SEO 101 on WMR.FM

Jorge Hermida

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

  • 36 minutes 28 seconds
    SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses

    In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps.

    They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search results and evolving industry terminology.



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    27 November 2025, 6:26 pm
  • 52 minutes 17 seconds
    SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman

    In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citations, practical approaches to technical audits, and ongoing challenges in motivating clients to create unique, high-value content for search visibility.



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    12 November 2025, 8:29 am
  • 27 minutes 12 seconds
    SEO 101 Ep 514: The Power of Multimedia for SEO and Surviving Google’s Search Feature Changes

    In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used search features, and recent experiments with AI mode. They also highlight actionable tips for adding AI-generated multimedia to content, and discuss the evolving role of SEOs in the AI era.



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    5 November 2025, 8:24 am
  • 54 minutes 26 seconds
    SEO 101 Ep 513: Maintaining Search Rankings After a Redesign

    In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management, and redirects.

    They also discuss Chrome’s upcoming HTTP warnings, AI-powered browsers, new Google Search Console features, local SEO news, and the evolution of ranking algorithms with AI advancements.



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    30 October 2025, 4:14 am
  • 42 minutes
    SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local Changes

    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility.



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    15 October 2025, 4:41 am
  • 45 minutes 29 seconds
    SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO Rankings

    In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for retailers, YouTube’s dominance in AI search, Google’s August spam update, AI overviews impacting local packs, Google’s ongoing review spam struggles, and domain history affecting SEO results.



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    1 October 2025, 3:59 pm
  • 16 minutes 56 seconds
    SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search Plans

    In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an AI-powered search engine, the latest on Google’s AI Mode, LLM traffic conversion rates, and how ChatGPT compares to Google and Bing as a traffic source.



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    10 September 2025, 3:44 pm
  • 28 minutes 43 seconds
    SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights

    In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overviews and zero-click searches, and advice for recovering from website hacks and strengthening site security best practices.



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    25 August 2025, 4:52 am
  • 27 minutes 52 seconds
    SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions

    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’s rocky rollout, a hilarious Gemini bug, and Google’s claims about AI-driven search trends and website traffic.




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    13 August 2025, 6:37 am
  • 35 minutes 37 seconds
    SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out

    In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommendation for AI indexing.



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    31 July 2025, 6:32 am
  • 34 minutes 20 seconds
    SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO

    In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages and AI-driven search.



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    24 July 2025, 4:46 pm
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