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Marketing ATM

Marketing ATM

Jess Ruhfus & Anaita Sarkar

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business. 

  • 58 minutes 21 seconds
    Coachella, Collabs Black Ops Budgets

    Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something  you should think about...

    Resources mentioned in this episode:

    • HashtagGifted
    • Partnerships in a Pinch
    • Apply for Cruel Summer
    • FFW Podcast
    • Maara Collective
    • Bangn Body
    • MAKU 

    See omnystudio.com/listener for privacy information.

    29 April 2026, 1:38 am
  • 54 minutes 6 seconds
    A $5m Day, Public Teardowns & Magic Layers

    Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.

    This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!

    Resources mentioned in this episode

    • Claude Cowork
    • Canva Magic Layers
    • Canva Style Copy
    • Ailia Bottle
    • BonBon Orange

    See omnystudio.com/listener for privacy information.

    14 April 2026, 5:17 am
  • 46 minutes 50 seconds
    Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend

    We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.

    Resources mentioned in this episode:

    • Vaseline Winter Trip
    • Wispr Flow
    • Instant ai predictive opt in
    •  Yvonne Lafleur
    • John @jayhoovy cofounder of stan store
    • Cadence Drinks
    • Delilah's Deli
    • CRUEL SUMMER APPLICATION

    See omnystudio.com/listener for privacy information.

    30 March 2026, 6:10 pm
  • 43 minutes 44 seconds
    Hot lifeguards, Immortals and a Big Week for Radio

    Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). 

    A few of the resources we mentioned:

    • Apply for Cruel Summer
    • Metricool
    • Claude Cowork
    • PANACHE Brooklyn
    • Fredgies
    • Staje Supplements
    • Kidhy
    • Hero Packaging
    • No.2 Drops
    • Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline

    See omnystudio.com/listener for privacy information.

    16 March 2026, 7:00 pm
  • 37 minutes 39 seconds
    Tanning Gummies, IG Tips & The Worst AI We've Ever Seen

    What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.

    Brands & resources mentioned:

    • ManyChat
    • Google Workspaces eSignatures
    • Leah's Wax Works
    • Lu Castelli TikTok
    • Andie Gummies
    • Kith

    See omnystudio.com/listener for privacy information.

    23 February 2026, 6:45 pm
  • 32 minutes 26 seconds
    Melon Balls, Gifting & Popup Mystery Freezers 💣

    So, who really won the Australian Open? (Pssst it was a brand of course!)

    In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!

    Brands and resources mentioned:

    • Mecca's AO Activation
    • Waterdrop
    • Ralph Lauren
    • Lune Croissants
    • Nike
    • Archive
    • HotSource
    • Bared Footwear
    • Bomberry

    See omnystudio.com/listener for privacy information.

    23 February 2026, 6:30 pm
  • 35 minutes 36 seconds
    Fake Zoom, Fast Ads & Good JUJU

    Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow. 

    A few of the resources mentioned in this episode:

    • Butter Girl & SULT
    • CJ Hendry
    • Canva to Meta ad integration
    • Order Editing
    • Marty Supreme
    • Sippi Soda Co
    • Miranda Shanahan's Community Levels
    • Brimm 

    See omnystudio.com/listener for privacy information.

    9 February 2026, 6:00 pm
  • 43 minutes 47 seconds
    A $335k Popup, Sendle's Downfall & Million Dollar Months

    SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).

    APPLY FOR CRUEL SUMMER HERE

    Resources mentioned in this epiosde

    • Shopify Workflows
    • PushOwl
    • Loyalty Harbour
    • Ice Glow
    • Toast Tan
    • Motion.ai
    • Coastal Grl

    See omnystudio.com/listener for privacy information.

    26 January 2026, 6:00 pm
  • 39 minutes 58 seconds
    A $96m Vent, Dance Breaks & How To Be Funny

    Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:

    • Bethenny Frankel x Loreal
    • Sophie Monk x Yellowtail at Showpo
    • BOM's $96.5million website
    • Go-To retires Gro-To
    • Hommey's Dance Content
    • Squoosh
    • Carla Ai
    • Daphne 
    • Giggly Squad
    • MYER ONE Loyalty & JD Sports
    • The Hunger Games but Better
    • TheoryofKhaos How to be Funny
    • No.22 Home

    See omnystudio.com/listener for privacy information.

    14 December 2025, 6:00 pm
  • 59 minutes 40 seconds
    TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]

    A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. 

    Resources & brands mentioned in this ep:

    • Chargeflow
    • Pomelli
    • Adam Sullivan | Evidence Based Training
    • Kitchen Warehouse Bake Friday
    • Sare Store
    • Rattle Style
    • Proud Poppy
    • Lullaby Club
    • LSKD

    See omnystudio.com/listener for privacy information.

    4 December 2025, 1:50 am
  • 34 minutes 8 seconds
    Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀

    We're almost at the end of season 2!! Here are some resources from this episode:

    • Great Wrap's $39m in debt
    • Porsche & Pilates
    • Voicemail Hack
    • Chatgpt & Shopify's Integration: Merchant Application Form
    • Button Amsterdam
    • Francesca Jewellery
    • Sinchies

     

    See omnystudio.com/listener for privacy information.

    9 November 2025, 6:25 pm
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