#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.

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AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.

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#934 It's been eighteen years since I got fired from my architecture job and started my entrepreneurship journey. That one moment led to something completely unexpected! You see, when you put yourself out there and share your story, you never know who's listening on the other end. But where do you start? Listening in on today's episode to get a leg up would help! I'll first share the mindset shift I had when I turned 40. This is a big one because it freed me up to go all-in on my Pokémon content when people were making fun of me. Billions of views later, I never want to go back to trying to please everyone. I'll also discuss the importance of live-streaming and in-person events for building relatability, how I turn failures into wins, how I became a New York Times bestselling author, and why I study K-pop groups for next-level marketing ideas. Thank you for tuning in! Show notes and more at SmartPassiveIncome.com/session934.

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AL #002 We've all seen the massive sales pages many high-level entrepreneurs swear by. But if you're a beginner, putting something like that together can be daunting enough to stop you from taking action altogether. So, do you really need all that to sell your first products? Instead, what's the shortest sales page you can get away with? And also, how much is too much copy? Join me, Liz Wilcox, for this second session of AskLiz to find out! Today, I'm breaking down the exact scenarios when minimal sales pages can work wonders for you. I'll also explain why and when you'll want to put in the extra effort and write more copy to uplevel your conversions. From getting the job done in under four hundred words to brushing up against short-story territory, I’ve got you covered! So listen in and let me know what you're dealing with at SpeakPipe.com/LizWilcox to have your questions answered in an upcoming episode. Show notes and more at SmartPassiveIncome.com/al002.

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#933 I'm noticing a dangerous pattern for entrepreneurs, and AI is making things much worse! You see, there's nothing wrong with the traditional scaling advice of removing yourself as a bottleneck in your business. But there's also an automation and hiring trap destroying brands left and right! Over the years, I've seen and fallen for the dark side of delegating everything. That's why you should join me for this session to learn about common pitfalls to avoid as you begin to scale! I'll share the duties you should definitely automate or delegate as soon as possible. But more importantly, I'll walk you through my Human Scale Matrix to uncover the tasks your business thrives on. You should never hand these over to anyone else, so tune in to get this vital framework! Don't miss this episode because scaling isn't about removing yourself from your business. It's about removing yourself from the right parts of your business while doubling down on the parts that only you can do! Show notes and more at SmartPassiveIncome.com/session933.

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AL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in this very first episode of AskLiz! We're launching these bite-sized sessions to help you on your journey in entrepreneurship, lifestyle design, personal development, and everything in between. Today's niching down question is the perfect place to start. Please tune in because clarity beats cleverness every time, and this makes all the difference if you're growing a brand from scratch! And if you'd like your question answered, let me know what you're dealing with at SpeakPipe.com/LizWilcox. Show notes and more at SmartPassiveIncome.com/al001.

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#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.

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#931 There is an audience out there that only you can reach and impact. These are the superfans who'll pop up and resonate with your message when you share your authentic self! That's why building trust and deep relationships is the most rewarding aspect of our work, as creators! So listen in on today's episode to hear SPI Community Director Liz Wilcox and me reminisce about some of our most powerful superfan moments! From chance encounters to small interactions that mean everything, this session will help you see your audience in a new light. But this perspective shift is especially important if you're just starting out. As a beginner or small creator, you're uniquely positioned to make the most of the connections you're fostering if you follow our Superfans System! Tune in to hear more about that, along with the story behind Liz's NSYNC fandom and the time I almost lost my audience over a bad partnership. Show notes and more at SmartPassiveIncome.com/session931.

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#930 At this point, many business owners think passive income is a myth. Here's the thing, though. While automating your revenue is usually the last step in the process, you'll never get there if you chase trends and start from scratch every time! But what if you could follow a clear roadmap to stay focused on what works? What if you had the right information at the right time to lock in and win? What if you could finally go from idea to income without getting sidetracked? That's where the new Superfans System within our SPI Community comes in! With this new learning experience, we've cracked the code on helping you build a business without getting overwhelmed or distracted! No more confusion about your next step. No more wasting time and attention on strategies that don't work. So listen in on today's episode because I'm chatting with Liz Wilcox, our amazing new Community Director, to walk you through these resources! Show notes and more at SmartPassiveIncome.com/session930.

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#929 If you understand the shift happening online right now, you have a massive advantage over anyone still playing by the old rules! This is important because 2026 is way different. In fact, many of the strategies I used to rely on have fully stopped working this year. It feels like a complete restart! Don't worry, though. The new opportunities we have more than make up for the lost revenue many entrepreneurs are seeing! I'll break it all down for you. I'll share the step-by-step plan to adapt to the new standards and accelerate your growth. For context, I'll take you back to the early days of blogging. That's when I learned the key truths of building an audience and brand online. We'll then uncover the new strategies that apply to everything from short-form videos and social networks as search engines to modern community building and updated email marketing. Show notes and more at SmartPassiveIncome.com/session929.

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#928 Why are creators suddenly challenging massive corporations? There's a big shift happening, and none of the old-school gatekeepers can stop it. Here's the best part, though. It's all powered by superfans! Join me for today's episode because, as you'll learn, the sky's the limit on what you can build if you focus on serving your core following. One example I look at today is YouTuber Markiplier's feature film, Iron Lung. Independently produced and distributed without traditional Hollywood involvement, the movie earned over $50 million at the box office! If you're not inspired yet, you will be once you learn that it was Markplier's superfans who made this huge success possible. They rallied together, contacted their local theaters, and pushed for Iron Lung to be shown. So listen in on this session because I'll share the blueprint you can apply to start small and build up your creator empire! Show notes and more at SmartPassiveIncome.com/session928.

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