#919 What would you regret more, letting go too early or holding on too long? There's no shame in changing direction when something stops working. Shame only starts creeping in when you stay stuck because you're afraid to make a tough decision! If you have ideas pulling you in multiple directions at once, listen in on today's session to hear how I decide where my focus should go! I'll share and walk you through my Letting Go Matrix. This is a simple four-quadrant tool and exercise that helps you find clarity when your tasks and opportunities become overwhelming. I'll also discuss the five questions you should ask yourself about every major commitment in your life. This will help you gain perspective and overcome the sunk cost fallacy and all-or-nothing thinking clouding your decisions. If you're like me, you need a system to cut through the noise and stay on track. Tune in to move forward with confidence! Show notes and more at SmartPassiveIncome.com/session919.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get toward meaningful interactions! I'm chatting with Mariane Cresp to bring this point home today. She's an absolute expert at using her reach to inspire a deep sense of community among her followers. I'm especially impressed by how she leverages live streaming and tools like Ecamm Live for next-level connection with her niche audience, all while being authentic and relatable. [affiliate link] Mariane explains each step of her process, from getting targeted views to bringing people into her product ecosystem. She shares how to avoid getting overwhelmed as a beginner, how to keep going on the boring days, the importance of taking imperfect action, why you shouldn't get stuck in the learning phase, and more. Tune in for my incredible chat with Mariane! Show notes and more at SmartPassiveIncome.com/session918.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#917 What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted? In this episode, we'll share a behind-the-scenes look at an especially meaningful exit. I’m joined by my friend, SPI CEO, and business partner Caleb Wojcik as we officially announce the sale of SwitchPod. That's right, the time has come to get out of the physical product space. Caleb and I share the exact circumstances that informed our decision as we look back at how and why we created a camera tripod in the first place. From rough prototypes and flying out to China to crowdfunding success and beyond, we'll share everything leading up to the big sale. If you've ever considered getting into physical products or want to prepare your business for a potential acquisition, don't miss this bittersweet session! Show notes and more at SmartPassiveIncome.com/session917.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you finally put yourself out there? Today's episode shines a light on a perfect example of taking action daily. That's because I'm joined by the incredible Shuffle Mamas, Christina Reynolds and Anna Blanc, for an awesome behind-the-scenes look at their success story! Christina and Anna are short-form masters who have grown a major business around their passion for shuffle dancing. Before everyone was talking about authenticity, these Kansas City mothers were already posting their journey as complete beginners, bringing people along for the ride as they developed their skills. Now, they share the joy with the tens of thousands of students enrolled in their dance courses. This is truly what expert brand building looks like in 2026. Tune in! Show notes and more at SmartPassiveIncome.com/session916.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strategies powering online growth. You're still ahead of the curve if you tune in today, though. That's because, by the end of this episode, you'll know exactly where to focus your efforts, what you need to stop doing right now, and how to position yourself for big wins! I'll dive into the key steps of building a comprehensive social media strategy that serves and scales on the spot and in real-time. And you don't need to wait until you have something like 10,000 followers to start monetizing, either. From dos and don'ts to developing premium skills, I cover it all in this session. Join me to beat the crowd and master digital marketing in 2026! Show notes and more at SmartPassiveIncome.com/session915.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the same if I were to compare right now to this time last year. That's why we have a big change coming at SPI! Listen in on today's session because I need to address the "passive income" elephant in the room. Don't get me wrong, not trading your time for money is still a valid goal to shoot for in business. That said, certain terms associated with this concept have developed a scammy connotation. So tune in to hear how this is all contributing to my shift in a new direction! The big change is right around the corner, so join me to hear about my renewed focus on helping you build a business around your superfans! Show notes and more at SmartPassiveIncome.com/session914.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to say in an age where we have instant access to everything and everyone. So how do we leverage our modern tools to combat disconnection and bring people together both online and in person? In this episode, I share the story behind my Podfest keynote and the lessons learned from not having things go according to plan. I stepped outside my comfort zone, only to come out with an even deeper appreciation for community and in-person events on the other end. I'm also diving into some of the results I'm seeing from people currently participating in our 30-day video challenge. There are definitely interesting patterns emerging and some important dos and don'ts that separate people reaching milestones from those who are struggling. Tune in! Show notes and more at SmartPassiveIncome.com/session913.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more you'll blend in. It's also why, if you show your real self, you'll stand out and attract a community of superfans! So how do you fight back against the slop and build a personal brand? In this episode, I look at the countermovement emerging in response to our artificial modern landscape. In fact, my inspiration for this episode comes from Medieval Mindset on YouTube labeling this as the Second Renaissance. I love that idea because it means that now is the best time to show up and lead the charge. You'd do exactly that by participating in something like my 30-day video challenge. So tune in because, when you don't overproduce, reality seeps in and you attract the right people! Show notes and more at SmartPassiveIncome.com/session912.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Instagram master Brock Johnson to answer that question! We discuss what you should focus 80% of your creative drive on, the optimal post schedule, the top content formats for 2026, automating monetization, and more. Brock and I cover most of what you need to set yourself up for success and avoid the mistakes that can stop your profile from taking off. Informed by interviews he's hosted with the heads of Instagram and Instagram for Business, Brock's insights come from the very top. He delivers an absolute masterclass on turning strangers who might come across your Reels into superfans who watch your Stories, DM you, and buy from you. Enjoy! Show notes and more at SmartPassiveIncome.com/session911.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth your time or not. That's also the exact thought process your audience members go through every time they come across your content. In 2026, this is why your hooks make or break your reach and engagement online! Not optimizing the first moments you have with a potential viewer, reader, or listener is a major disadvantage in the age of distraction. That's why I want to walk you through my powerful HOOKS formula today. This is the step-by-step process I use to fix my content, create curiosity, trigger emotion, and connect with the right people. I have plenty of examples to inspire you and elevate your posts, so don't miss out. Enjoy! Show notes and more at SmartPassiveIncome.com/session910.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anymore. Tips, tricks, and how-tos are everywhere. And now, AI models are eating up our knowledge and sharing it with no intention of ever driving traffic to real creators. So, what is the key to audience growth in 2026? How do we build brands that stand out in the age of AI? And essentially, how do we not get replaced? In today's episode, I address these questions and share the mindset shift required to create content with viral potential. Listen in, and don't miss the opportunity to take action right away with my free 30-day video challenge. This is the best way to start posting and go into the New Year winning! Show notes and more at SmartPassiveIncome.com/session909.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.