Annual Giving Interviews With Bob Burdenski

Bob Burdenski

Annual giving is the "front door of philanthropy" for many institutions. It's the initial annual giving donor who often becomes a major donor later. CASE Innovations in Annual Giving author Bob Burdenski conducts a monthly online Annual Giving Roundtable program with ideas and insights for improving fundraising performance. In this podcast series you can listen free to interviews with today's leading annual giving fundraising practitioners, taken from Bob's Annual Giving Roundtable Series.

  • 34 minutes 30 seconds
    Annual Giving Interview: Stephanie Rasamny and the Evolution of Online Annual Giving
    It's been more than ten years since Stephanie Rasamny founded MainSpring Media Communications -- one of the first companies to develop email- and other Web-based annual giving fundraising strategies specific to education. A proud Duke University grad (aren't they all), Stephanie had a hand in Duke's first-of-its-kind video "flash" appeal back in 2002 -- a model that became a standard element of most annual giving calendars. Bob and Stephanie discuss short-term blitz appeals, online ambassadors, mobile-friendly giving, and some of the other trends that have shaped -- and are shaping -- online annual giving.
    9 June 2014, 4:49 pm
  • 15 minutes
    Annual Giving Interview: Proud Penn Traditions With Dvorit Mausner, University of Pennsylvania
    Dvorit Mausner has left her position with the University of Pennsylvania "Proud Penn Traditions" program for a new career in consulting. Before leaving, she chatted with Bob about the goals and successes of Penn's efforts to teach a culture of loyalty and philanthropy among students and recent graduates.
    23 August 2013, 4:49 pm
  • 12 minutes
    Annual Giving Interview: Growing A Giving Culture With Marina Tan Harper, Nanyang Technological University
    At the CASE Asia Pacific Fundraising Institute in Australia, Bob chatted with Marina Tan Harper about the growth of a student and alumni giving culture at NTU -- unprecedented in Singapore.
    14 February 2012, 6:49 pm
  • 6 minutes
    Annual Giving Interview: The Phonathon With Jenny Farmer, University of Sheffield
    Recorded live on the campus of the University of Sheffield, Bob chatted with phonathon programme manager Jenny Farmer about her use of pre-call mailings and post-call surveys.
    19 May 2011, 6:49 pm
  • 12 minutes
    Annual Giving Interview: Recurring Donors With Adrian Salmon, University of Leeds
    At the University of Leeds, Bob chatted with old friend Adrian Salmon about the rapid progress Leeds has made attracting regular (recurring) donors to the Leeds Annual Fund.
    19 May 2011, 6:49 pm
  • 1 hour 26 minutes
    Annual Giving Presentation: Annual Giving and Volunteers - Opportunity or Oxymoron?
    Bob teams up with Leslie Hutchens of the Sidwell Friends School to discuss creative strategies for engaging volunteers in today's busy world. Recorded at the 2009 CASE Independent Schools Conference.
    14 January 2009, 9:38 pm
  • 5 minutes 5 seconds
    Annual Giving Presentation: Obama and Web Fundraising - What One Man's Internet Experience Means For Your Annual Fund
    Barack Obama pioneered a number of new Web-based strategies to solicit gifts and engage volunteers. How do you differentiate a good Internet annual giving strategy from a passing Internet giving strategy? Listen to a 5-minute introduction from Bob's presentation at the 2008 CASE Asia-Pacific Conference.
    5 January 2009, 9:38 pm
  • 13 minutes
    Annual Giving Interview: Jon Hysell, Director of Annual Giving, Hamilton College
    Jon Hysell talks with Bob about Hamilton College's successful Leap Year Challenge young alumni email annual giving appeal.
    10 April 2008, 9:38 pm
  • 27 minutes 30 seconds
    Annual Giving Presentation: The Annual Giving Pyramid in Hong Kong With CASE President John Lippencott
    In the Council for the Advancement and Support of Education's (CASE) first-ever program in Hong Kong, Bob Burdenski explains the "Annual Giving Pyramid." The program starts with a special introduction from CASE president John Lippencott.
    15 March 2008, 9:38 pm
  • 8 minutes 30 seconds
    Annual Giving Interview: Reunion Giving With Chris Clark, Carleton College
    John discusses the correct ways to count alumni participation, as well as the not-so-correct ways to count he's observed at some educational institutions.
    30 January 2008, 9:38 pm
  • 19 minutes 30 seconds
    Annual Giving Interview: Advancement Services Guru John Taylor
    John discusses the correct ways to count alumni participation, as well as the not-so-correct ways to count he's observed at some educational institutions.
    12 December 2007, 9:38 pm
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