in Production
43:32 Handling Technical Glitches
44:33 Simplifying Video Production
44:46 Using Streaming Platforms Effectively
48:52 Importance of Lower Thirds and Titles
50:12 Editing and Post-Production Tips
56:59 Building a Community
01:01:02 Engaging with Your Audience
01:07:51 Q&A Session
01:12:46 Final Thoughts and Announcements

The post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show.

In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn.

After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond.

Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices.

They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level.

The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes.

From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such.

They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media.

Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful.

Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting.

Rob Greenlee

Rob Greenlee website
https://RobGreenlee.com
New Media Show for Audio and Video RSS feeds
https://NewMediaShow.com
Adore Creator Network and shows hub
https://AdoreNetwork.com
Adore Creator Community on Skool
https://Skool.com/AdoreNetwork
Podcast Hall of Fame
https://PodcastHall.com
https://YouTube.com/@OfficialPodcastHallofFame
The Pro Creator Playbook with Rob Greenlee
Audio podcast
https://www.adorenetwork.com/show/pro-creator-playbook-audio/
Video show
https://www.adorenetwork.com/show/pro-creator-playbook-video/
Spoken Life Show
https://www.adorenetwork.com/show/spoken-life-show/
Spoken Human show on YouTube
https://YouTube.com/@spokenhuman
Rob Greenlee YouTube channel
https://YouTube.com/@RobGreenlee

Rob Walch

Libsyn podcast hosting and network
https://libsyn.com
Podcast411 with Rob Walch
https://podcast411.com

The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.

On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years.

Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators.

Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.

The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.

The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback.

Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences.

Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego.

Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully.

The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators.

They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives.

As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes.

Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives.

Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community.

The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions.

The post Bryan Barletta of Podcast Movement: What’s Next for the Show? #642 first appeared on New Media Show.

In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on Linkedin that has garnered nearly 8000 views.

Todd kicks off the conversation by expressing gratitude for the listeners. Rob brings up the theme “show me the money,” which reflects a mixture of seriousness and humor regarding the event. Todd shares his experience of arriving on a Sunday, noting that he could have saved on hotel costs by arriving later, given the event’s setup schedule.

Both hosts discuss the presence of vendors at the conference, with Todd commenting on the impressive booth from Libsyn compared to other vendors, resulting in a total of about twenty vendors. Rob adds context for those unfamiliar with Podcast Movement, describing it as historically significant and the largest podcasting conference, although he notes that it may no longer hold that title. They express concerns over attendance numbers, suggesting that the conference may be losing its prominence compared to other events, such as Podfest.

As they delve deeper, Todd notes that many attendees seemed to be local and not diverse enough geographically in terms of representation. They discuss the financial aspects of attending the event, including ticket costs and discounts provided for local attendees. Todd expresses relief that the discounted tickets helped increase attendance.

The conversation shifts to a significant announcement made during the conference regarding Podcast Movement’s acquisition of Sounds Profitable. They discuss the implications of this acquisition and the confusion surrounding the language used to describe the transaction, which is defined as both an acquisition and a merger. Todd shares his initial reactions and interactions with key players from Sounds Profitable, expressing hope for future creator engagement.

Rob and Todd then reflect on the event’s atmosphere and traffic. While they experienced slow periods, Todd is satisfied with the overall attendance, noting that they ultimately scanned around 100 badges. They discuss the mix of people they interacted with, some looking to shift their hosting platforms, while others were starting.

The hosts discuss potential issues affecting the podcasting space, including stagnation in creator numbers and retention concerns. Critical discussions within the industry arise, reflecting on whether podcasting can maintain its independence while embracing mainstream media and the expectations of profitability.

They also discuss practical considerations for future events, including potential changes in scheduling and structure to appeal to both business professionals and creators. Rob suggests the need for one-day passes and more targeted marketing to effectively engage local audiences.

Todd expresses his hope for improvements, highlighting the possibility of creating a space for a truly educational experience that is free from self-promotion. They both emphasize the importance of creating a balanced program that prioritizes genuine teaching and sharing knowledge rather than merely promoting products or platforms.

By the end of the episode, Todd shares some insights regarding industry trends, drawing attention to the need for widespread understanding of Open RSS and its importance in sustaining the podcasting ecosystem. They conclude with acknowledgments, inviting their audience to send feedback and highlighting key people in the podcasting community, while looking forward to future developments and discussions.

The episode wraps up with both hosts thanking their listeners and affirming their return for the next episode.

The post Podcast Movement Recap and Insights #641 first appeared on New Media Show.

In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event.

The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events.

They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content.

Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising.

As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry.

Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content.

The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event.

Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting.

In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information.

The post Podcasting’s Future Is a Choice first appeared on New Media Show.