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Supply chains: Smart cars - for iPad/Mac/PC

The Open University

What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.

  • 1 minute 5 seconds
    Supply chains: Smart cars
    A short introduction to this album
    5 December 2009, 3:52 am
  • Transcript -- Supply chains: Smart cars
    Transcript -- A short introduction to this album
    5 December 2009, 3:52 am
  • 6 minutes 37 seconds
    Smart thinking
    Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
    5 December 2009, 3:51 am
  • Transcript -- Smart thinking
    Transcript -- Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
    5 December 2009, 3:51 am
  • 8 minutes 37 seconds
    Smartville
    How the innovations continue at Smart's factory, and how the brand image is built
    5 December 2009, 3:50 am
  • Transcript -- Smartville
    Transcript -- How the innovations continue at Smart's factory, and how the brand image is built
    5 December 2009, 3:50 am
  • 11 minutes 47 seconds
    Behind the brand
    The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
    5 December 2009, 3:49 am
  • Transcript -- Behind the brand
    Transcript -- The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
    5 December 2009, 3:49 am
  • 3 minutes 15 seconds
    Innovating the aftermarket
    The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values
    5 December 2009, 3:48 am
  • Transcript -- Innovating the aftermarket
    Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values
    5 December 2009, 3:48 am
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