- 58 minutes 21 secondsCoachella, Collabs Black Ops Budgets
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about...
Resources mentioned in this episode:
- HashtagGifted
- Partnerships in a Pinch
- Apply for Cruel Summer
- FFW Podcast
- Maara Collective
- Bangn Body
- MAKU
See omnystudio.com/listener for privacy information.
29 April 2026, 1:38 am - 54 minutes 6 secondsA $5m Day, Public Teardowns & Magic Layers
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.
This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!
Resources mentioned in this episode
See omnystudio.com/listener for privacy information.
14 April 2026, 5:17 am - 46 minutes 50 secondsPopup Overhauls, Hot Jam & a 79 Year Old TikTok Legend
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.
Resources mentioned in this episode:
- Vaseline Winter Trip
- Wispr Flow
- Instant ai predictive opt in
- Yvonne Lafleur
- John @jayhoovy cofounder of stan store
- Cadence Drinks
- Delilah's Deli
- CRUEL SUMMER APPLICATION
See omnystudio.com/listener for privacy information.
30 March 2026, 6:10 pm - 43 minutes 44 secondsHot lifeguards, Immortals and a Big Week for Radio
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies).
A few of the resources we mentioned:
- Apply for Cruel Summer
- Metricool
- Claude Cowork
- PANACHE Brooklyn
- Fredgies
- Staje Supplements
- Kidhy
- Hero Packaging
- No.2 Drops
- Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline
See omnystudio.com/listener for privacy information.
16 March 2026, 7:00 pm - 37 minutes 39 secondsTanning Gummies, IG Tips & The Worst AI We've Ever Seen
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.
Brands & resources mentioned:
See omnystudio.com/listener for privacy information.
23 February 2026, 6:45 pm - 32 minutes 26 secondsMelon Balls, Gifting & Popup Mystery Freezers 💣
So, who really won the Australian Open? (Pssst it was a brand of course!)
In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!
Brands and resources mentioned:
- Mecca's AO Activation
- Waterdrop
- Ralph Lauren
- Lune Croissants
- Nike
- Archive
- HotSource
- Bared Footwear
- Bomberry
See omnystudio.com/listener for privacy information.
23 February 2026, 6:30 pm - 35 minutes 36 secondsFake Zoom, Fast Ads & Good JUJU
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow.
A few of the resources mentioned in this episode:
- Butter Girl & SULT
- CJ Hendry
- Canva to Meta ad integration
- Order Editing
- Marty Supreme
- Sippi Soda Co
- Miranda Shanahan's Community Levels
- Brimm
See omnystudio.com/listener for privacy information.
9 February 2026, 6:00 pm - 43 minutes 47 secondsA $335k Popup, Sendle's Downfall & Million Dollar Months
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).
Resources mentioned in this epiosde
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26 January 2026, 6:00 pm - 39 minutes 58 secondsA $96m Vent, Dance Breaks & How To Be Funny
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
- Bethenny Frankel x Loreal
- Sophie Monk x Yellowtail at Showpo
- BOM's $96.5million website
- Go-To retires Gro-To
- Hommey's Dance Content
- Squoosh
- Carla Ai
- Daphne
- Giggly Squad
- MYER ONE Loyalty & JD Sports
- The Hunger Games but Better
- TheoryofKhaos How to be Funny
- No.22 Home
See omnystudio.com/listener for privacy information.
14 December 2025, 6:00 pm - 59 minutes 40 secondsTikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.
Resources & brands mentioned in this ep:
- Chargeflow
- Pomelli
- Adam Sullivan | Evidence Based Training
- Kitchen Warehouse Bake Friday
- Sare Store
- Rattle Style
- Proud Poppy
- Lullaby Club
- LSKD
See omnystudio.com/listener for privacy information.
4 December 2025, 1:50 am - 34 minutes 8 secondsButtons, AI Checkouts, Debt & Barbie Yoghurt World 🎀
We're almost at the end of season 2!! Here are some resources from this episode:
- Great Wrap's $39m in debt
- Porsche & Pilates
- Voicemail Hack
- Chatgpt & Shopify's Integration: Merchant Application Form
- Button Amsterdam
- Francesca Jewellery
- Sinchies
See omnystudio.com/listener for privacy information.
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