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Marketing Over Coffee Marketing Podcast
John Wall and Christopher Penn
Marketing Over Coffee
- The Future of Lead Collection with Eric Lindroos of Mobly
In this Marketing Over Coffee:
Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!Brought to you by our sponsors: Wix Studio and NetSuite
Going beyond badge swipes, QR Codes, and NFC
Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!
8:22 – 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
It’s event agnostic – once you are a customer you can use it for everything
Tagging at scan allows you to customize the follow up path
Breaking you free from booth sponsorship as the only option to get access to contact info
The Enrichment Waterfall – running through 22 different data providers as part of the scan
19:27 – 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
What comes next to drive speed to lead?
The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites
Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson
Wicked!
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Our theme song is Mellow G by Fonkmasters
The post The Future of Lead Collection with Eric Lindroos of Mobly appeared first on Marketing Over Coffee Marketing Podcast.
3 January 2025, 12:18 am - CRM Update with Mike Gerholdt!
In this Marketing Over Coffee:
Nobody knows more about the Admin Community than Mike and he brings us the latest!Brought to you by our sponsors: Wix Studio and NetSuite
Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast
Coffee endures
Back in the days of Personal Brand
Creating the community when CRM evoloved to the point where it could be administrated without having to write code
Not just running the system, but how do admins go further in their careers?
Core Responsibilities of a Salesforce Admin
Build anything, for any business operation
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
CRM and Agents
Predictive vs. Generative
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Adding more video to leverage YouTube
Building The Podcast Mike AI
Carry On – is it the new Die Hard?
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post CRM Update with Mike Gerholdt! appeared first on Marketing Over Coffee Marketing Podcast.
27 December 2024, 3:35 am - The Marketing Over Coffee Holiday Special!
In this Marketing Over Coffee:
Gift giving, holiday movies and more to kick off the season with Katie Robbert!Brought to you by our sponsors: Wix Studio and NetSuite
When do you stop giving gifts?
Gift project management
John and Katie both admit they don’t have their card game together
7:43 – 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
AI Holiday Music
The Best Holiday Movie is Holly Star
15:17 – 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Lindsay Lohan back with Our Little Secret
Jack Black in Dear Santa
Red One
Five Nights at Freddies
Raspberry Pie – All I Want For Christmas (Is A Disco Lady)
John’s First Class Christmas Playlist
Dogs love Bluey
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post The Marketing Over Coffee Holiday Special! appeared first on Marketing Over Coffee Marketing Podcast.
20 December 2024, 3:26 am - 2024 Marketing Over Coffee Year In Review
In this Marketing Over Coffee:
We look back at the highlights of the year and the most important episodes!Brought to you by our sponsors: Wix Studio and NetSuite
2024 As The Year of AI
Do Ethics Matter Anymore?
TikTok
7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Gini Dietrich on PESO and the Post Truth World
From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview
14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Omnicom buys Interpublic for 13.25B
Next Wave – AI watching the screen and providing real time feedback
Metatrend – The Rise of Content on Demand
Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com
Dual GPS
Owala Water Bottle
Taylor Swift
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Our theme song is Mellow G by Fonkmasters
The post 2024 Marketing Over Coffee Year In Review appeared first on Marketing Over Coffee Marketing Podcast.
13 December 2024, 1:55 am - Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers
In this Marketing Over Coffee:
Now with more shopping than ever. And some Cobra Kai.Brought to you by our sponsors: Wix Studio and NetSuite
Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"
Record breaking sales for the holiday $41B up from 38.
Where do people get their information?
What if Chrome gets broken off of Google? – Will OpenAI have it’s own browser?
7:34 – 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Adding Ads to Large Language Models?
Chinese Models
Walmart’s Retail Media Network, Walmart Connect, is responsible for 12% of profits
AI is Ringing in Big Changes?
Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite
14:15 – 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Giving up on Smart Speakers
John recommends the Anker Cosmos 4K Laser SE
Status deal on earbuds and cans for $149
Chris goes in for the super Macbook upgrade
Cobra Kai, next on deck Arcane
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers appeared first on Marketing Over Coffee Marketing Podcast.
6 December 2024, 2:41 am - How To Do Better On LinkedIn
In this Marketing Over Coffee:
Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!Brought to you by our sponsors: Wix Studio and NetSuite
MarketingProfs post show – Generative AI for Analytics
The slop list and how to do it better
AJ Wilcox on LinkedIn Ads
7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
From the Floor: Tango Hubspot integration, and Mobly
Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts
BlueSky adding a million a day – Follow John and Chris
Why you shouldn’t delete your Twitter account
19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Yet another December filled with crappy predictions of trends
Mini App Blogs
John Blue says the Sneaky Marketing Award should be ongoing
48 Laws of Power, Algebra of Wealth
Year end wrap up
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post How To Do Better On LinkedIn appeared first on Marketing Over Coffee Marketing Podcast.
22 November 2024, 2:57 am - The Audience is Listening
In this Marketing Over Coffee:
Tom Webster talks about his new book, A Little Guide to Building a Big PodcastBrought to you by our sponsors: Wix Studio and NetSuite
Get your copy of The Audience Is Listening
Since we last spoke… From Edison to Sounds Profitable
Writing the book to answer "How do I grow my podcast?"
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Things that undermine the credibility of your surveying: margin of error and using percentages correctly
Creating an avatar for your listener
The Primary Audience versus Secondary and Tertiary
Roles, Goals, Characters
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why more podcasts need to be taking advantage of offline marketing
The services offered by Sounds Profitable
Bringing the P-Zone!
I’m Starting to Worry About This Black Box of Doom
The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved!
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post The Audience is Listening appeared first on Marketing Over Coffee Marketing Podcast.
15 November 2024, 3:27 am - MarketingProfs B2B Pre-Show
In this Marketing Over Coffee:
Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!Brought to you by our sponsors: Wix Studio and NetSuite
Streamyard tries to get me
TikTok and YouTube vs. MSM on elections
Canada shuts down TikTok business
Katie Artifact – Running on Anthropic Claude
8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Open AI O1 Model leak
Nice Martech Overview of everything going on in LinkedIn
MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)
MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!
Results from 54 Google Ad Experiments
A Reddit Marketing Discussion that’s not trash
17:38 – 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker
Martha Stewart, Agatha All Along, Kara Swisher’s Burn Book
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters
The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.
8 November 2024, 1:43 am - Rise of the Agents
In this Marketing Over Coffee:
Now with more WP Feuds, AI Detectors and Lower DecksBrought to you by our sponsors: Wix Studio and NetSuite
WordPress vs. WPEngine feud
Anthropic computer use – you can give AI permission to use your machine aka Rise of The Agents
AI detectors are all garbage
14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Ambient mixing tool from Google
Lower Decks
Mr. McMahon
Sign up for the text line: 1-617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters
The post Rise of the Agents appeared first on Marketing Over Coffee Marketing Podcast.
1 November 2024, 2:00 am - This is Strategy with Seth Godin
In this Marketing Over Coffee:
Seth Godin, Best Selling Author of 21 books in 36 langugages talks with John Wall about StrategyBrought to you by our sponsors:NetSuite and Wix Studio
The new book is This Is Strategy
Field Testing it through videos on Purple.Space (that are now a course on Udemy)
Why feedback is often just lies
The strategies behind the book itself – including the game of life
7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Culture was invented by systems to defend themselves
Marketing and empathy
How do games fit into strategy?
Luck does not even out in the long run
15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Doing all the extras
Honoring to work of Donella Meadows and Russ Ackoff by explaining systems
Once you have a strategy think about three business plans
Beats Fit Pro are John’s pick, Shokz Headphones change swimming forever for Seth
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
The post This is Strategy with Seth Godin appeared first on Marketing Over Coffee Marketing Podcast.
25 October 2024, 1:44 am - Ravi Pratap on the State of QR Codes
In this Marketing Over Coffee:
Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codesBrought to you by our sponsors:NetSuite and Wix Studio
Starting out in NYC at Morgan Stanley, and off to DC
7:45 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
The first product made the desktop web mobile
The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC
Uniqode A centralized end-to-end solution for QR codes
QR Code API
20:52 – 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why NFC didn’t explode by QR?
Digital Business Cards
Currently reading Outlive – expanding your healthspan, and just watched Hit Man
Connect with Ravi on LinkedIn
Sign up for the MoC text line at 617-812-5494
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters.
The post Ravi Pratap on the State of QR Codes appeared first on Marketing Over Coffee Marketing Podcast.
18 October 2024, 2:38 am - More Episodes? Get the App
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