New Media Show

Todd Cochrane & Rob Greenlee

New Media Show featuring Todd Cochrane and Rob Greenlee discussing the new media space with weekly guests

  • 1 hour 26 minutes
    Apple’s New Video Podcast Deep Dive | James Cridland #651

    On Weds, February 18th Live Episode #651 of the New Media Show, Rob Greenlee, Host, 2017 Podcast Hall of Famer and CEO of Trust Factor Lab at https://RobGreenlee.com, and James Cridland, Editor, https://Podnews.net and 2026 Podcast Hall of Famer discuss Apple’s announcement of a new and improved video podcast experience in the Apple Podcasts app and what it changes technically and strategically heading into 2026. 

    They explain how video was previously active in Apple Podcasts but was hidden and poorly presented in the iOS apps, and how this new updated experience makes video playback front and center, with a “turn video off” option that keeps the audio track playing. 

    The episode breaks down Apple’s preferred move to HLS-based on-demand video delivery (via a separate, proprietary API HLS video streaming pass-through submission from approved hosting partners) while still supporting legacy MP4 video via RSS. 

    They cover HLS basics (chunked delivery, adaptive quality, reduced bandwidth, and hosting costs), improved seeking/scrubbing versus progressive MP4 playback, and new measurement implications (better insight into drop-off and ad viewing). A major focus is monetization: Apple plans to enable dynamic ad insertion for HLS video and charge a per-impression fee, positioning Apple to take revenue without operating an ad business. 

    The conversation notes early launch partners (Acast, Art19, Omny Studio, Simplecast), questions about specs and rollout timing (an app update is likely by the end of March; dynamic ad features later in the year), and the risk of platform fragmentation as distribution shifts from open RSS to proprietary APIs. 

    James and Rob discuss alternate enclosures (Podcasting 2.0) as an open path to wider app support, reference iHeart’s stated support for video via RSS alternate enclosures, and highlight creator concerns about losing separate audio edits when video replaces the audio feed during playback. 

    They also touch on device support (not initially on Apple TV; CarPlay doesn’t show video; Vision Pro support) and briefly discuss future RSS innovation ideas like comments, payments, transcripts, and location tags, plus a short note on upcoming podcast events (Podcast Show London, Podcast Movement New York, Podcast Movement at SXSW).

    Chapter Topics:
    00:00 Welcome + Why Apple’s Video Podcast Update Matters
    01:31 Apple Brings Video Front-and-Center (and Why Now)
    06:00 The New Playback Experience: Full-Screen Video & One Feed
    10:49 How Apple’s HLS Video Works (and Why It’s Better)
    11:36 The Money Shift: Dynamic Video Ads & Apple’s Per-Impression Fee
    17:59 Rollout Timeline, Unknown Specs, and Early Partner Shows
    23:54 Partners, Two Ingestion Paths, and the RSS vs HLS Debate
    34:47 Hands-On Demo: Video Icons, Turn Video Off, and MP4 vs HLS
    39:47 Bandwidth, Scrubbing, and What HLS Enables for Measurement
    44:16 Quality/Resolution Questions + Missing Apple TV (for Now)
    46:26 CarPlay & Vision Pro: Where Apple Podcasts Video Actually Plays
    47:09 Will HLS Replace MP3 for Audio? Monetization, Costs, and Reality Check
    49:51 Apple vs Spotify: Open Hosting, Dynamic Ads, and Why This Helps Creators
    52:30 Audio Isn’t ‘Video Without Pictures’: Why Separate Edits Matter
    55:21 Will It Work With Spotify for Creators? Partners, Megaphone, and Pressure
    01:00:02 How HLS Interstitials Work: Client-Side Ad Breaks and Spec Unknowns
    01:07:48 Keeping RSS Relevant: Alternate Enclosures, Comments, Payments, and New Tags
    01:13:48 Local Podcasting & Specialized Apps: Location Tag, TuneIn, and the Future
    01:20:20 Wrap-Up: Conferences, Cold Weather, and Final Goodbyes

    What you will learn in this episode
    – How Apple’s HLS video differs from RSS MP4 enclosures in real-world creator workflows 

    – Why HLS segment-based delivery enables adaptive streaming and modern video ad insertion – What Apple’s limited launch partner list means for hosting competition and creator choice

     (Podnews) – https://podnews.net/article/video-apple-podcasts-details

    – How Apple Podcasts Connect API keys work, and what they do and do not grant to hosting providers https://podcasters.apple.com/support/5593-how-to-publish-video
    – How creators should decide between RSS video, Apple HLS video, and other platform video strategies in 2026 – https://www.theverge.com/tech/879749/apple-podcasts-video-swap-hls-live-streaming

    Links for show notes

    Watch live or On Demand
    https://newmediashow.com

    Apple announcement
    https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/

    Apple creator documentation
    https://podcasters.apple.com/video-apple-podcasts 
    https://podcasters.apple.com/support/5593-how-to-publish-video
    https://podcasters.apple.com/support/3684-video-podcasts 

    Podnews analysis
    https://podnews.net/article/video-apple-podcasts-details 
    https://podnews.net/update/apple-podcasts-hero 
    Guest James Cridland, Editor, https://Podnews.net
    https://james.cridland.net/biography/ 

    Host Rob Greenlee, 2017 Podcast Hall of Fame Inductee
    https://robgreenlee.com
    https://www.linkedin.com/in/robgreenlee
    https://www.youtube.com/@RobGreenlee
    https://x.com/robgreenlee
    https://PodcastHall.com

    The post Apple’s New Video Podcast Deep Dive | James Cridland #651 first appeared on New Media Show.

    19 February 2026, 7:31 pm
  • 1 hour 16 minutes
    How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650

    AI-generated podcast hosts and shows are rapidly changing podcasting, video podcasting, and the creator economy across all distribution platforms, including AI LLMs.

    In this episode of The New Media Show Live #650 from Feb 4th, 2026, Host Rob Greenlee, CEO/Founder of Trust Factor Lab, explores how AI-generated podcasts affect people, trust, and the future of media with Jeanine Wright, Co-Founder and CEO of Inception Point AI.

    Jeanine Wright will help us better understand what Inception Point AI is building and why AI-generated personalities are different from human-created podcasts and AI-assisted editing tools.

    This conversation is designed to help podcasters, creators, media executives, and advertisers understand AI-generated podcast content without fear. It will be a clear, accurate discussion about how synthetic hosts work, how audiences respond emotionally, and what the next 12 to 24 months may look like as AI improves.

    As humans seem to be rejecting AI-generated content, its human consumption is growing and quality is rapidly improving.

    Key topics covered in this 60-minute conversation
    -AI-generated podcast hosts and synthetic media explained in plain language
    -How AI personalities are created using story plus technology
    -How listeners build trust and emotional attachment with AI voices
    -Disclosure and transparency for AI-generated content
    -Authenticity and credibility in AI-created podcasts versus human-created podcasts
    -Ethics, consent, voice, likeness, and IP issues in synthetic media
    -Brand safety, advertising readiness, and monetization for AI-hosted shows
    -Platform discovery and distribution when AI content volume explodes
    -What human creators should do now to stay differentiated and future-proof?
    -Practical strategies for building trust and growth in 2026 and beyond

    Who this episode is for
    -Podcast creators and video creators
    -Media companies, podcast networks, and platform teams
    -Advertisers and brand safety leaders
    -Listeners curious about AI-generated content and the future of podcasting

    Watch live at YouTube.com/@RobGreenlee and join the conversation
    Watch On-Demand/Podcast Audio and Video Versions at https://newmediashow.com 

    Guest
    Jeanine Wright, Inception Point AI
    https://www.inceptionpoint.ai

    Host
    Rob Greenlee
    https://robgreenlee.com
    https://www.youtube.com/@RobGreenlee
    https://www.youtube.com/@spokenhuman
    https://www.linkedin.com/in/robgreenlee
    https://www.instagram.com/robwgreenlee
    https://x.com/robgreenlee
    https://AdoreNetwork.com
    https://PodcastHall.com

    00:00 Introduction to the New Media Show
    00:55 Guest Introduction: Janine Wright
    01:42 Addressing AI Controversies
    05:18 AI’s Impact on Jobs and Content Quality
    13:36 Exploring AI-Generated Content
    14:41 AI Personalities and Content Creation
    22:42 Future of AI in Content Creation
    31:32 Transparency and Ethical Considerations
    43:25 Human Creators in an AI-Driven World
    46:40 Exploring Swap Farms and Bot Traffic
    47:28 The Evolution of Podcast Quality
    50:45 AI in Video Content Creation
    52:20 Digital Clones and Ethical Considerations
    56:50 AI Personalities and Content Creation
    01:04:19 The Future of AI in Podcasting
    01:23:09 Advertiser Reactions and Industry Impact
    01:25:43 Final Thoughts and Future Conversations

    The post How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 first appeared on New Media Show.

    8 February 2026, 7:10 am
  • 1 hour 17 minutes
    What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649

    New Media Show #649 - Guest Jordan Harbringer and Host Rob GreenleeThis week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026:

    What actually grows a podcast or show (and what doesn’t)?

    – Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge.

    From there, the conversation expands into the bigger shift happening right now:

    – Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution.

    They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere.

    After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience:

    – Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers.

    – Guest/social amplification that’s genuinely value-add (not generic promo spam).

    – Niche community, value-first posting built around knowing exactly who your show serves.

    – Owned audience via email/newsletter + even a WhatsApp group concept.

    – AI clip volume + testing (alternate cuts, tighter versions, experimentation).

    – Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking.

    – Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices.

    Guest: Jordan Harbinger
    Website: https://www.jordanharbinger.com
    Podcast: https://www.jordanharbinger.com/podcast/
    YouTube: https://www.youtube.com/@JordanHarbinger
    Instagram: https://www.instagram.com/jordanharbinger/
    LinkedIn: https://www.linkedin.com/in/jordanharbinger
    X: https://x.com/jordanharbinger

    Host: Rob Greenlee and New Media Show Links
    Rob Greenlee Websitehttps://robgreenlee.com/
    New Media Show (Audio & Video) – https://newmediashow.com/
    New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
    Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee
    Podfest Expo – https://podfestexpo.comhttps://podcasthall.com

    The post What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 first appeared on New Media Show.

    31 January 2026, 8:18 pm
  • 31 minutes 8 seconds
    Where Audio, Video, and AI Flow Together | Podfest Panel #648

    New Media Show #648 Podfest 2026The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026)

    Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando,  Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media).

    This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere.

    What we cover:
    -Audio podcasting vs video podcasting and what audiences actually want
    -Why content first matters more than format wars
    -The roots of video in early podcasting and why it feels full circle again
    -Fragmented audiences across YouTube, Spotify, Apple Podcasts, and Shorts
    -Practical creator strategy packaging, titles, thumbnails, retention, and workflow systems that scale

    Guests and Links:

    James Cridland
    Podnewshttps://podnews.net/
    Podnews Weekly Reviewhttps://weekly.podnews.net/

    Rox Codes
    Flightcasthttps://flightcast.com/
    Rox Codes – https://rox.codes/

    Philip Nelson
    Nelco Media – https://nelco.media/
    Philip Nelsonhttps://nelco.media/about/

    Rob Greenlee and New Media Show Links
    Rob Greenlee Websitehttps://robgreenlee.com/
    New Media Show (Audio & Video) – https://newmediashow.com/
    New Media Show Audio (Apple Podcasts) – https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
    Rob Greenlee on YouTube – https://youtube.com/@RobGreenlee
    Podfest Expo – https://podfestexpo.comhttps://podcasthall.com

    The post Where Audio, Video, and AI Flow Together | Podfest Panel #648 first appeared on New Media Show.

    27 January 2026, 8:17 pm
  • 1 hour 11 minutes
    Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647

    The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET.

    Show Topic: Digital Creator 2026 Money Playbook

    Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby.

    New Media Show #647The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you.

    Topics we cover:

    – How to separate business money from personal without overcomplicating it
    – How to track income across multiple platforms without headaches
    – How to set aside taxes automatically even in uneven months
    – How to make smarter gear decisions without wrecking cash flow
    – How to build simple repeatable financial systems that creators can follow
    – What to focus on in 2026 to run a real creator business that lasts
    – 2026 Podcast Hall of Fame Induction Ceremony on Jan 16th, 2026

    Watch Live and Subscribe:

    New Media Show Website – https://newmediashow.com
    Rob Greenlee Website – https://robgreenlee.com
    Rob Greenlee YouTube – https://www.youtube.com/@RobGreenlee
    Podcast Hall of Fame – https://podcasthall.com
    Adore Creator Network – https://AdoreNetwork.com
    Passion Struck Network – https://PassionStruckNetwork.com
    Rob Greenlee LinkedIn – https://www.linkedin.com/in/robgreenlee
    Book Rob Greenlee – https://calendly.com/robgreenlee

    Ralph Estep Jr Links:
    Content Creators Accountant Website and free resources https://contentcreatorsaccountant.com
    The Content Creators Accountant Podcast https://contentcreatorsaccountant.com/podcast

    The post Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 first appeared on New Media Show.

    23 January 2026, 11:35 pm
  • 1 hour 30 minutes
    Shocking Change: Video, AI, and RSS Podcasting | Dave Jackson #646

    In this new episode from a LIVE Jan 7th, 2026 New Media Show, Host RobGreenlee.com is joined by Dave Jackson (School of Podcasting and co-host of Ask the Podcast Coach) to unpack why the current shift toward video and AI feels like an earthquake inside podcasting, while the YouTube creator world treats it like a normal day.

    We dig into how creators are now forced to play two games at once: the RSS subscription game and the algorithm discovery game especially for video, and why the definition debates did not matter as much as audience behavior.

    Rob and Dave also get practical about what breaks and what endures, including growing frustration with heavy ad loads and pre-roll stacking, the realities of programmatic monetization, and why the first thing a listener should hear is you.

    We cover where video delivery and monetization are heading (including HLS and video ad insertion), why “watch something” still defaults to YouTube for most people, and what Apple Podcasts would need to change if it ever wanted to truly reprioritize RSS-based video podcasting again.

    Plus, a look at what live content signals in an AI-accelerated era, including the idea of live as proof of life and real-time audience feedback.

    Rob also shares reminders about Podfest Expo (Jan 14–18 in Orlando) and the upcoming 2026 Podcast Hall of Fame activity on Jan 16th, 2026 (PodcastHall.com).

    Topics Covered:

    Video becoming default across platforms
    AI accelerating the creator loop and increasing pressure to optimize for algorithms
    RSS portability, ownership, and the growing discovery gap
    Programmatic ads, pre-roll backlash, and audience ad tolerance
    HLS, video ad insertion, and why the ad infrastructure is pushing streaming delivery
    Apple Podcasts video discoverability problems and what would need to change
    Netflix exclusivity lessons after the Spotify era of exclusives
    Live as proof of life in a world flooding with synthetic content

    Hosts Links

    New Media Show: https://newmediashow.com/
    Rob Greenlee: https://robgreenlee.com/
    Rob on YouTube: https://www.youtube.com/@RobGreenlee
    Rob on LinkedIn: https://www.linkedin.com/in/robgreenlee
    Rob on Instagram: https://www.instagram.com/robwgreenlee/
    Podcast Hall of Fame: https://podcasthall.com/
    Podfest Expo: https://podfestexpo.com/

    Dave Jackson, School of Podcasting: https://schoolofpodcasting.com/
    Ask the Podcast Coach (Live Saturdays): https://askthepodcastcoach.com/

     

    The post Shocking Change: Video, AI, and RSS Podcasting | Dave Jackson #646 first appeared on New Media Show.

    9 January 2026, 4:51 am
  • 1 hour 13 minutes
    What’s a Podcast Era Is Over – Welcome Liquid Content Era #645

    New Media Show with Rob Greenlee and Cliff Ravenscraft #645This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next.

    The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus.

    Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization.

    Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?”

    Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences.

    The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions.

    Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships.

    The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.”

    This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively.

    Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next.

    Rob Greenlee
    Rob Greenlee Website
    https://RobGreenlee.com
    New Media Show for Audio and Video RSS feeds
    https://NewMediaShow.com
    Adore Podcast Network
    https://AdoreNetwork.com
    Adore Creator Community on Skool
    https://Skool.com/AdoreNetwork
    Podcast Hall of Fame
    https://PodcastHall.com
    https://YouTube.com/@OfficialPodcastHallofFame
    The Pro Creator Playbook with Rob Greenlee
    Audio podcast
    https://www.adorenetwork.com/show/pro-creator-playbook-audio/
    Video show
    https://www.adorenetwork.com/show/pro-creator-playbook-video/
    Spoken Life Show
    https://www.adorenetwork.com/show/spoken-life-show/
    Spoken Human show on YouTube
    https://YouTube.com/@spokenhuman
    Rob Greenlee YouTube channel
    https://YouTube.com/@RobGreenlee

    Cliff Ravenscraft
    https://CliffRavenscraft.com
    https://PodcastAnswerMan.com

    The post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show.

    18 December 2025, 11:41 pm
  • 1 hour 13 minutes
    Making a Pro Level Live or Recorded Show – New Media Show #644

    New Media Show with Mike Dell and Rob GreenleeIn the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead.

    From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back.

    They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience.

    Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along.

    By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away.

    Rob Greenlee
    Rob Greenlee Website
    https://RobGreenlee.com
    New Media Show for Audio and Video RSS feeds
    https://NewMediaShow.com
    Adore Podcast Network
    https://AdoreNetwork.com
    Adore Creator Community on Skool
    https://Skool.com/AdoreNetwork
    Podcast Hall of Fame
    https://PodcastHall.com
    https://YouTube.com/@OfficialPodcastHallofFame
    The Pro Creator Playbook with Rob Greenlee
    Audio podcast
    https://www.adorenetwork.com/show/pro-creator-playbook-audio/
    Video show
    https://www.adorenetwork.com/show/pro-creator-playbook-video/
    Spoken Life Show
    https://www.adorenetwork.com/show/spoken-life-show/
    Spoken Human show on YouTube
    https://YouTube.com/@spokenhuman
    Rob Greenlee YouTube channel
    https://YouTube.com/@RobGreenlee

    Mike Dell
    Blubrry Podcasting
    https://blubrry.com
    https://MikeDell.com

    Audio Chapters:
    00:00 Introduction and Guest Introduction
    01:00 Reflecting on Podcasting Changes
    01:25 The Importance of Podcast Structure
    03:19 Balancing Planning and Spontaneity
    04:58 Engaging the Audience
    08:08 Navigating Algorithms and Goals
    18:54 Hyperlocal and Niche Podcasting
    34:26 Live Shows and Audience Interaction
    42:34 Improving Podcasting Skills
    43:03 Maintaining Authenticity in Production
    43:32 Handling Technical Glitches
    44:33 Simplifying Video Production
    44:46 Using Streaming Platforms Effectively
    48:52 Importance of Lower Thirds and Titles
    50:12 Editing and Post-Production Tips
    56:59 Building a Community
    01:01:02 Engaging with Your Audience
    01:07:51 Q&A Session
    01:12:46 Final Thoughts and Announcements

    The post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show.

    12 December 2025, 8:44 am
  • 1 hour 4 minutes
    Rebooting the Show: Video, AI and Revenue #643

    New Media Show with Rob Greenlee and Rob WalchIn this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn.

    After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond.

    Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices.

    They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level.

    The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes.

    From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such.

    They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media.

    Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful.

    Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting.

    Rob Greenlee

    Rob Greenlee website
    https://RobGreenlee.com
    New Media Show for Audio and Video RSS feeds
    https://NewMediaShow.com
    Adore Creator Network and shows hub
    https://AdoreNetwork.com
    Adore Creator Community on Skool
    https://Skool.com/AdoreNetwork
    Podcast Hall of Fame
    https://PodcastHall.com
    https://YouTube.com/@OfficialPodcastHallofFame
    The Pro Creator Playbook with Rob Greenlee
    Audio podcast
    https://www.adorenetwork.com/show/pro-creator-playbook-audio/
    Video show
    https://www.adorenetwork.com/show/pro-creator-playbook-video/
    Spoken Life Show
    https://www.adorenetwork.com/show/spoken-life-show/
    Spoken Human show on YouTube
    https://YouTube.com/@spokenhuman
    Rob Greenlee YouTube channel
    https://YouTube.com/@RobGreenlee

    Rob Walch

    Libsyn podcast hosting and network
    https://libsyn.com
    Podcast411 with Rob Walch
    https://podcast411.com

     

    The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.

    4 December 2025, 9:34 pm
  • 1 hour 6 minutes
    Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO

    On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years.

    Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators.

    Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.

    The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.

    11 September 2025, 8:24 pm
  • 1 hour 10 minutes
    Bryan Barletta of Podcast Movement: What’s Next for the Show? #642

    The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback.

    Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences.

    Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego.

    Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully.

    The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators.

    They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives.

    As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes.

    Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives.

    Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community.

    The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions.

    The post Bryan Barletta of Podcast Movement: What’s Next for the Show? #642 first appeared on New Media Show.

    3 September 2025, 9:41 pm
  • More Episodes? Get the App