Engauge's DIG:This Podcast

Engauge

The DIG:This Podcast is produced by the Digital Innovation Group (DIG) of Engauge. DIG is focused on understanding, testing, producing and creating new and emerging technology in digital marketing. In this podcast we discuss the trends that marketers need to be aware of, including social media, mobile technology, social gaming, location-based marketing, etc. The show is hosted by Jeff Hilimire and Stacy Cohen. Jeff runs DIG and Stacy is a Social Media Lead on the DIG team.

  • Adam Hoffman, Zaarly, and Maria Joyner, a Zaarly user, Discuss the Virtual Bazaar

    On this week’s podcast Engauge’s Rene Smith and Chad Elkins speak with Adam Hoffman, Director of Marketing and Community Development at Zaarly, Inc & Maria Joyner, a Zaarly User.

    Adam Hofmann, marketing director for ZaarlyZaarly is a proximity based, real-time buyer powered market or a virtual bazaar. Buyers make an offer for an immediate need and sellers cash in on an infinite marketplace for items and services they never knew existed, like a Cupcake Singing Telegram.

    In this podcast they’ll discuss:

    • The idea behind Zaarly
    • Growing the company
    • User benefits and actual user experiences
    • Great uses and helping charity with the services
    • Zaarly connection with start-up We & Co
    • The City Leader Board
    • What’s to come

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    28 December 2011, 9:15 pm
  • 28 minutes 12 seconds
    Mac Helms of Tex’s Tacos discusses the Food Truck Phenomenon in Atlanta

    On this week’s podcast Engauge’s Katie Melick and Rene Smith speak with Mac Helms, Founder of Tex’s Tacos, part of the Food Truck Phenomenon in Atlanta.

    Tex’s Tacos began when Atlanta resident and Texas native Mac Helms shared a meal out west in San Antonio with now business partner Harrison Jones. Helms lamented the lack of his Texas favorites in Atlanta and so the idea was born to bring the tacos to the people.

    Texs Tacos

    In this podcast they’ll discuss:

    • Where the idea of Tex’s Tacos came from
    • The Tex’s Tacos team
    • Food truck vs. freestanding restaurant
    • Successes and failures
    • The use of social media and mobile technology
    • The future of Tex’s Tacos

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    23 December 2011, 9:03 pm
  • 16 minutes 17 seconds
    Jared Malan of We&Co on saying “Thanks”

    Jared Malan of We&CoOn this week’s podcast Engauge’s Chad Elkins and Katie Melick speak with Jared Malan, CEO and Co-founder of We&Co, a location-based app for people who provide and enjoy great service.

    By encouraging users to build a relationship with their favorite service professionals, We&Co aims to change the way the world says “Thank You.” The We&Co app, currently available to iPhone users, let’s customers thank their favorite server, sommelier, hair stylist – you name it, for a job well done. Businesses can also choose to reward regulars, creating a mutually beneficial relationship for both patron and professional.

    In this podcast they’ll discuss:

    • The idea behind We&Co
    • Growing the company
    • User benefits
    • We&Co’s connection with start-up Zaarly
    • Building out a social graph
    • What’s to come

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    7 October 2011, 11:56 pm
  • 37 minutes 12 seconds
    CEO and Co-Founder- Caleb Elston on Yobongo

    On this week’s podcast Engauge’s Rene Smith and DrewHawkins speak with Caleb Elston, CEO and Co-founder of Yobongo, a location based app that allows users to chat about common interests in real time.

    With users in San Francisco, Austin and New York, Yobongo helps people make new connections by grouping them into chat-rooms based on location and interest. By doing this, Yobongo has opened up a new way for people to meet, create new relationships, and share experiences.

    In this podcast they’ll discuss:

    • How Yobongo started
    • Chat placement
    • Engagement and time spent in the app
    • Building value and monetization
    • New features

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    8 September 2011, 3:19 pm
  • Jonathan Yagel of LifeKraze on Living Well and Social Rewards

    In this week’s podcast, Engauge’s Kaitlyn Dennihy and Rene Smith speak with Jonathan Yagel, Center Midfielder at LifeKraze.  Jonathan is in charge of communications within LifeKraze, a social networking website where users share accomplishments, get rewards and encourage others!

    LifeKraze motivates users to “live like it counts” by posting descriptions of their activities with images, videos, or links.  Other users can then provide virtual encouragement by distributing up to 200 points a day to friends for sharing their activities.  These points can be redeemed to get discounts on products and promote an active and healthy lifestyle.

    In this podcast they’ll discuss:

    • How LifeKraze works
    • The benefits of using LifeKraze
    • LifeKraze growth
    • What differentiates LifeKraze
    • How LifeKraze works with brands

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    22 June 2011, 8:53 pm
  • Jeff Hilimire discusses “celebrity” and social media with Sgt. Lincoln Osiris of Tropic Thunder fame

    In this week’s podcast Engauge’s Jeff Hilimire speaks with Sgt. Lincoln Osiris of Tropic Thunder, delving into the world of celebrities and social media.

    Lincoln Osiris is a Sgt. in the U.S. Army, starred in the Movie Tropic Thunder, and is quite the social media badass. He has presences on Facebook and Twitter, and he’s the number one user of the bar-code scanning application Stickybits.

    In this episode they’ll discuss:

    • Building Social Media Strategy
    • Location-based Applications
    • Celebrities on Twitter
    • New Ventures in Social Media
    • Going #FullRetard
    • Ping Pong

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    1 June 2011, 8:48 pm
  • 54 minutes 34 seconds
    Darren Kennedy hosts the DIG Day Social Platforms panel

    On May 5th, 2011, Engauge hosted DIG Day, it’s second annual new media immersion event.  Ninety of Engauge’s clients and partners attended to gain insight on new technology and get first hand experience with augmented reality, XBOX Kinect hacks, and new mobile devices.

    In this week’s podcast, Engauge’s Darren Kennedy moderates our DIG Day Social Platforms Panel comprised of:

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.


    25 May 2011, 7:13 pm
  • 32 minutes 51 seconds
    Georgia Tech’s Blair MacIntyre and Alex Hill Discuss Augmented Reality

    In this week’s podcast, Engauge’s Rene Smith and Patrick Brandt speak with Georgia Tech’s Augmented Environments Lab (AEL) Director Blair MacIntyre and Argon Project Manager Alex Hill about the past, present and future of augmented reality.

    At the AEL, Blair and Alex investigate the design and implementation of augmented- and mixed-reality experiences. Their product, Argon, is an augmented reality browser that allows rapid development and deployment of Web 2.0 style augmented reality content.  Check out the podcast to learn more about Argon and the Augmented Environments Lab.

    In this episode they’ll discuss:

    • The Argon augmented reality platform
    • Mobile augmented reality
    • The uses of augmented reality
    • Augmented Reality Atlanta meetups

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    9 May 2011, 2:44 pm
  • 32 minutes 57 seconds
    ExpoTV’s Bill Hildebolt and Daphne Kwon on Branded Uses of User Generated Content

    In this week’s podcast Engauge’s Rene Smith and Kaitlyn Dennihy speak with ExpoTV Owner Bill Hildebolt and CEO Daphne Kwon.  Here, they give great insight to ExpoTV and everything it has to offer.

    ExpoTV tries to create a “level playing field” for conversations between brands and consumers.  They do this by leveraging videos uploaded by members who have shared their honest, unbiased opinions about any product they wish.  Check out the podcast to learn more on ExpoTV.

    In this episode they’ll discuss:

    • History of ExpoTV
    • Uses of User Generated Content
    • Brand Interaction
    • Consumer Rewards
    • Expo’s Tryology Program

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    21 April 2011, 8:54 pm
  • 20 minutes 24 seconds
    Foursquare Atlanta Founder Chad Elkins Discusses Location Based Services

    Founder, 4sqATL

    This week on DIG:This, Engauge’s Rene Smith, Stacey Cohen, and Drew Hawkins speak with Chad Elkins, founder and community manager of Foursquare Atlanta. This morning, Chad was nice enough to stop by the Engauge office to discuss location based services.

    Chad was excited to speak with us about the second annual Foursquare Day and provide us with some great insider-info about Saturday’s Atlanta Foursqure Day party.  Hosted at the W Atlanta hotel in downtown Atlanta, Chad plans to see over 250 people attend the event.  There will be a DJ, interactive TV and great drinks. Also, the first 100 people at the event will get a free t-shirt, so get there early! The event will benefit the Atlanta Humane Society and the Atlanta Food Bank. Visit 4sqATL.com for more info or follow them on Twitter.

    In this podcast Chad also discusses:

    • The Background of Foursquare Day
    • Foursquare in the past year
    • Where Location Based Services are headed
    • New players in the game
    • Is the “Check-In” is going to die?

    Like the DIG podcast? Then you should “like” DIG on Facebook and don’t forget to check out engauge.com.

    15 April 2011, 6:38 pm
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